Customer Persona Marketing for Consumer Goods Company
- Market Research
- Confidential
- Jan. - Oct. 2019
"I have never had a research firm provide such high quality, accurate and excellent work."
- Consumer Products
- Sweden
- 10,001+ Employees
- Online Review
- Verified
Antedote provided expert assistance to a consumer goods company to help define their target customer's persona. The goal of the collaboration was to find more ways on how to connect with their target audience.
Thanks to Antedote, the client was able to execute their new communications strategy and product development roadmap. The team took the lead from the very beginning and was always open to input and feedback on how to manage the project.