Could you share any statistics or metrics from this engagement?
I noticed some increase in traffic on the site that Sunlight Media developed. We're talking about a month and a half, maybe almost two months since it went up. They didn't promise me anything specific, and I don't expect a big jolt. I expected the traffic to build up in time as people see it and look at it, and – hopefully – get ranked a little higher in Google as we go along.
This didn't happen with the old website. Many of the visitors linger on the website for a long time, meaning they find something interesting and worth their time. I can get a good idea of what's going on with the website through Google Analytics. I do get visits, the time spent, pages viewed, and what kind of pages they see and just in these two months, I've seen what I had not seen before where some visitors will linger for a good hour, hour and a half, 30 minutes, or 40 minutes. It's something that didn't happen before with the previous website.
I'm going to attribute that, first of all, to the look of the site. People look at the window, and they like what they see, so they go inside and shop. They like the content. I provided the content but, nevertheless, if I cannot get you into the store, you're not going to see what's in it. I've seen that.
How did Sunlight Media perform from a project management standpoint?
Sunlight Media was very responsive. I'm the one that delayed the process or the project because, as I said, I would change my mind now and again. They were on top of it trying to get those changes out that I wanted so that we could get this thing up and running. I knew that they wanted a short turnaround. That's what people expect. That way it worked out for me because, again, of the changes that I would make. I had no complaints about the time that it took. It took three months from the time that we first submitted a first draft. They submitted some proposals, and we worked from there and took off. It was about a three months from the time they started working on the project to the time it was finished. To me, that was reasonable given all the work that I gave them.
Is there anything Sunlight Media could have improved or done differently?