Mobile and App Marketing Strategy & Advertising
ABOUT YODEL MOBILE:
We do two things – effectively launch apps and efficiently grow apps.
Founded in 2007, we focus on delivering a success-driven end-to-end service through our app growth expertise. We work with clients from single territory start-ups to established, international brands such as The Economist Group, NBCUniversal, mytaxi, Bauer Media, Fujifilm and Teletext Holidays.
FIT TO MARKET:
Fit to Market is a holistic app marketing programme that increases the success of organic acquisition, driving greater visibility for apps through ASO, mobile search and discoverability. Fit to Market also improves user retention through onboarding, mCRM and app review and feedback management, with optimisations that drive conversion of audiences at key engagement points.
APP LAUNCH SUPPORT:
Most businesses focus purely on the product for launch. We go beyond this by providing app launch support for our clients. We provide an app success workshop which considers earned, owned and paid channel activity and how, in conjunction, we can create the most budget efficient and strategically driven launch.
In the competitive mobile ecosystem, getting your mobile app strategy right is essential. Using gap analysis, research and multiple strategy processes, Yodel Mobile will help define the role of mobile and where a business’ focus should be.
PAID USER ACQUISITION:
Our paid user acquisition focuses on effective app install campaigns and driving ongoing user engagement. We have unrivalled expertise in running campaigns on social, search, networks and app retargeting. Our understanding of attribution tracking, data management and an all the acquisition channels, help us to continually optimise campaigns and creative, to evolve efficiencies.