Yodel Mobile

Introduce your business and what you do there.

I’m the customer experience and design manager for B&Q, UK’s leading home improvement retailer. We have a whole estate of physical shops, as well as a growing e-commerce business.

What challenge were you trying to address with Yodel Mobile?

We’ve had a mobile app since 2013, but it hasn’t received a lot of attention so it’s been languishing in the app store since its development. It had a couple of fixes and enhancements over the years, but no dedicated effort to promote or look after it.

We then looked to Yodel Mobile to optimize its app store presence, so we can take advantage of its true potential.

What was the scope of their involvement?

We started the project by discussing strategy on how we’re going to tackle the app store optimization from a purely organic perspective — we wanted to work as a team to really drive organic growth.

We then worked on a program for organic keyword improvement, so we used the metadata within the app store to enhance our ranking and listing. After that, we started utilizing our channels like email, PR, social media, and website to increase our visibility and adoption of the app.

We’re now in a regular rhythm of releasing patches fortnightly into the app store, as well as the reporting of all our executions so we can understand how we can constantly improve.

What is the team composition?

Our two main points of contact are the account manager and a client success manager. We also work with a core team of about six people.

How did you come to work with Yodel Mobile?

We ran an RFP process to find a partner who would help us with app store optimization. Our procurement then found the most recognized vendors in the UK so Yodel Mobile got shortlisted.

Coincidentally, I talked to my colleague who told me about his great experience working with them, so we ended up choosing Yodel Mobile for the project. 

How much have you invested with them?

So far, we’ve spent around £70,000 (approximately $94,100 USD).

What is the status of this engagement?

Our partnership started in July 2021, but we’ve extended our contract because we’re planning to run this project through all of next year.

What evidence can you share that demonstrates the impact of the engagement?

There are four key metrics that we measure the quality of work on, and those are visibility, number of downloads, revenue, and conversion rate. So far, we’ve doubled the number of impressions we’ve been getting for the app and have garnered over 2 million impressions over the same time period.

Apart from that, we’ve also increased our downloads to 33%, revenue participation to 6%, and conversion rate to 2.3%.

How did Yodel Mobile perform from a project management standpoint?

Their project management is brilliant, and we’re very delighted with how they run the project. Yodel Mobile has high-quality communications and we have a really strong relationship with everyone that we work with — they’re very collaborative and they’re always willing to reach out and help us.

We mostly interact through Microsoft Teams and email.

What did you find most impressive about them?

We’re impressed with their commitment and ambition to our account. They feel bespoke and niche as an agency, and they’re running their small-medium enterprise as a large firm so even though they’re very busy, we’re still receiving top-notch support.

Apart from that, they’re very cost-efficient. Given that we’re not spending a lot of money with them, we’re still getting brilliant levels of service, and they don’t make us feel less as a client compared to the ones who are spending significantly more than us.

Are there any areas they could improve?

Initially, they didn’t really have the experience working with a large corporate firm like ours, but they’ve definitely adapted to our business and have seen some significant improvements. They just need more practice to get better, because I think they can work with more big firms in the future.

Do you have any advice for potential customers?

My advice would be to listen to what they have to share, because they have a wealth of knowledge about app store optimization — they’re the absolute subject matter experts in their field, and I’ve personally learned so much this year as a result of working with them.

Introduce your business and what you do there.

I’m the director of Splink Industries. We’re a business development startup that operates a mobile app. 

What challenge were you trying to address with Yodel Mobile?

Because we’re a startup, we needed a lot of help and guidance in terms of app store optimization (ASO) and digital marketing in general. We identified Yodel Mobile as a partner that could help us on both fronts. 
 

What was the scope of their involvement? 

We work with Yodel Mobile to promote our app. Prior to our app’s iOS launch in July 2020, they helped us design our marketing approach, supporting the creative side on how the app would appear in the App Store. Then, they created promotional assets such as images and videos. We tackled the same set of challenges for the subsequent Android launch in October 2020.

Currently, they’re helping us complete market research and analyze our principal competition. The team has delivered some excellent data analysis on what our competition is doing, and how we can best compete with them. 

What is the team composition? 

We work directly with three main contacts, including a project manager, head marketer, and an ASO specialist. It’s very much a collaborative relationship.

How did you come to work with Yodel Mobile?

We’d talked to 3–4 ASO-focused companies. It was clear that all of them could do the ASO part of what we needed, but we were really looking for a team with a broader approach. That is to say, we wanted someone who could help us with more general marketing tasks and advise us on our creative. Yodel Mobile stood out because they had expertise in both.

How much have you invested with them?

It’s going on £100,000 (approximately $133,300 USD).

What is the status of this engagement?

We started working with them in February 2020, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re getting toward our sales targets, though it’s taking us somewhat longer than we’ve hoped to see. 

Besides that, users have received our app well. It constantly ranks in the top five educational apps in the App Store, and we’ve had two features from Apple as the app of the day. Both versions earned over 2,000 ratings within months of launch, averaging at 4.9 stars. That’s a higher rating than any of our competition’s.

How did Yodel Mobile perform from a project management standpoint?

We couldn’t have launched the app without their support. It’s been an entirely collaborative process throughout, we’ve worked on all aspects of our app marketing together.

What did you find most impressive about them?

Not only are they willing to take on a broad, collaborative approach, but they’re also experts in all areas of app marketing. They understand how to promote our solution from a technical, data-driven point of view while still keeping the creative in mind. That’s quite a rare combination.

Are there any areas they could improve?

No, they’ve been partners with us as we’ve gone through our whole project and will continue to do so. We’re extremely pleased with the public and user engagement our apps have earned, too.

Do you have any advice for potential customers?

Don’t regard them as just an ASO company. Rather, think of them as a partner in all aspects of your marketing planning because they have a broad range of knowledge. You should talk to them about all aspects of your promotional strategy.

Introduce your business and what you do there.

I’m the CEO of Afin Technologies. We’re in the discount offers and promotions industry. Essentially, we’re a consumer and merchant paid business model depending on the platform.

What challenge were you trying to address with Yodel Mobile?

Our new mobile app is a fresh look at the way that mobile discount offers work. We were launching our mobile app, Buxbo, and engaged Yodel Mobile to do a fit for the market assessment.

What was the scope of their involvement?

Once my vision was turned into mobile, Yodel helped us to tweak the platform. Their team managed the initial market testing and then helped to roll out the app with the goal of getting the first few hundred thousand users registered. We put Leanplum inside the app. In terms of the advertising, they used Adperio and another platform that we weren’t using.  

Buxbo solved for the five traditional issues that merchants face when signing up for programs, not just entertainment. Those traditional issues were transparency of price and longevity of offers. Users know who they’re advertising to with Buxbo. Also, merchants can put as many offers out there as they like. If it’s too popular, they can nuke the offers too. It democratizes the offer landscape, so local shops pay the same price as national chains while benefiting from the same exposure.

What is the team composition?

We worked with anywhere between 6–12 people on any given week depending on the task.

How did you come to work with Yodel Mobile?

Knowing that we were going to launch this app, we reviewed people in the digital marketing and app agency spaces. It was a competitive pitch, and Yodel Mobile won it. 

How much have you invested with them?

We spent $1.124 million on their services.

What is the status of this engagement?

We worked with them from February 2019 until March 2020. Due to the successful conclusion of the initial phase, we closed the relationship for now.

What evidence can you share that demonstrates the impact of the engagement? 

I estimate around 380,000 installs leading to around 193,000 active players right now. Cost per install’s roughly $2.83. The cost per new player registration was $5.83. They were robust and provided us with customized analytics. Their team was excellent at competitive research. They were constantly looking at our competitors and whether any features of competitors were copying from our app. They let us know how we fit in terms of where our competitors were moving. I’d work with their team again.

How did Yodel Mobile perform from a project management standpoint?

We used Slack to communicate. Our team and their team worked together. Their team put together weekly reports and had regular meetings with our team. They talked us through where they felt the money could be better spent and where they felt that we could change the UI/UX.

When we started, we didn’t have a digital marketing team of our own. We were wholly reliant on Yodel Mobile. They were essentially our internal team but knew that our end game was to build our own team. Even as we were building out a team, they were collaborative. There was a smooth transition in the end.

What did you find most impressive about them?

They were skilled and open about challenges but also came to us with solutions. Their team was on the ball, watching everything intently to look for the best use of our capital. They assumed that the capital that we were deploying was their capital, and I appreciated that.

Are there any areas they could improve?

No, we were happy with them. It would be great if they had a bigger operation in the US.

Do you have any advice for potential customers?

Be clear about what you’re trying to achieve. Be ready to listen because they’ve got a lot of good experience and have good inputs.

Introduce your business and what you do there.

I’m the CEO of Moovshack, a real estate tech startup.

What challenge were you trying to address with Yodel Mobile?

We’d never launched a mobile app before. We wanted to build a platform across mobile and desktop for both B2C and B2B. We needed somebody to help us maximize the chance of success and offer us good, quality advice for the best possible investment.

What was the scope of their involvement?

Yodel Mobile gave us recommendations on what tech we should integrate, including Branch.io and Mixpanel. They developed the mobile app for iOS and Android for our consumers. Our agents use the iOS and web app. We combined our technologies with the ones they recommended to track users’ points of engagement with our digital ads and then through the user journey. They’ve written all of our copy and optimized our keywords.

What is the team composition?

We’ve engaged with at least six people. This includes Mick (Founder & CEO), who keeps in regular contact with us.

How did you come to work with Yodel Mobile?

I did a Google search. I knew I needed the best possible expertise to give us the greatest shot at success. I found a couple of big names. I just liked the look and feel of Yodel Mobile. You never know until you get into a relationship with a partner whether their marketing stacks up with reality. We didn’t know what to expect, but we assumed they’d be good. They turned out to be much better than we could have hoped. They have excellent reach and experience in our sector and related sectors. They have worked with very high-profile brands.

How much have you invested with them?

My company has spent $100,000–$120,000.

What is the status of this engagement?

We started working together in November 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our key deliverables are downloads and engagement. Initially, our launch is going to be soft. Since we built so much interactive tech into our platform and packed it with tools, we want to test the whole platform and focus on tools that are going to be early revenue generators. If all goes well, I can’t see us ever not working with them. We’ve been impressed with them from day one. They’re always exceeding our expectations, and we’re extremely impressed with them as a company.

How did Yodel Mobile perform from a project management standpoint?

Project management is very good. They work well together as a team and are responsive to any criticism. There are times when they get ahead of us because of all of the other challenges that we face; we can’t keep up with the level of data coming at us. We have had no issues at all working with them as a team. They have great communication and customer skills.

I’m an experienced businessman involved in many startups and corporates. Everything starts from the top down, and Mick exemplifies what a great business leader is all about. He’s very personable. He knows his subject matter and handles customers extremely well. He treats even the smallest, newest customer, like us, the way he’d treat his biggest customer. You never feel you’re not significant enough. They have been fantastic and by far the best partner we’ve had.

What did you find most impressive about them?

The good thing about them is that they advise us on what to integrate and what the best setups are for optimum results. They go deep into consultancy. What has struck us is the amount of knowledge that they have and how well structured it is. We don’t just get bits of piecemeal advice; we get proper documents. For example, they did a UI/UX analysis of our product and came back with a 30-page report that had observations about where we sat relative to the market and other apps. They gave us ideas for how we could improve in certain areas. It was a proper reference document that we could also use for best practices because they listed every last detail in mobile app development that we needed to be aware of to optimize our product offering for the marketplace. 

Yodel Mobile leaves no stone unturned. The information that they give us is laser-focused. They have the best setups with mobile CRMs that we’re working with them on through to the UI/UX analysis. They do everything, which makes us feel like there’s nothing else they could do. They’ve done a thorough job in every avenue. I don’t have to worry at all if I’m getting value for money, and I can’t say that about any of our other suppliers.

Are there any areas they could improve?

Since they’re so experienced in launching mobile apps, they have a very structured approach to it. This is very helpful, but they sometimes get ahead of us. We’ve got a whole lot of challenges, and it’s occasionally difficult to keep pace with them. There’s nothing really negative at all that I can point to other than adapting to our pace a bit better.

Do you have any advice for potential customers?

Know what it is that you want to achieve and communicate this clearly to them. As long as you make it clear, they will come back to you with the best possible plan to help you to get there. We have no regrets choosing them. There will be cheaper companies out there, but you won’t find this level of ability to work with new startups who need the best possible results.

Introduce your business and what you do there.

We have an app that caters to individuals interested in living a sober life. That includes individuals who are sober, in recovery, or curious about sobriety. I'm the CEO of the company.

What challenge were you trying to address with Yodel Mobile?

We wanted to populate the userbase in a strategic fashion. We have three radius components, including dating, events, and networking. We worked with them to devise a rollout strategy that could be filled territory by territory.

What was the scope of their involvement?

On one side, they consult on best practices for the UI and the UX. They also analyze the data that they integrate into the app. On the other side, they work on user acquisition. They do retargeting and lookalike campaigns on Facebook, Google, ASO recommendations, etc.

What is the team composition?

I normally deal with five or six people, including a project manager, a growth strategist, a person in charge of user acquisitions, and one of the heads of their company. The team changes, based upon our needs at any given time.

How did you come to work with Yodel Mobile?

I met them through App Promotions in New York. Another member recommended them as I was searching for companies to help with consulting and user acquisitions.

How much have you invested with them?

We've spent over $200,000 on their services, not including our ad spending.

What is the status of this engagement?

The collaboration began around October 2018 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We have several KPIs and data points that we track. We always hit our targets, and things work well across our funnel.

How did Yodel Mobile perform from a project management standpoint?

They're fantastic project managers. I have a lot of experience with agencies, and Yodel Mobile is as good as you can get.

What did you find most impressive about them?

They advised us on best practices that would truly help our app succeed. Their strategists do deep competitive analysis, and they run reports that show us in relation to our competitors. I don't know any other company that offers this level of consultancy.

Are there any areas they could improve?

I can't review them negatively in any aspect of their work. Their growth analysts are amazing, as is their management team. They're a great team, and I wish they were local to us.

Do you have any advice for potential customers?

They cover user acquisition, but that's not all that they do. Ask them about all the services they offer, as their level of service will exceed almost any other company in their industry.

Introduce your business and what you do there.

I’m the Head of Digital for Breast Cancer Care, a U.K. charity. We offer a range of services including in-person and online support, as well as a helpline. I oversee our online content and services.

What challenge were you trying to address with Yodel Mobile?

The Breast Cancer Care app, BECCA, provides information and support to anyone struggling to move forward after finishing their hospital-based treatment for primary breast cancer. Breast Cancer Care developed the app as we know dealing with the long-term impact of breast cancer and adapting to this new reality can be a challenge. At the end of treatment, people often expect life to go back to normal but it can actually be the hardest part. To help patients, the app provides bite-size flashcards on topics such as mindfulness, concerns, symptoms, exercise, and healthy eating. It also details our service offering. The app was successful, but we wanted to make it fit to market to make sure we were reaching, and retaining, the target audience.

What was the scope of their involvement?

Yodel Mobile is creating and implementing a marketing program in a 12-month engagement. They are optimizing the app’s descriptions for the App Store and Google Play. They are identifying a number of technical improvements for the user journey for us to consider, covering aspects such as push notifications, in-app messaging and retention. The marketing program will also incorporate recommendations for improving marketing analytics, e-mail marketing and app review and feedback management.

What is the team composition?

We have one main point of contact at Yodel Mobile.

How did you come to work with Yodel Mobile?

Yodel Mobile held a competition to award a free 12-month app consultancy programme to a charity. One of our app’s technical partners encouraged us to apply. We submitted an application, had a phone interview, and won.

How much have you invested with them?

They donated their time and services.

What is the status of this engagement?

We started working with them in June 2018 and the partnership is ongoing for a 12-month period.

What evidence can you share that demonstrates the impact of the engagement?

Although it’s early in the relationship, Yodel Mobile’s professionalism and comprehensive work have impressed us greatly. The team has done a deep dive into the app and identified quick wins and long-term changes to benefit its success. In addition, their findings are clear and of high quality. The team communicates effectively without science or jargon.

How did Yodel Mobile perform from a project management standpoint?

Our primary contact liaises between us and a team of experts. The contact filters the information and communicates the different findings in a brilliant manner.

What did you find most impressive about them?

The team is responsive, professional, and highly committed to the project. Even though we’re not a traditional customer, Yodel Mobile takes us as seriously as any other customer.

Are there any areas they could improve?

No. Each time we finish a call with the team, we just smile at what a breath of fresh air it is to work with people who are such experts in their field and committed to doing a good job.

Introduce your business and what you do there.

I’m the digital marketing manager at a large media company in the magazine business. We operate globally, and I oversee all marketing efforts on our UK e-publishing app.

What challenge were you trying to address with Yodel Mobile?

We’re a small team that needed outside help in making our apps more visible in the marketplace. They also assisted with our social media advertising efforts.

What was the scope of their involvement?

The Yodel Mobile team advised us on what channels to advertise on for the best cost per action (CPA). We primarily ran campaigns on Facebook, although we implemented minor efforts across other channels as well. They also conducted app store optimization (ASO), and all efforts were centered around the iOS app. They worked proactively in all aspects of the project. Some services they offered were very hands-on, while others were more consulting.

What is the team composition?

Our primary point of contact was Ijah (Managing Director, Yodel Mobile).

How did you come to work with Yodel Mobile?

I found them while searching on LinkedIn.

How much have you invested with them?

We invested about £50,000 (approximately $66,000 USD).

What is the status of this engagement?

We started working together in November 2017 and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our first Apple proceeds are up year-over-year in a declining market. The activity they’ve done for us has delivered more visibility.

How did Yodel Mobile perform from a project management standpoint?

I’m very happy with them. They’re very proactive in reaching out when there are pressing concerns or priorities. They’re always available when we need them. We primarily communicate via phone and email.

What did you find most impressive about them?

It’s been a good relationship. They’re very knowledgeable and proactive. They prioritize transparency and use a number of in-house tools that promote efficient workflows and provide unique insight on competition analysis. Overall, I’ve been very happy. They’ve delivered on everything they promised. I don’t have any negative comments.

Do you have any advice for potential customers?

Due diligence is crucial. Meet with them and make sure to meet the team you’ll be working with. Also make sure that your workflows align and you’re happy with the way they work.

Introduce your business and what you do there.

We’re working with them on mobile optimization for users of UKTV video on demand.

What challenge were you trying to address with Yodel Mobile?

They’ve worked with us on various mobile projects.

What was the scope of their involvement?

Yodel helped us with mobile best practice implementations and acquisitions. The main thing was App Store optimization. They made an analysis of all our competitors in the market and advised us on what we needed to be doing. We did paid search with them and we recently ran an acquisition campaign. Yodel Mobile also helped us integrate the right analytics into our mobile app so we can measure our acquisition and start to understand our long-term value.

They also made a fit to market program, which included approaches to how we could survive as a company. They helped us develop our relationship with the development team, leveraging their expertise to bridge that gap.

What is the team composition?

My marketing manager has a dedicated relationship with them and works with an account manager. I deal with the founder/CEO.

How did you come to work with Yodel Mobile?

We found them through the Mobile Marketing Association in London. Yodel Mobile was early on in this field, and they are nice people to work with.

How much have you invested with them?

We pay them between $50,000 and $200,000 per year.

What is the status of this engagement?

We started working with Yodel Mobile about two years ago. They continue to be our main consultant for the mobile space.

What evidence can you share that demonstrates the impact of the engagement?

Results have all been positive. We’ve seen an increase of about 30% in performance. We’ve been happy with the results.

How did Yodel Mobile perform from a project management standpoint?

They have fantastic in-house expertise. They are professionals who understand this niche. They can be too detailed at times, but they bring us in-depth analyses and the project management is great.

What did you find most impressive about them?

They brought a lot of energy and dedication to this project. They are passionate and knowledgeable about the mobile space. They have a real depth of knowledge so we trust them.

Are there any areas they could improve?

They are sometimes overly enthusiastic about their niche. It’s not a bad thing necessarily, but they can get lost in the details. Getting into the numbers can be too much for some of the stakeholders.

Please describe your company and your position there.

I am the Founder and CEO of a mental health, addiction and crisis support app called WhiteFlag. Our community provides peer support, 24/7, to those who need it.

For what projects/services did your company hire Yodel Mobile, and what were your goals?

We hired Yodel Mobile to help us launch our app nationwide. Yodel was hired to handle all of our in app marketing, optimization, and launch strategy. They did all that and more! Their UI/UX design review was excellent.

How did you select this vendor and what were the deciding factors?

Clutch! Also, trial and error. Yodel is leaps and bounds ahead of the competition.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Yodel has handled all of our in app marketing, automation, design augmentation, strategies and launch plans. We hired them to handle the app launch and marketing from A-Z. They have not disappointed including regularly pitching us ideas and creating concepts and strategies for our company. Brilliant people

How many resources from the vendor's team worked with you, and what were their positions?

5.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our Beta test launch has been a huge success and we are very optimistic as we head into our nationwide launch next month! The app has kept is core features and mission but Yodel has advanced our product far beyond anything we could have hoped for.

How effective was the workflow between your team and theirs?

We have in-person/zoom meetings every week. On top of that, my mailbox is always full of feedback, ideas and communications from their team.

What did you find most impressive or unique about this company?

We've been impressed with their professionalism and vast knowledge. Truly 5 stars.

Are there any areas for improvement or something they could have done differently?

None.

Introduce your business and what you do there.

I’m the marketing director of My Online Therapy. We provide virtual mental health therapy sessions.

What challenge were you trying to address with Yodel Mobile?

We needed their team’s app marketing services.

What was the scope of their involvement?

We have an existing mobile application, but we needed to optimize our app advertisement efforts since we’re part of a highly competitive market. Yodel Mobile devises different industry-specific strategies to augment our presence in the mobile market, such as the App Store.

What is the team composition?

We work with several resources from Yodel Mobile’s team, depending on the project phase.

How did you come to work with Yodel Mobile?

We knew Yodel Mobile as a reliable agency with a good reputation in the realm of app growth consultancy, so we didn’t hesitate to reach out to them when we needed similar services.

What is the status of this engagement?

We kicked off our engagement with Yodel Mobile in June 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Yodel Mobile has driven evident improvement in our app’s organic growth  — our customer acquisition rate has gone up by 60%, and that’s a huge jump from our previous statistics. They’ve proven their well-known expertise to us by generating equally lucrative results for our business.

How did Yodel Mobile perform from a project management standpoint?

We mainly communicate via email and conduct weekly meetings to discuss the project flow. Yodel Mobile is a transparent team that regularly updates us with accurate progress reports.

What did you find most impressive about them?

Yodel Mobile knows the ins and outs of the mobile market, and it’s highly apparent in their deliverables. Their team always goes the extra mile to address our app marketing needs.

Are there any areas they could improve?

I don’t think there’s anything that needs improvement. They’re already a reliable partner to us.

Do you have any advice for potential customers?

Start by determining your goals and expectations — as long as these are clearly communicated to Yodel Mobile, they’ll deliver your exact needs.