Top Market Research Companies in the United States
From New York’s media and finance corridors to Silicon Valley’s tech labs and Chicago’s consumer brands, the United States is a global hub for high-caliber market research. Clutch makes it easier to find a partner you can trust.
Our listings are powered by verified client reviews, detailed service profiles, industry focus, and transparent case studies. Whether you need B2B buyer interviews, consumer surveys, UX testing, or a full mixed-methods study, you can filter by budget, location, methodology, and industry to find the right fit. Many U.S. firms also offer bilingual (English–Spanish) recruiting and nationwide panels, plus expertise in regulations like CCPA and HIPAA for compliant research in sensitive sectors.
Start with the full list or browse top metros:
• Top Market Research Companies
• Market Research Companies in Los Angeles
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsQwerry is a market research company that provides comprehensive Market Research Solutions, Consumer Insights, and Market Data Analysis. Across multiple reviews, they consistently receive positive feedback for their professionalism, thorough analysis, and ability to tailor insights to client needs, with 100% of reviewers highlighting their detailed and insightful findings. Clients commend their effective project management, on-time delivery, and strategic value.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 37 projectsMap and Fire is a Market Research Solutions provider specializing in survey analysis, consumer insights, and market data analysis. Reviews indicate high satisfaction, with clients praising their efficient project management, attentive customer service, and ability to deliver actionable insights. An impressive 85% of clients highlight their effective communication and timely delivery, making them a trusted partner for marketing analytics and market research analysis.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 28 projectsPlanBeyond is a market research solutions firm specializing in market data analysis, consumer insights, and marketing analytics. Reviews highlight their exceptional organization, communication, and project management, with 100% positive feedback regarding their responsiveness and ability to deliver on-time. Clients appreciate their thoughtful consumer insights and data mining approach, which align with client needs and expectations.
$25,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsAntedote is a distinguished market research company providing comprehensive Market Research Analysis, Consumer Insights, and Marketing Data Analysis services. Their reviews reflect a 100% positive sentiment, highlighting their professionalism, effective project management, and exceptional ability to translate consumer insights into actionable business strategies. Clients frequently commend Antedote's adeptness in qualitative and quantitative research, emphasizing their unique approach and collaborative nature.
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$10,000+$100 - $149 / hr10 - 49Omaha, NE
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See all 2 projectsIdentity Marketing Group is a comprehensive digital marketing agency specializing in website redesign, social media strategy, and CRM management. Across their reviews, clients express high satisfaction with their strategic guidance and project management, highlighting consistent growth and effective communication. The agency is praised for its proactive approach and innovative solutions, with 100% of reviewers noting significant improvements in their digital presence and marketing efforts.
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$1,000+$25 - $49 / hr10 - 49Lynn Haven, FL
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See all 5 projectsMaranta Copy Co. is a versatile content creation and web development agency, offering services like press releases, social media content, and website development. Their reviews reflect a high level of client satisfaction, with 100% positive feedback highlighting their responsiveness, professionalism, and ability to deliver polished and effective results on time, making them a recommended partner for diverse project needs.
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$10,000+$50 - $99 / hr10 - 49Las Vegas, NV
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See all 1 projectsWilbur Development is a web design company specializing in UI/UX design and project scope definition. They are highly regarded for their responsiveness and on-time delivery, with 100% of reviewers noting satisfaction with their outcomes. Clients appreciate their commitment and care for projects, with no areas for improvement identified.
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$1,000+$25 - $49 / hr2 - 9CLIFTON PARK, NY
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See all 1 projectsC.R.Optimum Agency specializes in Market Research Solutions, focusing on Consumer Insights and Market Trend Analysis. The reviews highlight their agility and ability to deliver precise results, with 100% positive feedback appreciating their exhaustive research and effective workflow.
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$1,000+$100 - $149 / hr2 - 9Las Vegas, NV
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See all 1 projectsSilverfox Digital LLC is a marketing consultancy firm specializing in digital analysis and design. Based on their reviews, 100% of clients expressed satisfaction, highlighting their impressive collaboration, proactive approach, and ability to generate significant sales outcomes. Clients commend their professionalism and dedication, with no areas noted for improvement.
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$25,000+$150 - $199 / hr10 - 49Oakland Park, FL
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See all 1 projectsConcepto Studios, Inc. is a product design and prototype development company renowned for its expertise in small appliances, manufacturing, and plastics. Their reviews highlight a 100% positive feedback rate, with clients praising their high-quality prototypes, reliable and responsive project management, and competitive pricing. Clients emphasize their exceptional customer service and ability to meet deadlines consistently.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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See all 1 projectsBBDO San Francisco is a branding and advertising agency renowned for its expertise in logo design, tagline creation, and brand strategy. All reviews highlight their exceptional project management and effective communication, citing a 100% positive feedback rate. Clients appreciate their creativity and ability to deliver impactful branding solutions, resulting in high engagement and market success.
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$10,000+$150 - $199 / hr50 - 249Sacramento, CA
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See all 1 projectsZayats Design is a branding and social media strategy company that excels in developing personal brand strategies and growth plans. The company has received 100% positive feedback, with clients highlighting their innovative ideas and impressive long-term growth strategies. Reviewers consistently praised their responsiveness and timely delivery of projects.
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UndisclosedUndisclosed2 - 9Newton, MA
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See all 3 projectsInward Strategic Consulting is a strategic consulting firm specializing in employee engagement, branding, and platform development. With an impressive track record of working with major global brands, the company receives overwhelmingly positive feedback, with over 90% of reviewers praising their project management skills, creativity, and industry expertise. Their clients highlight the firm's strong communication and responsiveness, although a few suggest improvements in attention to detail.
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$1,000+< $25 / hr2 - 9San Diego, CA
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See all 1 projectsLocal A.i. is a digital marketing company specializing in Facebook ads, content creation, and SEO services. Reviews indicate a high level of satisfaction, with 100% positive feedback highlighting their dependable performance and comprehensive marketing knowledge. Clients praise their excellent communication and project management skills, noting no areas for improvement.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
See all 1 projectsAdept Dynamics is a specialized firm providing administrative and development support for Dynamics 365, including automation and system stabilization. Their clients report a strong rapport and competent project management, with 100% of reviews mentioning timely delivery and effective handling of technical challenges. Despite occasional missed deadlines, their deep understanding of Dynamics 365 is highly impressive.
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$5,000+$200 - $300 / hr2 - 9Midlothian, VA
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See all 1 projectsWabash and Lake Consulting is a strategic marketing consultancy offering expertise in strategy, market knowledge, and project management. The reviews highlight their exceptional project management, dedication to client success, and integrity. With 100% positive feedback, they are praised for their media landscape knowledge and ability to function as a fractional marketing team, achieving significant client growth and conversions.
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UndisclosedUndisclosed2 - 9New York, NY
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See all 1 projectsAdforce is a direct and email marketing company known for its strategic and personalized approach to campaigns. Feedback from clients highlights their dedication to testing, optimization, and transparent communication, resulting in increased response rates and positive ROI. While 100% of the feedback is positive, some note potential improvements in the speed of change implementation.
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UndisclosedUndisclosed50 - 249Brookfield, WI
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The Dieringer Research Group, Inc. (The DRG) is a Market Research company. Based in Brookfield, Wisconsin, the agency offers Market Research.
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$5,000+$200 - $300 / hr2 - 9Reston, VA
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See all 1 projectsBlazing Growth is a digital analytics and tag management company that specializes in transitioning clients from Universal Analytics to Google Analytics 4. The company is highly regarded for its dedicated support and timely project delivery, with a reported success rate of 100% in completing implementations on time. While clients appreciate their engagement, some noted minor issues with documentation organization.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Fieldwork, Inc. Is a midsize Market Research company headquartered in Chicago, Illinois. The team provides Market Research.
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UndisclosedUndisclosed2 - 9Wayne, PA
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Clock Tower Insight is a Market Research company. Their small team is located in Wayne, Pennsylvania and offers Market Research and Marketing Strategy. The company was founded in 2017.
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UndisclosedUndisclosed10 - 49Emeryville, CA
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See all 1 projectsCCD Innovation is a product development company specializing in culinary strategy and innovation, particularly in the food and beverage sector. Reviews indicate highly positive feedback, with 100% noting their exceptional communication, diligence, and passion. Their expertise, evidenced by successful product outcomes in focus groups, highlights their capability in delivering high-quality, innovative solutions for their clients.
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$1,000+$150 - $199 / hr50 - 249Brooklyn, NY
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See all 1 projectsReports and Insights BR Pvt. Ltd. specializes in Market Research, providing services that include Survey Analysis, Consumer Insights, and Data Mining. Reviews emphasize their high-quality data, timely delivery, and effective project management, highlighting the reliability and accuracy of their market reports. Clients also appreciate their responsiveness and industry expertise.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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See all 1 projectsGong.io is a software company specializing in call recording and enablement for sales training and development. The reviews highlight Gong.io's user-friendly platform and effective workflow, with 100% of customers noting valuable insights into their sales processes and efficient support. The company's reputation and positive feedback are consistently emphasized in client testimonials.
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$10,000+Undisclosed10 - 49New York, NY
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Provoke Insights is a Market Research company. Their small team is in New York, New York and Ridgewood, New Jersey and focuses on Market Research and Branding. The firm was established in 2014.
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$5,000+$50 - $99 / hr50 - 249Fremont, CA
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BIS Research Inc is a midsize Market Research company established in 2014. Their team offers Market Research and Business Consulting.
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UndisclosedUndisclosed2 - 9South Miami, FL
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See all 3 projectsDataco Consulting LLC is a data consulting firm specializing in data consolidation, standardization, and infrastructure development. The reviews reflect a 100% positive sentiment, highlighting their exceptional project management, technical expertise, and responsiveness. Clients consistently commend Dataco for delivering high-quality, tailored solutions and enhancing data accuracy, integrity, and operational efficiency.
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UndisclosedUndisclosed250 - 999Commerce, CA
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See all 1 projectsNAI Capital is a real estate consulting company that assists clients in navigating the office space market. Reviews highlight their attentiveness, goal-oriented approach, and impressive communication skills. Despite not closing a deal, clients appreciate their dedication, with 100% positive feedback, emphasizing their commitment to client success even when financial gain is not involved.
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$1,000+$25 - $49 / hr250 - 999New York, NY
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See all 1 projectsStraits Research offers comprehensive market research services, including Survey Analysis and Consumer Insights, to support marketing initiatives. Overall feedback highlights their exceptional customer support, expertise, and commitment, with clients noting significant improvements in marketing outcomes and increased sales resulting from their detailed research reports.
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$1,000+$100 - $149 / hr250 - 999Ontario, CA
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See all 1 projectsGrowth Market Reports specializes in providing detailed market analysis and competitive landscape reports to help companies understand their industry and refine their strategies. Reviews highlight their exceptional project management, timely delivery, and the personalized approach of their analysts, who are commended for their dedication and insightful contributions. Clients appreciate the comprehensive reports, though they suggest incorporating more figures when feasible.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Voice of Customer Research (VOC Research) is a Market Research company established in 2008. The team specializes in Market Research and is located in Knoxville, Tennessee.
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$5,000+Undisclosed10 - 49Rockville, MD
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EurekaFacts is a small Market Research company in Rockville, Maryland. The team provides Market Research.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Established in 2005, Logica Research is a Market Research company. The team offers Market Research.
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UndisclosedUndisclosed50 - 249Burlingame, CA
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See all 3 projectsCoherent Market Insights Pvt. Ltd. offers comprehensive Market Research services, including Survey Analysis, Consumer Insights, and Marketing Analytics. Reviews highlight their in-depth industry expertise, data-driven insights, and strategic recommendations. While clients appreciate their professionalism and responsiveness, occasional delays and a need for more proactive communication were noted. Overall, Coherent Market Insights is praised for delivering valuable and tailored market research solutions.
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$1,000+$50 - $99 / hr10 - 49Liverpool, NY
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Drive Research is a Market Research company. Their team is in Liverpool, New York and offers Market Research.
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UndisclosedUndisclosed50 - 249Chicago, IL
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C+R Research is a Market Research company. The Chicago, Illinois-based team specializes in Market Research.
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$1,000+$25 - $49 / hr10,000+Lakewood, CO
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IHS Markit, a Business Consulting company, is based in London, England and Lakewood, Colorado. The team focuses on Business Consulting and Market Research.
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UndisclosedUndisclosed50 - 249New York, NY
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Founded in 2007, Ivy Exec is a midsize Market Research company headquartered in New York, New York and Beograd, Serbia. Their team focuses on Market Research.
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UndisclosedUndisclosed1,000 - 9,999Shelton, CT
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Launched in 1977, Dynata, a large Market Research company, is in Shelton, Connecticut. Their team specializes in Market Research.
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$1,000+$50 - $99 / hr250 - 999Elmhurst, IL
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Market Research company Technavio was launched in 2003. The midsize team offers Market Research.
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$5,000+$200 - $300 / hr50 - 249Wilmington, DE
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See all 1 projectsTransparency Market Research offers services in Cyber Security Consulting, providing detailed and accurate research insights. Overall feedback highlights the firm's experienced team, timely workflow, and high-quality data that meets client requirements. Clients highly recommend Transparency Market Research for their thorough and effective research capabilities.
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$75,000+Undisclosed250 - 999Norcross, GA
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Market Force Information is a Market Research company. The Norcross, Georgia-based company was launched in 2005. Their team specializes in Market Research and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Ann Arbor, MI
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Market Research company American Customer Satisfaction Index (ACSI®) is located in Ann Arbor, Michigan. Their services include Market Research and Business Consulting.
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$5,000+$150 - $199 / hr10 - 49Addison, TX
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Founded in 2019, Tech Stack Crunch is a small Market Research company. Their team offers Market Research and Branding.
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UndisclosedUndisclosed250 - 999Sheridan, WY
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Market Research company Claight Corporation (Expert Market Research) is located in Sheridan, Wyoming. The team specializes in Market Research.
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$5,000+< $25 / hr250 - 999New York, NY
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Market Research company Netscribes was founded in 2000. The team specializes in Market Research and Content Marketing.
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$5,000+Undisclosed50 - 249Chicago, IL
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Arizton is a Market Research company established in 2016. Based in Chicago, Illinois, the team focuses on Market Research.
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$10,000+Undisclosed10 - 49Newport Beach, CA
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Probolsky Research is a Market Research company in Newport Beach, California and Washington, District of Columbia. Established in 1992, the team specializes in Market Research.
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$50,000+Undisclosed10 - 49Perrysburg, OH
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IntelliShop, a Market Research company, is headquartered in Perrysburg, Ohio. The team offers Market Research and Business Consulting.
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UndisclosedUndisclosed10 - 49Pleasanton, CA
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APPS RUN THE WORLD, a Market Research company, was founded in 2010. The small team specializes in Market Research.
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$75,000+$200 - $300 / hr10 - 49Washington, DC
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The Brand Consultancy is a small branding firm. They offer Branding and Market Research and were founded in 1982.
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UndisclosedUndisclosed50 - 249Glendale, CA
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DISQO is a Market Research company. The midsize Glendale, California-based team provides Market Research. The agency was established in 2015.
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UndisclosedUndisclosed250 - 999Raleigh, NC
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Market Research company L&E Research is in Raleigh, North Carolina. The team focuses on Market Research and Recruiting.
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$1,000+$25 - $49 / hr50 - 249San Marcos, TX
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Established in 2012, ReconMR is a Market Research company. The team offers Market Research and Call Center Services and is based in San Marcos, Texas.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 United States Market Research Firms
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$5,000+$150 - $199 / hr2 - 9Torrance, CA
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
65% Market Research35% Other -
$10,000+$150 - $199 / hr2 - 9Seattle, WA
Ability to deliver
36.8/40.018.2/20 Reviews9/10 Clients & Experience9.6/10 Market PresenceService focus
80% Market Research20% Other -
$10,000+$150 - $199 / hr2 - 9Burbank, CA
Ability to deliver
35.3/40.017.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
100% Market Research -
$10,000+$150 - $199 / hr10 - 49Alexandria, VA
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
55% Market Research45% Other -
$25,000+$200 - $300 / hr2 - 9Lawrence, MA
Ability to deliver
35/40.017.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
100% Market Research -
$25,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
33.4/40.016.6/20 Reviews8.7/10 Clients & Experience8.1/10 Market PresenceService focus
100% Market Research -
$5,000+$150 - $199 / hr2 - 9Washington, DC
Ability to deliver
33.6/40.017.4/20 Reviews9.7/10 Clients & Experience6.5/10 Market PresenceService focus
65% Market Research35% Other -
$10,000+Undisclosed10 - 49Bellevue, WA
Ability to deliver
31.9/40.016.8/20 Reviews8.4/10 Clients & Experience6.7/10 Market PresenceService focus
100% Market Research -
$1,000+Undisclosed2 - 9New York, NY
Ability to deliver
31.2/40.016.4/20 Reviews9.8/10 Clients & Experience5/10 Market PresenceService focus
80% Market Research20% Other -
$10,000+$150 - $199 / hr2 - 9San Diego, CA
Ability to deliver
30.1/40.016.2/20 Reviews8/10 Clients & Experience5.9/10 Market PresenceService focus
70% Market Research30% Other -
$1,000+Undisclosed50 - 249San Francisco, CA
Ability to deliver
30.1/40.016.6/20 Reviews7.7/10 Clients & Experience5.8/10 Market PresenceService focus
45% Market Research55% Other -
$1,000+$100 - $149 / hr2 - 9Chicago, IL
Ability to deliver
28.5/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
80% Market Research20% Other -
$50,000+$200 - $300 / hr50 - 249Atlanta, GA
Ability to deliver
33.4/40.016.2/20 Reviews8.1/10 Clients & Experience9.1/10 Market PresenceService focus
30% Market Research70% Other -
$10,000+$200 - $300 / hr10 - 49Chicago, IL
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Market Research85% Other -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
35.7/40.017/20 Reviews9.8/10 Clients & Experience8.9/10 Market PresenceService focus
25% Market Research75% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.4/40.016.6/20 Reviews7.4/10 Clients & Experience7.4/10 Market PresenceService focus
40% Market Research60% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
30.1/40.016.2/20 Reviews8.1/10 Clients & Experience5.8/10 Market PresenceService focus
25% Market Research75% Other -
$5,000+$150 - $199 / hr50 - 249Costa Mesa, CA
Ability to deliver
36.1/40.017/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+Undisclosed2 - 9Mount Pleasant, SC
Ability to deliver
36/40.016.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Market Research80% Other -
UndisclosedUndisclosed2 - 9Gloucester, MA
Ability to deliver
30.8/40.015.6/20 Reviews9.3/10 Clients & Experience5.9/10 Market PresenceService focus
45% Market Research55% Other -
$50,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Market Research90% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
15% Market Research85% Other -
$5,000+$150 - $199 / hr50 - 249Miami, FL
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$150 - $199 / hr2 - 9Raleigh, NC
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Market Research90% Other -
$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Market Research80% Other -
$25,000+$200 - $300 / hr10 - 49Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Market Research85% Other -
$10,000+$150 - $199 / hr1,000 - 9,999San Francisco, CA
Ability to deliver
33.5/40.016.2/20 Reviews8.1/10 Clients & Experience9.2/10 Market PresenceService focus
10% Market Research90% Other -
$5,000+$50 - $99 / hr10 - 49Oakland Park, FL
Ability to deliver
36.4/40.018.4/20 Reviews8.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Market Research90% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
10% Market Research90% Other
United States Market Research FAQs
U.S. agencies bring proximity to the audiences you need to understand, from enterprise IT buyers to multicultural consumer segments. They’re skilled at recruiting representative samples across regions, income brackets, and languages, including Spanish-speaking respondents and hard-to-reach B2B roles.
You’ll also benefit from familiarity with U.S. compliance, such as CCPA for data privacy, HIPAA for health-related studies, COPPA for research involving minors, and state-specific incentives rules. Many U.S. firms integrate seamlessly with popular North American analytics stacks and can translate findings into go-to-market moves that fit U.S. channels, pricing norms, and retail or B2B buying cycles.
Start by outlining your project’s specific goals and requirements. Then, go to Clutch to find trusted firms and evaluate them on:
- Research methodology — Can they defend their sampling frame, weighting, and screeners for bias?
- Recruiting strength — Do they access the exact roles or segments you need (e.g., US cardiologists, enterprise CISOs, Spanish-dominant consumers)?
- Proven deliverables — Look for clear insights, prioritized recommendations, and executive-ready reporting.
- Data integrity — Fraud detection, panel quality controls, and duplicate prevention.
- Compliance and security expertise — CCPA, HIPAA, SOC 2, anonymization, and consent workflows.
- Approach to ROI — Will they connect findings to positioning, pricing, product, or GTM decisions?
Pricing depends on methodology, sample size, and audience complexity. On Clutch, most market research firms charge:
- Quick-turn online survey (n=300–1,000, gen pop): $5,000 – $25,000
- Qual-only project (e.g., 6–12 in-depth interviews or 2–4 focus groups): $12,000 – $45,000
- Mixed methods (quant + qual) for a defined segment: $40,000 – $150,000+
- Brand tracker (quarterly/ongoing): $8,000 – $30,000 per wave
- Hourly consulting: $125 – $250+
- Niche B2B recruiting or healthcare professionals typically adds premium costs and incentives
The budget also varies by market. Projects sourced in NYC, SF Bay Area, or Boston may price higher than in secondary metros. Ask for an itemized estimate covering recruitment, incentives, programming, moderating, analysis, and deliverables.
U.S. market research firms cover consumer and B2B sectors. Common strengths include:
- Technology and SaaS
- Healthcare and life sciences
- Financial services and fintech
- Consumer packaged goods and retail
- E-commerce and marketplaces
- Manufacturing and industrial
- Media, entertainment, and gaming
- Automotive and mobility
- Guaranteed outcomes or “statistically significant” promises without a power analysis
- Vague sampling sources or inability to explain panel quality and fraud checks
- Scripted moderation with no probing; no discussion guides or pilot test
- Thin deliverables (raw charts only) or no business implications/recommendations
- Weak data governance: unclear PII handling, missing consent logs, no HIPAA/CCPA awareness
- Unwillingness to share screeners, instruments, or weighting logic
- Overreliance on convenience samples for niche B2B roles
- Refusal to detail incentive structure or respondent verification steps
Don’t underestimate these red flags, even if some of them may feel inconsequential at first glance. Make sure to identify and avoid these warning signs right away.