MonogramGroup

BACKGROUND

Please describe your company and position.

I am the CEO of Kelvin Group

Describe what your company does in a single sentence.

Our company of super-regional and national brands play a crucial role in ensuring the safe and reliable operation of mission critical equipment by providing our customers with front line technicians, engineers and industry experts. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MonogramGroup to accomplish?

• Website
• Brand refresh

SOLUTION

How did you find MonogramGroup?

Referral

Why did you select MonogramGroup over others?

• Referred to me
• Company values aligned

How many teammates from MonogramGroup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The overarching scope was to build a website that represent the core values and mission of our company to customers, employees, M&A targets and the Investment community. Key deliverables included:

• Competitive Audit
• Communication Audit
• Brand messaging recommendations
• Photography
• Communication Materials

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launching our redesigned website, we've seen some changes that highlight our progress and success. Visitors are staying on the site longer, exploring more pages, and engaging with our content.

Feedback from users has been overwhelmingly positive, particularly praising the new layout and mobile-friendly design. Overall, the redesign has greatly enhanced our online presence and user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Monogram Group delivered a website that uniquely tells the Kelvin Group story. Throughout the process, Monogram kept us informed and delivered the project on time and on budget. Their brand expertise helped us to cultivate a website and brand message that will help engage new employees, new customers and new partnerships.

What was your primary form of communication with MonogramGroup?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Monogram’s experience in working with private equity backed companies was a key component in why we chose them and their expertise in this space shined through. MonogramGroup's skill set in brand messaging and website functionality was key to the project’s success.

Are there any areas for improvement or something MonogramGroup could have done differently?

The only thing we would have like to have seen differently, is the opportunity to review Monograms' press release of the project prior to sending it to their clients. 

BACKGROUND

Introduce your business and what you do there.

I'm the head of corporate communications at a financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup

We needed support to redesign our website and logo. We were looking for a service provider who could offer web development and digital marketing services.

SOLUTION

What was the scope of their involvement?

Our previous website consisted of one page, and MonogramGroup has redesigned and developed a new site for us. Initially, MonogramGroup conducted competitive benchmarking and provided recommendations for our site's design. The team has also redesigned our logo and created email signatures for our staff. MonogramGroup has created a straightforward site with multiple pages. 

What is the team composition?

We've worked with Scott (President), a web designer, and a project manager. 

How much have you invested with them?

We've spent over $100,000 on this project.

What is the status of this engagement?

We engaged with MonogramGroup in July 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MonogramGroup has delivered a website that is a significant evolution from our previous site. Our website redesign process ran in conjunction with substantial LinkedIn activity, during which we interacted with our stakeholders a lot. We've seen a rise in engagement metrics and a 50% increase in new followers in the last 90 days. MonogramGroup meets our expectations.

How did MonogramGroup perform from a project management standpoint?

MonogramGroup delivers work on time and on budget. The team has good communication via phone calls and email. 

What did you find most impressive about them?

MonogramGroup provides work of good value for the money we spend.

Are there any areas they could improve?

I can't think of anything for MonogramGroup to improve. 

BACKGROUND

Introduce your business and what you do there.

I’m a managing partner at Talus Group Holdings, a private investment firm.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with MonogramGroup?

We needed help introducing our company to the market.

SOLUTION

What was the scope of their involvement?

MonogramGroup provides business consulting services for us. MonogramGroup has helped us formulate how we describe ourselves as a company and pitch ourselves to the market. We’ve started this process by having conversations with them where they’ve asked all the right questions to understand our vision and how we want to convey that to the outside world.

What was the team composition? 

We’ve mainly worked with 10 members of MonogramGroup’s team, including Scott (President), Chip (Partner & Creative Director), and Isabel (Account Executive).

How did you come to work with MonogramGroup?

A mutual connection highly recommended MonogramGroup to us since they were highly regarded in the financial services space. We had other potential options, but we were clearly impressed by their creativity and unique work.

How much have you invested with them?

So far, we’ve spent around $50,000 with them for this project.

What is the status of this engagement?

We started working together in April 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The professionalism that MonogramGroup has added to our website, design, and messaging has helped us recruit new talent and interface with lenders and potential equity investors, which results in additional assistance for our sales pitch to the market.

How did MonogramGroup perform from a project management standpoint?

MonogramGroup has delivered everything on time and is transparent with the project's progress. The team also stays on budget.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

Scott is incredibly creative, thoughtful, communicative, and great at asking the right questions to foster a healthy debate. Instead of pushing us back, he challenges us to elaborate and resolve the core issues professionally and efficiently.

Moreover, Chip's graphic design is among the most impressive work I've ever seen. He's also thoughtful and articulate in describing his remarkable deliverables.

In addition, Isabel has been our primary point of contact in terms of organizing and setting up meetings. She's incredibly responsive, hardworking, and the perfect person to keep our side from losing momentum.

What did you find most impressive about them?

The team has held our hand throughout the process, telling us what we don't know, which is helpful because this is a new world for us. We will use them for other projects because I think very highly of the team.

Are there any areas they could improve?

I don't think there's anything they can improve on. 

Do you have any advice for potential customers?

Refine the messaging with them upfront before starting the project. The process might become iterative if you don't have the right message established from the beginning.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at JM Search. We’re an executive recruitment firm specializing in placing C-suite executives for private equity companies and other growth-oriented businesses. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup?

Our company has been around for 42 years and experienced tremendous growth in the past 5–7 years. However, our brand was struggling to keep pace with our organizational growth. We expanded into new industry verticals and had additional capabilities that our marketing message didn’t effectively capture. 

As a result, we decided it was the right time to do a brand refresh. We hired MonogramGroup to help us with that. We needed them to refresh our design and take a fresh look at our go-to-market message and how we were differentiating ourselves from the competition. Simply put, we needed them as an extension of our marketing team to reconceptualize our overall brand and market message. 

SOLUTION

What was the scope of their involvement?

MonogramGroup helped design new branding assets, such as a new logo and color scheme. We gave them a huge collection of our existing collateral, including our brand guidelines, pitch materials, and brochures. Then, they did their strategic due diligence before diving into their recommendations for our branding. Specifically, their resources conducted a competitive audit. They asked for a list of our main competitors and reviewed their messaging and branding. 

Moreover, we gave them a list of our current and prospective clients. Their teammates did client interviews to ensure our new brand and messaging resonated with our target market. They acquired interesting insights from the clients and used those insights as the foundation for the recommendations they gave us. They also interviewed our internal stakeholders, including our CEO and senior-level executives. 

Their tasks have also involved creating an entirely new website, which is a massive undertaking. At present, MonogramGroup’s work for us is almost done. We’ve completed the initial scope of work. However, we’ve engaged them to work on our communication strategy. We want to make a big splash and be thoughtful about how we’re articulating the rationale behind our brand to clients. 

What is the team composition?

The hands-on team we collaborate with consists of four teammates, including Kevin (Account Executive). We’ve also interacted with Scott (President). 

How did you come to work with MonogramGroup?

I’d worked with MonogramGroup in my previous company, which was a consulting firm. I found them through Google by posting an RFP for some messaging work. I came across their team since they were local to Chicago. At that point, I’d done strong due diligence on about 10 agencies. I ended up selecting MonogramGroup. My previous firm had such a positive experience with them that when it came time to do branding work for JM Search, I knew that they were the right partner for us. 

How much have you invested with them?

Our investment has been between $100,000–$200,000. 

What is the status of this engagement?

We kicked off the project in July 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our new brand and website have been launched recently. Within just a week, our inbound traffic and conversions have gone up by over 40%, which is massive. We’re extremely excited about this because those metrics usually take time before showing results. In other words, we’ve seen an immediate impact from MonogramGroup’s work.

How did MonogramGroup perform from a project management standpoint?

We’ve worked closely with Kevin, and he’s instrumental in keeping everything on track. He ensures that they’re delivering everything on their end to meet our deadlines. He also makes sure that my team knows exactly what’s on our task list by sending us reminders and following up with us. This ensures the project stays on schedule and budget. 

Overall, he’s been a massive help — we wouldn’t have been able to do the project without Kevin’s help in ushering everyone along and managing everything. 

What did you find most impressive about them?

Our current and prospective customers have noticed our new collateral. Specifically, prospective clients have commented on the professionalism of the materials we use for pitching. That’s a powerful statement for us. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

MonogramGroup is a boutique firm and can work as a true extension of your team. However, having a knowledgeable marketer in-house is critical to success. As much as Kevin and his team help from a project management standpoint, you still have to play a huge role. They can get to know your organization well, but you’ll still know your organization better than any partner. 

In other words, if you’re a small company and have no internal marketing expertise, it would be difficult to partner with an agency to quarterback your whole initiative. 

BACKGROUND

Please describe your company and position.

 I am the Deal Coordinator/Operations of an equity investment firm.

Describe what your company does in a single sentence.

Our company is a Colorado-based, growth-focused private equity investment firm that partners with founders and entrepreneurial companies to accelerate growth and build industry leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MonogramGroup to accomplish?

• Review the brand - was originally created in 2016
• Reposition our brand/website to the correct audience
• Overall review of marketing materials, build out other marketing indicatives
• Review and renew creative elements

SOLUTION

How did you find MonogramGroup?

Referral

Why did you select MonogramGroup over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MonogramGroup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Mountaingate was in need of a modernization/professionalization of materials and messaging to Founders. Project included update of 

1. the website (updated language to reflect key themes/value proposition, better imagery, navigation and content, more concise and vibrant)
2. management presentation and PPT templates
3. two-pager
4. email template.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand Brief, Message Narrative – Written summary of brand message, market position, value proposition, and personality
• Visual Identity System – A modern and distinctive “Mountaingate feel” that includes refreshed colors, fonts, iconography, photography, etc. (no change to logo)
• Website – Customized WordPress website with intuitive navigation and plug-ins, brand-level copywriting and content, stock and original photography, as well as optimization across all major browsers, platforms, and devices
• Presentation PPT Deck – Based on brand narrative and visual identity system, as well as a library of slide templates, charts, divider pages for ad-hoc and ongoing use/customization 
• Summary Brochure (two-pager) – To reflect concise brand narrative, investment criteria and port co overviews with a focus on impact and clarity 
• Email Template – Consistent with the above and for press releases, investor relations, and general firm communications -Social Media Marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly calls and progress timeline management. Monogram did an excellent job of delivering on time. All parties involved effectively communicated through email almost daily/weekly to keep the project moving along.

What was your primary form of communication with MonogramGroup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MonogramGroup's team was passionate about what they did and had a unique and creative approach. Handled feedback well. MC was slow to move things along at times and Monogram was really understanding.

Are there any areas for improvement or something MonogramGroup could have done differently?

No. Monogram did an excellent job.

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Integration Office - INSIGHTS of Sensata Technologies

Describe what your company does in a single sentence.

Sensata Technologies is a leading industrial technology company that develops sensors, sensing solutions, including software, and other mission-critical products to create valuable insights for our customers and end users in a broad range of applications and end markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MonogramGroup to accomplish?

• Develop the brand strategy and architecture for our INSIGHTS business, a business which brought 3 acquisitions and an organic growth initiative together.
• INSIGHTS is one of three pillars of Sensata's growth strategy. The brand strategy and more specifically the architecture needed to consider and accommodate the other two.

SOLUTION

How did you find MonogramGroup?

Referral

Why did you select MonogramGroup over others?

• Good value for cost
• Proposal best addressed our requirements. Body of work gave us confidence in their ability to deliver vs other agencies

What was the size of MonogramGroup’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand research including summary of internal/external interviews, competitive analysis, industry review and digital analysis. Brand Framework & Foundation, including purpose, essence, mission, vision, attributes, values, value proposition, market position, function and emotional benefits, personas, enemies and personality. Brand message / marketplace positioning Brand architecture Visual identify Brand guidelines Brand launch video - which we expanded to include Corporate Brand video

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• External: successful soft-launch of brand at Partner Conference and full brand launch (on time) at CES and subsequently on-line with positive reception. Brought cohesion, clarity and consistency in how we talk about our INSIGHTS business with customers/partners, vendors, and our team, which is challenging with one acquisition, let alone three.
• Increase Internal: strong buy-in from C-Suite around brand architecture and messaging which built momentum for additional branding work in other key growth initiatives. Early feedback from INSIGHTS team members is positive in that brand is unifying the team under one umbrella and bringing clarity to how our team speaks to/engages our customers. Other business units have taken notice and been supportive and are looking to leverage the teams' experiences to guide their marketing and branding efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MonogramGroup was very responsive to our needs and went above and beyond in many instances to deliver on time including times where we asked for greater detail, depth or expansion of certain deliverables. They were very good with communicating project updates or changes, including when we were not providing them with the information needed to be successful. MonogramGroup had multiple changes to manage through over the course of the project - we completed 2 of 3 acquisitions after we had already launched the project and introduced new team members to the project mid-flight.

What was your primary form of communication with MonogramGroup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The natural collaboration that happened amongst the MonogramGroup team spoke to the respect, confidence and appreciation that each team member had for each other and it came through in their work. It was evident in their interactions with our company and made working with MonogramGroup interesting, collaborative and fun, even through some of the more challenging points in the project. They were also open to feedback when there were certain elements that weren't resonating.

Are there any areas for improvement or something MonogramGroup could have done differently?

Early on in the RFQ stage, MonogramGroup could have recommended or suggested changes to deliverables in terms of timing (and payment) that better corresponded to their creative process. It did not impact the project; it made for additional manual work to track status for our backend processes - minor in the grand scheme of things.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director and trader at Cimco Resources, a metal recycling company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with MonogramGroup?

We needed help with website development and branding services.

SOLUTION

What was the scope of their involvement?

MonogramGroup has provided web design and development on WordPress from scratch. It’s a selling platform with pictures and videos of our products to promote our processes and manufacturing capabilities. They’ve also made branding efforts, which include color schemes and logo development based on the interviews they’ve made with our employees and partners to understand our vision.

In addition to that, MonogramGroup is providing hosting and maintenance services for our site.

What was the team composition? 

We’ve been working with Scott (President) and Kevin (Account Executive).

How did you come to work with MonogramGroup?

We found them via Google, and after meeting with 4–5 different options, we chose MonogramGroup based on their portfolio — they seemed like the best fit for us.

How much have you invested in them?

So far, we’ve spent $58,000 with them.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MonogramGroup is making us look like a trustworthy company to get a good reputation within our industry and get more business contracts.

How did MonogramGroup perform from a project management standpoint?

Project management exceeds my expectations regarding meeting deadlines, staying within budget, and communicating. In addition, they’ve been adaptive and flexible with hiccups on our end. Their team is also trustworthy, committed, and on top of everything.

In terms of tools, we use Basecamp, email, texts, and phone calls.

What did you find most impressive about them?

Their team cares about us and has been patient and nice whenever we’ve had problems on our end.

Are there any areas they could improve?

I don’t think there’s anything they could improve on. MonogramGroup has met each one of their promises.

Do you have any advice for potential customers?

Ensure what fits your project’s scope best and be as specific as possible with your plans.

BACKGROUND

Introduce your business and what you do there.

I’m the head of investor relations for Estancia Capital Partners, a private equity firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup?

We had an outdated website, so we hired them to design a new site.

SOLUTION

What was the scope of their involvement?

MonogramGroup started with a discovery phase, interviewing a wide variety of stakeholders. They researched to understand our firm and strategy, approaching the project from a brand perspective. The team helped us reimagine our brand’s voice and its look and feel. From there, they created a UX that matched our brand. 

Our website contains information about who we are, what we do, and how. MonogramGroup got to know our team to reflect our values in the content — cohesiveness, collegiality, and an intellectual backdrop. Additionally, they were involved in training us to make changes to the site, such as updates or adding a new team member. 

What is the team composition?

We worked with Scott (President), Chip (Partner & Creative Director), and Charlotte (Account Executive), who kept everything going. Other folks were involved with the copy, wordsmithing, and design. 

How did you come to work with MonogramGroup?

We heard about MonogramGroup and other providers through word of mouth. We did our due diligence, interviewed dozens of providers, and landed on MonogramGroup due to their research-driven approach and consistently excellent previous work. 

How much have you invested with them?

We spent around $25,000–$50,000.

What is the status of this engagement?

We worked together from July–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

MonogramGroup succeeded in creating a substantial website that’s also visually stunning. We’ve gotten excellent feedback on the site’s look and feel and the content. The team didn’t take a cookie-cutter approach; they listened to what was important to us and found creative ways to represent our strategy and team.

Moreover, they were very thorough in their discovery phase. They educated us, and the site is unique as a result. We’re keeping the site live for a few months before putting out a press release to ensure everything is running smoothly. We'll have more metrics when we’re in the market with a new product. Still, if we ever need their services again, MonogramGroup will be my first call. 

How did MonogramGroup perform from a project management standpoint?

They were excellent at staying on budget, and they were very good at meeting deadlines. We used Basecamp for project management and had regular Zoom calls. 

What did you find most impressive about them?

I was impressed by how cerebral MonogramGroup was. They took the time to research and understand our goals and who we were, both individually and collectively. Moreover, they did a fantastic job approaching the project from a brand perspective. The team was very helpful regarding how to represent ourselves across marketing content. 

There are a lot of other website designers that might make something really splashy. However, MonogramGroup didn’t just build a fancy site; they used their insight to create a substantial product. Chip was particularly good at combining the substance with a strong visual experience. Overall, MonogramGroup was a true partner, thoughtful and research-driven.

Are there any areas they could improve?

I didn’t have any constructive feedback for them.

Do you have any advice for potential customers?

Be as open as you possibly can. MonogramGroup is there to find the best in your product and help you enhance your brand. Listen to them, because they have really good ideas, and they’re very smart people.

BACKGROUND

Introduce your business and what you do there.

I am the senior VP of business development at Zietlman Partners, a financial services firm that invests in real estate and operating businesses. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup?

We wanted to expand our company's reach into the Philadelphia market, but our marketing campaigns fell short and we weren't connecting with consumers. 

SOLUTION

What was the scope of their involvement?

MonogramGroup developed a marketing strategy that connected our business to consumers in the Philadelphia market. At the start of the engagement, we provided existing marketing collateral that explained our business and a copy of our website. The MonogramGroup team researched the market and conducted interviews with key company stakeholders. MonogramGroup then started revamping our branding, laying out the company's history, legacy, and achievements. Using that information, we updated our name and MonogramGroup designed a brand new logo and website to tie into the new marketing strategy. 

What is the team composition?

We worked with Michael (Account Executive), Scott (President), Chip (Partner and Creative Director), and a web designer. 

How did you come to work with MonogramGroup?

We hired MonogramGroup because of their expertise working with over 55 other financial service firms. We liked that their group had expertise in our industry and a basis of comparison when creating our brand statement.

How much have you invested with them?

We invested $30,000–$35,000 with MonogramGroup. 

What is the status of this engagement?

Our engagement with MonogramGroup was from March–September 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the website in December 2021, but I haven't been tracking any metrics to measure success yet. However, we've gotten a lot of positive feedback on our new branding from existing investors, operators, and industry colleagues. Everyone we've interacted with loves the new logo and name. 

How did MonogramGroup perform from a project management standpoint?

MonogramGroup kept us on track with the deliverables. At the beginning of the project, we used Basecamp to share documents, but we eventually phased it out. They provided us with the information we needed to review ahead of time and were responsive to feedback in those meetings. Besides Zoom meetings, we communicated regularly with MonogramGroup via phone calls and email. MonogramGroup worked quickly and any delays were on our side of the project.

What did you find most impressive about them?

I've worked with many different branding and marketing companies before, and we didn't get to have a lot of input into the project's direction. However, MonogramGroup was extremely open and collaborative during the project. We asked them to take our company's legacy and success and represent it aesthetically and professionally, and MonogramGroup really rose to the occasion. 

Are there any areas they could improve?

MonogramGroup always wanted to ensure that the work they presented was well-polished, but I would've appreciated being involved earlier in the design process. That way, we could've achieved our desired results a little faster because we wouldn't have had to go back when they took our branding in a direction we didn't want to go. 

Do you have any advice for potential customers?

I'd advise customers to provide MonogramGroup with as much information about their company as possible. Also, customers shouldn't hesitate to ask questions, request clarification, or push back on MonogramGroup's work. 

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a market research and consulting firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup?  

After a transition of ownership, they helped us with a full rebrand, including creating a new name, logo, website, and marketing materials.

SOLUTION

What was the scope of their involvement?

MonogramGroup took three months and came up with hundreds of different designs and color combinations. They were very detailed and delivered 40–50 complete logos and designs. We chose what we felt was marketable and would have good staying power.

We were looking for a monosyllabic or two-syllable name. This was a challenging process, as they had to go through a trademark analysis. The website itself was given a new UX/UI, color scheme, and layout as well. MonogramGroup also developed a two-minute-long video for us to post on the site.

Regarding branding, I delivered referenced material, and they spent nearly one month interviewing both our employees and our clients to gain an understanding of who we are, who the market things we are, and where we want to go in the future. Then, they delivered a brand bible including messaging, font size, and a discussion of our value proposition. Other marketing products included PowerPoint and Word presentation templates.

What is the team composition?

We worked with 5–6 core people, including a project manager and one other point of contact.

How did you come to work with MonogramGroup?

We were referred to them by a mutual client of ours. I asked this party for a group with private equity experience.

How much have you invested with them?

We spent between $60,000–$70,000.

What is the status of this engagement?

We worked together from June–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s hard to pinpoint exact ROI in marketing, but we’ve announced the changes to our current clients and other professional colleagues, and their response has been overwhelmingly positive.

We have contacts that do web development for startups and other business, they’ve been very impressed with MonogramGroup’s work. this gave us a lot of validation. They’ve exceeded our expectations.

How did MonogramGroup perform from a project management standpoint?

They were great, communicating through email, weekly Zoom check-ins, and frequent calls.

There were small extras we asked for that went outside our Scope, and MonogramGroup was upfront about that creep. They were flexible in making changes and reallocating resources to stay within budget as we progressed.

What did you find most impressive about them?

Monogram Group excels at the pre-work that goes into rebranding. They spent one month getting to know us with internal interviews, as well as interviews with our clients to understand what the market’s perception of us was. Their team was able to craft a brand and logo that aligned with this information really well. The work never felt like a one-size-fits-all exercise.

Are there any areas they could improve?

The talent lives very much at the top levels of the organization. It’s hard to replicate that all the way down the business, so when interacting with their top two people, they had noticeable prowess that didn’t carry through in the same expertise throughout the lower level.

Do you have any advice for potential customers?

Provide them with as much access as you can upfront, allowing them to understand your business and speak to your clients. This will result in the best possible project.