RemCal Insights

BACKGROUND

Please describe your company and your position there.

I'm a senior analyst on the customer insights team for a retail grocer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RemCal Insights?

We've partnered with RemCal Insights on several projects for qualitative research related to customer insights on topics such as loyalty programs, store designs, understanding general customer perceptions, and store-level customer research.

SOLUTION

How did you select this vendor?

RemCal Insights was highly recommended to us by another vendor/partner we've used for several years as a company who could conduct our qualitative research projects. Our team met with Rachel online and were immediately drawn to her personable style and her knowledge & experience with qualitative research.

Based on that, along with her willingness to work within our budget, we selected RemCal Insights as one of our research / customer insights partners.

Describe the scope of their work in detail.

Our projects with RemCal start with an email to Rachel to let her know our objectives and timing, followed up with an online meeting to discuss the details and objectives of the project. The services we partner with RemCal to provide include developing a recruitment screener, recruiting and scheduling participants, and creating a discussion guide that aligns with the objectives of the research.

They also served as moderator/facilitators of the focus groups / IDIs, assisting us with fulfilling the participant incentives, and providing us with video recordings of the groups/interviews and a full analysis and report of the insights, including recommendations. Rachel also provides us with helpful best practices to minimize any issues with the project.

What was the team composition?

I've worked very closely with Rachel from RemCal, and she has a network of participant panels to recruit from, when needed, and recruiting assistants. We love the very personalized service that Rachel provides!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The insights provided to us from our projects with RemCal have allowed us to make important decisions that we can feel confident will improve our customers' experience.

How effective was the workflow between your team and theirs?

RemCal provides excellent communication! Rachel is very responsive on email, and is always willing to jump on an online meeting when needed. We also exchange text messages with her during focus groups / IDIs if there are any questions that come up or if a participant's comment sparks an idea of something we'd like Rachel to go more in-depth on with the participant(s). We are very pleased with our communication and workflow with RemCal.

What did you find most impressive about this company?

Rachel's interview style makes customers feel comfortable opening up and sharing their genuine opinions vs. sharing what they may think we want to hear. She is gifted at getting to the objective(s) in a comfortable way with participants, getting every participant to offer their opinions and preferences, and to keep the group/interview moving along without cutting off a participant while speaking or making them feel rushed.

RemCal does a great job with the analysis of the customers' feedback and providing not only a summary, but actionable insights. I am also impressed with just how pleasant Rachel is to work with, and I always look forward to when we have a chance to work with RemCal Insights.

Is there any area for improvement or anything that could have been done differently?

Nothing really that could have been improved or done differently, we've been pleased with the services from RemCal and enjoy working with Rachel on our projects!

BACKGROUND

Please describe your company and position.

I am the Communities Manager

Describe what your company does in a single sentence.

Human insights at the speed of business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RemCal Insights to accomplish?

• Qualitative research

SOLUTION

How did you find RemCal Insights?

Referral

Why did you select RemCal Insights over others?

• Pricing fit our budget
• Referred to me

How many teammates from RemCal Insights were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Qualitative research: 

• drafted discussion outline
• moderated focus groups
• 20-page power point with key findings
• detailed findings
• insights driven recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client satisfaction and continued work with the vendor.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've worked with RemCal Insights across several engagements with one of our biggest QSR clients. Projects have ranged from small scale: diving deeper into some initial quantitative findings; to larger scale: assessing our client's DE&I initiatives. We can trust that RemCal Insights will meet our research needs AND tight timelines. Looking forward to future engagements!

What was your primary form of communication with RemCal Insights?

Email or Messaging App

What did you find most impressive or unique about this company?

They were flexible while maintaining best practices. She was available for consultation when we needed and delivered a report quickly and on time.

Are there any areas for improvement or something RemCal Insights could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of (a/an) Advertising & marketing

Describe what your company does in a single sentence.

Full service strategic and creative agency specializing in health, wellness and beauty.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RemCal Insights to accomplish?

• Gain consumers insights.

SOLUTION

How did you find RemCal Insights?

Referral

Why did you select RemCal Insights over others?

Referred to me

What was the size of RemCal Insights’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with RemCal to get learnings on marketing/communications strategies all the way through creative execution. Depending on the project and needs, for some brands/products we do a multi-step consumer engagement process starting with strategy then adcept then execution where for others it may be one or two of those learning steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved creative measured by consumer feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and always delivers on time.

What was your primary form of communication with RemCal Insights?

Virtual Meeting

What did you find most impressive or unique about this company?

RemCal is very resourceful in finding even the most niche consumers from all over the world.

Are there any areas for improvement or something RemCal Insights could have done differently?

While learning re-caps are timely and helpful, there is an opportunity for them to be even a little more robust.