Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$25 - $49 / hr50 - 249San Diego, CA
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Launched in 2017, Brandrums is a web design company. The team focuses on Web Design and Logo and is based in San Diego, California.
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$1,000+$25 - $49 / hr50 - 249Fort Washington, PA
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Web Design Vibe is a midsize branding firm. Founded in 2021, the team offers Branding and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Advertising company Magneto Brand Advertising focuses on Advertising and Packaging Design. They are in Portland, Oregon.
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$25,000+Undisclosed10 - 49Kansas City, MO
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InQuest Marketing is an user experience design company located in Kansas City, Missouri. They provide UX/UI Design and Branding and were launched in 1986.
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UndisclosedUndisclosed10 - 49Iowa City, IA
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Established in 1996, Vortex Business Solutions is a web development company. The team offers Web Development and Search Engine Optimization and is located in Iowa City, Iowa.
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UndisclosedUndisclosed10 - 49Wichita, KS
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Advertising company US LOGO is based in Wichita, Kansas. Established in 1990, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Based in Atlanta, Georgia, Nexus Marketing Agency is a small Marketing Strategy company. Their services include Marketing Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed10 - 49Bellevue, WA
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Thin Pig Media is an Advertising company. The Bellevue, Washington-based agency focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Lincoln, NE
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Lars Owens Design is a Content Marketing company. The Lincoln, Nebraska-based agency focuses on Content Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+Undisclosed10 - 49Coral Gables, FL
Services provided
See all 1 projectsHands Down Studios is a multimedia production company specializing in video production, including 3D animated films and post-production services. Review feedback is overwhelmingly positive, highlighting their dedication, attention to detail, and effective project management. Approximately 100% of the feedback emphasizes their positive impact on sales and growth, as well as their cost-effectiveness and collaborative approach.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
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Headquartered in Denver, Colorado, ALLYEXIA is a small social media marketing agency. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Advertising company PacRim Marketing Group, Inc. Is based in Honolulu, Hawaii and Minato City, Japan. They specialize in Advertising and Marketing Strategy.
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$75,000+$100 - $149 / hr250 - 999Long Beach, CA
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AW Solutions is a branding firm. The New York, New York-based company was founded in 2011. Their team offers Branding and Email Marketing.
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$10,000+$25 - $49 / hr250 - 999Evans, GA
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Cynna Technologies Pvt Ltd, a social media marketing agency, is in Evans, Georgia and Noida, India. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Omaha, NE
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Advertising company Bozell was founded in 1921. The midsize team provides Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Greensboro, NC
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Advertising company THS Creative was established in 1985. The team focuses on Advertising and Branding and is located in Greensboro, North Carolina.
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$5,000+$50 - $99 / hr10 - 49Edina, MN
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ABdigital is a video production company. They are based in Edina, Minnesota and have small team. They provide Video Production and Advertising.
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$10,000+$25 - $49 / hr10 - 49Feasterville-Trevose, PA
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GOKSAN OZMAN DESIGN INC is a branding firm. The team is located in Feasterville-Trevose, Pennsylvania and Brooklyn, New York, and their services include Branding and Graphic Design.
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$25,000+$150 - $199 / hr10 - 49New York, NY
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Hammer + Nail Studio is a video production company. Founded in 2014, their team provides Video Production and Web Design.
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$25,000+$100 - $149 / hr10 - 49Allentown, PA
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Worley, A Creative and Marketing Agency is a Marketing Strategy company. The Allentown, Pennsylvania-based firm was founded in 2016. Their services include Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Mahalo Consulting is a pay per click agency. Their small team is headquartered in Los Angeles, California. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Cerritos, CA
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The Logo Architect is a graphic design agency. They were established in 2009, and their services include Graphic Design and Logo.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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ColorBlast Films is an user experience company. Their team is headquartered in Los Angeles, California and offers UX/UI Design and Video Production.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Hydra Frame is a website development company. Established in 2001, the team provides Web Development and Video Production.
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$25,000+Undisclosed10 - 49Maywood, CA
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Friend of a Friend Collective, an Event Marketing company, was founded in 2022. The team focuses on Event Marketing and Marketing Strategy.
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$1,000+Undisclosed10 - 49Diamond Bar, CA
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Video production company BlueFlag Animations is in London, England and Diamond Bar, California. The team offers Video Production and Web Development.
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$5,000+$150 - $199 / hr10 - 49Greenbelt, MD
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Merrick Creative, a branding agency, is located in Greenbelt, Maryland. Launched in 1984, the team offers Branding and Video Production.
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$5,000+$50 - $99 / hr10 - 49West Hollywood, CA
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Established in 2022, Wheels Agency is a small social media marketing firm located in West Hollywood, California. Their team focuses on Social Media Marketing and Affiliate Marketing.
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UndisclosedUndisclosed10 - 49Greenwood Village, CO
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Headquartered in Greenwood Village, Colorado, Iconographics is a Litigation Support Services company. They provide Litigation Support Services and Video Production.
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Undisclosed< $25 / hr2 - 9Raymore, MO
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See all 1 projectsBlue Door Marketing offers comprehensive website development and social media management services. Clients have praised the company for its responsiveness, timely project delivery, and collaborative approach. Blue Door Marketing is noted for its personalized service, ensuring direct interactions with the owner and delivering high-quality results that elevate social media engagement.
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$1,000+$200 - $300 / hr2 - 9Melbourne, FL
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PPC company Next Level Digital Media is in Melbourne, Florida. They specialize in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Washington, DC
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DCR L.L.C. Is an Advertising company. The Washington, District of Columbia-based agency was launched in 2021. Their services include Advertising and Market Research.
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$25,000+$200 - $300 / hr2 - 9Santa Cruz, CA
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Cosmic is a branding company. They are headquartered in Santa Cruz, California and have small team of experts. Their services include Branding and Web Design.
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$1,000+$150 - $199 / hr10 - 49Dallas, TX
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Real News Public Relations is a public relations agency. Their team is located in Dallas, Texas and Austin, Texas and focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed10 - 49Grand Junction, CO
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See all 1 projectsHoptocopter Films is a multimedia production company renowned for its videography and film production services, excelling in storytelling and video editing. With overwhelmingly positive reviews, highlighting their ability to create impactful corporate video productions, 100% of the feedback praises their exceptional storytelling and videography skills, though minor improvements in project management responsiveness were noted.
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UndisclosedUndisclosed2 - 9Chaska, MN
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See all 1 projectsPicture Time is a multimedia production company specializing in videography and post-production services. With a strong emphasis on video editing, they are recognized for their economical and high-quality content creation, delivering projects on time and within budget. Clients frequently praise Jeff's professionalism and ability to make people comfortable on camera, with 100% positive feedback highlighting these strengths.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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See all 1 projectsSidekick Sales Videos is a multimedia production company specializing in animated video content. Reviews highlight their expertise in video editing and post-production services, with a 100% positive feedback rate. Clients commend their cost efficiency and flexibility in accommodating changes, emphasizing their effective project management and responsive communication.
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UndisclosedUndisclosed250 - 999Newark, CA
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See all 1 projectsAnimation Dok specializes in Video Production, offering services such as Multimedia Production and Video Editing. The feedback highlights their cost-effectiveness, responsiveness, and ability to customize projects, with 100% of reviewers praising their project management and communication. However, they could improve accuracy checks to better align with client markets.
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UndisclosedUndisclosed2 - 9New York, NY
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See all 1 projects03 Design is a multimedia production company specializing in comprehensive video production services, including videography, motion graphics, and video editing. Clients consistently praise their ability to precisely capture events and enhance creative concepts, with 100% of reviewers highlighting their effective project management and impactful results. Their work often results in repeat business for their clients.
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UndisclosedUndisclosedFreelancerPortsmouth, NH
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See all 1 projectsMiniature Media is a creative agency specializing in video production, videography, and multimedia production services. The company receives overwhelmingly positive feedback, with clients praising its innovative content and superb work quality. Reviewers highlight their exceptional project management skills and recommend allowing the team creative freedom to achieve phenomenal results.
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$1,000+$200 - $300 / hr2 - 9Houston, TX
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Illumination Marketing is a Houston, Texas-based SEO agency. They provide Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr10 - 49Houston, TX
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Established in 2009, Ell Creative is an Advertising company. The team specializes in Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Malibu, CA
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Vivid Candi is a web design company. They were launched in 2000, and their services include Web Design and Branding.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
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See all 1 projectsKaizen Sigma LLC offers professional design services, particularly in book design. Client feedback consistently highlights their exceptional work quality and effective collaboration, with no noted areas for improvement. Overall, Kaizen Sigma LLC is highly recommended for their reliable and impressive service delivery.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Liska + Associates is a branding company located in Chicago, Illinois. They offer Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Rockford, IL
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Advertising company Cain & Company was established in 1973. The firm offers Advertising and Branding.
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$10,000+Undisclosed10 - 49Portsmouth, NH
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Small Advertising company Saltwater Collective, is in Portsmouth, New Hampshire. The team focuses on Advertising and Video Production.
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$1,000+Undisclosed10 - 49Crystal Lake, IL
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Founded in 2013, Nex Gen Dynamics, a small graphic design company, is in Crystal Lake, Illinois and Chicago, Illinois. Their team offers Graphic Design and Social Media Marketing.
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Undisclosed$100 - $149 / hr10 - 49Helena, MT
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Web design agency Tempest Technologies provides Web Design and Web Development. They are based in Helena, Montana.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
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Small AR/VR development company Element X / Post Asylum, is based in Dallas, Texas. The team focuses on AR/VR development and Mobile App Development.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.017.8/20 Reviews9/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.