Yodel Mobile

What evidence can you share that demonstrates the impact of the engagement?

Results have all been positive. We’ve seen an increase of about 30% in performance. We’ve been happy with the results.

How did Yodel Mobile perform from a project management standpoint?

They have fantastic in-house expertise. They are professionals who understand this niche. They can be too detailed at times, but they bring us in-depth analyses and the project management is great.

What did you find most impressive about them?

They brought a lot of energy and dedication to this project. They are passionate and knowledgeable about the mobile space. They have a real depth of knowledge so we trust them.

Are there any areas they could improve?

They are sometimes overly enthusiastic about their niche. It’s not a bad thing necessarily, but they can get lost in the details. Getting into the numbers can be too much for some of the stakeholders.

What evidence can you share that demonstrates the impact of the engagement?

When we initially went live, we were converting below 5%. After going through all of the reviews and recommendations with Yodel, we're now double that, which is extremely good in the app space. Yodel is a master in their space—it’s been one of our best partnerships we have ever done. They gave me an amazing master class in understanding the app world, and we honestly wouldn’t be in business still if it wasn’t for them. They made sure we were in the right place at the right time in the right format. They’ve helped us garner more investments and redefine our business goals to become as successful as we are today.

How did Yodel Mobile perform from a project management standpoint?

They’re fantastic. Communication is clear, transparent, and always on time. Their three-step process (reviewing the issue, working on it themselves, and presenting recommendations) is comprehensive yet simple. They create a PDF with huge amounts of detail, some over 150 pages. They do Skype calls to walk us through every page of the document. They’re on hand to answer questions afterward, but the documents are so easy to understand that it’s almost never necessary. The recommendations are broken down feature by feature, so you can’t mess it up.

What did you find most impressive about them?

Their team integrated well with our team. They’re forward-thinking about the app space and not afraid to innovate. Traditionally, the marketing and development departments would be in separate buildings, but that’s completely different nowadays, and Yodel embodies that. They know success isn’t just getting tons of users but making the app work in a way that keeps users coming back. Even though our teams are located in different countries and speak different languages, it’s been a seamless partnership. I’ve worked with other providers, but they either weren’t skilled enough or were extremely expensive. Yodel spends time building a solid foundation so, when ad spend ramps up, the internal systems are working correctly. They’re the total package—above and beyond anything else I’ve seen in the market.

Are there any areas they could improve?

No, I can’t say enough good things about them.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Mick and the team have been outstanding in shaping our app and putting together a powerful marketing plan. We are now in the final phase of our 4-month plan, and we could not be happier with the results. My partner and I have run businesses for years and have developed extensive marketing experience, but Yodel has taken things to a whole new level.

We have another partner that offered user testing for download, registration, and onboarding. They got about 10 people to test it, and they gave us great feedback. We made changes based on that feedback and Yodel’s recommendations, then we retested the app. In every case, the changes that Yodel had recommended made a big difference in terms of the UX. We’re looking forward to launching because we think we’ve covered all of our bases.

How did Yodel Mobile perform from a project management standpoint?

Yodel has performed brilliantly from a project management standpoint. They kept us focused and moving forward. When they were working for us, if they said they needed information, we knew they were serious. Their professionalism helped us be more proactive as well. We usually communicated over email but had a few Skype conversations and 7 face-to-face meetings.

What did you find most impressive about Yodel Mobile?

We’re very impressed with their fit-to-market concept. Yodel lent a sense of clarity and structure to our plans. They follow-up on their presentations, complete tasks promptly, and take meeting notes to provide detailed plans. Their impressive skill sets and deep knowledge give us a competitive advantage in launching a world-class app. Yodel also gave confidence in our marketing approach. We are delighted to have them on board.

They have relentlessly led the agenda, taking us through a step-by-step plan that has involved several detailed presentations of research, knowledge, and discussion. Their thoroughness and advice have been fantastic.

They offered helpful feedback, beyond just their personal opinion. They did proper research and taking the time to examine what we should and shouldn't be doing. Their work has made us confident. We know our app has a proper foundation. Without their strategic input, we’d be wasting our time and money. I'm very thankful to Yodel for helping us in that way.

Are there any areas Yodel Mobile could improve?

No, I don't think Yodel could have improved on any part of our collaboration.