Mobupps is the AI-powered performance growth platform that helps advertisers accelerate customer acquisition and publishers maximize revenue with greater precision, transparency, and control. For more than 17 years, we've built proprietary technologies – including MAFO, Echo AI, i/RTB, and MobuppsX – that unify AI decisioning, media execution, campaign management, and monetization into one connected platform, enabling smarter advertising and measurable business growth. Powered by in-house R&D, a global team of experts, and a relentless focus on results, Mobupps is building the next generation of AI-driven media infrastructure for advertisers and publishers worldwide.
Mobupps' technologies: MAFO is Mobupps’ AI-powered performance engine, built to help advertisers and publishers make better media and spending decisions. It brings campaign management, incrementality measurement, fraud prevention, predictive qualification, and cross-device insights into one connected environment. i/RTB is Mobupps’ curated programmatic platform, built to help advertisers, DSPs, agencies, and publishers access high-quality supply, improve auction efficiency, and maximize media value across web, in-app, and CTV environments. It brings incremental inventory, supply path optimization, identity intelligence, and real-time auction optimization into one connected infrastructure to capture greater value from every impression. Echo AI is Mobupps’ self-learning decision engine, turning complex campaign data into actionable intelligence across mobile, web, and CTV. MobuppsX is Mobupps’ performance DSP, built to give advertisers greater control over media buying. It combines curated inventory, proprietary audience intelligence, performance creative, and Echo AI optimization to reach higher-quality users and scale acquisition with greater transparency and precision.
"MoBupps has a personable, service-oriented team."
May 16, 2019
Developer, WebGames
Oleg Zvenzov
Verified
Gaming
Moscow, Russia
51-200 Employees
Phone Interview
Verified
MoBupps drives a user acquisition campaign by distributing video and banner ads across a network of app developers and media sources.
The campaigns have produced a return on investment. MoBupps has a communicative workflow, continuously using feedback to improve their work. Their internal processes are efficient and well-organized.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing and user acquisition manager at WebGames. We’re currently focusing on mobile game development by creating apps across Android and iOS platforms.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with MoBupps?
We brought on MoBupps to run user acquisition campaigns for our mobile applications with the goal of increasing the number of engaged users.
SOLUTION
What was the scope of their involvement?
MoBupps distributes our video and banner advertising campaigns across their network of app developers and external media sources. They only distribute ads to the most relevant audiences, aiming to engage users with our advertisements and eventually our solutions.
What is the team composition?
Initially, we were involved with 4–5 people, including the sales and technical support team. We occasionally speak with the leadership team to discuss strategy, and we communicate daily with an account manager.
How did you come to work with MoBupps?
We met at a conference in Russia. Afterward, they set up a meeting with us and gave a presentation. We decided to hire them after they delivered satisfactory results with a test budget.
What is the status of this engagement?
We began the partnership in March 2017, and the work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We track the success of their work by using a formula that calculates the return on investment for our advertising budget. We also measure the percentage of app users that make a purchase. MoBupps has been successful so far.
How did MoBupps perform from a project management standpoint?
Their workflow is well-structured, with a team member assigned to each required skillset.
What did you find most impressive about them?
MoBupps has a personable, service-oriented team. Their connections with thousands of publishers and app developers have added value to our campaigns. Also, their in-house development produces unique technology which makes their processes more efficient.
Are there any areas they could improve?
They could always improve on their user acquisition targets. Also, they could enhance their ability to scale their resources and meet larger budgets.
Do you have any advice for potential customers?
Future clients should be transparent about all information during the integration process. MoBupps needs to input all the data into their server so they can optimize the campaign in real time. Throughout the process, there should be constant communication between the vendor and the client. Using continuous feedback, MoBupps can enhance the campaign as much as possible.
RATINGS
4.5
Quality
4.0
Service & Deliverables
"There is room to improve, but they deliver good quality work."
Schedule
5.0
On time / deadlines
"I haven't seen any issues with meeting deadlines. Their service is excellent."
Cost
5.0
Value / within estimates
"They are very flexible when it comes to adjusting the budget."
Willing to Refer
4.5
NPS
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1 Reviews
Our Story
Mobupps is a leading adtech company helping advertisers and publishers to maximize revenue through smarter advertising. By combining AI-powered technology, premium media partnerships, and over 17 years of expertise, we deliver proven results across user acquisition, media targeting, and monetization. Our team is committed to redefining mobile marketing and delivering exceptional value for businesses worldwide with transparency, precision, and efficiency.
What Sets Us Apart
Performance-Driven Approach
We focus on measurable business outcomes, not vanity metrics. Every campaign is built around clear KPIs such as ROAS, conversions, revenue, and scalable growth.
Proprietary Technologies & AI
Our in-house technology suite, including MAFO, i/RTB, Echo AI, and MobuppsX, combines data, automation, and intelligent optimization to help clients make faster and smarter advertising decisions.
True Client Partnership
We work as an extension of our clients’ teams, combining hands-on expertise, transparent communication, and continuous optimization to adapt strategies to changing business needs and market conditions.
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