UnboundB2B

BACKGROUND

Introduce your business and what you do there.

I’m a leader at a technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UnboundB2B?

We engaged UnboundB2B to identify real estate agents within our target demographics. Our goal was to build a pipeline of qualified leads for our sales team.

SOLUTION

What was the scope of their involvement?

UnboundB2B has helped us with content syndication and lead generation. We had an initial exploration call with UnboundB2B to share our quarterly goals. The team provided a brief overview of the types of leads they could help generate and devised a method to help us achieve our target numbers. 

Since working together, UnboundB2B has sent us leads on a weekly cadence via a lead generation form. The team has made minor adjustments to our advertising copy and placement. They’ve also helped us test qualifying questions for our pilot lead generation program. 

What is the team composition?

We’ve worked with Louis (SVP of Growth & Product) and 2–3 data processors from UnboundB2B. 

How did you come to work with UnboundB2B?

We found UnboundB2B through a referral from one of our colleagues. 

How much have you invested with them?

We’ve invested roughly $25,000 in the partnership with UnboundB2B. 

What is the status of this engagement?

We’ve worked with UnboundB2B since January 2022, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

UnboundB2B has delivered a high volume of great-quality prospects. They’ve helped us consistently meet quarterly targets and sometimes even surpass them. We’ve aimed to generate roughly 2,000 qualified leads this quarter, and UnboundB2B has already delivered over half that amount at a reasonable rate.

How did UnboundB2B perform from a project management standpoint?

Louis has been very accommodating, and we’ve started to view UnboundB2B as an extension of our team. They’ve checked in with us each quarter and communicated effectively. The team has consistently delivered leads on time and willingly replaced unqualified leads for us. For example, when we received a commercial real estate agent, UnboundB2B immediately replaced them with a residential real estate agent. 

What did you find most impressive about them?

We’ve been most impressed with the quality of leads UnboundB2B has delivered. They’ve also been very responsive partners; they’re always willing to chip in and help whenever we’ve had questions. At the end of the day, marketing isn’t brain surgery, but we’ve appreciated their responsiveness. 

Are there any areas they could improve?

If I were to nitpick, I’d say the time difference is an area for improvement, but that hasn’t gotten in the way of the project. 

Do you have any advice for potential customers?

I’d advise asking UnboundB2B questions upfront, being transparent about your goals, and outlining the rules of engagement.

BACKGROUND

Please describe your company and your position there.

Fortive is a $20B market cap company with several brands in the umbrella. I am the VP of WW Marketing leading Digital, Brand, Demand, and SaaS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UnboundB2B?

For our brands, we struggled with being able to develop a proper lead and demand generation strategy for Fluke Health Solutions, Landauer, and RaySafe. We hired UnboundB2B for content creation, email, landing page, and paid marketing/media services.

SOLUTION

How did you select this vendor?

We went through a formal RFP process to to compare UnboundB2B against other vendors in the industry and due to their extensive knowledge in the full paid marketing stack, we trusted them with our business.

Describe the scope of their work in detail.

The UnboundB2B team created a full end-to-end customer experience program for us that fed top of funnel demand generation to our Sales team as MQLs. These MQLs ended up being of highest converting for our Sales channels; easily enabling our business to grow revenue.

What was the team composition?

We had a team of project managers, creative writers, digital specialist, and an account director. We interfaced with the team regularly for weekly calibrations and QBRs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Quickly grew WW digital leads, MQLs, and revenue by 24% (+$millions) YoY with a 17% decrease in budget spend. Revitalized Marketing’s role as a revenue-generating organization; bridged strong partner relationships with Sales, Product, Finance, and Operations

How effective was the workflow between your team and theirs?

We worked efficiently together - at project kickoff, we worked daily, but quick shifted to our weekly syncs to keep up progress and overall success. The team is still working very closely and remains a great partner, especially as future quarterly/yearly planning takes place.

What did you find most impressive about this company?

The in-depth knowledge of the CEO (Ram) and his team was unmatched. Their team has the right industry knowledge that even extends beyond my own team (which is exactly what you look for in an agency partner). In addition, his team worked very flexible hours (based out of the East Coast), which we have found to be difficult. In addition, UnboundB2B has shown their understanding of the international market, which is a gold mine for lead generation, especially for companies running global campaigns.

Is there any area for improvement or anything that could have been done differently?

None at this time

BACKGROUND

Please describe your company and your position there.

I am the Founding Partner & COO at Tru Performance India

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UnboundB2B?

We were looking to create brand awareness for a new product our client has just launched but identifying a user base, making an ICP and targeting them effectively out of a large audience in different the industry was a challenge for us

SOLUTION

How did you select this vendor and what were the deciding factors?

UnboundB2B suggested UnboundB2B’s Lead Generation Programme-MQL to us based on our goals

Describe the project in detail and walk through the stages of the project.

UnboundB2B created a multi-channel plan to disseminate the content. Then they used Tech Research Online, publishing website of UnboundB2B, which have a huge subscriber base of technology readers. It was used to identify potential prospects who engaged with our's or similar content on the website. UnboundB2B also used its huge database to target the right audience on emails and social media. UnboundB2B’s AI-powered automation tool was used to identify and track each prospect’s activity across every channel which helped in identifying each prospect’s buying stage based on their engagement and the type of content they engaged with. Email newsletters and personalised emails were sent to the qualified prospects to further nurture the prospects and filter out the prospects that were not interested.

How many resources from the vendor's team worked with you, and what were their positions?

We were dealing with 3 People. One is the account manager, Marketing Head and Operations Head

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

UnboundB2B’s network helped the client in creating product awareness of their new product and generated 4028 quality MQLs. The client was able to convert 78% of the quality MQLs which increased their ROI by 257%.

How effective was the workflow between your team and theirs?

It was pretty smooth. they had all the workflows well documented and the weekly deliveries made as easy as they created custom API for our CRM

What did you find most impressive or unique about this company?

They are very young and energetic people. They know what they are doing. They don't hesitate to tell upfront what could not work and what could work. They have this practice of experimenting with things on which they keep clear transparency.

Are there any areas for improvement or something they could have done differently?

As of now, I can't think of any.

BACKGROUND

Please describe your company and your position there.

BeeSeen Solutions is a Full-Service Strategic Advisory delivering Digital Marketing, Consulting, Target Lead Generation, Business Development,Sales and Marketing, Call Center Services,and Intelligent Automation Solutions. Located in Long Island, New York with a Global Reach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UnboundB2B?

We were looking for a strong team to help with market research and data analytics.

SOLUTION

How did you select this vendor?

Through a vetting process and interview.

Describe the scope of their work in detail.

Project outline of specific outsourcing and market research for global insight. The team handled the entire process, helped cultivate data that was able to be utilized in making good sound business decisions.

What was the team composition?

We worked with analyst, engineers, and designers to help us construct the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

we have seen an increase in business opportunities and continued success through strategy sessions.

How effective was the workflow between your team and theirs?

We had weekly meetings that have not transferred to 2 times a month. They're a hands-on team with great communication skills and talent.

What did you find most impressive about this company?

Flexible and understand what it takes to be a partner.

Is there any area for improvement or anything that could have been done differently?

There is always room for improvement, and adjusting. But nothing that stood out that was negative.

BACKGROUND

Please describe your company and your position there.

Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire UnboundB2B?

We had a dry lead pipeline. Smaller in-house team. No outbound program

SOLUTION

How did you select this firm and what were the deciding factors?

Reference from the industry

Describe the project in detail and walk through their service package.

They have a dedicated team of professionals for every account. This team will reach out to potential prospects from the targeted industry and pitch the services. If interested, they will handover/set meeting with the lead and the internal sales team for further process. They have quality checks for these leads.

How many resources from the vendor's team worked with you, and what were their positions?

10

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We had a healthy flow of leads. The SQLs were good quality which generated a high volume of business.

How effective was the workflow between your team and theirs?

Weekly meeting cadence to review process and strategy

What did you find most impressive or unique about this company?

They are flexible. They are able to scale up as required. They are an extension of your sales team at a minimum cost.

Are there any areas for improvement or something they could have done differently?

None