Mobile and App Marketing Strategy & Advertising
Yodel Mobile is an award winning full-service global mobile and app marketing consultancy. Our team of mobile and app marketing experts have worked with a wide range of businesses to acquire and build a meaningful relationship with downloaders, users and customers, since 2007.
We work with clients from single territory start-ups to established, multi-territory, international brands such as The Economist Group, NBCUniversal, mytaxi, Bauer Media, Fujifilm and Teletext Holidays.
‘Fit to Market’ Programme:
Yodel Mobile’s unique programme ensures clients stand out in the crowded marketplace through optimisations that drive organic discoverability and improve retention of the most valuable users. This innovative organic growth optimisation strategy consists of activities across ASO, mCRM, Searchability, Analytics and more.
App Business Support:
Most businesses focus purely on the product for launch. We go beyond this by providing early stage app business support for our clients. Our app success programme covers multiple modules relating to our client’s broader business requirements. Key elements include branding, positioning, tone of voice, forecasting, investor engagement support, monetisation, user journey and UX/UI mapping. Working closely with our client’s app team, we ensure a greater chance of app marketing success.
Using gap analysis, research and multiple strategy processes, Yodel will help define the role of mobile and where a business’ focus should be.
As key players in managing and optimizing mobile ad campaigns, we have an unrivalled understanding of attribution tracking, data management and the acquisition channels, ensuring we use the most efficient UA solutions for the job.