Yodel Mobile

Introduce your business and what you do there.

I’m a manager at a cashback platform. Our users can transact across 5,000 different merchants in various verticals across retail, travel, financial services, etc. We pass the majority of the commission we earn back to the user.

What challenge were you trying to address with Yodel Mobile?

A big chunk of our business is app-based, and we had paused our app marketing a few years ago. We wanted to relaunch our organic and paid app acquisition. Since we had little to no experience in app marketing, we wanted to find a specialist agency with a good track record to run those campaigns.

What was the scope of their involvement?

Yodel Mobile provides app marketing for us, including app store optimization (ASO) and paid campaigns. They help us optimize our app stores and conversions from people who land on our pages to registered members. The team also helps us with social media marketing (SMM), running ad campaigns on platforms like Facebook and other social media at varying degrees of investment to promote the app.

The team mainly works in the app stores from Android and iOS to get us to appear in search results for our brand or relevant related searches, such as for cashback apps or apps to save money. Yodel Mobile focuses on ensuring we appear in the right places for the right searches.  

First, we went through a contracting and onboarding process and walked through Yodel Mobile’s established workflow and progress. We shared as much research as possible, and they did their own research about our target users and the market opportunities. They looked into the market’s competitiveness, keywords we should use, and gaps in our organic acquisition. 

From there, Yodel Mobile delivered an orientation piece and produced creative following our guidelines. We went through a signoff process for the creative. Then they launched the paid campaigns and later our organic activity. We’ve extended the campaigns a few times and are currently doing some retargeting. Additionally, the team has helped us install an attribution tool within the app, which gives us visibility of what users are doing and the campaigns’ success. Yodel Mobile has also given us some feedback within the app regarding data points and how we can improve the process and flow. 

What is the team composition?

I’ve met 8–9 teammates from Yodel Mobile, including the owner and founder, who’s been involved since the contract discussions. Our regular team includes a strategic account director, an account manager, and specialists in paid advertising, organic ASO, and creative. 

How did you come to work with Yodel Mobile?

I did some research while looking for an app marketing specialist. There are many digital agencies in the UK, but I wanted someone for whom app marketing was their bread and butter, which made our universe relatively small. I saw Yodel Mobile listed on a few sites, saw the awards they’ve won, and their credentials. Their past clients were quite cool and aligned with our industry, so we put them on a shortlist to come in and pitch for us. 

We went through a pitch process and reached out to a number of agencies that pitched for us. Yodel Mobile’s team stood out because we liked them as people. Moreover, the credentials were there, and their track record was impressive. We also liked their launching, learning, optimizing, and scaling methodology. They were the stand-out for us, so they were a relatively easy choice. 

How much have you invested with them?

We’ve spent in excess of £200,000 (approximately $238,000 USD). 

What is the status of this engagement?

We met them in April 2022, the campaigns went live in July 2022, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Yodel Mobile has been a great partner, and their results have been very impressive. Our most important metric is the volume of app installs we get. We can see where installs are coming from and attribute it to the source. Thanks to Yodel Mobile’s paid and organic work, our daily average of app installs has dramatically increased. 

Our second most important metric is the cost per acquisition (CPA), which includes the blended cost of organic and paid activities. Yodel Mobile reports this number every week with the data they provide. The team has gotten our CPA down to a number we’re comfortable with. Although there are other metrics, such as visibility, those two are our focus. 

How did Yodel Mobile perform from a project management standpoint?

Their project management is excellent, and they’re very communicative. The data they produce is good and timely. We have a weekly check-in meeting for which they always prepare and circulate an agenda beforehand. During the meetings, we discuss what’s working and what isn’t. 

Moreover, we interact with the whole team. I’ve worked with agencies where we only talk to the account manager. With Yodel Mobile, the individuals who manage any given part of the project attend our meetings. We don’t have to go through the account manager to talk to the creative team. Therefore, we can ask questions directly, and they’ve become an extension of our internal team. 

Yodel Mobile’s founder and owner has personally reached out to me on a one-to-one basis 3–4 times since we started to check in with me and see if we have any issues. He takes a very active interest, is very personable, and genuinely cares about our success. This approach differs from the leads of other agencies I’ve worked with. 

As for tools, our meetings are on Zoom or Microsoft teams, and we also use email. They use Excel to present the data to us. 

What did you find most impressive about them?

Yodel Mobile’s results speak for themselves, and they can stand behind what they’ve achieved in terms of install volume and CPA. Overall, it’s been great working with them, and I’m really pleased we decided to engage with them. 

Are there any areas they could improve?

No, everything has gone so well with them. If it were another agency, I could deceive difficult moments or bumps in the road, but it hasn’t been that way with Yodel Mobile.

Do you have any advice for potential customers?

Working with Yodel Mobile is easy, and they’ve delivered the outcome we wanted — I couldn’t be happier. Therefore, my only advice would be to engage them.

Introduce your business and what you do there.

I’m the director of Splink Industries. We’re a business development startup that operates a mobile app. 

What challenge were you trying to address with Yodel Mobile?

Because we’re a startup, we needed a lot of help and guidance in terms of app store optimization (ASO) and digital marketing in general. We identified Yodel Mobile as a partner that could help us on both fronts. 
 

What was the scope of their involvement? 

We work with Yodel Mobile to promote our app. Prior to our app’s iOS launch in July 2020, they helped us design our marketing approach, supporting the creative side on how the app would appear in the App Store. Then, they created promotional assets such as images and videos. We tackled the same set of challenges for the subsequent Android launch in October 2020.

Currently, they’re helping us complete market research and analyze our principal competition. The team has delivered some excellent data analysis on what our competition is doing, and how we can best compete with them. 

What is the team composition? 

We work directly with three main contacts, including a project manager, head marketer, and an ASO specialist. It’s very much a collaborative relationship.

How did you come to work with Yodel Mobile?

We’d talked to 3–4 ASO-focused companies. It was clear that all of them could do the ASO part of what we needed, but we were really looking for a team with a broader approach. That is to say, we wanted someone who could help us with more general marketing tasks and advise us on our creative. Yodel Mobile stood out because they had expertise in both.

How much have you invested with them?

It’s going on £100,000 (approximately $133,300 USD).

What is the status of this engagement?

We started working with them in February 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re getting toward our sales targets, though it’s taking us somewhat longer than we’ve hoped to see. 

Besides that, users have received our app well. It constantly ranks in the top five educational apps in the App Store, and we’ve had two features from Apple as the app of the day. Both versions earned over 2,000 ratings within months of launch, averaging at 4.9 stars. That’s a higher rating than any of our competition’s.

How did Yodel Mobile perform from a project management standpoint?

We couldn’t have launched the app without their support. It’s been an entirely collaborative process throughout, we’ve worked on all aspects of our app marketing together.

What did you find most impressive about them?

Not only are they willing to take on a broad, collaborative approach, but they’re also experts in all areas of app marketing. They understand how to promote our solution from a technical, data-driven point of view while still keeping the creative in mind. That’s quite a rare combination.

Are there any areas they could improve?

No, they’ve been partners with us as we’ve gone through our whole project and will continue to do so. We’re extremely pleased with the public and user engagement our apps have earned, too.

Do you have any advice for potential customers?

Don’t regard them as just an ASO company. Rather, think of them as a partner in all aspects of your marketing planning because they have a broad range of knowledge. You should talk to them about all aspects of your promotional strategy.

Introduce your business and what you do there.

I’m the Head of Digital for Breast Cancer Care, a U.K. charity. We offer a range of services including in-person and online support, as well as a helpline. I oversee our online content and services.

What challenge were you trying to address with Yodel Mobile?

The Breast Cancer Care app, BECCA, provides information and support to anyone struggling to move forward after finishing their hospital-based treatment for primary breast cancer. Breast Cancer Care developed the app as we know dealing with the long-term impact of breast cancer and adapting to this new reality can be a challenge. At the end of treatment, people often expect life to go back to normal but it can actually be the hardest part. To help patients, the app provides bite-size flashcards on topics such as mindfulness, concerns, symptoms, exercise, and healthy eating. It also details our service offering. The app was successful, but we wanted to make it fit to market to make sure we were reaching, and retaining, the target audience.

What was the scope of their involvement?

Yodel Mobile is creating and implementing a marketing program in a 12-month engagement. They are optimizing the app’s descriptions for the App Store and Google Play. They are identifying a number of technical improvements for the user journey for us to consider, covering aspects such as push notifications, in-app messaging and retention. The marketing program will also incorporate recommendations for improving marketing analytics, e-mail marketing and app review and feedback management.

What is the team composition?

We have one main point of contact at Yodel Mobile.

How did you come to work with Yodel Mobile?

Yodel Mobile held a competition to award a free 12-month app consultancy programme to a charity. One of our app’s technical partners encouraged us to apply. We submitted an application, had a phone interview, and won.

How much have you invested with them?

They donated their time and services.

What is the status of this engagement?

We started working with them in June 2018 and the partnership is ongoing for a 12-month period.

What evidence can you share that demonstrates the impact of the engagement?

Although it’s early in the relationship, Yodel Mobile’s professionalism and comprehensive work have impressed us greatly. The team has done a deep dive into the app and identified quick wins and long-term changes to benefit its success. In addition, their findings are clear and of high quality. The team communicates effectively without science or jargon.

How did Yodel Mobile perform from a project management standpoint?

Our primary contact liaises between us and a team of experts. The contact filters the information and communicates the different findings in a brilliant manner.

What did you find most impressive about them?

The team is responsive, professional, and highly committed to the project. Even though we’re not a traditional customer, Yodel Mobile takes us as seriously as any other customer.

Are there any areas they could improve?

No. Each time we finish a call with the team, we just smile at what a breath of fresh air it is to work with people who are such experts in their field and committed to doing a good job.

Introduce your business and what you do there.

I’m the founder and CEO of Supafanz, an app that aggregates social feeds, news feeds, ticket companies, images, videos, and other information regarding a particular star, making it much easier to follow them. We’re a startup, and we’re just about to launch.

What challenge were you trying to address with Yodel Mobile?

I knew I needed a marketing plan but felt overwhelmed at the enormity of the task. I understand marketing, but I’m new to apps and the mobile world, so we reached out to Yodel.  

What was the scope of their involvement?

I needed a plan but just didn't know where to start. Mick [CEO, Yodel Mobile] and the team really seemed to care about my success. This resonated greatly with me. Mick explained the importance of the app being "fit" to market.

Right from the beginning, I felt reassured that Yodel knew both the mobile arena and how to set our product apart. With Yodel's help, we are creating a world-class app and giving it the best chance of success. We’re really pleased we chose them as our partner. Mick and the team put together a comprehensive plan, and we agreed to a 4-month contract.

They’re mostly assisting with the user experience. We asked them to help with the frontend, so they did comparisons and analysis based on best practices. They gave us a lot of feedback and numerous presentations about different features, SEO setup, optimizing for the App Store and Google Play, and other development tips. They also advised us on some backend analytical tools that would allow us to track user habits. I wanted, at the end of the process, to have a step-by-step marketing plan that was customized to our needs.

How did you come to work with Yodel Mobile?

I reached out to Yodel after they appeared as the top-ranked mobile app marketing agency in my Google search.  

What is the status of this engagement?

We’re about to launch in August or September. We’re just finalizing our developments at the moment. 

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Mick and the team have been outstanding in shaping our app and putting together a powerful marketing plan. We are now in the final phase of our 4-month plan, and we could not be happier with the results. My partner and I have run businesses for years and have developed extensive marketing experience, but Yodel has taken things to a whole new level.

We have another partner that offered user testing for download, registration, and onboarding. They got about 10 people to test it, and they gave us great feedback. We made changes based on that feedback and Yodel’s recommendations, then we retested the app. In every case, the changes that Yodel had recommended made a big difference in terms of the UX. We’re looking forward to launching because we think we’ve covered all of our bases.

How did Yodel Mobile perform from a project management standpoint?

Yodel has performed brilliantly from a project management standpoint. They kept us focused and moving forward. When they were working for us, if they said they needed information, we knew they were serious. Their professionalism helped us be more proactive as well. We usually communicated over email but had a few Skype conversations and 7 face-to-face meetings.

What did you find most impressive about Yodel Mobile?

We’re very impressed with their fit-to-market concept. Yodel lent a sense of clarity and structure to our plans. They follow-up on their presentations, complete tasks promptly, and take meeting notes to provide detailed plans. Their impressive skill sets and deep knowledge give us a competitive advantage in launching a world-class app. Yodel also gave confidence in our marketing approach. We are delighted to have them on board.

They have relentlessly led the agenda, taking us through a step-by-step plan that has involved several detailed presentations of research, knowledge, and discussion. Their thoroughness and advice have been fantastic.

They offered helpful feedback, beyond just their personal opinion. They did proper research and taking the time to examine what we should and shouldn't be doing. Their work has made us confident. We know our app has a proper foundation. Without their strategic input, we’d be wasting our time and money. I'm very thankful to Yodel for helping us in that way.

Are there any areas Yodel Mobile could improve?

No, I don't think Yodel could have improved on any part of our collaboration. 

Introduce your business and what you do there.

I am a director of Chimp Innovation Ltd. We have recently been in the process of developing a social media app called MoodChimp.

What challenge were you trying to address with Yodel Mobile?

With this being a new business venture, we were looking to find an experienced mobile marketing partner. We recognized the importance to ensure that our product was fit to market.

What was the scope of their involvement?  

They helped us prepare the app for the market. Yodel’s services involved a combination of steps to increase the visibility and discoverability of our app. They also developed the product’s user retention strategy, and there were multiple stages to this process. The development of a full marketing strategy was a service that was not included in our original package. Once we started working together, however, we agreed that this required further development. Yodel Mobile included it within the original package at no extra cost.

How did you come to work with Yodel Mobile?

We initially became aware of the CEO’s experience in the mobile application industry when attending the App Summit in London. Our app developers later gave Yodel a high recommendation. Impressed with their communication and portfolio, we made the decision to partner with them.

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

It is difficult to demonstrate the impact of increased engagement as our product has only just been introduced to the app store. However, the user journey is now in superb shape, along with our user retention and marketing strategies. They have delivered on more than everything we agreed to.

How did Yodel Mobile perform from a project management standpoint?

Their work, presentation, and communication have all been to a very high standard. They ensured that all deadlines and objectives were achieved.

What did you find most impressive about Yodel Mobile?

I was most impressed by their professionalism and personal touch. They are what I would categorize as a boutique-type business. They ensure a good understanding of the stage that your product and project is at, and then tailors the plan and strategies accordingly. This approach ensures that their services are always both cost-effective and productive.

Are there any areas Yodel Mobile could improve?

None.

Introduce your business and what you do there.

I’m the digital marketing manager at a large media company in the magazine business. We operate globally, and I oversee all marketing efforts on our UK e-publishing app.

What challenge were you trying to address with Yodel Mobile?

We’re a small team that needed outside help in making our apps more visible in the marketplace. They also assisted with our social media advertising efforts.

What was the scope of their involvement?

The Yodel Mobile team advised us on what channels to advertise on for the best cost per action (CPA). We primarily ran campaigns on Facebook, although we implemented minor efforts across other channels as well. They also conducted app store optimization (ASO), and all efforts were centered around the iOS app. They worked proactively in all aspects of the project. Some services they offered were very hands-on, while others were more consulting.

What is the team composition?

Our primary point of contact was Ijah (Managing Director, Yodel Mobile).

How did you come to work with Yodel Mobile?

I found them while searching on LinkedIn.

How much have you invested with them?

We invested about £50,000 (approximately $66,000 USD).

What is the status of this engagement?

We started working together in November 2017 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our first Apple proceeds are up year-over-year in a declining market. The activity they’ve done for us has delivered more visibility.

How did Yodel Mobile perform from a project management standpoint?

I’m very happy with them. They’re very proactive in reaching out when there are pressing concerns or priorities. They’re always available when we need them. We primarily communicate via phone and email.

What did you find most impressive about them?

It’s been a good relationship. They’re very knowledgeable and proactive. They prioritize transparency and use a number of in-house tools that promote efficient workflows and provide unique insight on competition analysis. Overall, I’ve been very happy. They’ve delivered on everything they promised. I don’t have any negative comments.

Do you have any advice for potential customers?

Due diligence is crucial. Meet with them and make sure to meet the team you’ll be working with. Also make sure that your workflows align and you’re happy with the way they work.

Introduce your business and what you do there.

We’re working with them on mobile optimization for users of UKTV video on demand.

What challenge were you trying to address with Yodel Mobile?

They’ve worked with us on various mobile projects.

What was the scope of their involvement?

Yodel helped us with mobile best practice implementations and acquisitions. The main thing was App Store optimization. They made an analysis of all our competitors in the market and advised us on what we needed to be doing. We did paid search with them and we recently ran an acquisition campaign. Yodel Mobile also helped us integrate the right analytics into our mobile app so we can measure our acquisition and start to understand our long-term value.

They also made a fit to market program, which included approaches to how we could survive as a company. They helped us develop our relationship with the development team, leveraging their expertise to bridge that gap.

What is the team composition?

My marketing manager has a dedicated relationship with them and works with an account manager. I deal with the founder/CEO.

How did you come to work with Yodel Mobile?

We found them through the Mobile Marketing Association in London. Yodel Mobile was early on in this field, and they are nice people to work with.

How much have you invested with them?

We pay them between $50,000 and $200,000 per year.

What is the status of this engagement?

We started working with Yodel Mobile about two years ago. They continue to be our main consultant for the mobile space.

What evidence can you share that demonstrates the impact of the engagement?

Results have all been positive. We’ve seen an increase of about 30% in performance. We’ve been happy with the results.

How did Yodel Mobile perform from a project management standpoint?

They have fantastic in-house expertise. They are professionals who understand this niche. They can be too detailed at times, but they bring us in-depth analyses and the project management is great.

What did you find most impressive about them?

They brought a lot of energy and dedication to this project. They are passionate and knowledgeable about the mobile space. They have a real depth of knowledge so we trust them.

Are there any areas they could improve?

They are sometimes overly enthusiastic about their niche. It’s not a bad thing necessarily, but they can get lost in the details. Getting into the numbers can be too much for some of the stakeholders.

Introduce your business and what you do there.

I’m the director of marketing and communications at a patient advocacy organization.  

What challenge were you trying to address with Yodel Mobile?

We launched an app eight months prior to hiring Yodel, and the goal of the app is to help patients and caregivers track their symptoms and triggers. We wanted Yodel to help with new user acquisition and user engagement, focusing more on engagement. The goal was to get users to continue using the app after installation.

What was the scope of their involvement?

We asked Yodel to identify our main potential users, define their personas, and devise strategies to reach those users. Additionally, they helped us keep those users engaged in the app. Their techniques ranged from did journey communications with in-app messaging and text messaging and email gamification to incentivize users to track regularly.

To start, we shared the business plan with Yodel that we’d put together ahead of launching the app. This included our planning and competitive analysis, as well as details about our larger national audience and the smaller app-specific audience, as those two groups are distinct from one another. There were also some details about our app performance to date.

Currently, Yodel is working on paid app store engagement and app store SEO, as well as creating an engagement video. We’ve also been exploring potential development improvements, like social sharing.

What is the team composition?

We interact with 5–6 people, one of whom is the founder and CEO; they’re very involved and continue to weigh in and provide oversight, which is encouraging. Sometimes executives drop away once their company is hired.

A strategy resource is currently leading the project, along with an administrative support and a day-to-day project manager. There’s also an app store subject matter expert available.

How did you come to work with Yodel Mobile?

They were a recommendation from our developer. After a long search for a firm with specific expertise in app store engagement, we found Yodel.

What is the status of this engagement?

We worked together from June–December 2020, and we’ve just now re-engaged them for another eight months.

What evidence can you share that demonstrates the impact of the engagement? 

They’re really knowledgeable about app acquisition and engagement across various sectors, including the health sector. This is critical. Their ability to bring in the required expertise was very productive.

How did Yodel Mobile perform from a project management standpoint?

We speak over email and a weekly Zoom call, though sometimes that happens more than once a week.

What did you find most impressive about them?

Their deep knowledge of the mobile app space stands out. Other firms that we were looking at had a broad digital marketing focus, whereas Yodel was specific to mobile apps.

Are there any areas they could improve?

I would have loved to start the implementations right out of the gate. Yodel’s team did a lot of analysis and information gathering, which is awesome, but sometimes a lot of information is hard to deal with. They’ve already started to remedy this, however.

Do you have any advice for potential customers?

I recommend them highly and say to start implementation steps sooner.

Please describe your organization.

I work for a media brand whose products include traditional print and digital media.

What is your position?

I'm the audience development director. My role is to try to find new potential customers for the company by warming them up with bits of content that they wouldn't normally associate with our brand.

What business challenge were you trying to address with Yodel Mobile?

We were looking to increase the number of installs and paying app users for a number of apps.

Please describe the scope of their involvement in detail.

Yodel has done pretty much the full gamut of app related marketing work for us. Everything from promoting apps via social through using page posts on Facebook to promoting apps right through to App Store optimization in-app display and mobile web display.

How did you come to work with Yodel Mobile?

They were our incumbent mobile agency when I joined the company five years ago.

Could you provide a sense of the size of this initiative in financial terms?

It cost more than $200,000.

What is the status of this engagement?

We first engaged them in 2010. It's an ongoing partnership.

Could you share any statistics or metrics from this engagement?

Yodel's work increased the visibility of our apps in the App Store. Much of the analysis they have done has helped to improve user engagement with the app. On the more commercial side, they have brought down the cost for install and the cost per acquisition of paying app users. They've improved our business across a range of KPIs [key performance indicators].

How did Yodel Mobile perform from a project management standpoint?

They're really good. I think Yodel is one of the best in the business personally. They are a boutique agency. They're not one of the big players. I think that they punch way above their weight. They put very strong account management staff on your account and the results show.

What distinguishes Yodel Mobile from other providers?

They can turn on a dime. Being that nimble boutique-type agency allows them to be able to shift to the customer's needs. It allows them to scale up and trim down, depending on the number of clients they have. From a client perspective, I think they're very nimble. They can shift the way that they work with you very differently as well. They were able to bring in resources to be able to scale up. In times where maybe the projects have been a little bit leaner, they can adapt.

Is there anything Yodel Mobile could have improved or done differently?

I suppose I don't have quite the same scale as a great big machine for a mobile agency, of a top-five mobile agency. We worked with a number of those in the past. If you are just looking for media buying clout, maybe they're not buying enough mobile media to sustain huge discounts and things like that. What they lack in scale they just make up in smarts.

Introduce your business and what you do there.

I’m the customer experience and design manager for B&Q, UK’s leading home improvement retailer. We have a whole estate of physical shops, as well as a growing e-commerce business.

What challenge were you trying to address with Yodel Mobile?

We’ve had a mobile app since 2013, but it hasn’t received a lot of attention so it’s been languishing in the app store since its development. It had a couple of fixes and enhancements over the years, but no dedicated effort to promote or look after it.

We then looked to Yodel Mobile to optimize its app store presence, so we can take advantage of its true potential.

What was the scope of their involvement?

We started the project by discussing strategy on how we’re going to tackle the app store optimization from a purely organic perspective — we wanted to work as a team to really drive organic growth.

We then worked on a program for organic keyword improvement, so we used the metadata within the app store to enhance our ranking and listing. After that, we started utilizing our channels like email, PR, social media, and website to increase our visibility and adoption of the app.

We’re now in a regular rhythm of releasing patches fortnightly into the app store, as well as the reporting of all our executions so we can understand how we can constantly improve.

What is the team composition?

Our two main points of contact are the account manager and a client success manager. We also work with a core team of about six people.

How did you come to work with Yodel Mobile?

We ran an RFP process to find a partner who would help us with app store optimization. Our procurement then found the most recognized vendors in the UK so Yodel Mobile got shortlisted.

Coincidentally, I talked to my colleague who told me about his great experience working with them, so we ended up choosing Yodel Mobile for the project. 

How much have you invested with them?

So far, we’ve spent around £70,000 (approximately $94,100 USD).

What is the status of this engagement?

Our partnership started in July 2021, but we’ve extended our contract because we’re planning to run this project through all of next year.

What evidence can you share that demonstrates the impact of the engagement?

There are four key metrics that we measure the quality of work on, and those are visibility, number of downloads, revenue, and conversion rate. So far, we’ve doubled the number of impressions we’ve been getting for the app and have garnered over 2 million impressions over the same time period.

Apart from that, we’ve also increased our downloads to 33%, revenue participation to 6%, and conversion rate to 2.3%.

How did Yodel Mobile perform from a project management standpoint?

Their project management is brilliant, and we’re very delighted with how they run the project. Yodel Mobile has high-quality communications and we have a really strong relationship with everyone that we work with — they’re very collaborative and they’re always willing to reach out and help us.

We mostly interact through Microsoft Teams and email.

What did you find most impressive about them?

We’re impressed with their commitment and ambition to our account. They feel bespoke and niche as an agency, and they’re running their small-medium enterprise as a large firm so even though they’re very busy, we’re still receiving top-notch support.

Apart from that, they’re very cost-efficient. Given that we’re not spending a lot of money with them, we’re still getting brilliant levels of service, and they don’t make us feel less as a client compared to the ones who are spending significantly more than us.

Are there any areas they could improve?

Initially, they didn’t really have the experience working with a large corporate firm like ours, but they’ve definitely adapted to our business and have seen some significant improvements. They just need more practice to get better, because I think they can work with more big firms in the future.

Do you have any advice for potential customers?

My advice would be to listen to what they have to share, because they have a wealth of knowledge about app store optimization — they’re the absolute subject matter experts in their field, and I’ve personally learned so much this year as a result of working with them.