Yodel Mobile is the leading, award-winning global app growth consultancy with over 18 years of experience in the mobile app sector.
Our services include:
App Store Optimization
Paid User Acquisition
App Launch Consultation
Mobile Transformation Consultation
CRM & Marketing Automation
Product Conversion Rate Optimisation (CRO)
Mobile Creative
Data Review & Tool Implementation
We specialise in all app verticals, especially:
Fintech
Entertainment
Health & Fitness
eCommerce
Media & Publishing
Education
Why Choose Yodel Mobile:
We have launched and grown over 1000+ apps in over 65 locations
We are one of the most award-winning growth consultancies globally with 65 industry awards since 2018, most recently awarded Mobile Campaign of the Year 2023 and
We offer a bespoke project and approach to each client and a service mix tailored to their needs
Trusted by Leading Brands Worldwide
We’ve partnered with global powerhouses and disruptive startups alike, including Gymshark, The Body Coach, The Economist, Trivago, Channel 4, B&Q, TUI, UKTV, Yodel Delivery and Confused.com. Our expertise spans industries, helping thousands of apps achieve unparalleled growth.
Our Approach:
We deliver full-impact App Store Optimization through data-led solutions and unrivalled, award-winning ASO expertise. We offer growth consultation on complex growth issues including retention & engagement, data, marketplace intelligence, and competitor analysis.
We believe in a holistic, data-led approach to app growth, supporting our clients in defining meaningful goals and maximising user value throughout the lifecycle.
Our award-winning App Launch Consultation is the most comprehensive and effective model for app success that exists within the market today.
Our user acquisition specialists and creative studio work closely to deliver the biggest impact for our client’s campaigns across all acquisition channels.
Contact us at info@yodelmobile.com and let us help you supercharge your app's growth!
$25,000+
$100 - $149 / hr
10 - 49
London, England
Founded 2007
1 Language that we service
English
6 Timezones that we service
GMT
Greenwich Mean Time (GMT)
CET
Central European Time (CET)
MET
Middle East Time (MET)
PST
Pacific Standard Time (PST)
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
1 Locations
London , England
Focus
No data have been added yet...
Pricing Snapshot
Min. project size
$25,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.6
/5
What Clients Have Said
Yodel Mobile offers competitive pricing and good value for cost, with project investments ranging from $50,000 to over $1 million. Clients appreciate their commitment to delivering quality results within budget, emphasizing effective communication and project management.
The agency's commitment to providing exceptional client support, including personalized attention and responsiveness to feedback, has been a standout feature for many clients.
High Client Satisfaction
Clients have expressed high levels of satisfaction with Yodel Mobile, often citing the agency's dedication, professionalism, and ability to exceed expectations as reasons for their positive experiences.
Tailored Marketing Strategies
Yodel Mobile has been effective in creating customized marketing strategies that align with the specific goals and target audiences of their clients, resulting in successful app launches and increased user engagement.
Impressive Industry Knowledge
Yodel Mobile's deep understanding of the mobile app market and their ability to provide data-driven insights and tailored strategies have been commended by clients, giving them confidence in the agency's expertise.
Data-Driven Decision Making
The agency's data-driven approach to app marketing, including thorough analyses and actionable insights, has been instrumental in driving client success.
"Their deep knowledge of the mobile app space stands out."
Dec 13, 2021
Director of Comms & Marketing, Patient Advocacy Organization
Anonymous
Healthcare
California, United States
11-50 Employees
Phone Interview
Verified
Yodel Mobile is charged with driving app engagement and downloads. They accomplish this through various messaging campaigns (text and in-app), as well as app store optimization and gamification.
Displaying stand-out expertise in app acquisition and user engagement, Yodel Mobile is a critical partner. Their frequent communication is a highlight, as is their experience with the entire field of mobile apps, but specifically in healthcare. Future customers can expect a productive partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of marketing and communications at a patient advocacy organization.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
We launched an app eight months prior to hiring Yodel, and the goal of the app is to help patients and caregivers track their symptoms and triggers. We wanted Yodel to help with new user acquisition and user engagement, focusing more on engagement. The goal was to get users to continue using the app after installation.
SOLUTION
What was the scope of their involvement?
We asked Yodel to identify our main potential users, define their personas, and devise strategies to reach those users. Additionally, they helped us keep those users engaged in the app. Their techniques ranged from did journey communications with in-app messaging and text messaging and email gamification to incentivize users to track regularly.
To start, we shared the business plan with Yodel that we’d put together ahead of launching the app. This included our planning and competitive analysis, as well as details about our larger national audience and the smaller app-specific audience, as those two groups are distinct from one another. There were also some details about our app performance to date.
Currently, Yodel is working on paid app store engagement and app store SEO, as well as creating an engagement video. We’ve also been exploring potential development improvements, like social sharing.
What is the team composition?
We interact with 5–6 people, one of whom is the founder and CEO; they’re very involved and continue to weigh in and provide oversight, which is encouraging. Sometimes executives drop away once their company is hired.
A strategy resource is currently leading the project, along with an administrative support and a day-to-day project manager. There’s also an app store subject matter expert available.
How did you come to work with Yodel Mobile?
They were a recommendation from our developer. After a long search for a firm with specific expertise in app store engagement, we found Yodel.
What is the status of this engagement?
We worked together from June–December 2020, and we’ve just now re-engaged them for another eight months.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They’re really knowledgeable about app acquisition and engagement across various sectors, including the health sector. This is critical. Their ability to bring in the required expertise was very productive.
How did Yodel Mobile perform from a project management standpoint?
We speak over email and a weekly Zoom call, though sometimes that happens more than once a week.
What did you find most impressive about them?
Their deep knowledge of the mobile app space stands out. Other firms that we were looking at had a broad digital marketing focus, whereas Yodel was specific to mobile apps.
Are there any areas they could improve?
I would have loved to start the implementations right out of the gate. Yodel’s team did a lot of analysis and information gathering, which is awesome, but sometimes a lot of information is hard to deal with. They’ve already started to remedy this, however.
Do you have any advice for potential customers?
I recommend them highly and say to start implementation steps sooner.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
App Store Optimization for Home Improvement Retailer
Application Management & SupportIT Managed ServicesMobile App Development
$50,000 to $199,999
July 2021 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"Yodel Mobile has high-quality communications and we have a really strong relationship with everyone that we work with."
Nov 19, 2021
Customer Experience & Design Manager, B&Q
Harry Blamire
Consumer Products
Hampton, England
1-10 Employees
Phone Interview
Verified
A home improvement retailer was looking to improve their app's visibility and digital store presence, so they hired Yodel Mobile to utilize their mobile app optimization capabilities.
Since partnering with Yodel Mobile, the company has garnered over 2 million impressions on their product, and improved their revenue stream by 6%. The team is highly collaborative, and the internal stakeholders are particularly impressed with their commitment to the app's long-term success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the customer experience and design manager for B&Q, UK’s leading home improvement retailer. We have a whole estate of physical shops, as well as a growing e-commerce business.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
We’ve had a mobile app since 2013, but it hasn’t received a lot of attention so it’s been languishing in the app store since its development. It had a couple of fixes and enhancements over the years, but no dedicated effort to promote or look after it.
We then looked to Yodel Mobile to optimize its app store presence, so we can take advantage of its true potential.
SOLUTION
What was the scope of their involvement?
We started the project by discussing strategy on how we’re going to tackle the app store optimization from a purely organic perspective — we wanted to work as a team to really drive organic growth.
We then worked on a program for organic keyword improvement, so we used the metadata within the app store to enhance our ranking and listing. After that, we started utilizing our channels like email, PR, social media, and website to increase our visibility and adoption of the app.
We’re now in a regular rhythm of releasing patches fortnightly into the app store, as well as the reporting of all our executions so we can understand how we can constantly improve.
What is the team composition?
Our two main points of contact are the account manager and a client success manager. We also work with a core team of about six people.
How did you come to work with Yodel Mobile?
We ran an RFP process to find a partner who would help us with app store optimization. Our procurement then found the most recognized vendors in the UK so Yodel Mobile got shortlisted.
Coincidentally, I talked to my colleague who told me about his great experience working with them, so we ended up choosing Yodel Mobile for the project.
How much have you invested with them?
So far, we’ve spent around £70,000 (approximately $94,100 USD).
What is the status of this engagement?
Our partnership started in July 2021, but we’ve extended our contract because we’re planning to run this project through all of next year.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
There are four key metrics that we measure the quality of work on, and those are visibility, number of downloads, revenue, and conversion rate. So far, we’ve doubled the number of impressions we’ve been getting for the app and have garnered over 2 million impressions over the same time period.
Apart from that, we’ve also increased our downloads to 33%, revenue participation to 6%, and conversion rate to 2.3%.
How did Yodel Mobile perform from a project management standpoint?
Their project management is brilliant, and we’re very delighted with how they run the project. Yodel Mobile has high-quality communications and we have a really strong relationship with everyone that we work with — they’re very collaborative and they’re always willing to reach out and help us.
We mostly interact through Microsoft Teams and email.
What did you find most impressive about them?
We’re impressed with their commitment and ambition to our account. They feel bespoke and niche as an agency, and they’re running their small-medium enterprise as a large firm so even though they’re very busy, we’re still receiving top-notch support.
Apart from that, they’re very cost-efficient. Given that we’re not spending a lot of money with them, we’re still getting brilliant levels of service, and they don’t make us feel less as a client compared to the ones who are spending significantly more than us.
Are there any areas they could improve?
Initially, they didn’t really have the experience working with a large corporate firm like ours, but they’ve definitely adapted to our business and have seen some significant improvements. They just need more practice to get better, because I think they can work with more big firms in the future.
Do you have any advice for potential customers?
My advice would be to listen to what they have to share, because they have a wealth of knowledge about app store optimization — they’re the absolute subject matter experts in their field, and I’ve personally learned so much this year as a result of working with them.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Mental Health App
Other Digital Marketing
$200,000 to $999,999
Dec. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We've been impressed with their professionalism and vast knowledge."
Aug 16, 2021
CEO, WhiteFlag
Jonny McCoy
Social Networking
Denver, Colorado
1-10 Employees
Online Review
Verified
Yodel Mobile is tasked with launching a mental health mobile app. This involves handling all promotional efforts, from creating a launching strategy to implementing app marketing initiatives and more.
So far, the beta test launch had been a huge success and the client looks forward to the official launch date. Yodel Mobile submits quality work in a professional and collaborative manner, allowing them to produce results that fit the client's needs. They are very knowledgeable and innovative, too.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Founder and CEO of a mental health, addiction and crisis support app called WhiteFlag. Our community provides peer support, 24/7, to those who need it.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Yodel Mobile, and what were your goals?
We hired Yodel Mobile to help us launch our app nationwide. Yodel was hired to handle all of our in app marketing, optimization, and launch strategy. They did all that and more! Their UI/UX design review was excellent.
SOLUTION
How did you select this vendor and what were the deciding factors?
Clutch! Also, trial and error. Yodel is leaps and bounds ahead of the competition.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Yodel has handled all of our in app marketing, automation, design augmentation, strategies and launch plans. We hired them to handle the app launch and marketing from A-Z. They have not disappointed including regularly pitching us ideas and creating concepts and strategies for our company. Brilliant people
How many resources from the vendor's team worked with you, and what were their positions?
5.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our Beta test launch has been a huge success and we are very optimistic as we head into our nationwide launch next month! The app has kept is core features and mission but Yodel has advanced our product far beyond anything we could have hoped for.
How effective was the workflow between your team and theirs?
We have in-person/zoom meetings every week. On top of that, my mailbox is always full of feedback, ideas and communications from their team.
What did you find most impressive or unique about this company?
We've been impressed with their professionalism and vast knowledge. Truly 5 stars.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
"We cannot thank the team at Yodel Mobile enough for the QUALITY of their work. Don’t panic if you don’t know everything about app marketing. They do."
Quality
5.0
Service & Deliverables
"Exceptional! I know this because we tried several different companies. Yodel’s work is truly 5 stars. I never write reviews, they deserve it."
Schedule
5.0
On time / deadlines
"Always available. Immediate feedback and communication."
Cost
5.0
Value / within estimates
"Well worth the value!"
Willing to Refer
5.0
NPS
"Without a doubt I will send people I care about to Yodel Mobile.
App Marketing for Virtual Mental Healthcare Provider
Other Digital Marketing
$50,000 to $199,999
June 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team always goes the extra mile to address our app marketing needs."
Jul 29, 2021
Marketing Director, My Online Therapy
Paul McCallum
Healthcare
London, England
11-50 Employees
Phone Interview
Verified
Yodel Mobile supports the app marketing efforts of a virtual mental healthcare provider. The team generates industry-specific strategies to optimize the client's presence in the mobile market.
Demonstrating reputable marketing prowess, Yodel Mobile has strategically positioned the client in the app market, ultimately resulting in an impressive 60% client acquisition boost. The team unfailingly delivers lucrative solutions and transparent progress reports, ensuring a harmonious engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing director of My Online Therapy. We provide virtual mental health therapy sessions.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
We needed their team’s app marketing services.
SOLUTION
What was the scope of their involvement?
We have an existing mobile application, but we needed to optimize our app advertisement efforts since we’re part of a highly competitive market. Yodel Mobile devises different industry-specific strategies to augment our presence in the mobile market, such as the App Store.
What is the team composition?
We work with several resources from Yodel Mobile’s team, depending on the project phase.
How did you come to work with Yodel Mobile?
We knew Yodel Mobile as a reliable agency with a good reputation in the realm of app growth consultancy, so we didn’t hesitate to reach out to them when we needed similar services.
What is the status of this engagement?
We kicked off our engagement with Yodel Mobile in June 2020, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Yodel Mobile has driven evident improvement in our app’s organic growth — our customer acquisition rate has gone up by 60%, and that’s a huge jump from our previous statistics. They’ve proven their well-known expertise to us by generating equally lucrative results for our business.
How did Yodel Mobile perform from a project management standpoint?
We mainly communicate via email and conduct weekly meetings to discuss the project flow. Yodel Mobile is a transparent team that regularly updates us with accurate progress reports.
What did you find most impressive about them?
Yodel Mobile knows the ins and outs of the mobile market, and it’s highly apparent in their deliverables. Their team always goes the extra mile to address our app marketing needs.
Are there any areas they could improve?
I don’t think there’s anything that needs improvement. They’re already a reliable partner to us.
Do you have any advice for potential customers?
Start by determining your goals and expectations — as long as these are clearly communicated to Yodel Mobile, they’ll deliver your exact needs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
iOS & Android Mobile App Marketing for Education App
AdvertisingMobile App Development
$50,000 to $199,999
Feb. 2020 - Ongoing
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“They’ve been partners with us as we’ve gone through our whole project.”
Dec 4, 2020
Director, Splink Industries
Gus Colquhoun
Software
London, England
11-50 Employees
Phone Interview
Verified
To prepare an educational app’s launch in the app stores, Yodel Mobile has provided ongoing app store optimization (ASO) services. Their main responsibilities include market research and asset creation.
Yodel Mobile is a strong partner when it comes to marketing and product promotion. Within months, their team has earned over 2,000 reviews and a 4.9 rating for the app. Their data-driven marketing and creative skills as well as their collaborative approach, make for a strong combination.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the director of Splink Industries. We’re a business development startup that operates a mobile app.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
Because we’re a startup, we needed a lot of help and guidance in terms of app store optimization (ASO) and digital marketing in general. We identified Yodel Mobile as a partner that could help us on both fronts.
SOLUTION
What was the scope of their involvement?
We work with Yodel Mobile to promote our app. Prior to our app’s iOS launch in July 2020, they helped us design our marketing approach, supporting the creative side on how the app would appear in the App Store. Then, they created promotional assets such as images and videos. We tackled the same set of challenges for the subsequent Android launch in October 2020.
Currently, they’re helping us complete market research and analyze our principal competition. The team has delivered some excellent data analysis on what our competition is doing, and how we can best compete with them.
What is the team composition?
We work directly with three main contacts, including a project manager, head marketer, and an ASO specialist. It’s very much a collaborative relationship.
How did you come to work with Yodel Mobile?
We’d talked to 3–4 ASO-focused companies. It was clear that all of them could do the ASO part of what we needed, but we were really looking for a team with a broader approach. That is to say, we wanted someone who could help us with more general marketing tasks and advise us on our creative. Yodel Mobile stood out because they had expertise in both.
How much have you invested with them?
It’s going on £100,000 (approximately $133,300 USD).
What is the status of this engagement?
We started working with them in February 2020, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’re getting toward our sales targets, though it’s taking us somewhat longer than we’ve hoped to see.
Besides that, users have received our app well. It constantly ranks in the top five educational apps in the App Store, and we’ve had two features from Apple as the app of the day. Both versions earned over 2,000 ratings within months of launch, averaging at 4.9 stars. That’s a higher rating than any of our competition’s.
How did Yodel Mobile perform from a project management standpoint?
We couldn’t have launched the app without their support. It’s been an entirely collaborative process throughout, we’ve worked on all aspects of our app marketing together.
What did you find most impressive about them?
Not only are they willing to take on a broad, collaborative approach, but they’re also experts in all areas of app marketing. They understand how to promote our solution from a technical, data-driven point of view while still keeping the creative in mind. That’s quite a rare combination.
Are there any areas they could improve?
No, they’ve been partners with us as we’ve gone through our whole project and will continue to do so. We’re extremely pleased with the public and user engagement our apps have earned, too.
Do you have any advice for potential customers?
Don’t regard them as just an ASO company. Rather, think of them as a partner in all aspects of your marketing planning because they have a broad range of knowledge. You should talk to them about all aspects of your promotional strategy.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Mobile App Consulting for Digital Mobile Company
IT Managed ServicesMobile App Development
$1,000,000 to $9,999,999
Feb. 2019 - Mar. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their team was on the ball, watching everything intently to look for the best use of our capital."
Apr 17, 2020
CEO, Afin Technologies
Lee Evans
Business services
Newport Beach, California
11-50 Employees
Phone Interview
Verified
Yodel Mobile provided consulting services to facilitate the launch of an app for a discount offers and promotions company. They analyzed the market, managed advertising efforts, and helped to enhance the app.
Yodel Mobile delivered comprehensive and tailored insights that assisted a successful product launch. The team analyzed the market diligently and provided regular updates. They fostered collaboration and communicated challenges with solutions, which enables future engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Afin Technologies. We’re in the discount offers and promotions industry. Essentially, we’re a consumer and merchant paid business model depending on the platform.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
Our new mobile app is a fresh look at the way that mobile discount offers work. We were launching our mobile app, Buxbo, and engaged Yodel Mobile to do a fit for the market assessment.
SOLUTION
What was the scope of their involvement?
Once my vision was turned into mobile, Yodel helped us to tweak the platform. Their team managed the initial market testing and then helped to roll out the app with the goal of getting the first few hundred thousand users registered. We put Leanplum inside the app. In terms of the advertising, they used Adperio and another platform that we weren’t using.
Buxbo solved for the five traditional issues that merchants face when signing up for programs, not just entertainment. Those traditional issues were transparency of price and longevity of offers. Users know who they’re advertising to with Buxbo. Also, merchants can put as many offers out there as they like. If it’s too popular, they can nuke the offers too. It democratizes the offer landscape, so local shops pay the same price as national chains while benefiting from the same exposure.
What is the team composition?
We worked with anywhere between 6–12 people on any given week depending on the task.
How did you come to work with Yodel Mobile?
Knowing that we were going to launch this app, we reviewed people in the digital marketing and app agency spaces. It was a competitive pitch, and Yodel Mobile won it.
How much have you invested with them?
We spent $1.124 million on their services.
What is the status of this engagement?
We worked with them from February 2019 until March 2020. Due to the successful conclusion of the initial phase, we closed the relationship for now.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I estimate around 380,000 installs leading to around 193,000 active players right now. Cost per install’s roughly $2.83. The cost per new player registration was $5.83. They were robust and provided us with customized analytics. Their team was excellent at competitive research. They were constantly looking at our competitors and whether any features of competitors were copying from our app. They let us know how we fit in terms of where our competitors were moving. I’d work with their team again.
How did Yodel Mobile perform from a project management standpoint?
We used Slack to communicate. Our team and their team worked together. Their team put together weekly reports and had regular meetings with our team. They talked us through where they felt the money could be better spent and where they felt that we could change the UI/UX.
When we started, we didn’t have a digital marketing team of our own. We were wholly reliant on Yodel Mobile. They were essentially our internal team but knew that our end game was to build our own team. Even as we were building out a team, they were collaborative. There was a smooth transition in the end.
What did you find most impressive about them?
They were skilled and open about challenges but also came to us with solutions. Their team was on the ball, watching everything intently to look for the best use of our capital. They assumed that the capital that we were deploying was their capital, and I appreciated that.
Are there any areas they could improve?
No, we were happy with them. It would be great if they had a bigger operation in the US.
Do you have any advice for potential customers?
Be clear about what you’re trying to achieve. Be ready to listen because they’ve got a lot of good experience and have good inputs.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Mobile App Dev & Consultancy for Real Estate Tech Startup
Mobile App Development
$50,000 to $199,999
Nov. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“We’ve been impressed with them from day one.”
Mar 27, 2020
CEO, Moovshack
Mick Silver
Real estate
London, England
11-50 Employees
Phone Interview
Verified
Yodel Mobile has developed a startup’s mobile app for iOS and Android and consulted on technologies and best practices. Other services include marketing, UI/UX analysis, copywriting, and keyword optimization.
Yodel Mobile delivers thorough guidance on how to achieve optimal results within the marketplace, ultimately making the collaborating effortless and exceeding expectations. They provide great value for money. The responsive team has a structured and effective approach to launching apps.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Moovshack, a real estate tech startup.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
We’d never launched a mobile app before. We wanted to build a platform across mobile and desktop for both B2C and B2B. We needed somebody to help us maximize the chance of success and offer us good, quality advice for the best possible investment.
SOLUTION
What was the scope of their involvement?
Yodel Mobile gave us recommendations on what tech we should integrate, including Branch.io and Mixpanel. They developed the mobile app for iOS and Android for our consumers. Our agents use the iOS and web app. We combined our technologies with the ones they recommended to track users’ points of engagement with our digital ads and then through the user journey. They’ve written all of our copy and optimized our keywords.
What is the team composition?
We’ve engaged with at least six people. This includes Mick (Founder & CEO), who keeps in regular contact with us.
How did you come to work with Yodel Mobile?
I did a Google search. I knew I needed the best possible expertise to give us the greatest shot at success. I found a couple of big names. I just liked the look and feel of Yodel Mobile. You never know until you get into a relationship with a partner whether their marketing stacks up with reality. We didn’t know what to expect, but we assumed they’d be good. They turned out to be much better than we could have hoped. They have excellent reach and experience in our sector and related sectors. They have worked with very high-profile brands.
How much have you invested with them?
My company has spent $100,000–$120,000.
What is the status of this engagement?
We started working together in November 2019, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our key deliverables are downloads and engagement. Initially, our launch is going to be soft. Since we built so much interactive tech into our platform and packed it with tools, we want to test the whole platform and focus on tools that are going to be early revenue generators. If all goes well, I can’t see us ever not working with them. We’ve been impressed with them from day one. They’re always exceeding our expectations, and we’re extremely impressed with them as a company.
How did Yodel Mobile perform from a project management standpoint?
Project management is very good. They work well together as a team and are responsive to any criticism. There are times when they get ahead of us because of all of the other challenges that we face; we can’t keep up with the level of data coming at us. We have had no issues at all working with them as a team. They have great communication and customer skills.
I’m an experienced businessman involved in many startups and corporates. Everything starts from the top down, and Mick exemplifies what a great business leader is all about. He’s very personable. He knows his subject matter and handles customers extremely well. He treats even the smallest, newest customer, like us, the way he’d treat his biggest customer. You never feel you’re not significant enough. They have been fantastic and by far the best partner we’ve had.
What did you find most impressive about them?
The good thing about them is that they advise us on what to integrate and what the best setups are for optimum results. They go deep into consultancy. What has struck us is the amount of knowledge that they have and how well structured it is. We don’t just get bits of piecemeal advice; we get proper documents. For example, they did a UI/UX analysis of our product and came back with a 30-page report that had observations about where we sat relative to the market and other apps. They gave us ideas for how we could improve in certain areas. It was a proper reference document that we could also use for best practices because they listed every last detail in mobile app development that we needed to be aware of to optimize our product offering for the marketplace.
Yodel Mobile leaves no stone unturned. The information that they give us is laser-focused. They have the best setups with mobile CRMs that we’re working with them on through to the UI/UX analysis. They do everything, which makes us feel like there’s nothing else they could do. They’ve done a thorough job in every avenue. I don’t have to worry at all if I’m getting value for money, and I can’t say that about any of our other suppliers.
Are there any areas they could improve?
Since they’re so experienced in launching mobile apps, they have a very structured approach to it. This is very helpful, but they sometimes get ahead of us. We’ve got a whole lot of challenges, and it’s occasionally difficult to keep pace with them. There’s nothing really negative at all that I can point to other than adapting to our pace a bit better.
Do you have any advice for potential customers?
Know what it is that you want to achieve and communicate this clearly to them. As long as you make it clear, they will come back to you with the best possible plan to help you to get there. We have no regrets choosing them. There will be cheaper companies out there, but you won’t find this level of ability to work with new startups who need the best possible results.
RATINGS
5.0
"It’s been very good."
Quality
5.0
Service & Deliverables
"We struggle to keep up. They’ve never let us down."
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
"They’re not the cheapest, but I don’t have even the slightest regret choosing to work with them."
Willing to Refer
5.0
NPS
"I recommend them to everybody except our competitors, because they’re too good.
Development for a Sobriety App
Custom Software Development
$200,000 to $999,999
Oct. 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Their growth analysts are amazing, as is their management team.”
Oct 17, 2019
CEO, Loosid App
MJ Gottlieb
Software
New York City, New York
1-10 Employees
Phone Interview
Verified
Yodel Mobile developed a networking app for a sobriety organization. They suggest best practices for UI and UX, and help with user acquisition through social media marketing and other campaigns.
All KPIs and data points hit their targets. Yodel Mobile manages projects well, and is competitive with any agency in their field. They offer a wide variety of services, and they ensure the app’s success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We have an app that caters to individuals interested in living a sober life. That includes individuals who are sober, in recovery, or curious about sobriety. I'm the CEO of the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
We wanted to populate the userbase in a strategic fashion. We have three radius components, including dating, events, and networking. We worked with them to devise a rollout strategy that could be filled territory by territory.
SOLUTION
What was the scope of their involvement?
On one side, they consult on best practices for the UI and the UX. They also analyze the data that they integrate into the app. On the other side, they work on user acquisition. They do retargeting and lookalike campaigns on Facebook, Google, ASO recommendations, etc.
What is the team composition?
I normally deal with five or six people, including a project manager, a growth strategist, a person in charge of user acquisitions, and one of the heads of their company. The team changes, based upon our needs at any given time.
How did you come to work with Yodel Mobile?
I met them through App Promotions in New York. Another member recommended them as I was searching for companies to help with consulting and user acquisitions.
How much have you invested with them?
We've spent over $200,000 on their services, not including our ad spending.
What is the status of this engagement?
The collaboration began around October 2018 and is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We have several KPIs and data points that we track. We always hit our targets, and things work well across our funnel.
How did Yodel Mobile perform from a project management standpoint?
They're fantastic project managers. I have a lot of experience with agencies, and Yodel Mobile is as good as you can get.
What did you find most impressive about them?
They advised us on best practices that would truly help our app succeed. Their strategists do deep competitive analysis, and they run reports that show us in relation to our competitors. I don't know any other company that offers this level of consultancy.
Are there any areas they could improve?
I can't review them negatively in any aspect of their work. Their growth analysts are amazing, as is their management team. They're a great team, and I wish they were local to us.
Do you have any advice for potential customers?
They cover user acquisition, but that's not all that they do. Ask them about all the services they offer, as their level of service will exceed almost any other company in their industry.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"They're the best."
Schedule
5.0
On time / deadlines
"They always deliver on time."
Cost
5.0
Value / within estimates
"They're worth every penny we pay them."
Willing to Refer
5.0
NPS
"I'm a very happy customer.
Marketing for Women's Health App
Mobile App Development
Confidential
June 2018 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team is responsive, professional, and highly committed to the project."
Aug 10, 2018
Head of Digital, Breast Cancer Care
David Hunt
Healthcare
United Kingdom
201-500 Employees
Phone Interview
Verified
Yodel Mobile is implementing a marketing strategy for an existing mobile application. They’ve optimized content and are now working on the user journey new features such as push notifications.
Yodel Mobile’s enthusiasm for the project is evident in their results. The team’s stellar work will have long-term benefits for the app’s reach and overall success. Streamlined communication provides a variety of expert opinion in a concise and accessible format.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the Head of Digital for Breast Cancer Care, a U.K. charity. We offer a range of services including in-person and online support, as well as a helpline. I oversee our online content and services.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
The Breast Cancer Care app, BECCA, provides information and support to anyone struggling to move forward after finishing their hospital-based treatment for primary breast cancer. Breast Cancer Care developed the app as we know dealing with the long-term impact of breast cancer and adapting to this new reality can be a challenge. At the end of treatment, people often expect life to go back to normal but it can actually be the hardest part. To help patients, the app provides bite-size flashcards on topics such as mindfulness, concerns, symptoms, exercise, and healthy eating. It also details our service offering. The app was successful, but we wanted to make it fit to market to make sure we were reaching, and retaining, the target audience.
SOLUTION
What was the scope of their involvement?
Yodel Mobile is creating and implementing a marketing program in a 12-month engagement. They are optimizing the app’s descriptions for the App Store and Google Play. They are identifying a number of technical improvements for the user journey for us to consider, covering aspects such as push notifications, in-app messaging and retention. The marketing program will also incorporate recommendations for improving marketing analytics, e-mail marketing and app review and feedback management.
What is the team composition?
We have one main point of contact at Yodel Mobile.
How did you come to work with Yodel Mobile?
Yodel Mobile held a competition to award a free 12-month app consultancy programme to a charity. One of our app’s technical partners encouraged us to apply. We submitted an application, had a phone interview, and won.
How much have you invested with them?
They donated their time and services.
What is the status of this engagement?
We started working with them in June 2018 and the partnership is ongoing for a 12-month period.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Although it’s early in the relationship, Yodel Mobile’s professionalism and comprehensive work have impressed us greatly. The team has done a deep dive into the app and identified quick wins and long-term changes to benefit its success. In addition, their findings are clear and of high quality. The team communicates effectively without science or jargon.
How did Yodel Mobile perform from a project management standpoint?
Our primary contact liaises between us and a team of experts. The contact filters the information and communicates the different findings in a brilliant manner.
What did you find most impressive about them?
The team is responsive, professional, and highly committed to the project. Even though we’re not a traditional customer, Yodel Mobile takes us as seriously as any other customer.
Are there any areas they could improve?
No. Each time we finish a call with the team, we just smile at what a breath of fresh air it is to work with people who are such experts in their field and committed to doing a good job.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"I've been very impressed with them."
Schedule
5.0
On time / deadlines
"They set realistic targets and then meet those objectives on time."
Cost
5.0
Value / within estimates
"They’re donating their services."
Willing to Refer
5.0
NPS
"I would definitely recommend them to others.
Marketing Strategy for an E-publishing App
Digital Strategy
$200,000 to $999,999
Nov. 2017 - Ongoing
5.0
Quality
4.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They’ve delivered on everything they promised. I don’t have any negative comments.”
Jul 12, 2018
Digital Marketing Manager, Magazine
Anonymous
Advertising & marketing
United Kingdom
Phone Interview
Verified
Yodel Mobile assisted in making an existing iOS application more visible on the App Store through social media advertising campaigns and app store optimization (ASO).
Sales on the app store have been improving year-over-year since the Yodel Mobile team started providing their services. They’re knowledgeable and proactive in all aspects of their work while prioritizing transparency, responsiveness, and collaborative workflows.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the digital marketing manager at a large media company in the magazine business. We operate globally, and I oversee all marketing efforts on our UK e-publishing app.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Yodel Mobile?
We’re a small team that needed outside help in making our apps more visible in the marketplace. They also assisted with our social media advertising efforts.
SOLUTION
What was the scope of their involvement?
The Yodel Mobile team advised us on what channels to advertise on for the best cost per action (CPA). We primarily ran campaigns on Facebook, although we implemented minor efforts across other channels as well. They also conducted app store optimization (ASO), and all efforts were centered around the iOS app. They worked proactively in all aspects of the project. Some services they offered were very hands-on, while others were more consulting.
What is the team composition?
Our primary point of contact was Ijah (Managing Director, Yodel Mobile).
How did you come to work with Yodel Mobile?
I found them while searching on LinkedIn.
How much have you invested with them?
We invested about £50,000 (approximately $66,000 USD).
What is the status of this engagement?
We started working together in November 2017 and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our first Apple proceeds are up year-over-year in a declining market. The activity they’ve done for us has delivered more visibility.
How did Yodel Mobile perform from a project management standpoint?
I’m very happy with them. They’re very proactive in reaching out when there are pressing concerns or priorities. They’re always available when we need them. We primarily communicate via phone and email.
What did you find most impressive about them?
It’s been a good relationship. They’re very knowledgeable and proactive. They prioritize transparency and use a number of in-house tools that promote efficient workflows and provide unique insight on competition analysis. Overall, I’ve been very happy. They’ve delivered on everything they promised. I don’t have any negative comments.
Do you have any advice for potential customers?
Due diligence is crucial. Meet with them and make sure to meet the team you’ll be working with. Also make sure that your workflows align and you’re happy with the way they work.
RATINGS
5.0
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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