JWE Media

BACKGROUND

Please describe your company and your position there.

I am the COO of an independent ad agency in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JWE Media?

One of our most important clients was looking to expand their TV and Radio presence into the UK. Our team does not handle any international media, so we hired JWE Media to partner with us to meet our client's KPIs.

SOLUTION

How did you select this vendor?

JWE Media was recommended to us from an industry colleague who had worked with them in the past.

Describe the scope of their work in detail.

JWE Media primarily served in a media buying role for this campaign. They planned, placed, and measured UK based TV and Radio ad spends over 6 months.

What was the team composition?

We worked with an account executive, but mainly worked with the agency founder for our weekly planning and optimization phone calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success. Our client saw a 1000% + increase in e-commerce orders from the UK when compared to the previous period.

How effective was the workflow between your team and theirs?

Despite having a 7 hour time difference between our companies, the workflow was really solid. We combined email, weekly Zoom meetings, and Slack in order to make sure we never missed a beat.

What did you find most impressive about this company?

Their understanding of the media landscape and consumers in the UK was impressive.

Is there any area for improvement or anything that could have been done differently?

None to report.