C.R.Optimum Agency

BACKGROUND

Please describe your company and your position there.

I'm the CMO for a digital agency that works to lead midsize market companies through the path of digital transformation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire C.R.Optimum Agency?

We were looking to understand the competition and our possible targets so we worked on a benchmark for our category and a research for our possible clients.

SOLUTION

How did you select this vendor?

My boss had already worked with them.

Describe the scope of their work in detail.

We talked about our needs in term of outcomes and deadlines, they started and exhaustive research and then came back to us with a document containing what we needed.

What was the team composition?

Digital hunters and the account executive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got some sales appointments thanks to our first requirements.

How effective was the workflow between your team and theirs?

It was awesome.

What did you find most impressive about this company?

We liked the agility and the capability to deliver exactly what they were asked for.

Is there any area for improvement or anything that could have been done differently?

I have no complains.