What evidence can you share that demonstrates the impact of the engagement?
Our key deliverables are downloads and engagement. Initially, our launch is going to be soft. Since we built so much interactive tech into our platform and packed it with tools, we want to test the whole platform and focus on tools that are going to be early revenue generators. If all goes well, I can’t see us ever not working with them. We’ve been impressed with them from day one. They’re always exceeding our expectations, and we’re extremely impressed with them as a company.
How did Yodel Mobile perform from a project management standpoint?
Project management is very good. They work well together as a team and are responsive to any criticism. There are times when they get ahead of us because of all of the other challenges that we face; we can’t keep up with the level of data coming at us. We have had no issues at all working with them as a team. They have great communication and customer skills.
I’m an experienced businessman involved in many startups and corporates. Everything starts from the top down, and Mick exemplifies what a great business leader is all about. He’s very personable. He knows his subject matter and handles customers extremely well. He treats even the smallest, newest customer, like us, the way he’d treat his biggest customer. You never feel you’re not significant enough. They have been fantastic and by far the best partner we’ve had.
What did you find most impressive about them?
The good thing about them is that they advise us on what to integrate and what the best setups are for optimum results. They go deep into consultancy. What has struck us is the amount of knowledge that they have and how well structured it is. We don’t just get bits of piecemeal advice; we get proper documents. For example, they did a UI/UX analysis of our product and came back with a 30-page report that had observations about where we sat relative to the market and other apps. They gave us ideas for how we could improve in certain areas. It was a proper reference document that we could also use for best practices because they listed every last detail in mobile app development that we needed to be aware of to optimize our product offering for the marketplace.
Yodel Mobile leaves no stone unturned. The information that they give us is laser-focused. They have the best setups with mobile CRMs that we’re working with them on through to the UI/UX analysis. They do everything, which makes us feel like there’s nothing else they could do. They’ve done a thorough job in every avenue. I don’t have to worry at all if I’m getting value for money, and I can’t say that about any of our other suppliers.
Are there any areas they could improve?
Since they’re so experienced in launching mobile apps, they have a very structured approach to it. This is very helpful, but they sometimes get ahead of us. We’ve got a whole lot of challenges, and it’s occasionally difficult to keep pace with them. There’s nothing really negative at all that I can point to other than adapting to our pace a bit better.
Do you have any advice for potential customers?
Know what it is that you want to achieve and communicate this clearly to them. As long as you make it clear, they will come back to you with the best possible plan to help you to get there. We have no regrets choosing them. There will be cheaper companies out there, but you won’t find this level of ability to work with new startups who need the best possible results.