Age of Majority

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of a community-powered care provider based in Vancouver. We connect families, friends, and individuals looking for support with everyday needs to their neighbors who can help them on demand. We’ve created a very nice, simple-to-use mobile platform that does matchmaking for the users.

This mobile application is essentially a marketplace where users can get support for grocery shopping, housekeeping, transportation, gardening, cooking, and more. The app is especially useful for people requiring healthcare, such as older adults, people coming out of the hospital, or people with disabilities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Age of Majority?

We were looking for help to really understand the messaging for our customers. Our users are typically older adults and their family members, so we reached out to Age of Majority to help us understand that market better and create a strong communication strategy. Aging is a very sensitive topic. Therefore, for service providers in this industry, it's very important to understand how to communicate their message so that they can build a level of trust.

SOLUTION

What was the scope of their involvement?

Age of Majority helped us conduct market research and presented their findings to us, which included useful information. This information detailed best practices regarding what to do and what not to do. Additionally, the research process included conducting some interviews on our behalf, so they also provided us with the insights they gathered from those interviews regarding what the users would like to see from a service provider like us.

What is the team composition?

We worked with Peter (Head of Research & Content) and another consultant from Age of Majority. Additionally, Jeff (President & CEO) was involved in the final reviews.

How did you come to work with Age of Majority?

When we met Age of Majority, we did a short discovery call where we spoke about our business and how we could utilize the help. They were very attentive and provided a strong proposal and comprehensive, which included the different services we could engage them for. We discussed things internally and picked a few of their services. Then, they talked to us again to give us a deeper understanding of what they were offering. That made us decide to employ them as consultants.

How much have you invested with them?

We spent around $12,000 CAD (approximately $8,800 USD).

What is the status of this engagement?

We started working together in Q1 of 2022, and the project was completed by Q2 of 2022. Still, Age of Majority provides free training and workshops quite often, which are very interesting.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The strategies that Age of Majority recommended have helped us create a unique value proposition and differentiate ourselves. Their insights have been very useful for us — they’ve helped us sharpen our messaging and create a better pitch for our customers.

How did Age of Majority perform from a project management standpoint?

Age of Majority’s project management was very good; we had no problems in that regard. We used Zoom and email to communicate.

What did you find most impressive about them?

Jeff and Peter are really helpful and empathetic people passionate about the sector, and they’re very good at what they do. Jeff, in particular, is an excellent leader and a really good person, so I’ve kept in touch with him. It was very nice to meet them because the sector is very small, and there aren’t a lot of service providers. Moreover, their deep level of industry expertise and their vast experience were outstanding.

Are there any areas they could improve?

Age of Majority’s price is slightly higher than others in the market, so it’s hard for startups like us to employ them all the time. It would be great if they had a pricing scheme for startups and small companies. If they did, people like us would like to employ them again.

Do you have any advice for potential customers?

Jeff is very generous in sharing insights and connections. For other companies in the field, it's really good to have him in their network. This very small industry is just starting to grow, so we should all work together collaboratively to build this industry to bigger heights. I would love to support people like Jeff, who are trying to do it from the outside.

BACKGROUND

Please describe your company and your position there.

Simply (formerly JoyTunes) develops and markets self learning apps, mostly for musical instruments. Advanced technology enables the apps to give real time personalized feedbacks as learners move through the courses and develop their skills. I lead the team looking into expanding the share of 50+ users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Age of Majority?

We were looking to run research to gain a deeper understanding of the intent, motivations and attitudes toward learning piano with an app amongst the 50+ age group in the US

SOLUTION

How did you select this vendor?

We found Age of Majority through an on-line search. Their website included interesting articles and their unique community and specialized insight into the 50+ demographic seemed to offer a unique opportunity. One Zoom call was enough to confirm that we had found the ideal partner for our needs.

Describe the scope of their work in detail.

Age Of Majority led a deep and thorough research process which included: 1) Sharing insights from their vast range of already conducted research 2) On-line focus groups 3) On line 1:1 interviews 4) A quantative survey The learnings, insights and recommendations were all summarized in a detailed report.

What was the team composition?

I worked closely with the company's CEO and VP Research throughout the process

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Whilst not being able to share specifics of the findings, the research enabled us to gain significant insights and a clear understanding of the market including size, intent levels, characteristics, motivations, barriers etc etc

How effective was the workflow between your team and theirs?

The workflow was great. The briefing process was professional and zoom meetings were held when required. The process was completed with a full presentation to the wider team.

What did you find most impressive about this company?

Their specialization in and understanding of the 50+ demographic and the professional and honest interactions.

Is there any area for improvement or anything that could have been done differently?

No