# Isurus Market Research and Consulting Isurus Market Research and Consulting Reviews (26), Pricing, Services & Verified Ratings - 5.0 out of 5 average review rating - 3 connections joined Isurus Market Research and Consulting's Network [Visit Website](https://isurusmrc.com/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/isurus-market-research-consulting) **Research-based insights to excel in B2B markets** Isurus provides strategic market research to clients in B2B and technology sectors. We help clients: - Understand Markets & Buyers (Jobs to Be Done; Buyer Criteria; Personas; Decision Journeys; Segmentation) - Size Market Opportunities (TAM, Market Requirements; Competitive Landscape) - Evaluate Competitors (Market Scanning; Competitor Profiling; Win/Loss Analysis; Brand Perception Research) - Manage Branding and Communications (Brand Management; Messaging; Brand Tracking) - Configure Offerings (Bundling; Pricing) - Improve Customer Experience (Churn Analysis; Loyalty and Retention; Voice of Customer; Net Promoter) Clients choose Isurus when their research needs require a B2B focus, strategic insights and a senior project team. We’ve conducted over 600 engagements with B2B clients in enterprise and SMB markets across diverse sectors and interviewed thousands of B2B buyers across a range of industries and job functions. Our toolbox includes qualitative, quantitative and secondary research tools. Isurus tailors the approach for each engagement to fit the client’s informational needs, budget and timeline. ## Company Information - Minimum project size: $25,000+ - Hourly rate: $200 - $300 - Number of employees: 2 - 9 - 1 Locations: - Lawrence, MA (Headquarters) - Founded in 2000 - 1 languages: English ## Services, Focus Areas, Industries, and Clients ### Service Lines - 100% Market Research ### Focus Areas - Market Research Focus: - 20% Market Analysis - 20% Market Research Data Analysis - 20% Market Research Data Reporting - 20% Market Research Interviews - 20% Market Research Surveys ### Industries - 5% Other industries - 10% Education - 10% Medical - 10% Financial services - 5% Media - 20% Information technology - 5% Business services - 5% Energy & natural resources - 5% Automotive - 10% Manufacturing - 5% Non-profit - 10% Advertising & marketing ### Clients - 25% Small Business (<$10M) - 25% Midmarket ($10M - $1B) - 50% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Isurus Market Research offers competitive pricing and high value for cost, with project costs ranging from under $10,000 to approximately $30,000. Clients consistently highlight their responsiveness, expertise, and consultative approach, making them an attractive choice for various research needs. **Most Common Project Size**: $10,000 to $49,000 based on 22 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Market Research: $10,000 to $49,000 based on 21 reviews - Advertising: $10,000 to $49,000 based on 1 review - AR/VR Development: $10,000 to $49,000 based on 1 review - BI & Big Data Consulting & SI: Less than $10,000 based on 1 review - Business Consulting: $10,000 to $49,000 based on 1 review - Marketing Strategy: $10,000 to $49,000 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Isurus Market Research and Consulting Review Insights Overall Review Rating: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.8 - Willing to Refer: 5.0 ### Top Mentions - Timely (10 mentions) - Easy to work with (7 mentions) - Great project management (6 mentions) - Collaborative (5 mentions) - Communicative (4 mentions) - Professional (4 mentions) - Well-organized projects (4 mentions) - Exceptional results (3 mentions) - High-quality work (3 mentions) - Customized support (2 mentions) - Exceeds expectations (2 mentions) - Helpful (2 mentions) - Proactive (2 mentions) - Reasonable pricing (2 mentions) - Trustworthy (2 mentions) - Accessible (1 mentions) - Autonomous (1 mentions) - Experienced (1 mentions) - Knowledgeable (1 mentions) - Reliable (1 mentions) ### Review Highlights **Flexibility and Adaptability** Isurus demonstrates flexibility and adaptability in their approach, adjusting to client needs and project requirements. This adaptability is particularly noted in their ability to pivot and meet new demands as projects evolve. **Professionalism and Expertise in Moderation** The team at Isurus is recognized for their professionalism, particularly in moderating discussions and interviews. Their ability to engage participants and extract valuable information is frequently highlighted by clients. **Excellent Project Management** Clients commend Isurus for their project management skills, noting their punctuality, adherence to timelines, and effective communication. They are described as reliable, responsive, and proactive, ensuring projects run smoothly and are delivered on time. **Effective Communication and Responsiveness** Isurus is praised for their effective communication and responsiveness, maintaining clear and open lines of communication with clients. This ensures that projects are aligned with client expectations and any issues are addressed promptly. **Collaborative and Consultative Approach** Isurus is noted for their collaborative and consultative approach, working closely with clients to understand their needs and provide tailored solutions. This partnership model is highly valued by clients, who feel their input is considered throughout the process. **High Client Satisfaction** Feedback indicates high levels of client satisfaction, with many clients expressing their willingness to continue collaborating with Isurus. Their work is often described as transformative, providing valuable insights that guide strategic decisions and improve business operations. **No Significant Areas for Improvement** Most clients do not identify significant areas for improvement, indicating overall satisfaction with Isurus's services. The absence of major complaints suggests that Isurus meets or exceeds client expectations consistently. **High Repeat Business and Referrals** Isurus enjoys a high rate of repeat business and referrals, indicating strong client loyalty and trust in their services. Many clients have worked with Isurus on multiple projects over several years. ### Isurus Market Research and Consulting Reviews #### Market Survey for B2B Company (Featured Review) **The Project** - Services: Market Research - Project size: Confidential - Project length: Apr. - Sep. 2021 **Project Summary**: Isurus Market Research and Consulting was hired by a B2B company to conduct a large survey. They collected data and developed a detailed report with insights. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director, Lattice - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jan 27, 2022 **Feedback Summary**: The results of the survey were a significant help in the company's events and campaigns. The report generated thousands of downloads. Isurus proved to be an excellent partner for the company's marketing activities. They provided great insights and the final report was thoroughly completed. ""The team was incredibly professional both in how they ran our project and the expertise they brought."" **BACKGROUND** Please describe your company and your position there. I'm the content lead on the marketing team at a B2B SaaS tech company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? Each year, we conduct a large survey of professionals in our target market to assess their strategic priorities, what challenges are keeping them up at night, how they're handling specific timely issues, etc. The first year, we did it with the help of a freelancer, but the second year, we knew we'd need far more help, especially as we looked to open up into new markets. **SOLUTION** How did you select this vendor? We were referred to Isurus through a recommendation and they came to the proposal phase with a strong set of capabilities, very competitive pricing, great examples of previous relevant work, and a strong understanding of how we should go about the survey. We were so impressed with their summary of the project and loved how Joe and team thoughtfully responded to and incorporated our feedback. Describe the scope of their work in detail. The multi-month project had a few phases. Scoping the needs of the survey, and reviewing our previous year's survey. Developing the survey questions and setting the survey panel needs. Running the survey and carefully monitoring if we were hitting our survey response goals. Collecting the data and developing a detailed report with fleshed out insights. What was the team composition? We primarily worked directly with Joe and Jeana. While we didn't work directly with the rest of the team, we could see the signs of all the other teammates working behind the scenes. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We took the results of the survey from Isurus to publish our tentpole original research asset that we'll use to market through this year. We saw thousands of downloads of the report, used it as key followup to events and campaigns, and integrated it with our sales enablement processes. How effective was the workflow between your team and theirs? Super effective. They were very accommodating and easy to work with. Joe was incredibly professional and helped demystify anything that was unlc What did you find most impressive about this company? The team was incredibly professional both in how they ran our project and the expertise they brought. They were incredibly helpful in getting the project set up for success with clear timelines, asking relevant questions, mapping out goals, and making it easy to set up meetings with the team. And they made key recommendations along the way to improve our results. Plus the final report was incredibly thorough - providing great insights as well a the full data set. Is there any area for improvement or anything that could have been done differently? No improvement and we will likely work with them again! --- #### Market Research for HR Software Company **The Project** - Services: Market Research - Project size: Confidential - Project length: Nov. 2023 - Apr. 2024 **Project Summary**: Isurus Market Research and Consulting conducted market research for an HR software company. The team reviewed the client's survey, established a reporting process, and focused on data analysis. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Head of Research & Community, HR Acuity - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Oct 17, 2024 **Feedback Summary**: Isurus Market Research and Consulting's efforts achieved the client's participant goal and increased the number of represented employees by 38%. The team delivered on time, responded to questions, and showcased attention to detail. Their investment, thoroughness, and great insights were impressive. ""They are a great partner who has extended the abilities of our team."" **BACKGROUND** Please describe your company and position.I am the Head of Research and Community of HR AcuityDescribe what your company does in a single sentence.HR Acuity is the only technology platform specifically built for employee relations and investigations management from intake to aftercare, helping organizations protect their reputations and build better workplaces.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus Market Research and Consulting to accomplish?Enhance the credibility of our annual study by validating and improving on previous internal data analysis efforts.Ensure that our benchmarking survey adheres to research best practicesIncrease the number of study participants and the number of employees represented **SOLUTION** How did you find Isurus Market Research and Consulting?ReferralWhy did you select Isurus Market Research and Consulting over others?High ratingsPricing fit our budgetGreat culture fitGood value for costReferred to meHow many teammates from Isurus Market Research and Consulting were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The project included:- Reviewing, refining the existing survey to ensure use of research best practices- Branstorming new/additional topics/questions to provid deeper insights- Programming the final questionnaire and unique links to include in email invites- Mapping prior year's results to current year's questions (to send to prior participants for comparision/starting point)- Establishing the reporting process and tracking for fielding process including completions and abandoned responses, troubleshooting issues requiring follow up and delivering weekly reports- Initial data analysis and key findings, presented to our team followed by additional cuts and deeper anlysis as needed based on our inquiries- Delivering the full analysis via PowerPoint deck, raw data and data tables (Excel)- Providing individual participant's results- Partnering with us on an insights webinar for our target audience **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Achieved participant goal number and increased number of employees represented by 38%.On track to exceed our internal project goals.Describe their project management. Did they deliver items on time? How did they respond to your needs?The project was well managed from start to finish. Communication was excellent - timely and helpful - throughout the project. Items delivered on time and with valuable insights from a research perspective. The team responded to questions and needs in a timely manner, with great attention to detail. What was your primary form of communication with Isurus Market Research and Consulting?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They are a great partner who has extended the abilities of our team. They were truly invested in the project, approaching it with intellectual curiosity. They listened to our needs and worked with us to address them in creative ways. They are thorough, offer great insights, and are easy to work with. We have used them for four projects, and each time, the process has been similar, and the outcomes have been successful.Are there any areas for improvement or something Isurus Market Research and Consulting could have done differently?I can't think of anything --- #### Market Research for Automation Equipment Manufacturer **The Project** - Services: Business Consulting, Market Research - Project size: $10,000 to $49,999 - Project length: Mar. - July 2024 **Project Summary**: Isurus Market Research and Consulting conducted market research for an automation equipment manufacturer. They sized the market, validated pricing assumptions, and provided the TAM and SAM of a new product. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Regional Director, Automation Equipment Manufacturer - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 29, 2024 **Feedback Summary**: Isurus Market Research and Consulting provided insights into purchase drivers, enabling precise pricing and a realistic market assessment. The team offered regular updates, maintained a collaborative approach, and understood the client's needs by asking thoughtful questions about their product. ""The team was very easy to deal with, had an open mind, and asked intelligent questions about our product and business."" **BACKGROUND** Please describe your company and position.I am the Regional Director of an automation equipment manufacturerDescribe what your company does in a single sentence.Design and manufacture of automation equipment  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus Market Research and Consulting to accomplish?Size the addressable market for a new product launchValidate pricing assumptions as well as go to market channel **SOLUTION** How did you find Isurus Market Research and Consulting?Online SearchWhy did you select Isurus Market Research and Consulting over others?Great culture fitGood value for costHow many teammates from Isurus Market Research and Consulting were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Isurus was to provide the following as deliverables:The overall TAM and SAM for our product specific to the retail grocery segmentThe channels through which simlar products were purchasedValidate our pricing assumptionFeedback from SMEs via interviews who were decision-makers as the the willingness to possibly buy the product **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Gave us insight into the purchase drivers for decsion makers especailly around servicing the productAllowed us to be more precise with how we will price our product moving forwardOverall gave us a more realistic assessment of the market and what it will tak eot penetrate it Describe their project management. Did they deliver items on time? How did they respond to your needs?Jeanna and Joe did a great job of keeping us informed of progress on the project throughout the engagement.  It was a very collaborative effort throughoutWhat was your primary form of communication with Isurus Market Research and Consulting?Virtual MeetingWhat did you find most impressive or unique about this company?They understood what we wanted and supplied the end result without a hitch.  The team was very easy to deal with, had an open mind, and asked intelligent questions about our product and business.Are there any areas for improvement or something Isurus Market Research and Consulting could have done differently?Not really, overall were very happy with the outcome --- #### Market Research Services for Strategy Consulting Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Aug. - Oct. 2022 **Project Summary**: Isurus provided market research services for a strategy consulting company. The team was responsible for research design, sample definition, screener development, and discussion guide development. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder & Partner, Strategy Consulting Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 11, 2023 **Feedback Summary**: The project was successful, and the client was delighted with the results. The Isurus team delivered helpful insights and took part in critical decision-making. They led a transparent engagement and were accessible at any time. Customers can expect a team that's adaptable to changes. ""Isurus was very accessible when we needed them."" **BACKGROUND** Please describe your company and your position there. I am the co-founder and partner at a CX strategy consulting company, serving large B2B technology clients. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus? One of our clients was on the cusp of making some critical, strategic, high investment decisions on a B2B networking product they wanted to bring to market and wanted to bring in the voice of the customer to help inform their final decision. **SOLUTION** How did you select this vendor? Several years ago we started working with Isurus through an introduction of one of our most trusted partners who had worked with Isurus in the past. It was clear from the moment we met that our approach and dedication to the practice of market research were aligned. Describe the scope of their work in detail. Isurus partnered with us on all facets of the project, beginning with research design and sample definition, through screener development, and discussion guide development. They moderated all interviews and wrote a really sharp analysis of findings, being very thoughtful about not only the original questions we set out to answer, but also some of the "reading between the lines" to help uncover other themes and patterns from the interviews. What was the team composition? The team was the moderator and support staff. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The insights that Isurus delivered were instrumental in helping our client make some pretty critical decisions on product-market fit and go-to-market. It caused them to look at a few things very differently with eyes wide open. How effective was the workflow between your team and theirs? Our team engagement was very transparent, open, and adaptable to changes throughout fieldwork. Isurus was very accessible when we needed them. What did you find most impressive about this company? Moderation was expert level. Moderation is truly art and science, and when you find someone who can ask a question crisply, and adapt on the fly while staying true to the overall learning agenda, you stick with those people. Is there any area for improvement or anything that could have been done differently? No. Between project management, moderation, and analysis, it couldn't have gone better. --- #### Market Survey for B2B Company **The Project** - Services: Market Research - Project size: Confidential - Project length: Apr. - Sep. 2021 **Project Summary**: Isurus Market Research and Consulting was hired by a B2B company to conduct a large survey. They collected data and developed a detailed report with insights. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director, Lattice - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jan 27, 2022 **Feedback Summary**: The results of the survey were a significant help in the company's events and campaigns. The report generated thousands of downloads. Isurus proved to be an excellent partner for the company's marketing activities. They provided great insights and the final report was thoroughly completed. ""The team was incredibly professional both in how they ran our project and the expertise they brought."" **BACKGROUND** Please describe your company and your position there. I'm the content lead on the marketing team at a B2B SaaS tech company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? Each year, we conduct a large survey of professionals in our target market to assess their strategic priorities, what challenges are keeping them up at night, how they're handling specific timely issues, etc. The first year, we did it with the help of a freelancer, but the second year, we knew we'd need far more help, especially as we looked to open up into new markets. **SOLUTION** How did you select this vendor? We were referred to Isurus through a recommendation and they came to the proposal phase with a strong set of capabilities, very competitive pricing, great examples of previous relevant work, and a strong understanding of how we should go about the survey. We were so impressed with their summary of the project and loved how Joe and team thoughtfully responded to and incorporated our feedback. Describe the scope of their work in detail. The multi-month project had a few phases. Scoping the needs of the survey, and reviewing our previous year's survey. Developing the survey questions and setting the survey panel needs. Running the survey and carefully monitoring if we were hitting our survey response goals. Collecting the data and developing a detailed report with fleshed out insights. What was the team composition? We primarily worked directly with Joe and Jeana. While we didn't work directly with the rest of the team, we could see the signs of all the other teammates working behind the scenes. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We took the results of the survey from Isurus to publish our tentpole original research asset that we'll use to market through this year. We saw thousands of downloads of the report, used it as key followup to events and campaigns, and integrated it with our sales enablement processes. How effective was the workflow between your team and theirs? Super effective. They were very accommodating and easy to work with. Joe was incredibly professional and helped demystify anything that was unlc What did you find most impressive about this company? The team was incredibly professional both in how they ran our project and the expertise they brought. They were incredibly helpful in getting the project set up for success with clear timelines, asking relevant questions, mapping out goals, and making it easy to set up meetings with the team. And they made key recommendations along the way to improve our results. Plus the final report was incredibly thorough - providing great insights as well a the full data set. Is there any area for improvement or anything that could have been done differently? No improvement and we will likely work with them again! --- #### Market Research for Technology Services Firm **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: July 2021 - Ongoing **Project Summary**: Isurus Market Research and Consulting was hired by a technology firm to lead a foundational qualitative research project. They led a problem discovery phase, vetted participants, and conducted interviews. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Product Marketing, Technology Services Firm - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 21, 2021 **Feedback Summary**: Isurus Market Research and Consulting has laid a great critical path and strictly adhered to it. The analytical and flexible team continues to guide the client in making evidence-based, strategic decisions. They impress with their long-term approach and keen understanding of the client's goal. "“They’ve been focused and outcomes-driven since the beginning of the project.”" **BACKGROUND** Introduce your business and what you do there. I’m the senior director of product marketing at a technology services firm. We specialize in developing IoT systems and we offer hardware, software, firmware development, data science, and AI/ML expertise and apply those to building connected systems. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Isurus Market Research and Consulting? Our company is in the B2B space, and we’ve just started to explore new markets. We needed a partner that’s specifically steeped in B2B with strong technology chops to help us with fundamental product/market fit exercises. Our goal was to understand how our potential target clients are wired and what their functional and emotional needs are. **SOLUTION** What was the scope of their involvement? We hired Isurus Market Research to handle a foundational qualitative research project. We started the project with a problem discovery. They spent time in direct conversation with us to understand what outcomes we were trying to drive from this research and where we were in our journey. They didn’t give us any cookie-cutter solutions — they really started at the beginning to understand what we needed first and what would be the highest-leverage outcomes for us. They provided a requirements document that served as the foundation where we could collaborate with them on a prioritized list of the things we have to learn if time allows From there, we went through a typical and thorough creation of a discussion guide for the qualitative interviews as well. After that, we worked closely together to find and thoroughly vet the right bench of B2B technologists for the project. In the actual interview part, they took the time to build relationships with the research participants, warming them up and doing all the things to build a solid foundation for the long game. They knew that we needed our participants to commit to a longitudinal research engagement, and they did a really great job of thinking about the project from a long-term perspective instead of just a one-time, 50-minute interview. We actually slowed down at one point to find better participants, which was a great example of them taking the long game approach. What is the team composition? We work with two people from Isurus Market Research, both of whom are very experienced in B2B tech research. How did you come to work with Isurus Market Research and Consulting? Isurus Market Research and Consulting was referred to us by a business colleague. How much have you invested with them? We’ve spent around $20,000–$30,000 for the initial project. What is the status of this engagement? We started working together in July 2021, and the engagement is ongoing **RESULTS & FEEDBACK** How did Isurus Market Research and Consulting perform from a project management standpoint? Isurus Market Research and Consulting has performed very well in terms of project management. They’ve been focused and outcomes-driven since the beginning of the project, and they’ve done a great job of keeping us in scope for a foundational research project.  We’ve laid out a great critical path and adhered to it. They’ve also helped us make evidence-based, strategic decisions that have served our purpose well. We communicate through phone, email, Slack, and Zoom. They’re very flexible and responsive. What did you find most impressive about them? I’m really impressed with Isurus Market Research and Consulting’s ability to listen and focus on problem discovery instead of serving up a cookie-cutter solution. They made an effort to really understand what I needed and what constraints were in play before tailoring a solution and recommendations to achieve that. Another thing that really impressed me is how flexible they are with my very detail-oriented work style. We’ve successfully established a new normal for the next project we’ll be working on together. We’ve learned a lot from each other and built a “getting better together” kind of relationship. Are there any areas they could improve? I think that Isurus Market Research and Consulting could benefit from being clear and upfront about their service offerings. They offer a lot more than standard qualitative and quantitative research — they’re incredibly smart and they probably need to declare that a little bit more boldly. Do you have any advice for potential customers? Make sure to come in with your problem statement, not with assumptions or an assignment. It’s also a good idea to trust their process — they’ll definitely make your original problem statement better. --- #### Market Research for Branding & Marketing Agency **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: June - July 2019 **Project Summary**: Isurus Market Research provided market research services for a branding and marketing agency. The team conducted a survey to help the client acquire the necessary feedback regarding a new brand concept. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** EVP & Chief Strategy Officer, KHJ Brand Activation - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 19, 2021 **Feedback Summary**: Overall, it was a successful collaboration. Isurus Market Research completed the survey and collated the data in a timely manner. They established a seamless workflow through their communication and project management skills. The client had no complaints at all.  ""We were shown a timeline and work plan, and we were always updated on the project's progress." " **BACKGROUND** Please describe your company and your position there. I'm a principal and EVP/Chief Strategy Officer of a mid-size branding and marketing agency. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? We had developed a new brand concept and tagline for a healthcare client and before launching it, were looking to test it externally to: 1. gauge overall reactions to the brand/campaign concept; 2. Evaluate the risk associated with the bold tagline having negative connotations; 3. Assess the concept's ability to convey a message that was important to our client. **SOLUTION** How did you select this vendor? We have partnered with Isurus for at least 10 years. Although we have used a couple other research resources at times, Isurus has been our go-to partner for important market, audience and brand research and testing. We find their level of strategic insights and thinking to be unsurpassed in the industry. They not only are experts in their field but have a strategic consultant's ability to understand the business and marketing context, leading to extremely thoughtful recommendations and flawless execution. Their reports focus on the data that matters and their analysis and implications are truly insightful and actionable. On top of that, they are incredibly savvy and credible presenters when we bring them into prospect or client meetings. Describe the scope of their work in detail. This project consisted in a fast-turnaround digital quantitative survey conducted in our client's targeted service area. The survey asked consumers to express their reaction to the concept in heir own words and in a series of rating-scale questions. What was the team composition? For this project and others, we always work with one of the executive leads/partners of the firm. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The survey was successfully completed within our quick timeframe, reaching our ethnicity over-sample goal, and at a 95% confident interval. The results were critical in getting final approval from our client's Board of Directors and Executive Team to launch the campaign. How effective was the workflow between your team and theirs? They are great communicators. We were shown a timeline and work plan, and we were always updated on the project's progress. They also are very responsive to emails and always available for calls as needed. What did you find most impressive about this company? Their strategic orientation. Their ability to not only design the research that is best for what we're trying to learn/accomplish, but also their ability to derive insightful and actionable insights and recommendations from the data. Is there any area for improvement or anything that could have been done differently? Nothing at this time --- #### Market Research for Educational Resources Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Jan. - Mar. 2019 **Project Summary**: Isurus Market Research and Consulting conducted market research for an educational resources company. The team explored unmet needs in the PreK-12 market and positioned the client as a tech services supplier. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Market Research Manager, Educational Resources Company - Industry: Education - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 16, 2021 **Feedback Summary**: Isurus Market Research and Consulting provided fundamental information that saved the client from making costly investments. The team was highly invested in the goal and provided insight and recommendations. The client commends their ability to keep the project running on time and within budget. ""The team was amazingly easy to work with. They were responsive, proactive, and collaborative, and consultative." " **BACKGROUND** Please describe your company and your position there. At the time of the project, I was the Manager of Market Research at an educational resources company that leads in PreK-12 content and services. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? The head of Technical Services at HMH felt there was an opportunity to help PreK-12 schools realize the full value of their investments in instructional technology and wanted to explore the unmet needs for technical services in the PreK-12 market. We hired Isrus Market Research and Consulting to conduct qualitative research to help us understand these unmet needs. What were your goals for this project? The goals of the project were to refine the view of the competitive landscape for tech services, support HMH's positioning as a supplier of tech services offerings, and develop tech services offerings concepts to refine/validate in future research. **SOLUTION** How did you select Isurus Market Research and Consulting? We have worked with Isurus Market Research and Consulting previously, and we were impressed with the quality of their work and the consultative and collaborative nature of Jeana, who is a partner with the firm. They also offer great value for the price. Isurus was recommend to us by a colleague for all the reasons mentioned above and because Jeana is an outstanding moderator and market researcher, and we are so grateful we gave Isurus a try. Describe the project in detail. Isurus worked with us to refine our business objectives and develop a discussion guide to ask the right questions to get at these objectives. Isurus recruited for and conducted 12 in-depth interviews with our target audience and distilled the findings from the interviews into unmet tech needs and outcomes that were easy to understand and clear usable concepts to test in future research. What was the team composition? We worked directly with Jeana, who is a partner with Isurus. She was our primary point of contact for the project. We also worked with her operations manager, who focused on recruiting respondents for the interviews and other logistics related to the interviews. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The concepts from the research serviced as the basis for other research so we could validate and test the appeal of them in a survey that we conducted internally. With that survey, we learned that there was not broad appeal of the concepts, and that learning saved HMH from making a costly investment. Isurus provided the foundation for that research. How effective was the workflow between your team and theirs? The team was amazingly easy to work with. They were responsive, proactive, and collaborative, and consultative. Jeana always provided us status updates without us asking, and she kept the project running on time and within budget. What did you find most impressive about this company? We were incredibly impress with Jeana's consultative and collaborative nature. We considered Isurus a research partner and not a research vendor because it was truly like a partnership. Jeana was highly invested in the success of our research project, and she was always providing thoughtful insight and recommendations through the project. Are there any areas for improvement? I truly cannot think of any areas for improvement. Isurus provides outstanding services and support, and we would definitely use them again and recommend them to all of my colleagues who need an external research partner. --- #### Interviews & Market Research for Automotive Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: June - Oct. 2019 **Project Summary**: Isurus Market Research and Consulting provided market research services for an automotive company. They conducted 15 interviews to help the company gain necessary feedback for a new piece of technology.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Senior Manager, ZF Group - Industry: Automotive - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Feb 12, 2021 **Feedback Summary**: The project was successful and the company was able to receive feedback from the qualified people they were targeting. Isurus Market Research and Consulting was reliable and communicated well throughout the partnership, delivering results in a way that was useful for the company.  "“They were on time and had everything prepared quite well.” " **BACKGROUND** Introduce your business and what you do there. I'm a senior manager at a company that primarily works with marine propulsion systems for different kinds of commercial and recreational applications. I have a dual role in engineering and commercial sales. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Isurus Market Research and Consulting? They took on a project to help us evaluate new potential technology.  **SOLUTION** What was the scope of their involvement? They did a market study for us. We prepared some high-level material about what a new piece of technology would look like and provided a general overview of the people we wanted to get feedback from. They conducted about 15 interviews with qualified people in the industry. Then, they summarized the results for us to assess how viable the technology might be and what the market perception would be if we brought it to a real product.  What is the team composition? I primarily worked with Joe (Vice President & Partner).  How did you come to work with Isurus Market Research and Consulting? Our in-house marketing team worked with Isurus in the past, so they came recommended internally. We gave the proposal to a couple of different companies, and the Isurus team came back with what seemed like the best proposal.  How much have you invested with them? We invested about $25,000 on the project.  What is the status of this engagement? The project ran from June–October 2019.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The project was successful in that we got the market feedback that we needed to make an educated decision about how to proceed.  How did Isurus Market Research and Consulting perform from a project management standpoint? The communication was good and very clear. Isurus was reliable whenever we had a meeting. They were on time and had everything prepared quite well.  What did you find most impressive about them? The way they delivered the final results to us was very helpful. They categorized the results in a way that made it very easy for us to make a decision.  Are there any areas they could improve? No, there aren’t. I don’t have any complaints. Do you have any advice for potential customers? Trust them and let them do their job. They're quite professional, so communicate clearly your desires and let them handle the project.  --- #### Industry & Market Research for HR Software Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Mar. - July 2020 **Project Summary**: Isurus Market Research and Consulting conducted industry and market research for an HR software company. The goal of the project was to identify emerging and evolving trends to create thought leadership. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director of Product Marketing, HR Software Company - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Feb 8, 2021 **Feedback Summary**: Isurus Market Research and Consulting provided proper data analysis, which the company then turned into lead-generating content. The team communicated well throughout the engagement, delivering on time and within budget. Most notable was their ability to grasp and process a complex industry dataset. ""They were able to quickly get up to speed and bring value to our organization." " **BACKGROUND** Please describe your company and your position there. We provide complete HR software for HR service providers, as well as medium and large enterprise businesses. My role is managing product and customer marketing, including market research. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? We have hired Isurus to work on several projects and initiatives over the past few years. This one in particular was to help develop the research behind an industry trends report. We have also work with Isurus to conduct new market research on multiple occasions What were your goals for this project? Our goals were to identify new and evolving trends (from previous research) and provide thought leadership content to our customers and prospects. **SOLUTION** How did you select Isurus Market Research and Consulting? We found Isurus through a team member in the group who had previously worked with Joe. Describe the project in detail. The HRO Trends Report is annual report (since 2016) in one of the largest industry reports available to date. The project entails building a fairly extensive survey, identifying the key areas we needed to focus on, gathering survey responses and analyzing the data to produce an internally-facing report. From there, our team takes the data and trends identified by Isusrus and builds the final report. What was the team composition? The group included several key stakeholders in our company, a product marketing manager, and myself. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The trends report is always our best piece of premium content. It brought in more leads than any other piece of thought leadership we've done in the past and helped drive more revenue than any other lead source. How effective was the workflow between your team and theirs? It's a please to work with Joe and Jenna. They communicate well throughout the entire process, deliver work on time and within budget. Highly recommended! What did you find most impressive about this company? Our industry is pretty complex. They were able to quickly get up to speed and bring value to our organization. We even had them speak at our annual user conference to share the industry research with our customers. Are there any areas for improvement? No. We have worked with Isurus on multiple projects and will continue to work with them for all our research needs. They are great! --- #### Market Research for Cinema Association **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Mar. - May 2019 **Project Summary**: Isurus Market Research and Consulting was hired by a cinema association for market research services. The main deliverable was a member survey that served as a guide in the assessment of their future direction. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive Director, Giant Screen Cinema Association - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 4, 2021 **Feedback Summary**: Thanks to Isurus Market Research and Consulting's research efforts, the client was able to identify the main activities that posed an effect on their membership status. The team followed a superb workflow that allowed them to generate beneficial results that the client relied on to improve its core. ""They were able to discern the most important and pull out topics we did not realize we should be thinking of." " **BACKGROUND** Please describe your company and your position there. I am the Executive Director of the Giant Screen Cinema Association. As the leader in the giant screen industry, GSCA facilitates communication, information sharing, and the development of standards to support the production and exhibition of original, high-quality, educational giant screen cinema experiences. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? 2019 Member Survey What were your goals for this project? The research will help to guide the GSCA’s future direction by assessing: Perceptions of the GSCA Opinions about the future direction of the association Opportunities for the GSCA to enhance the value it provides Opportunities to grow by engaging lapsed or prospective members The 2019 questionnaire is an updated version of the 2013 study. The original questionnaire was developed through a collaborative process that included discussion groups at the 2013 Film Expo and stakeholder interviews. **SOLUTION** How did you select Isurus Market Research and Consulting? We reviewed proposals from several other organizations. We have worked with Isurus in the past and were very pleased with their service. Their proposal was also very thorough and complete and well priced. Describe the project in detail. Data were collected using an online survey, from April 25-June 17, 2019. Respondents were sourced from GSCA contact lists of current, lapsed, and prospective members. To encourage participation, potential respondents received up to 4 emails requesting their participation. In addition, GSCA promoted the survey in the eNews, and on social media, and through other outreach by GSCA leadership and staff. A total of 183 respondents participated in the survey, and 136 completed the full survey. The survey had a median completion time of 13 minutes for current members and 11 minutes for lapsed members, and prospective members. What was the team composition? Several members of the GSCA Board, Committees and staff participated in this work along with Isurus. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Despite continued challenges in the industry and shrinking membership, the membership in 2019 believes GSCA is largely effective in its core activities as an association. Members recognize that GSCA has expanded the value it provides outside of its core conference activities and expect the association to continue to deliver a balance of conference and non-conference events/resources. Marketing to members to raise awareness of the range of resources available can help increase GSCA’s value to members. A review of utilization levels relative to the time/cost required to maintain resources may be warranted and may result in a streamlined set of resources. How effective was the workflow between your team and theirs? It was superb. What did you find most impressive about this company? Isurus listened carefully to GSCA's needs and hot-topics. They were able to discern the most important and pull out topics we did not realize we should be thinking of. Are there any areas for improvement? I cannot say I would have any areas for improvement. Isurus was excellent to work with - this is the main reason we have worked with them on several key projects over the past 15 years. --- #### Market Research for Security Tech Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Oct. - Dec. 2020 **Project Summary**: Isurus Market Research and Consulting conducted market research for a security tech company. The team was tasked with testing hypotheses surrounding product development through in-depth customer interviews. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CMO, Security Tech Company - Industry: Information technology - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 1, 2021 **Feedback Summary**: Their expertise-backed guidance on the research elevated Isurus Market Research and Consulting's work. The team managed expectations, adhered to project plans, and answered questions about the findings efficiently. Overall, they have produced pivotal data that can lead to a clear product strategy. ""They have deep pattern recognition for how to make these projects successful." " **BACKGROUND** Please describe your company and your position there. During the period of this research, I was interim Chief Marketing Officer of a security technology company. We provides touchless security screening technology that is faster and less costly than conventional walk through metal detector screening. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? We hired Isurus to conduct original market research through in-depth interviews with customers and prospects. What were your goals for this project? Our goal was to test several specific hypotheses about potential areas of future product development to give us a clearer picture of where to invest resources. **SOLUTION** How did you select Isurus Market Research and Consulting? I have worked with Isurus several times over nearly two decades shipping technology products. They have delivered quality work each time, so they were the only firm considered for this project. Describe the project in detail. Isurus interviewed our executive team to refine and clarify the hypotheses to be tested and the potential target customers with whom to test the hypotheses. Based on these interviews, they developed an interview guide and we provided them with a list of target customers to interview. Then Isurus proceeded to schedule and execute the interviews. After the interviews were complete, they summarized their findings and presented them to the executive team. What was the team composition? Isurus had two researchers doing the interviews. On our side we had the myself (CMO), the head of product, and our two founders, both of whom play an ongoing role in future product direction. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Before we undertook this project there were many non-converging discussions about future product direction. There were many opinions but few facts, and there was not enough customer evidence to move forward with confidence. Through the research process, we were able to clearly define our hypotheses and agree on the best way to validate them with customer data in an impartial way. The research was pivotal in helping us move forward with a clear product strategy. It helped us put all the differing opinions in proper perspective and unify as an executive team. Having a neutral third party conduct the research helped increase our confidence in the results. How effective was the workflow between your team and theirs? Isurus did an excellent job of shaping and managing our expectations throughout the project. They followed their project plan to the letter and kindly but firmly held us accountable to our commitments. They did a good job of getting buy in from across our team, and kept us abreast of their process. When it came time to share the findings with the team, they had really done their homework and were able to answer all the questions and concerns in an efficient manner. Some people on our team had not done this kind of research before and were somewhat skeptical of the process, but in the end they acknowledged that everything had worked out splendidly. What did you find most impressive about this company? I think the most impressive aspect of Isurus is their experience. They have deep pattern recognition for how to make these projects successful. In our case, they had recently completed projects that asked conceptually similar questions in totally different industries so they were able to guide us in ways that were unique and helpful. Are there any areas for improvement? None at this time. --- #### Competitive Analysis Report for Financial Software Company **The Project** - Services: BI & Big Data Consulting & SI, Market Research - Project size: Less than $10,000 - Project length: Oct. - Dec. 2020 **Project Summary**: Isurus Market Research and Consulting provided a competitive analysis report for a financial software company. The team leveraged publicly available data on competitor companies to deliver a full report. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Marketing, Energy Industry Financial Solution Platform - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 1, 2021 **Feedback Summary**: Isurus Market Research and Consulting delivered extremely valuable data. The team had a streamlined process with checkpoints to ensure the project was on track. They’re passionate researchers that ask the right questions to get the most comprehensive and useful end result. "“They always seek to understand the research.” " **BACKGROUND** Introduce your business and what you do there. We provide financial software to energy companies in North America. My role is the VP of marketing. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Isurus Market Research and Consulting? Our market is very niche and we face different competition across our different solution suites.  As such, we need to monitor many competitors and we needed a partner to build competitive analysis in areas we didn’t have as much strength or visibility. **SOLUTION** What was the scope of their involvement? We hired Isurus to help build competitive reviews for several key companies. First, we identified which companies we wanted Isurus to complete a competitive analysis on. Together, we developed a predefined template, which then Isurus completed based on publicly available data, which included websites, Glassdoor.com, and similar associations. They combed through all of that information, analyzed the information, and built a complete overview.  Upon the full analysis of the data, Isurus scheduled a call to walk us through their findings and answer any questions. Their diligence and understanding of the competitors are extremely valuable so that we could dig deeper into the information than we could our own. And, based on some of the information they uncovered we were able to drill down even further than we expected. What is the team composition? For our project we worked two of their Vice Presidents. How did you come to work with Isurus Market Research and Consulting? Isurus came to us through a referral from another software expert.  Unlike other firms, their approach is that we had access to senior-level researchers throughout the entire process. Additionally, they deep dive into the information and seek to understand what’s out in the market. They do research from ground zero and leverage their network to dive even further. How much have you invested with them? We spent less than $10,000. What is the status of this engagement? The most recent project was started at the end of October 2020, and they delivered the full report in early December 2020. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The data was extremely valuable and provided additional insights that we could not have gathered on our own which helps our sales team compete more effectively against these companies. How did Isurus Market Research and Consulting perform from a project management standpoint? They’re always great. They give us a timeline and checkpoints to make sure they’re on track. If they have questions, they always ask them. From there, the process flows. What did you find most impressive about them? They always seek to understand the research. The team also asks the right probing questions to make sure they’re delivering what we need. Are there any areas they could improve? We haven't experienced any limitations. The only random thought could be that they could add new databases that could be leveraged across multiple customers. For example, access to a database could be valuable to other clients such as S&P. It hasn’t been a problem for us in anything they have completed for our team. Do you have any advice for potential customers? My advice is to be transparent on how you plan to use the data, what you’re seeking to understand, what's your timeline and your allocated budget. --- #### Market Research for Energy Manufacturer **The Project** - Services: Advertising, Market Research - Project size: $10,000 to $49,999 - Project length: Sep. - Nov. 2014 **Project Summary**: Isurus Market Research and Consulting was hired by a manufacturing company to facilitate various market research projects. Key project goals include providing insights and interpreting their contractor base. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Viessmann U.S. - Industry: Energy & natural resources - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jan 26, 2021 **Feedback Summary**: The projects cultivated by Isurus Market Research and Consulting have paved the way for several business achievements including revised roadmaps, new implementations, and increased sales. Their diligent team continues to exceed the client's expectations within this ongoing collaboration. ""They are true stewards of their client's company, brand, and project." " **BACKGROUND** Please describe your company and your position there. Viessmann Manufacturing Company is a premier international energy manufacturer. I lead the marketing efforts in the U.S. for Viessmann. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? We hired Isurus for several marketing research projects. I'll mention one the projects we conducted with Isurus to gain critical insight into the company's under-developed "partner program" with Viessmann's core customer base contractors in the HVAC industry. We wanted to understand the levels of interest and engagement with a goal to improve the program, create a meaningful "loyalty program" and build the customer base through the evolution of this program. This was a 3-month project in 2014. What were your goals for this project? The key goals were to: Provide insight and understanding of the contractor base - what makes them tick, what their needs are, how the company can better serve and "partner" with this audience. Provide meaningful and tangible benefits for this audience. Provide actionable steps for marketing, operations and relationship-building. **SOLUTION** How did you select Isurus Market Research and Consulting? Isurus has an outstanding reputation in the B2B research space. After searching for providers of market research, we kept coming back to the accolades we kept hearing about Isurus, their work, the results of their and most of all, their people. Smart, strategic, experienced, innovative, creative, highly collaborative, supportive, accessible and genuinely nice people. We worked with Isurus as a "partner" not as a hired vendor. They quickly assimilated into our company, culture, category and competition. They are incredibly fast-learners. They added value at every opportunity, and that's not an exaggeration. Describe the scope of their work in detail. I'm sorry that I don't recall the complete scope of work but it covered all steps of the process of several research projects. It was very thorough, priced very fairly and within our budget expectations. Every step of the project was clearly explained and expertly project managed from start to finish. We had complete transparency throughout the project. Isurus quickly gained management's trust and became our advocate throughout that project (and others we hired Isurus for.) What was the team composition? Our primary day-to-day contact and project manager was Jeana McNeil, VP at Isurus. I'm sorry that I don't recall the team she worked with at Isurus. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The work from Isurus was transformative. The research provided a roadmap to re-engineer our marketing and CRM for this vital audience segment. We implemented their recommendations. The research AND Isurus helped the marketing team sell - thru creative, marketing and operations ideas to senior management in the U.S. and in the corporate suite of the parent company in Germany. The Viessmann contractor and loyalty program has become a staple in the company's marketing toolkit, grown the customer base and become a model in the HVAC industry. How effective was the workflow between your team and theirs? See my comments above. Isurus is the model of efficient and effective partnership and collaboration. They are true stewards of their client's company, brand and project. They practice best practice from the first phone call to the post project review and recap. What did you find most impressive about this company? Value add to EVERY situation Exceed expectations True partner and collaborator Easy to work with Able to demystify research into practical, business application Able to become an integral part of the client team Genuinely nice people (you'd want to have this team on your team) Working with Isurus makes you smarter, more informed and more competitive Are there any areas for improvement? Sorry, none. Really, none. --- #### Concept Test for Design Company **The Project** - Services: AR/VR Development - Project size: $10,000 to $49,999 - Project length: Feb. - May 2020 **Project Summary**: Isurus Market Research and Consulting provides ongoing concept testing for a design company. The team handles the client's market validation and pricing software concept in the USA. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Desigence Oy - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 26, 2021 **Feedback Summary**: Thanks to Isurus Market Research and Consulting's study, the client was able to understand the marketing and barriers of entry. The team's project management is professional. Both teams communicate digitally. ""Isurus demonstrated professionalism with down to earth style." " **BACKGROUND** Please describe your company and your position there. CEO & owner of a Helsinki based design & innovation consultancy **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting, and what were your goals? We wanted to test our market validation & pricing sortware concept in USA **SOLUTION** How did you select Isurus Market Research and Consulting and what were the deciding factors? We searched 3-5 firms. Isurus helped us to understand how to make the study. Isurus demonstrated professionalism with down to earth style. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Design of the study template & narrowing the industries & decision makers to focus. Finding out of the desision makes for the interview. Summary and analysis of the study. Adequate numbers of meetings within the project. How many people from the vendor's team worked with you, and what were their positions? Joe and Jeana were people that organised thse study. Some additional people as well that reqruited the desision makers. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The study build our understanding of the market and barriers of entry. Describe their project management style, including communication tools and timelines. Project management was professional. All communication was digital due to the time and geographical difference (USA - Finland) What did you find most impressive or unique about this company? Professional touch. Easygoing. Punctual. Larger focus than just a study e.g. consultation related to market entry. Are there any areas for improvement or something they could have done differently? Does not come to my mind. --- #### Qualitative Research Projects for Research Consulting Firm **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: Isurus Market Research and Consulting develops numerous qualitative research for a market research consulting firm. The team deals with focus groups, in-depth interviews, telesessions, and more.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Founder & Principal, 3D Research Partners, LLC - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 21, 2020 **Feedback Summary**: Isurus Market Research and Consulting managed projects concerning recruitment, scheduling, moderating, analysis and reporting, and incentive fulfillment. Since 2017, they have been consistently delivering high-quality research work. As a result, the company also increased its customer retention. ""Workflow has been smooth and painless. They are professional, organized, and clearly a very well-run organization." " **BACKGROUND** Please describe your company and your position there. I am the founder and principal at 3D Research Partners, a market research consultancy focused primarily on quant primary research conducted via online surveys. I support clients across multiple industries with research and analysis to support company strategy, product development, marketing and messaging, and any other scenario where clients can benefit from customer/stakeholder input to make more informed, data-driven decisions to improve their business. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? I have partnered with Jeana at Isurus on several occasions. My specialty is quant research. Jeana has been my go-to partner for any projects with a qualitative component (focus groups, telesessions, one-on-one interviews, etc. She has generally managed all aspects of any qualitative projects or project streams we partner on (recruitment, scheduling, moderating, analysis & reporting). What were your goals for this project? Objectives vary by project, but a current example is a win/loss analysis, to help our client understand what factors are contributing to successful vs. failed sales opportunities, so they can try to replicate their success in future bids. **SOLUTION** How did you select Isurus Market Research and Consulting? Isurus was referred to me by a mutual colleague of ours about 3 years ago (in 2017). After a very positive initial experience, I have had them at the top of my shortlist of qualitative partners ever since. Describe the project in detail. Recruiting interviewees from a client customer/opportunity database, Isurus is conducting 24-36 win/loss interviews with key purchase decision-makers for two specific products in two states from recent RFPs. About 45-minute interviews conducted by phone, with Isurus moderating. Isurus will then deliver a report of key findings, implications, and recommendations and lead a debrief meeting with the client. What was the team composition? The main contact has been Jeana, principal at Isurus. I believe she often leverages additional personnel for back-end support - i.e. recruitment, scheduling, incentive fulfillment, etc. - but Jeana is consistently the main point of contact and primary contributor. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? It is hard to gauge the direct impact of our research work, which takes time to germinate and translate into decisions, actions, and results for the client. What I can say is that client satisfaction and repeat business have been very high, particularly for projects I have partnered with Isurus on. How effective was the workflow between your team and theirs? Workflow has been smooth and painless. I generally give Jeana lots of autonomy to run her aspect of the project with as much or as little oversight/collaboration as she deems appropriate in her judgment, which I trust without reservation. She pulls me in when warranted to aid with judgment calls, iron out snags, review key deliverables, provide status updates, etc. What did you find most impressive about this company? For a fairly small firm, Isurus strikes me as very buttoned-up. They are professional, organized, and clearly a very well-run organization. With Jeana specifically, in addition to her excellent market research and client relations skills, I have been impressed with how quickly and successfully she has ramped up her subject matter knowledge in my clients' industry. Are there any areas for improvement? Honestly, I can't point to a single aspect of Isurus' work that I would flag for improvement. I have been highly satisfied - delighted - with all of my engagements with Jeana and Isurus! --- #### Expansive Market Research for Advertising & Marketing Agency **The Project** - Services: Market Research - Project size: $200,000 to $999,999 - Project length: Jan. 2020 - Ongoing **Project Summary**: Isurus provides ongoing market research support to an advertising and marketing agency. They’ve worked with the agency on numerous projects to conduct consumer research and compile reports.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Wallwork Curry McKenna - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 10, 2020 **Feedback Summary**: The value of Isurus’s contributions is invaluable. The team brings additional nuance and insight into projects that help guide clients’ strategies. Their project management is strong as the team is detail-oriented and knows how to work independently. They’re highly talented.  ""Their reports are insightful, and our clients find them tremendously valuable." " **BACKGROUND** Introduce your business and what you do there. I’m the president of an integrated advertising and marketing agency. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with Isurus Market Research and Consulting?  They’ve acted as a partner for market research projects. We don’t have in-house market researchers, so having Isurus as a partner allows us to offer more specialized services to our clientele. **SOLUTION** What was the scope of their involvement? They’ve been our go-to market research partner for several years, and we’ve worked together on multiple projects. They work with us through all stages of the project, typically including when we pitch our clients.  One of the accounts we worked on with them was a pizzeria looking for an ad-tech solution. Isurus conducted research to help us create robust buyer profiles of the different kinds of buyers. This work was used to inform marketing acquisition strategies. They also provided a buyer journey analysis report.  In addition, they’ve assisted us with internal projects.  What is the team composition? Jeana (Vice President) is my primary contact, but we’ve also worked with Joe (Vice President). How did you come to work with Isurus Market Research and Consulting? We’ve been working together for so long that I don’t remember how we were introduced. I believe that one of our employees knew one of Isurus’s account planners who set us up with Jeana.  How much have you invested in them? We’ve invested a little less than $500,000.   What is the status of this engagement? We started working together in 2010, and our work is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Their reports are insightful, and our clients find them tremendously valuable. Their work has helped our clients shape their strategies moving forward. Their work also helps us measure the quality and impact of our team’s work.  How did Isurus Market Research and Consulting perform from a project management standpoint? They’re fantastic. With other partners, I’ve felt like I had to micromanage projects. However, with Isurus, they’re on top of it. Jeana makes sure everything goes smoothly. They work directly with the client and with us, and the team is very collaborative. They’re detail-oriented, but are also good at managing expectations, especially in regards to the timeline of a project.  What did you find most impressive about them? They bring nuances to their reports that reflect the complexity of their research. The team is talented at moderating focus groups and gaining helpful information from research participants. There’s a sense of comfort and ease that they bring to those studies that we wouldn’t be able to achieve with a different partner.  Are there any areas they could improve? No, I can’t think of anything.  Do you have any advice for potential customers?  Approach the project with an open mind and let the Isurus team guide the process. Use them as the experts that they are rather than coming in with too many preconceived ideas.  --- #### Market Research for Education Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Apr. - June 2025 **Project Summary**: Isurus Market Research and Consulting conducted a win-loss analysis for an education company. They interviewed current and prospective customers, summarized results, and presented information to stakeholders. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Associate Director, Education Company - Industry: Education - Client size: 1,001-5,000 Employees - Review Type: Online Review **The Review** — Dec 4, 2025 **Feedback Summary**: Isurus Market Research and Consulting's work informed the client's go-to-market strategy, messaging, and product development. They aligned executive stakeholders on key strategic priorities and delivered everything on time. The client praised the team's talent, responsiveness, and time management. ""I was blown away with their help in aligning stakeholders on the right research questions."" **BACKGROUND** Please describe your company and position. I am the Associate Director of an education company Describe what your company does in a single sentence.help educators and students **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus Market Research and Consulting to accomplish?Understand why we win and don't win in a highly competitive marketplace **SOLUTION** How did you find Isurus Market Research and Consulting?ReferralWhy did you select Isurus Market Research and Consulting over others?Pricing fit our budgetGreat culture fitReferred to meHow many teammates from Isurus Market Research and Consulting were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Win-loss analysis which includes interviewing current and prospective customers, summarizing complex results and presenting sensitive information to executive stakeholders **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?This work helped inform everything from GTM strategy, messaging, and product development. It also helped align executive stakeholders on key strategic priorities.Describe their project management. Did they deliver items on time? How did they respond to your needs?Incredible time management and very responsive. Everything was delivered on time.What was your primary form of communication with Isurus Market Research and Consulting?Virtual MeetingWhat did you find most impressive or unique about this company?The talent is what's most unique at this company. I was blown away with their help in aligning stakeholders on the right research questions, analyzing trends in a complex space, and presenting findings in a way that cuts through the noise.Are there any areas for improvement or something Isurus Market Research and Consulting could have done differently?none that I can think of at this time --- #### Market Research for Education Association **The Project** - Services: Market Research - Project size: Confidential - Project length: Oct. 2024 - Mar. 2025 **Project Summary**: Isurus Market Research and Consulting designed a research study for a professional association. The team created an asynchronous study with questions, selected participants, and produced a preliminary report. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Director, CASE Insights Solutions, CASE - Industry: Education - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Aug 5, 2025 **Feedback Summary**: The study revealed that advancements in Gen AI adoption were lagging behind, and the client received overwhelmingly positive feedback from research sponsors and conference attendees. Isurus Market Research and Consulting ensured that all milestones were met on time. ""We were thrilled with how easy it was to work with them."" **BACKGROUND** Introduce your business and what you do there.The Council for Advancement and Support of Education (CASE) is a professional association that supports educational institutions and advancement professionals in alumni relations, fundraising, marketing, communications, and public engagement. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Isurus Market Research and Consulting?We were conducting research on Gen AI adoption and usage in advancement and wanted to engage with a firm to build a the appropriate non-biased study. **SOLUTION** What was the scope of their involvement?We asked Isurus to design a research study with the goal of identifying ideal use case adoption scenarios of Gen AI. We wanted the firm to suggest both the type of study and the right questions to get to this goal. We also wanted direction on how many participants and how to bring in ideal participants.They designed a three-day asynchronous study that included an in-depth guide of questions posed. We worked carefully with them to select participants, design the questions, and also improvise as needed based on initial responses. They put together a preliminary report that we could bring to the study's sponsors and also helped design a focus group that we conducted with leaders.What is the team composition?We worked with two teammates from Isurus.How did you come to work with Isurus Market Research and Consulting?Joe reached out via email directly to me. We had an initial call with Isurus and loved their suggestions about how to best engage a global audience across time zones. It was clear they had a high degree of expertise in conducting research studies, and given our past success, it was an easy and excellent choice.What is the status of this engagement?We worked together from October 2024–March 2025. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We learned that advancement is lagging behind in Gen AI adoption, and the success stories were much more about individual adoption than strategic team or divisional adoption. We also used this to adopt the deliverable to be a roadmap for adoption, as it was clear that we needed to be explicit about both components of adoption and stages of adoption for institutions to scale up.For example, an institution might be farther along on the adoption of data privacy policies but not at a place where anyone in the org chart feels they are in an environment to test, try, and fail.We have just successfully launched the research findings, so I do not yet have full metrics. However, we have had overwhelming feedback from our research sponsors and conference attendees, where the research was first rolled out. All feedback has been positive.How did Isurus Market Research and Consulting perform from a project management standpoint?They were so easy to work with and made sure that we met all milestones so that the project was on time. We were thrilled with how easy it was to work with them.What did you find most impressive about them?I had never done an asynchronous model, and I loved how we were able to partner together to bring our expertise on members and their expertise in research.Are there any areas they could improve?No, I don't have any complaints. --- #### Brand Performance Market Research for Software Company **The Project** - Services: Market Research - Project size: Confidential - Project length: Mar. - June 2025 **Project Summary**: Isurus Market Research and Consulting conducted brand performance market research for a software company. The team developed and conducted a survey, analyzed the results, and delivered the analysis. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Brand, Software Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 22, 2025 **Feedback Summary**: Isurus Market Research and Consulting provided a clear analysis of performance that helped the client make budget decisions on how to direct marketing spend. The team was responsive and fast-moving. Weekly online meetings and email facilitated effective communication. ""Isurus Market Research and Consulting was responsive and fast-moving."" **BACKGROUND** Introduce your business and what you do there.I’m the VP of brand for a software company that provides vertical solutions. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Isurus Market Research and Consulting?We needed to understand our brand performance. **SOLUTION** What was the scope of work with Isurus Market Research and Consulting?Isurus Market Research and Consulting developed a survey, conducted it, analyzed the results, and delivered the analysis. The team answered lots of questions along the way. The main insights were around our performance in awareness, perception, key product attributes, key brand attributes, and consideration.What is the team composition?We worked with two teammates from Isurus Market Research and Consulting.How did you come to work with Isurus Market Research and Consulting?We found Isurus Market Research and Consulting through a referral from a peer.What is the status of this engagement?We worked together from March–June 2025. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?We’re using the insights to guide long-range planning and develop priority strategies moving forward. Isurus Market Research and Consulting provided a clear analysis of performance that I’ve been able to use to drive alignment on next steps. The clear insights help me make decisions confidently. How did Isurus Market Research and Consulting perform from a project management standpoint?Isurus Market Research and Consulting was responsive and fast-moving. We communicated through weekly online meetings and email.What did you find most impressive about them?Isurus Market Research and Consulting had a consultative approach and developed a survey and analysis that really worked for us. The team didn’t provide a one-size-fits-all solution, but ensured they were delivering something that would truly meet our needs.Are there any areas they could improve?I can’t think of anything. --- #### Market Research & Interview Services for Software Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Sep. - Nov. 2023 **Project Summary**: A software company hired Isurus to conduct market research and understand how institutions make decisions about their services. The team drove interviews with different profiles on 12 community colleges. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** PMM, Software Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Mar 4, 2024 **Feedback Summary**: Thanks to Isurus' research, the client's ROI increased through case studies and demo processes. The team always delivered items on time, communicated via virtual meetings, and was attentive to the client's needs. Overall, Isurus' personalized services were crucial to the project's success. ""Isurus was a great partner on this project."" **BACKGROUND** Please describe your company and position. I am the PMM of a software company Describe what your company does in a single sentence.Leading academic operations platform for higher ed **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus to accomplish?Understand the higher ed buying process **SOLUTION** How did you find Isurus?Online SearchWhy did you select Isurus over others?High ratingsGood value for costHow many teammates from Isurus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Isurus will provide us with research services to help understand how institutions make decisions about our solutions relative to other priorities within the institution. Number of Interviews: 12 Community Colleges 3 Interviews Public 4-year+ - 3 interviews Private 4-year+ with 1,000 4,999 enrollment 3 interviews Private 4-year+ with 5,000 15,000 enrollment3 interviews **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We started to incorporate more ROI (via case studies) in our demo process.Describe their project management. Did they deliver items on time? How did they respond to your needs?Isurus was a great partner on this project & never failed to deliver on time or pivot to meet new needs.What was your primary form of communication with Isurus?Virtual MeetingWhat did you find most impressive or unique about this company?The amount of personalization/customization that went into the project.Are there any areas for improvement or something Isurus could have done differently?N/a --- #### Market Research for SaaS Solutions Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: June - July 2023 **Project Summary**: Isurus provided market research services for a SaaS solutions company. The team delivered a market feedback survey to define the market needs of higher education institutions regarding document management. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Sales & Partnerships, Scribbles Software - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Feb 19, 2024 **Feedback Summary**: The client launched a new product line based on Isurus' market research. The team delivered a comprehensive market feedback survey with exceptional quality. Isurus is customer-centric and demonstrates fantastic project management, delivering work on time and being responsive via virtual meetings. ""Isurus provided exceptional quality of work and insights."" **BACKGROUND** Please describe your company and position.I am the VP of Sales & Partnerships of Scribbles SoftwareDescribe what your company does in a single sentence.Scribbles provides SaaS based enrollment and document management solutions to educational institutions. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus to accomplish?Define market need for Higher Education records receipt **SOLUTION** How did you find Isurus?Previous ExperienceWhy did you select Isurus over others?Good value for costHow many teammates from Isurus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Isurus delivered a comprehensive market feedback survey regarding the needs of Higher Education institutions in receiving documents associated with admissions applications. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Scribbles has launched a new product line based on Isurus' market research that we expect to have a material impact on company financials.Describe their project management. Did they deliver items on time? How did they respond to your needs?Isurus was fantastic in their project management. They delivered on-time, quality work and provided tremendous insight into the market.What was your primary form of communication with Isurus?Virtual MeetingWhat did you find most impressive or unique about this company?Despite being a small team, Isurus provided exceptional quality of work and insights. They're also tremendously customer-centric and fantastic to work with.Are there any areas for improvement or something Isurus could have done differently?None - Isurus delivered above and beyond on the project scope. --- #### Market Research for Manufacturing Company **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: May - Aug. 2023 **Project Summary**: A manufacturing company hired Isurus to gather and provide them with insight regarding online consumer shopping. This included creating a mock website, programming the offers, and crafting a questionnaire. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Manufacturing Company - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Online Review **The Review** — Jan 22, 2024 **Feedback Summary**: Isurus provided the client with a quality report including the best shopping scenario to maximize success. The team demonstrated exceptional project management and was highly collaborative throughout the engagement. Their professionalism, timeliness, and insightfulness were commendable. ""They were very responsive and always on time."" **BACKGROUND** Please describe your company and position. I am the Marketing Director of a manufacturing company Describe what your company does in a single sentence.Manufacturing of specialty products **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus to accomplish?Gather insights of consumer online shoppingTest multiple senarios of offers **SOLUTION** How did you find Isurus?Clutch SiteWhy did you select Isurus over others?High ratingsGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from Isurus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The goal was to understnad the best offer for consumer shopping upgrades. The team built a mock site, programed the offers and developed the questionnaire in partnership with us. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?A full recap of all the data including the best shopping scenario to maximize success. We also were given a report that we are able to share in a consolidated, understandable, compelling way.Describe their project management. Did they deliver items on time? How did they respond to your needs?They were very responsive and always on time. A pleasure.What was your primary form of communication with Isurus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Project management is table stakes, but Isurus was able to be a true partner and collaborator with us on this project. Asking questions to challenge our thinking and offered intuitive options to build our study.Are there any areas for improvement or something Isurus could have done differently?Not in this project. --- #### Market Research for Software Company **The Project** - Services: Market Research - Project size: Less than $10,000 - Project length: Nov. 2023 - Mar. 2024 **Project Summary**: A software company has hired Isurus for market research. The team has created research frameworks focused on the client's target market, win and loss assessment, and product market fit. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** VP of Marketing, Case Status - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 18, 2024 **Feedback Summary**: Isurus helps the client with meaningful data to analyze market hypotheses, messaging, and roadmap. Isurus' team is timely, swift, communicative, and responsive to feedback. The client praises the team's knowledge and consultative approach for tailored deliverables. ""2Project management was always on time and deliverables as expected."" **BACKGROUND** Please describe your company and position.I am the VP - Marketing of Case StatusDescribe what your company does in a single sentence.We enable law firms to update and engage with their clients at scale where clients expect to engage: on their smartphone. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus to accomplish?Develop a research framework to learn the true "care-abouts" of our target marketDevelop a research framework to assess our wins & lossesDevelop a research framework for product market fit **SOLUTION** How did you find Isurus?Have used Isurus at a previous companyWhy did you select Isurus over others?High ratingsPricing fit our budgetHave done work with them beforeHow many teammates from Isurus were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.Isurus is helping us to develop a framework to conduct research for "care-abouts" in our target/addressable market, product market fit and wins-loss analysis so we can either run these ourselves, outsource to a 3rd party or hire Isurus to conduct it.Key deliverables include a framework that has layers of categories, hypothesis and questions to ask, a discussion guide that gives the interviewer a step by step way to conduct the call, a best practices guide to help the interviewer to follow the proven processes, and a capture sheet to populate the responses. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Capturing meaningful data from multiple interviewers to analyze and adjust our hypothesis, our messaging, and our product roadmapDescribe their project management. Did they deliver items on time? How did they respond to your needs?Project management was always on time and deliverables as expected.I had trouble keeping up with them. Every time they shared drafts of deliverables they were totally ready to meet and review, take feedback and finalize. Super happy with the process.What was your primary form of communication with Isurus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They really know research. Regardless of the market, Isurus knows how to design the right research for the needs at hand. They are extremely consultative in their approach to make sure what they propose meets the specific need. Moreover, in the early stages they worked with us in good faith well before the SOW was officially signed. Lots of bi-directional trust.Are there any areas for improvement or something Isurus could have done differently?None that I can think of at this time. --- #### Market Research for Financial Technology Company **The Project** - Services: Market Research, Marketing Strategy - Project size: $10,000 to $49,999 - Project length: July - Sep. 2023 **Project Summary**: A financial technology company hired Isurus for market research. To gain customer perspective, the client provided in-depth anonymous customer interviews about a software system. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director M&A, WEX - Industry: Financial services - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Jan 16, 2024 **Feedback Summary**: Isurus' work delivered customers' perspectives and points of view about their inclination to buy their software. Isurus was punctual, stayed within budget, and communicated via virtual meetings. The client praised the team's ability to craft high-value insight directly related to customer research. ""They hit the objectives."" **BACKGROUND** Please describe your company and position.I am the Director M&A of WEXDescribe what your company does in a single sentence.Diversified financial technology and transaction processing. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus to accomplish?Gain customer perspectiveDeep dive interviews **SOLUTION** How did you find Isurus?ReferralWhy did you select Isurus over others?Close to my geographic locationGood value for costReferred to meHow many teammates from Isurus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.In depth anonymous customer interviews about a prospective software system. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Perspective and point of view from the customer about inclination to buy a software point solution.Describe their project management. Did they deliver items on time? How did they respond to your needs?On time and on budget, under a fairly compressed timeframe.What was your primary form of communication with Isurus?Virtual MeetingWhat did you find most impressive or unique about this company?Very good at crafting high value, high insight, direct to customer research.Are there any areas for improvement or something Isurus could have done differently?None, they hit the objectives. We could have done more with more time and budget but did not have the luxury. --- #### Market Research for Assesment & Investigation Services Co **The Project** - Services: Market Research - Project size: $50,000 to $199,999 - Project length: Sep. - Nov. 2023 **Project Summary**: Isurus performed an extensive quantitative market research study for an assessment and investigation services company. The research study covered existing offerings and potential new products. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** EVP of Marketing, Assesment & Investigation Services Co - Industry: Financial services - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jan 15, 2024 **Feedback Summary**: Isurus completed numerous surveys and performed a quality data analysis, marking the engagement's success. The team delivered items on time or earlier than expected. Moreover, they answer all the client's questions and were highly responsive, timely, and cost-effective. ""Everything was delivered on time or earlier than outlined."" **BACKGROUND** Please describe your company and position.I am the EVP Marketing of a financial services company Describe what your company does in a single sentence.Offer a variety of assessment/investigation services for the insurance industry **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Isurus to accomplish?Understanding customers problems / needsUnderstanding appetite for a new product **SOLUTION** How did you find Isurus?Online SearchWhy did you select Isurus over others?Great initial discussionHow many teammates from Isurus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Isurus performed an extensive quantitative market research study for us on existing offerings, as well as appetite for a potential new product in our existing space **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Number of surveys completed and quality of data analysisDescribe their project management. Did they deliver items on time? How did they respond to your needs?Everything was delivered on time or earlier than outlined. Super fast response timesWhat was your primary form of communication with Isurus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Quality of their staff, timeliness, and cost-effectiveness. They answered every question, nothing was ever delayed, came in under budget.Are there any areas for improvement or something Isurus could have done differently?No --- #### Survey for Not-For-Profit Association **The Project** - Services: Market Research - Project size: $10,000 to $49,999 - Project length: Apr. - Aug. 2021 **Project Summary**: Isurus Market Research and Consulting conducted a satisfaction survey among a not-for-profit association’s membership. They first studied the organization and its goals before creating questionnaires.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CMRO, The Enrollment Management Association - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Mar 14, 2022 **Feedback Summary**: Isurus Market Research and Consulting’s successfully conducted the survey with a high completion rate, giving the client a keener organizational understanding. They were effective project managers that delivered outputs on time. They were communicative, collaborative, and easy to work with. ""They were a tremendous partner."" **BACKGROUND** Please describe your company and your position there. I’m the Chief Member Relations Officer (CMRO) for a non-profit association serving a K-12 independent schools. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Isurus Market Research and Consulting? We hired Isurus to help us survey our satisfaction rate and areas within our membership to grow products, services, and impact. **SOLUTION** How did you select this vendor? We interviewed two companies and landed on Isurus because we aligned with their research philosophy. Describe the scope of their work in detail. Isurus worked across our organization to develop a holistic understanding of our goals. After multiple rounds, listening sessions, and working meetings to craft survey questions, we landed on a survey that satisfied all internal constituents and achieved a high completion rate. What was the team composition? The group was comprised of directors, senior directors, and the executive team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We developed a keener understanding of how our members relate to the organization, the value we offer, and ideas for better serving the community. How effective was the workflow between your team and theirs? Very effective. We set up regular meetings based on the agreed-upon timeline. What did you find most impressive about this company? We enjoyed a tight working relationship with Isurus. As mentioned earlier, they worked across our organization to develop the survey and understand our needs. Is there any area for improvement or anything that could have been done differently? I can't think of any at the moment. They were a tremendous partner. --- ## Portfolio & Awards ### Pricing and packaging research One of the questions in B2B go-to-market strategies is: What is the right price point for our offer? This post provides a high-level overview of standard pricing research techniques that can identify the market’s willingness to pay for your solution. For most vendors, internal and secondary data set the foundation for pricing strategy. This includes building cost models and looking at competitor pricing. In some cases, these data are sufficient to inform price point decisions. In many cases, product marketers want feedback from the marketplace to avoid common pricing mistakes, such as: their pricing does not leave money on the table; priced too high for important buyer segment; or lead to significant competitive disadvantage. Conducting pricing research provides insights to help product marketers further refine pricing strategies. Isurus recommends looking at pricing through three lenses: What the market pays today; a pricing exercise called the Gabor Granger method which explores willingness to pay, and a pricing analysis called the Van Westendorp pricing sensitivity meter which helps identify the optimal price point. Learn more at https://isurusmrc.com/configure-offerings/how-to-identify-the-right-pric... ### Map your competitive differentiation: What can you own? Differentiating your product or brand boils down to two simple questions. 1) What are your customer’s needs and buying criteria? And 2) which of these can your product/brand own? Most marketers and strategists do a good job on Step 1: They generally know their customer’s needs and buying criteria—the set of capabilities, brand traits, and outcomes that drive purchase decisions. This is the right first step. It identifies many key factors that influence vendor selection. But that initial list can be misleading and lack actionability.  Read more for Isurus' three-step process to map dimensions that will differentiate your brand and solution.  https://isurusmrc.com/understand-markets-buyers/map-your-competitive-differentiation-what-can-you-own ### Six dimensions for a strong B2B buyer understanding In any part of the economic cycle, organizations that understand their customers and prospects achieve better results, whether measured by growth, profitability, or other metrics. The COVID-19 shutdown and recession highlights how quickly B2B buyer needs can evolve, and the need to ground decisions in accurate data.   This blog post provides six dimensions that B2B marketers should use to understand buyers.  https://isurusmrc.com/understand-markets-buyers/six-dimensions-for-a-strong-b2b-buyer-understanding ### How is Higher Ed Adapting: Findings from our Research with Enrollment and Marketing Leaders What do Higher Ed leaders have to say about the impact of COVID, disruption in their category, and evolving market strategy? We interviewed marketing and enrollment leaders at institutions, as well as ed tech leaders and higher ed consultants.   The research examined how institutional marketing and enrollment management functions view the shifts in the higher ed landscape, and the implications for recruiting and retaining students going forward. The findings examine: How have student and parent expectations changed What is the longer-term strategy for virtual prospecting and recruitment What will be the pace and sequence of digital transformation for institutional marketing and enrollment management   ### Win/Loss Analysis Establishing a win/loss program can identify the systematic factors that drive sales success and struggles. It can measure the alignment of your company’s solutions and sales processes with the customer’s needs and buying journey. It can also increase alignment among the sales, marketing, and product teams by providing an objective overview of what is happening in the market. However, recommending that a company conduct win/loss analysis is akin to recommending that a company should advertise. Conceptually everyone agrees that the activity is worthwhile. The question is: What is the best win/loss approach for your firm’s needs and objectives? Like advertising, there are many flavors of win/loss research. This article outlines the value of a formal or informal win/loss program. It also provides guidance on how to approach win/loss research based on your objectives, who is driving the research, and the nature of your deals.  Learn more at https://isurusmrc.com/evaluate-competitors/identifying-the-best-win-loss... ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_market_research_company_information_technology_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_market_research_company_2026.svg) ### Industry Recognitions - 20 Top Marketing Research Companies in Boston, MA - Isurus Recognized as Top Boston Research Firm - Survey: Millennials OK with fixing their own gear - Isurus Recognized in Top Market Research Directory - How to Improve ROI on Content Marketing Surveys - Understanding B2B Customer Journeys - Product Marketing Alliance "Tool of Choice" ## Packages ## About the Team ### Our Story We’ve built decades of success on long-term relationships with both individuals and organizations. 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