Top PPC Companies in the United States
Pay-per-click advertising is one of the only marketing channels where you can prove ROI down to the keyword, audience, and creative — but only if the campaigns are built and managed well. The strongest U.S. PPC agencies combine platform certifications (Google Ads, Microsoft, Meta, LinkedIn, TikTok) with the analytical chops to actually optimize: bid strategy, audience structure, creative testing, landing page alignment, and attribution.
Whether you need to launch a paid program from scratch, fix a campaign that's leaking budget, or scale a profitable program into new channels, the right U.S. PPC partner can compress the learning curve and put real money behind decisions that compound. Clutch helps you compare top U.S. PPC companies through verified client reviews, service breakdowns, and pricing data. Filter by budget, industry, and platforms, and explore related directories:
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and online ad campaigns. With 100% positive feedback, clients praise ATRA’s expertise in PPC strategy and project management, highlighting their responsiveness and ability to tailor solutions that enhance ROI and lead quality. About 60% of reviews mention their effective communication and alignment with client goals.
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$1,000+$150 - $199 / hr2 - 9Tacoma, WA
Services provided
TopFloor Digital is a Tacoma, Washington-based Digital Strategy company. Established in 2020, the team specializes in Digital Strategy and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Fenton, MI
Services provided
Grafted-IN LLC is a SEO company. Founded in 2014, their team offers Search Engine Optimization and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
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$1,000+< $25 / hr2 - 9San Francisco, CA
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MysticDigi Pvt Ltd, a branding company, is in New Delhi, India and San Francisco, California. Their services include Branding and Content Marketing.
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$1,000+Undisclosed10 - 49Edison, NJ
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INTERACTO Inc., an Email Marketing company, is in Edison, New Jersey and Madhapur, India. Launched in 2019, the team focuses on Email Marketing and Pay Per Click.
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$5,000+$150 - $199 / hrFreelancerAtlanta, GA
Services provided
See all 2 projectsFlybolt Digital Marketing specializes in PPC services, including auditing and optimizing campaigns for better ROI results. Reviews highlight their expertise in Google Ads, attention to detail, and excellent communication. Clients report that Flybolt consistently delivers on time and within budget, often exceeding expectations.
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$5,000+$100 - $149 / hr10 - 49Lancaster, PA
Services provided
Web design agency EZSolution was established in 1997. The team specializes in Web Design and Search Engine Optimization.
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Undisclosed$100 - $149 / hr10 - 49Portland, OR
Services provided
Established in 2003, Fish Marketing is a SEO company. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
IAnalyst is a small web design company based in Miami, Florida and Orlando, Florida. Their services include Web Design and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Memphis, TN
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RedRover Sales & Marketing Strategy is a Memphis, Tennessee-based Market Research company. The team focuses on Market Research and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Los Angeles, CA
Services provided
Los Angeles SEO is a small SEO agency. Founded in 2013, the team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
Services provided
Resolution Research is a SEO company established in 1990. The small team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Grapevine, TX
Services provided
Think Cre8tive is a small SEO services firm. They provide Search Engine Optimization and Pay Per Click and were founded in 2011.
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$5,000+$100 - $149 / hr10 - 49Red Wing, MN
Services provided
Based in Red Wing, Minnesota, Sievers Creative is a web design agency. Their services include Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Fredericksburg, VA
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Established in 2012, The Childress Agency, Inc. Is a Digital Strategy company. Their services include Digital Strategy and Web Development.
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UndisclosedUndisclosed10 - 49Provo, UT
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Content Marketing company Infogenix was launched in 1998. The agency focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Austin, TX
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Orange142 is an Advertising company. They specialize in Advertising and Email Marketing and are based in Austin, Texas.
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UndisclosedUndisclosed10 - 49Vancouver, WA
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Branding company LegalRev was established in 2011. The firm focuses on Branding and Public Relations, and is small.
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$1,000+$150 - $199 / hr10 - 49San Antonio, TX
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Digiboost is a SEO agency. Their small team is based in San Antonio, Texas and specializes in Search Engine Optimization and Pay Per Click. The firm was founded in 2019.
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Undisclosed$50 - $99 / hr10 - 49Independence, OH
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Front Porch Solutions, a small SEO services firm, is headquartered in Independence, Ohio. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hrFreelancerMiami, FL
Services provided
See all 21 projectsCompound Marketing is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads and online ad campaigns. Clients consistently praise their strategic expertise and project management skills, resulting in increased return on ad spend and reduced costs per acquisition. Notably, 100% of reviewers highlight their impressive communication and responsiveness, while over 80% mention achieving significant improvements in metrics such as ROAS and lead generation.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
SEO company Web Interactive Consulting, Local SEO Company was established in 2002. The agency specializes in Search Engine Optimization and Conversion Optimization, and is small.
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$10,000+$50 - $99 / hr2 - 9Boise, ID
Services provided
BizMilk is a SEO services firm. Established in 2015, the firm is based in Boise, Idaho. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Aberdeen, MD
Services provided
WebIXI is a small Digital Strategy company established in 1995. Their team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Bountiful, UT
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See all 1 projectsOctiv Digital is an SEO agency that excels in keyword optimization, website structure organization, and backlink strategies. All reviews indicate a positive experience, highlighting their expertise and exceptional project management. With a 100% satisfaction rate, clients commend Octiv Digital for their responsiveness and ability to deliver measurable improvements in website performance.
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$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
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Yokel Local Internet Marketing is a social media marketing company. They are located in Las Vegas, Nevada and have small team. They specialize in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Piscataway, NJ
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SEO company Digital Googly is headquartered in Piscataway, New Jersey. Established in 2015, the team focuses on Search Engine Optimization and IT staff augmentation.
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$5,000+$100 - $149 / hr10 - 49Sacramento, CA
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Creative Noggin is a Sacramento, California-based Marketing Strategy company. They focus on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Lorton, VA
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Binary Ideas Local Marketing is a Marketing Strategy company. They are located in Lorton, Virginia and Lorton, Virginia, and their services include Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Royal Oak, MI
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Email Marketing company Yala Marketing offers Email Marketing and Search Engine Optimization. They were established in 2014.
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$1,000+$50 - $99 / hr2 - 9Arlington, NY
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Expert SEO Specialist is a small pay per click company headquartered in Arlington, New York and. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9West Palm Beach, FL
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Small PPC agency Brand My Rehab, is based in West Palm Beach, Florida. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Thomson, GA
Services provided
Small Digital Strategy company Cyberzant, is based in Thomson, Georgia. The team focuses on Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Mechanicsville, VA
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TechTachWeb is a pay per click company. The small Mechanicsville, Virginia-based team offers Pay Per Click and Search Engine Optimization. The company was launched in 2020.
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$1,000+Undisclosed2 - 9Dallas, TX
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Small SEO company Your Business Dynamics, is based in Dallas, Texas and Fort Worth, Texas. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Hoschton, GA
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In Hoschton, Georgia, KEEN - A Full-service Digital Marketing Agency is a Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Glendale, CA
Services provided
Itranks is a SEO services firm founded in 2013. The small team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Geneva, IL
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Pingpong design + marketing is a Conversion Optimization company. They are located in Geneva, Illinois, and their services include Conversion Optimization and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Charleston, SC
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Aquidian Internet Marketing Agency is a SEO services firm launched in 2022. The small team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Miami, FL
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JPRA Media, a social media marketing company, was founded in 2022. The agency specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Torrance, CA
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WeLaunch Marketing is an Email Marketing company. Their team is in Torrance, California and specializes in Email Marketing and Pay Per Click.
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$5,000+$200 - $300 / hr2 - 9Cary, NC
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Launched in 2020, Sustainable Demand is a social media marketing firm. The team focuses on Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Shreveport, LA
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Savage Creative Solutions is a SEO agency. Launched in 2015, the firm provides Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Homewood, AL
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Social media marketing agency Bellbird SEO is in Homewood, Alabama. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Littleton, CO
Services provided
Window Marketers is a small SEO services firm established in 2021. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Charlestown, RI
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Rhode Media is a SEO company founded in 2023. The small team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Pikesville, MD
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Jolt Dental is a social media marketing firm. The small Pikesville, Maryland-based team focuses on Social Media Marketing and Pay Per Click. The firm was launched in 2020.
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$1,000+$50 - $99 / hr2 - 9Austin, TX
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See all 1 projectsBrandmasterz specializes in Search Engine Optimization (SEO) and content creation, including blog writing. The reviews consistently highlight their effective SEO strategies that elevate clients to the first page of Google search results. Clients commend Brandmasterz for their professionalism, timely delivery, reasonable pricing, and strong work ethics, making them a reliable partner for enhancing online visibility.
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$1,000+Undisclosed2 - 9Ruskin, FL
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Bright Edge Marketing, a social media marketing agency, is based in Ruskin, Florida. Their services include Social Media Marketing and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9San Antonio, TX
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Social media marketing agency Be Right Marketing LLC - Digital Marketing Agency was launched in 2022. In San Antonio, Texas, the team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Established in 2019, Cohen Marketing, a small Advertising company, is located in Los Angeles, California. Their team focuses on Advertising and Social Media Marketing.
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List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
35.8/40.018.6/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Ability to deliver
34.3/40.016.4/20 Reviews7.9/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249San Diego, CA
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34/40.017.4/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
100% Pay Per Click
U.S. PPC Services FAQs
A U.S.-based PPC agency typically owns end-to-end paid campaign performance across one or more channels:
- Strategy and account structure – campaign architecture, audience targeting, budget allocation across platforms
- Creative and copy – ad copy variants, creative testing frameworks, landing page recommendations
- Bidding and optimization – bid strategy selection, negative keyword management, search term mining
- Tracking and measurement: conversion tracking implementation, integration with CRM or analytics
- Reporting and iteration – performance reviews, A/B test results, recommendations for the next cycle
Most agencies specialize by channel — paid search (Google/Microsoft), paid social (Meta/LinkedIn/TikTok), or programmatic display. Some are full-funnel; others are single-platform shops with deep certification depth.
Every business or organization has its own unique needs and goals; be sure to thoroughly assess your company before considering. Typical signs that you need an outsourced team are:
- You're spending less than $50,000 – $100,000 per month — that's typically below the threshold where a dedicated in-house specialist makes financial sense
- You need expertise across multiple platforms, and one in-house person can't be deep in all of them
- You're moving fast (new launch, new market) and don't have time to hire and ramp internally
- Your in-house team is a generalist, and a specialist would compress months of trial and error
On the other hand, it’s recommended to build in-house when:
- You're spending more than $250,000 per month, and the agency margin starts to outweigh hiring costs
- The product or category is unusual enough that platform expertise matters less than category context
- You need PPC to integrate tightly with product or lifecycle systems, and an external team can't access easily
Additionally, many companies run a hybrid: agency-led on net-new platforms or campaigns, in-house on mature ones.
Based on Clutch pricing data, U.S.-based PPC agencies typically charge in one of three structures:
- Percentage of media spend — typically 10–20% of monthly ad budget, with declining percentages at higher spend tiers
- Flat monthly retainer — typically $2,500 – $15,000 per month for SMB and mid-market accounts; $15,000 – $50,000+ for enterprise
- Performance-based — less common; usually a base fee plus a percentage of attributed revenue or qualified leads
Most agencies have a minimum monthly fee ($2,000 – $5,000) regardless of spend. Confirm in advance whether ad spend is paid through the agency or directly to the platform — that affects cash flow and fee math.
Outline your project’s requirements, then go to Clutch and narrow your options by filtering through their platform certifications and specialization, vertical experience, and reporting transparency:
- Certifications matter (Google Premier Partner, Meta Business Partner, etc.), but they're a floor, not a ceiling — most reputable agencies have them.
- Vertical experience matters more than people admit; B2B SaaS PPC is genuinely different from e-commerce PPC, and an agency that's lived in your space will get to optimization faster.
- Reporting transparency means the agency builds dashboards you control, not PDFs you wait for — and that you have direct access to the ad accounts, not view-only.
Also ask: who specifically manages your account day-to-day, what their certifications are, and how the agency handles account ownership at the end of the engagement. Reputable firms hand over the account fully.
- Account ownership in the agency's name. Your ad accounts should be in your business manager, with the agency granted access. Anyone who refuses this is holding your performance data hostage.
- Guaranteed CPA or ROAS. No reputable agency commits to specific performance numbers without first auditing your account, product, and competition. Anyone who does is selling you something.
- Vague reporting. Reputable agencies tie performance to specific campaigns, audiences, and creatives. Aggregate-only numbers ("ad spend up, leads up") are hiding underperformance.
- No conversion tracking discussion in pitch. Tracking is the foundation; agencies that don't lead with it are skipping the part that determines whether anything else matters.
- Pitch team disappears after signing. It's standard for senior people to attend pitches; ask explicitly whether they'll touch the day-to-day account.
Don’t ignore these warning signs, regardless of how exciting the fees or promises seem to be. Make sure to steer clear from any of these red flags.