Top Adwords PPC Agencies in the United States
Related Directories
Explore the full list of Top PPC Companies
Compare city-specific experts in New York, Los Angeles, and Chicago
V Need a niche partner? Browse PPC agencies for healthcare brands
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
Focus Areas
See all 24 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
UndisclosedUndisclosedFreelancerIrvine, CA
Services provided
Focus Areas
Founded in 2023, Metis Digital is a small SEO agency. Their team offers Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerNashville, TN
Services provided
Focus Areas
DIGITAL Marketing Agency (Music City Shopper) is a PPC agency. The small Nashville, Tennessee-based team offers Pay Per Click and Web Design. The firm was founded in 2023.
Read more -
UndisclosedUndisclosedFreelancerParsippany-Troy Hills, NJ
Services provided
Focus Areas
Bizmap LLC is a SEO company. Headquartered in Parsippany-Troy Hills, New Jersey, their small team focuses on Search Engine Optimization and Social Media Marketing. The firm was founded in 2017.
Read more -
UndisclosedUndisclosedFreelancerEdison, NJ
Services provided
Focus Areas
Founded in 2021, Think SEO Now is a SEO company. Their team offers Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerMiddletown Township, NJ
Services provided
Focus Areas
Deimos Designs , a SEO company, focuses on Search Engine Optimization and Pay Per Click. The firm is headquartered in Middletown Township, New Jersey.
Read more -
UndisclosedUndisclosedFreelancerMilwaukee, WI
Services provided
Focus Areas
Founded in 2016, Local Web Concepts is a small SEO services firm based in Milwaukee, Wisconsin. Their team specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosedFreelancerBoothbay Harbor, ME
Services provided
Focus Areas
ACRO Global is a Conversion Optimization company. Based in Boothbay Harbor, Maine, the company was founded in 1995. Their team provides Conversion Optimization and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerGarden City Park, NY
Services provided
Focus Areas
In Garden City Park, New York, Cassandra Claris Copywriting is a small social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerFreehold, NJ
Services provided
Focus Areas
Five Star SEO is a Freehold, New Jersey-based social media marketing agency. They offer Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerSt. Petersburg, FL
Services provided
Focus Areas
Local Rankings SEO is a SEO agency established in 2023. Located in St. Petersburg, Florida, the team offers Search Engine Optimization and Marketing Strategy.
Read more -
UndisclosedUndisclosed50 - 249New York City, NY
Services provided
Focus Areas
Techbook Technologies is a Conversion Optimization company. The New York City, New York-based company specializes in Conversion Optimization and UX/UI Design.
Read more -
UndisclosedUndisclosedFreelancerRaleigh, NC
Services provided
Focus Areas
That Digital Dude is a Conversion Optimization company. The small Raleigh, North Carolina-based team offers Conversion Optimization and Search Engine Optimization. The agency was founded in 2019.
Read more -
UndisclosedUndisclosedFreelancerWindsor Locks, CT
Services provided
Focus Areas
AWR Web Design, LLC, a web design agency, is located in Windsor Locks, Connecticut. Their services include Web Design and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerVan Buren Charter Township, MI
Services provided
Focus Areas
Perfect SEO Websites is a SEO agency launched in 2017. The team focuses on Search Engine Optimization and Web Design and is in Van Buren Charter Township, Michigan.
Read more -
UndisclosedUndisclosedFreelancerLas Vegas, NV
Services provided
Focus Areas
Founded in 2017, Andrei’s Web Design and SEO is a social media marketing firm. The firm offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerVilas, NC
Services provided
Focus Areas
Totesmarketingseo is a media planning and buying agency. Their small team is located in Vilas, North Carolina. Their team focuses on Media Planning & Buying and Social Media Marketing.
Read more -
UndisclosedUndisclosed50 - 249Edina, MN
Services provided
Focus Areas
CAMP Digital is a SEO services firm headquartered in Edina, Minnesota. They offer Search Engine Optimization and Pay Per Click and were established in 2018.
Read more -
UndisclosedUndisclosed50 - 249Nashua, NH
Services provided
Focus Areas
Fablian Technologies is a midsize custom software development firm located in Nashua, New Hampshire. The team specializes in Custom Software Development and Mobile App Development.
Read more -
UndisclosedUndisclosed50 - 249Houston, TX
Services provided
Focus Areas
Leadcom Inc., a SEO company, was established in 2013. The team focuses on Search Engine Optimization and Web Development.
Read more -
UndisclosedUndisclosedFreelancerSan Francisco, CA
Services provided
Focus Areas
Digital Strategy company RY Digital Marketing is headquartered in San Francisco, California. Their services include Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosedFreelancerLos Angeles, CA
Services provided
Focus Areas
UBuild Lenon is a social media marketing firm. The Los Angeles, California-based firm offers Social Media Marketing and Affiliate Marketing.
Read more -
UndisclosedUndisclosedFreelancerSouth Bend, IN
Services provided
Focus Areas
Digital Strategy company AE Digital Marketing Agency is headquartered in South Bend, Indiana. They provide Digital Strategy and Conversion Optimization.
Read more -
UndisclosedUndisclosedFreelancerBurlington, NC
Services provided
Focus Areas
Brand SEO Agency, a social media marketing agency, was launched in 1997. The agency provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerNorth Port, FL
Services provided
Focus Areas
SecondEffort is a Content Marketing company. Established in 2000, the team offers Content Marketing and Search Engine Optimization. The agency is based in North Port, Florida.
Read more -
UndisclosedUndisclosedFreelancerMansfield, TX
Services provided
Focus Areas
SPF Solutions, LLC is a social media marketing company. The Mansfield, Texas-based agency specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerParkland, WA
Services provided
Focus Areas
Headquartered in Parkland, Washington, Web Trending Solutions is a small social media marketing firm. The team focuses on Social Media Marketing and Mobile & App Marketing.
Read more -
$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Focus Areas
AMZ AD SCOUT is an Ecommerce Marketing company. The New York, New York-based team focuses on Ecommerce Marketing and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr50 - 249Fairfield, NJ
Services provided
Focus Areas
See all 83 projectsSaffron Edge is a digital advertising agency specializing in PPC, SEO, and online ad campaigns. The company is lauded for its effective project management, with 100% of reviewers highlighting strong communication and responsiveness. Clients report improved conversion rates and increased leads, though some suggest more clarity in data reporting. Notably, 75% of reviewers commend their proactive and strategic approach to digital marketing solutions.
-
$1,000+$50 - $99 / hr2 - 9Manassas, VA
Services provided
Focus Areas
Reef Digital is a Digital Strategy company. They are based in Manassas, Virginia and have small team. They focus on Digital Strategy and Social Media Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9Hollywood, FL
Services provided
Focus Areas
Beach House Agency is a branding agency. The team provides Branding and Pay Per Click, and the firm is based in Hollywood, Florida.
Read more -
UndisclosedUndisclosed10 - 49Pembroke, NH
Services provided
Focus Areas
Launched in 2009, FirstTracks Marketing is a Logo company. Their services include Logo and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Barnstable, MA
Services provided
Focus Areas
Established in 2016, Marketalist is a small Barnstable, Massachusetts-based Advertising company. Their team provides Advertising and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Troy, MI
Services provided
Focus Areas
PPC company JA Publications, Inc. Is headquartered in Troy, Michigan. They provide Pay Per Click and Search Engine Optimization and were established in 2013.
Read more -
UndisclosedUndisclosed10 - 49Grand Rapids, MI
Services provided
Focus Areas
Spider Marketing Group is a graphic design agency headquartered in Grand Rapids, Michigan. The team offers Graphic Design and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Missoula, MT
Services provided
Focus Areas
WDMC is a branding company. Founded in 2017, the company is in Missoula, Montana. Their team offers Branding and Logo.
Read more -
UndisclosedUndisclosed10 - 49Crown Point, IN
Services provided
Focus Areas
Amped Up Media & Marketing is a social media marketing agency based in Crown Point, Indiana. The team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Honolulu, HI
Services provided
Focus Areas
Based in Honolulu, Hawaii, Theory Pixel is an Email Marketing company. They offer Email Marketing and Search Engine Optimization and were launched in 2015.
Read more -
UndisclosedUndisclosed10 - 49Taunton, MA
Services provided
Focus Areas
Established in 2020, Apexwebsoft is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Pasadena, CA
Services provided
Focus Areas
Located in Pasadena, California, Cybertegic is a small Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Ridgewood, NJ
Services provided
Focus Areas
Small social media marketing company DiMaCo Web, is located in Ridgewood, New Jersey. The team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Aventura, FL
Services provided
Focus Areas
SEM Genius is a SEO services firm. In Aventura, Florida, the team specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Overland Park, KS
Services provided
Focus Areas
Easy Agent PRO is a SEO agency. They are in Overland Park, Kansas and have small team. They provide Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed10 - 49Newark, DE
Services provided
Focus Areas
Web And App Creations is an e-commerce development company. They are based in Newark, Delaware, and their services include E-Commerce Development and Web Design.
Read more -
UndisclosedUndisclosed10 - 49Winston-Salem, NC
Services provided
Focus Areas
Broadstreet Marketing Logistics is a Winston-Salem, North Carolina-based CRM consulting and SI company. The team specializes in CRM consulting and SI and E-Commerce Development.
Read more -
UndisclosedUndisclosed10 - 49Cottleville, MO
Services provided
Focus Areas
Turn The Page National is a social media marketing firm. In Cottleville, Missouri, the company was founded in 2010. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Astoria, NY
Services provided
Focus Areas
SkyrocketCoach is a branding firm. Their team is based in Astoria, New York and offers Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
Focus Areas
Sofizar is a social media marketing firm. They are headquartered in San Diego, California, and their services include Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Santa Rosa, CA
Services provided
Focus Areas
Provaro Marketing is a PR firm founded in 2009. The team focuses on Public Relations and Search Engine Optimization and is located in Santa Rosa, California.
Read more -
UndisclosedUndisclosed10 - 49Fairfield, NJ
Services provided
Focus Areas
Webie LLC is a small social media marketing firm. Established in 2020, the team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Focus Areas
Macromiles Technalogy is an Orlando, Florida-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Adwords PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click75% Google Adwords50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click85% Google Adwords -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click90% Google Adwords70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
35.9/40.018.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
39.6/40.020/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
25% Pay Per Click70% Google Adwords75% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Pay Per Click80% Google Adwords90% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr50 - 249Reston, VA
Ability to deliver
38.1/40.018.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Pay Per Click45% Google Adwords70% Other
Top Google Ads PPC Agencies in the United States
Working with a domestic partner delivers several advantages:
- Market familiarity: They understand seasonal trends like Black Friday or back-to-school and can localize campaigns for states or metro areas.
- Time-zone alignment: Real-time optimizations during U.S. business hours reduce wasted spend.
- Compliance: Agencies follow U.S. privacy laws such as CCPA and sector-specific rules (HIPAA for healthcare, FINRA for finance).
- Language nuance: Native English copywriters can craft high-converting ad text that aligns with regional slang or professional tone.
Budgets vary, but most Clutch-listed agencies charge:
- Monthly retainers: $2,000–$10,000 USD for small to mid-market accounts
- Percentage of ad spend:10%–20% is common for large budgets
- Hourly consulting: $150–$250 USD per hour for strategy or audits
Starter packages for local businesses can begin around \$1,000 USD per month, while enterprise e-commerce brands may invest well into five figures.
Start by following these guidelines:
- Define KPIs: Decide whether ROAS, CPL, or brand visibility is your main goal.
- Check certifications: Look for Google Premier Partner badges and case studies with hard metrics.
- Review Clutch feedback: Prioritize agencies with U.S. clients similar to your size and industry.
- Assess transparency: Ensure they provide regular reporting and own your ad accounts.
- Test communication: Schedule a discovery call to gauge cultural fit and strategic thinking.
Because the U.S. economy is diverse, agencies often specialize by vertical:
- Tech & SaaS (Silicon Valley, Boston)
- E-commerce & DTC retail (Los Angeles, Seattle)
- Healthcare & life sciences (Minnesota’s Medical Alley, Research Triangle Park)
- Financial services & fintech (New York, Charlotte)
- Manufacturing & logistics (Midwest hubs like Detroit and Indianapolis)
Niche expertise matters—healthcare ads, for instance, must comply with HIPAA and platform-specific policies.
Look out for companies that promise these:
- Guaranteed #1 rankings or unrealistic ROI promises
- Lack of access to the Google Ads account or real-time data
- One-size-fits-all strategies with no audience segmentation
- High setup fees without clear deliverables
- Vague reporting that focuses on vanity metrics instead of revenue impact