What evidence can you share that demonstrates the impact of the engagement?
We track the success of their work by using a formula that calculates the return on investment for our advertising budget. We also measure the percentage of app users that make a purchase. MoBupps has been successful so far.
How did MoBupps perform from a project management standpoint?
Their workflow is well-structured, with a team member assigned to each required skillset.
What did you find most impressive about them?
MoBupps has a personable, service-oriented team. Their connections with thousands of publishers and app developers have added value to our campaigns. Also, their in-house development produces unique technology which makes their processes more efficient.
Are there any areas they could improve?
They could always improve on their user acquisition targets. Also, they could enhance their ability to scale their resources and meet larger budgets.
Do you have any advice for potential customers?
Future clients should be transparent about all information during the integration process. MoBupps needs to input all the data into their server so they can optimize the campaign in real time. Throughout the process, there should be constant communication between the vendor and the client. Using continuous feedback, MoBupps can enhance the campaign as much as possible.
The campaigns have produced a return on investment. MoBupps has a communicative workflow, continuously using feedback to improve their work. Their internal processes are efficient and well-organized.