SAMA Labs

BACKGROUND

Please describe your company and position.

I am an executive at Leaner Creamer

Describe what your company does in a single sentence.

We sell better for you Coffee Creamers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SAMA Labs to accomplish?

• Help us Market our products
• Reach new Audiences
• Drive Sales through a funnel process

SOLUTION

How did you find SAMA Labs?

Other

Why did you select SAMA Labs over others?

Pricing fit our budget

How many teammates from SAMA Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Paid Media Management (Meta + Google) SAMA Labs will manage and optimize paid media campaigns across Meta and Google platforms. Deliverables: ● Initial account audit and restructuring (if applicable) ● Campaign setup across Meta and Google aligned to funnel stages (prospecting, retargeting) ● Management of active campaigns including budget allocation, bid adjustments, and performance monitoring ● Ongoing optimization based on performance data (CTR, CPA, ROAS, conversion rate) ● Implementation and monitoring of tracking (Meta Pixel, Conversion API where applicable, Google tags) Note: Creative volume and testing cadence will be aligned with performance and available data; this is not an unlimited creative production scope. 2. Creative & Copy (Advertising Only) Creative support is focused specifically on improving ad performance. Deliverables: ● Development of ad copy variations for active campaigns ● Design of static ad creatives for testing and scaling (reasonable monthly volume) ● Iterative updates to creatives based on performance insights Docusign Envelope ID: 5AC9BD75-48B7-4463-9A50-8EA943FB6828 Note: Does not include full brand development, organic social content calendars, or high-production video shoots. 3. Email Marketing (Klaviyo or Similar ESP) SAMA Labs will support campaign execution and foundational retention strategy. Deliverables: ● Up to 4 email campaigns per month (copy + design) ● Review and optimization of key automated flows (e.g., welcome, abandoned checkout, post-purchase) ● Basic segmentation strategy (engaged vs unengaged, past purchasers, etc.) ● Recommendations to improve deliverability and list health Note: Full rebuilds, complex automation systems, or advanced personalization may require additional scope. 4. Conversion Rate Optimization (CRO) Support SAMA Labs will provide strategic recommendations to improve on-site performance. Deliverables: ● Monthly review of landing pages and user flow ● Changes or new landing page will be at SAMA Labs discretion ● Identification of key friction points impacting conversion ● Recommendations for improvements to increase conversion rate and AOV ● Minor edits consisting of up to 8 hours of web development work included 5. Reporting & Communication Deliverables: ● Weekly performance summary reports (high-level KPIs and insights) ● Bi-weekly strategy calls ● Ongoing communication via email or agreed-upon channel 6. Onboarding & Setup Deliverables: ● Initial onboarding and discovery ● Platform access setup and verification ● Tracking validation and baseline reporting setup ● Campaign buildout and launch preparation Timeline: Docusign Envelope ID: 5AC9BD75-48B7-4463-9A50-8EA943FB6828 ● Estimated 3–4 weeks from onboarding to initial campaign launch General Scope Notes (Important for Protection) ● This agreement is focused on performance marketing execution and optimization, not unlimited design or development services ● Ad spend is not included and will be funded directly by the client ● Results depend on multiple factors including budget, creative assets, market conditions, and historical data ● Significant additional requests outside of this scope may require a separate agreement or addendum 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Paid Media Management (Meta + Google) SAMA Labs will manage and optimize paid media campaigns across Meta and Google platforms. Deliverables: ● Initial account audit and restructuring (if applicable) ● Campaign setup across Meta and Google aligned to funnel stages (prospecting, retargeting) ● Management of active campaigns including budget allocation, bid adjustments, and performance monitoring ● Ongoing optimization based on performance data (CTR, CPA, ROAS, conversion rate) ● Implementation and monitoring of tracking (Meta Pixel, Conversion API where applicable, Google tags) Note: Creative volume and testing cadence will be aligned with performance and available data; this is not an unlimited creative production scope. 2. Creative & Copy (Advertising Only) Creative support is focused specifically on improving ad performance. Deliverables: ● Development of ad copy variations for active campaigns ● Design of static ad creatives for testing and scaling (reasonable monthly volume) ● Iterative updates to creatives based on performance insights Docusign Envelope ID: 5AC9BD75-48B7-4463-9A50-8EA943FB6828 Note: Does not include full brand development, organic social content calendars, or high-production video shoots. 3. Email Marketing (Klaviyo or Similar ESP) SAMA Labs will support campaign execution and foundational retention strategy. Deliverables: ● Up to 4 email campaigns per month (copy + design) ● Review and optimization of key automated flows (e.g., welcome, abandoned checkout, post-purchase) ● Basic segmentation strategy (engaged vs unengaged, past purchasers, etc.) ● Recommendations to improve deliverability and list health Note: Full rebuilds, complex automation systems, or advanced personalization may require additional scope. 4. Conversion Rate Optimization (CRO) Support SAMA Labs will provide strategic recommendations to improve on-site performance. Deliverables: ● Monthly review of landing pages and user flow ● Changes or new landing page will be at SAMA Labs discretion ● Identification of key friction points impacting conversion ● Recommendations for improvements to increase conversion rate and AOV ● Minor edits consisting of up to 8 hours of web development work included 5. Reporting & Communication Deliverables: ● Weekly performance summary reports (high-level KPIs and insights) ● Bi-weekly strategy calls ● Ongoing communication via email or agreed-upon channel 6. Onboarding & Setup Deliverables: ● Initial onboarding and discovery ● Platform access setup and verification ● Tracking validation and baseline reporting setup ● Campaign buildout and launch preparation Timeline: Docusign Envelope ID: 5AC9BD75-48B7-4463-9A50-8EA943FB6828 ● Estimated 3–4 weeks from onboarding to initial campaign launch General Scope Notes (Important for Protection) ● This agreement is focused on performance marketing execution and optimization, not unlimited design or development services ● Ad spend is not included and will be funded directly by the client ● Results depend on multiple factors including budget, creative assets, market conditions, and historical data ● Significant additional requests outside of this scope may require a separate agreement or addendum 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was none, worst ever!

What was your primary form of communication with SAMA Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everything you would hire an agency for, they do not do. No project management. No follow up. No reporting. No strategy. They call themselves funnel experts and never built us a funnel. The work that did come was full of errors, every time. I was proofreading the agency I was paying. If I missed something, it shipped broken. And nothing was ever their fault. Every mistake was called a glitch, from the account team all the way up to the founder. Nobody there takes responsibility for anything. After we fired them we found out how much of their work was wrong underneath. We are still cleaning it up. Do not hire this company.

Are there any areas for improvement or something SAMA Labs could have done differently?

They should get out of the Marketing business.