Repositioning Brands for Business Performance.

Founded in 1990, MonogramGroup is a Chicago branding agency specializing in repositioning brands for business performance. Focused on middle market B2B and B2C companies, our process starts with insights into our clients’ audience segments that will drive consideration and purchase. We get smart before we get creative, and our creative is top drawer.

 
$25,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
1990
Show all +
Chicago, IL
headquarters
  • 4001 N. Ravenswood Ave, Suite 501
    Chicago, IL 60613
    United States

Portfolio

Key clients: 
Life Fitness, Mintel, Goldwind America, Chicago Council on Global Affairs, Geremarie, Antares Capital, ITsavvy, Catholic Theological Union,SurfacePrep
Club Champion Image

Club Champion

MonogramGroup did a brand-driven website re-skinning for Club Champion in early 2020.

This project included brand concept development & testing, original photography, site architecture and a full redesign of every web page.

SurfacePrep

SurfacePrep is North America's leading distributor of industrial abrasives and related equipment. Prior to 2019, SurfacePrep did not exist. In it's place was a holding company known as GNAP. MonogramGroup was engaged to develop a complete brand architecture with a new brand identity system with a library of components that we deployed across a brand new Wordpress website and a wide range of marcom materials including

PowerPoint, business cards, letterhead, sell sheets and more. 

Antares Capital

We built this highly successful PE brand, starting in 1996 and continuing into 2016. In between was an acquisition and spinoff by GE Capital. 

Crossroads Hospitality Image

Crossroads Hospitality

A complete brand transformation for a Chicago-based furniture manufacturer's representative. The project included foundational research, logo development and web design, with an emphasis on high-quality original photography from all of the manufacturers' facilities. MonogramGroup also created an overview PowerPoint and one-pager.

A fast growing national IT products distributor & outsourced services provider reinvented itself to pave the way for exponential growth over 5 years. 

Geremarie

Geremarie creates world-class aluminum products, from the back of the napkin to the slap of the shipping label. A part is ordered anywhere in the world, and it’s scheduled on one of their machines in seconds. High precision work and our coordinated measuring system means true exactitude for components on every order, every time.

Catholic Theological Union Image

Catholic Theological Union

One of America’s largest Roman Catholic graduate schools of theology and ministry, Catholic Theological Union is home to men and women, religious and laity, from around the world. CTU students engage in a transforming, intercultural academic experience as they prepare to become leaders for the local and global Church, ready to witness to the good news of Jesus Christ.

Goldwind America

Based in Beijing, the #2 manufacturer worldwide in wind turbines came to Monogram to create their face for Western markets. Our challenge? Answering the question "Why should I trust the Chinese?" The results? 20 contracts worth $500 million in two years.

Mintel Image

Mintel

Based in London, the world's leading market intelligence company engaged Monogram to evolve its brand for global markets.

Life Fitness Image

Life Fitness

Life Fitness, the world's largest exercise equipment brand, went through an evolutionary change and became a brand-driven company across the 80 countries where their products are sold. Monogram created that new brand for those markets.

Reviews

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Entrepreneur Branding for Consulting Firm

"MonogramGroup performed like a swiss watch from a project management standpoint."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2019 - Aug. 2020
Project summary: 

A consulting firm hired MonogramGroup to help the business formalize its branding.

The Reviewer
 
1-10 Employees
 
Chicago, Illinois
Andreas Gfesser
President, Crossroads Business Partners LLC
 
Verified
The Review
Feedback summary: 

Thanks to the partnership with MonogramGroup, the company has been able to grow its awareness and encourage more traffic to its website. The company was most impressed by the team's professionalism, follow-through, thoroughness, and delivering results beyond expectations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the president of a boutique consulting firm that is a seasoned CEO that advises fellow CEO's. I have expanded into a business development specialty for manufacturers that supply large national restaurant chains.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MonogramGroup?

I have been expanding and realized that I need to formalize my brand and thus hired MonogramGroup to accomplish that endeavor.

What were your goals for this project?

Generally speaking my goals for this project where to establish a brand which was not formalized. The objective was to base the brand on real direct nonbiased client and channel network leveraging industry research.

Once extensive information was gathered utilize that information to engineer solutions for the needs of my key decision making units. Then compile this research focusing on target objectives and design a fresh creative designer oriented website to reflected the "essence" of my brand.

SOLUTION

How did you select MonogramGroup?

I had interviewed seven companies and standardized the scope of work proposal requests allowing for an objective selection process.

The pool of talent was very impressive and competent however MonogramGroup was able to inch out their completion by delivering a great fit and chemistry which exuded from a hands on seasoned approach.

They also worked much harder to earn the business and hindsight illustrated it was a reflection of their unwavering commitment to amazing customer client service. They wanted a long term relationship not just a project victory.

Describe the scope of their work in detail.

Market research including a basic competitive audit and up to 12 external interviews as basis for a deliverable Brand Brief to be utilized for:

  • Tagline / Elevator pitch Creation
  • Graphic Identity Creation with Logo replacement o Crossroads Story Do a complete “straight forward” Web Design
  • Comprising of 4-6 pages
  • Web Development
  • Original Photography o Content Development/Copywriting o Utilizing something like Squarespace With Options
  • Digital Advertising – primarily LinkedIn o Search Engine Optimization o Order Form Design o PowerPoint o Email Template o Brand Book o Video production

What was the team composition?

I worked directly with the founder on major issues, touched base with other partners on specific project elements and then dealt with an extremely competent liaison / project manager in addition to various project specialists along the way.

MonogramGroup also connected me with outsourced resources they recommended which worked outstandingly well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The metrics that illustrate the value and impact of the initiative markedly expanded my brand awareness and generated noticeable traceable traffic with particular note of increased LinkedIn connections. The results frankly exceeded expectations.

How effective was the workflow between your team and theirs?

MonogramGroup performed like a swiss watch from a project management standpoint. They communicated regularly and clearly scheduled meetings with feedback at lightning speed.

Managing expectations was very easy since everything was clearly communicated and followed through on. MonogramGroup responded to all feedback by diligently working to satisfy the significant demands of the project.

What did you find most impressive about this company?

I was most impressed by MonogramGroups professionalism, follow-through, thoroughness and delivering results beyond expectations.

Are there any areas for improvement?

Have no suggestions for improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing Collateral for Private Equity Firm

"Their ability to quickly and efficiently manage a project from start to finish sets them apart."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2016 - Ongoing
Project summary: 

MonogramGroup created marketing collateral for a private equity firm. The team created various forms of collateral for conferences and promotion purposes and provided some web development services.

The Reviewer
 
11-50 Employees
 
Wellesley, Massachusetts
Business Development Associate, Private Equity Firm
 
Verified
The Review
Feedback summary: 

The website one-pager has received compliments from outside sources and the team's marketing collateral has helped with promotion purposes. MonogramGroup provides high-quality services across a variety of areas. The team is knowledgeable, quick-working, and responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I manage the sourcing and business development unit of a global Private Equity firm headquartered in Wellesley, MA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MonogramGroup?

We hired MonogramGroup to help us create sales/marketing collateral as well as help us enhance some digital assets on our website.

What were your goals for this project?

The goal was to create sales/marketing collateral that we could use during presentations, at conferences, etc.

SOLUTION

How did you select this vendor?

MonogramGroup was selected before I came to the firm but I am very happy they are apart of my team.

Describe the scope of their work in detail.

They help us maintain our company one-pager as well as help maintain certain aspects of our website.

What was the team composition?

I have worked mainly with the principles of the firm but their whole team appears to be very competent and responsive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We get a lot of compliments on the quality of our one-pager. It is a great tool to use to engage with new prospective partners.

How effective was the workflow between your team and theirs?

Working with the MonogramGroup is effortless. They are very responsive and always get the job done. I have complete confidence in their ability to carry out any project that needs to be done.

What did you find most impressive about this company?

Their ability to quickly and efficiently manage a project from start to finish sets them apart.

Are there any areas for improvement?

No. We are very satisfied with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing & Branding for Equipment & Media Distributor

“Their vision and creativity really distinguish them from others.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July – Dec. 2019
Project summary: 

Working with an outsourced CMO, MonogramGroup undertook a largescale branding identity project that combined 15 brands into ten. They built five logos and a website with cohesive branding identifiers.

The Reviewer
 
51-200 Employees
 
Dallas, Texas
Beth Somplatsky-Martori
Partner & CMO, Chief Outsiders
 
Verified
The Review
Feedback summary: 

Despite the complexity of the project and a difficult end client, the team successfully delivered all branding assets on an accelerated timeline. They gracefully navigated adjustments to the scope, still prioritizing the original timeline and budget. Their team communicated seamlessly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was hired by Surface Prep to handle CMO work. While I work for a fractional CMO provider, I was representing Surface Prep in this project with MonogramGroup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup?

This was a pretty large project. After growing through an acquisition, we needed to rebrand and determine a brand architecture that covered 10 of their companies.

SOLUTION

What was the scope of their involvement?

Several of the companies involved maintained their identities, but all received new brand identities and labeled themselves as a Surface Prep company. In total, there were five logos built in the project. They used colors and brand identity elements together to determine our new look and feel.

I worked for Surface Prep to manage MonogramGroup’s work on the project. Because the effort was large and complex, I served as a marketing resource. At this point, all of the assets and products have been rolled out, so my portion of the project has been completed. They may choose to continue to work with MonogramGroup on other projects in the future. 

What is the team composition?

I worked directly with Michael (Copywriter, MonogramGroup) and Scott (President, MonogramGroup) on the work. 

How did you come to work with MonogramGroup?

Surface Prep decided that they were going to need additional help to brand their businesses correctly. Once they decided that they were going to need brand architecture, web work, and new assets, they brought their team and me on board to make it happen.

How much have you invested with them?

They invested approximately $130,000 in MonogramGroup’s services. There was additional third-party work that was completed as well, so the grand total was closer to $200,000.

What is the status of this engagement?

The project lasted from July–December 2019.   

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early to put anything into metrics, but this will have a huge impact on their business. Essentially they were 15 disparate companies that are now ten, interrelated by branding architecture. They have one shared website. The private equity company wanted to do this to increase their multiple by a significant amount. 

It was a complicated project with moving parts that were lacking a willing audience. They did a great job keeping the project on track, completing all of their work in just a few months. Their team stayed on time and on budget, despite changes in scope. For instance, they were expecting a 100-page website. However, it came out to be about 200 pages. They provided outstanding work. 

How did MonogramGroup perform from a project management standpoint?

We were only able to stay on time and on budget because of their excellent project management skills. My role within this project was to ensure that they got the information they needed to perform well. The project was so fast-moving, so responsiveness was key. We used Basecamp, Google Docs, email, and phone calls. Our client preferred to keep communication old-fashioned, and they were willing to do that. 

What did you find most impressive about them?

Their vision and creativity really distinguish them from others. 

Are there any areas they could improve?

Because we had so many web tasks, I’d consider moving Basecamp to Monday. 

Do you have any advice for potential customers?

They’re creative visionaries, and their work is high-caliber. Sometimes, the client isn’t ready to take creative suggestions. We were able to navigate through that issue. However, it’s important to judge the client’s receptivity for some of the creative concepts. For us, that mostly pertained to the video. 

5.0
Overall Score They’re very collaborative and communicative.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The scheduling was very clear and transparent.
  • 5.0 Cost
    Value / within estimates
    The value for money was very high.
  • 5.0 Quality
    Service & deliverables
    They succeeded in a complex project with a difficult client while stayed on time and on budget.
  • 5.0 NPS
    Willing to refer
    I’ve highly recommended them.

Market Research & Branding Services for Consulting Firm

“They’re energetic and thoughtful, and their solutions are spot-on.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2012 - July 2013
Project summary: 

MonogramGroup helped a business firm do market research and branding services for a client. Deliverables included a redesigned logo and website, new strategic and creative directions, and marketing collateral.

The Reviewer
 
1-10 Employees
 
Oakland, California
Sheila Lewis
CEO, Ashton212
 
Verified
The Review
Feedback summary: 

MonogramGroup did a great job collaborating with all involved parties, and their work ultimately exceeded expectations. Client-oriented and engaging, the team brought a unique balance of strategy and creativity to the project. They adhered to the deadlines and offered incredibly reasonable costs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ashton212, a business impact consulting firm. We package teams of resources, from individual consultants to full-service agencies, to provide the entire service that a client is looking for.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MonogramGroup?

Our client, a religious educational organization in the Bay Area, had planned to hire a separate research firm for the creative part of a rebranding project. However, when we pitched that we could do end-to-end services for them, they chose us. We were hired to facilitate a full rebranding of their organization, and we subcontracted MonogramGroup to work on behalf of this client. They held a big responsibility in the outcomes of the engagement. 

SOLUTION

What was the scope of their involvement?

MonogramGroup was part of the team that we put together to execute this rebrand. They were involved in both the research and creative aspects of the engagement.

First, we did a comprehensive research project. Jackie (Partner/Research Director, MonogramGroup) led a research initiative against all of the organization’s stakeholders, conducted in person and over the phone. This allowed us to see that the problem stated in the proposal was not the true problem, and we showed this to the organization’s board of trustees.

Then, MonogramGroup, in collaboration with me as the engagement lead, made recommendations on the direction that we needed to go in from a creative perspective. We generated a new logo and created a strategic direction for the in-house marketing team. 

We also worked with MonogramGroup on the website. They created the site’s wireframe and design direction, and then those were turned over to some internal resources. Our teams collaborated on recruitment models and made social media recommendations. Some collateral came out of this, including videos.  

We ended up turning the client over to MonogramGroup for any further work they needed done. 

What is the team composition?

Our main points of contact were Jackie, Scott (President, MonogramGroup), and Harold (Former Partner/Creative Director, MonogramGroup). Chip (Partner/Creative Director) also worked behind the scenes, and I occasionally met with a couple of junior team members who were part of the creative brainstorming process. 

MonogramGroup had direct contact with the client; we didn’t stand between them. They were involved in the client’s pitch meeting with their board. We worked collaboratively, as we do at Ashton212 in the spirit of the engagement and making sure we have perspective, but MonogramGroup was very much front-and-center in client contact throughout the engagement.  

How did you come to work with MonogramGroup?

I went to college with Jackie, Scott, and Harold. I knew that they were a collaborative team with end-to-end services, from research through strategy and creative execution. It was nice knowing that I wouldn’t need to worry about bringing in another research team. When hiring partners, I look for independent thinkers who don’t need guidance and who I’m confident will represent our brand to clients in a good way. We didn’t have to tell MonogramGroup how to work; they’re professionals at what they do. 

One of the primary reasons we selected MonogramGroup was that they had experience in our client’s sector. They knew the spirit of the engagement and what we were trying to solve. My company seeks to find the experts that are well-versed in the client’s particular problem so that we can win engagements.

We’d spoken with MonogramGroup about other projects before hiring them for this one. As a marketing strategist, I’m looking for the thinking before the doing, and I knew that Scott had very strong instincts around branding. In my mind, he’s one of the best in terms of his ability to synthesize and make strategic recommendations, along with having a creative orientation from his design past. I also had full confidence in Jackie’s research abilities, as we’d actually worked together when we were both at different companies. 

How much have you invested with them?

We spent more than $100,000 but less than $250,000.

What is the status of this engagement?

Our work together started in July 2012 and ran through July 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’d say that in summary, they do good work. I’ve always been more than satisfied with their approach and execution. For a consulting firm or agency, the real win is whether you come back to work with them again, and I have with MonogramGroup. They’re an agency that I think highly of; they’re very skilled and motivated to do good work. The team takes great pride in the results. For example, Jackie is a fabulous researcher. She makes it easy for clients who may not have that level of expertise in research to understand what she does, how and why she does it, and what the results mean.

When Jackie, Scott, and I were brainstorming the results that we got, we had a lightbulb moment and knew what the results meant. When you have an opportunity with an agency to have a lightbulb moment, you know you’re onto something. MonogramGroup always looks at each client individually and considers what’s best for them. They’re energetic and thoughtful, and their solutions are spot-on.  

When our partnership with the client ended, we left them in a very favorable position, and they were pleased with our work. I’d say we did a good job if we pleased a board of 30 members.

How did MonogramGroup perform from a project management standpoint?

MonogramGroup managed the budget and timeline, and they were never late. Those were partly my responsibilities as engagement lead, but they never under-delivered. They did exceptional work that went beyond my expectations. I think they were very excited about the potential of this client and where the work was going to go. They also had some experience in this sector before, so this was a fun project for them.

What did you find most impressive about them?

MonogramGroup is smart. I think there are a lot of agencies who don’t have a research component or a strategic lens to branding, and they rebrand for the sake of rebranding. I didn’t get that sense with MonogramGroup; they look at the client and think about what the best thing is that they can do for them. First, they start with the brand positioning, asking questions like what is the brand? What are they trying to accomplish? Then, they put the creative energy behind whatever is best for the client.

Their strategic energy gets embraced by the creative aptitude. They do better than good branding, which is born of Scott’s mentoring and coaching. Working with them, I always get the feeling that I’ll get something that has integrity and rigor to it, and that I’ll be able to justify why I’m making that recommendation to the client. 

Are there any areas they could improve?

I haven’t worked with them in many years, so I wouldn’t critique them now. There were things we had to course correct in the moment. I could be critical of how things were presented, but at the end of the day, we got what we wanted, and we did a great job for the client. 

Anytime subcontracting is involved, both companies need to adapt to how the other works. We didn’t experience a lot of grinding gears in that regard. There can also be the sense that, when working with a subcontractor, they’re an arm’s length away, but that was not the case with MonogramGroup. Sometimes agencies need to be encouraged to think on behalf of the client in addition to honoring their own design integrity, but those are real-time adjustments.

Any advice for potential customers?

Be active participants within the solution. Give MonogramGroup the room to be strategic and creative. Encourage them and be a good collaborating partner, because that energy ultimately gets the best result. In your work with any great agency, hold on for the ride; you might go in some directions that you hadn’t planned on going in order to get the desired outcomes. Trust that process.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I think they could charge more. Living in California, having a Midwest agency was a gift. They stand to vary pricing based on their clients' location.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Strategic Consulting Firm

"They don't waste your time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2016 - Mar. 2017
Project summary: 

Monogram Group worked together with a strategic consulting company to help rebrand third-party clients. Their work included logo and website design, messaging strategy, and content creation.

The Reviewer
 
1-10 Employees
 
Chicago
Aleen Bayard
Principal, Aleen Bayard Inc.
 
Verified
The Review
Feedback summary: 

The client's customers are highly satisfied with the work provided by the Monogram Group team. They are extremely efficient and honest, tackling issues head-on and communicating upfront about what needs to be done to benefit a company.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am an outside consultant working with clients on a range of organizational and leadership initiatives. Over the years, I have had an opportunity to collaborate with Monogram on shared client projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MonogramGroup?

I have hired Monogram on several branding, messaging and repositioning initiatives over many years.

What were your goals for this project?

Goals range from logo and brand identity development; web redesign; collateral material; messaging and branding strategy.

SOLUTION

How did you select this vendor?

Monogram is one of the rare agencies that understands the client's business. Rather than focusing solely on the bells and whistles in the marketing tool kit, they peek under the hood and develop provocative, novel, highly creative approaches to differentiate the client.

Describe the scope of their work in detail.

I am not at liberty to share specific details about any single project.

What was the team composition?

I worked directly with the president and creative director on most projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My clients love Monogram. They appreciate the level of service, ingenuity and value for the dollar.

How effective was the workflow between your team and theirs?

Highly effective. They don't waste your time. They also anticipate issues and come to the table with palatable solutions.

What did you find most impressive about this company?

These are savvy business people.

Are there any areas for improvement?

Nope!

5.0
Overall Score They have earned a 5 star rating.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    Very competitive.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have been a referral source for more than 10 years.

Website, Marketing, & Branding for Private Equity Firm

"Their level of expertise within their industry and knowledge about our niche market stands out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018–Ongoing
Project summary: 

The Monogram Group developed a new branding strategy and updated a website. They also created marketing collateral and presentation materials with the improved visuals.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Craig Korte
Director of Business Development, Industrial Opportunity Partners
 
Verified
The Review
Feedback summary: 

The refreshed messaging approach and site have garnered praise from potential customers and existing partners. The enhanced usability and content satisfied internal expectations. The Monogram Group has been a helpful, insightful partner and continues to support future improvement efforts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development for Industrial Opportunity Partners (IOP). We’re an investment firm that acquires industrial businesses and I’m in charge of marketing and deal-generation efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Monogram Group?

Our website was over 10 years old and entirely out of date. We wanted to refresh our image with a new website and branding message to match.

SOLUTION

What was the scope of their involvement?

The Monogram Group began the project by reviewing several internal and external groups. They spoke to our financing sources, investment banks, management teams, operations groups, etc. to refine our messaging. They narrowed in on our core values and helped create a set of language for us to use moving forward.

From there, they began redesigning our website and incorporating the new branding visuals. They developed the site and marketing collateral utilizing the updated messaging strategy. We followed their suggestion and invested in professional photography for our pages. Currently, the team helps with updates for the site and are available for support.

What is the team composition?

Scott (President, The Monogram Group) has been our main point of contact for the creative aspects of the project. We work with Chip (Creative Director, The Monogram Group) on design tasks.

How did you come to work with The Monogram Group?

We interviewed several firms that had experience in the private equity industry. We wanted an agency that had done projects similar to ours, and The Monogram Group showed they were capable of it. We were impressed by their technical and creative skill sets.

How much have you invested with them?

We’ve spent between $75,000–$100,000 on the project.

What is the status of this engagement?

We began working together in March 2018 and the engagement is ongoing—the team still provides support for us when needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now have a coherent marketing program that clearly conveys our messaging. We’ve received plenty of compliments on the site from our users, customers, and partners—people are impressed with the sophistication of our materials. Thanks to the work from The Monogram Group, our platform is a useful tool and resource, which helps us gain potential clients.

How did The Monogram Group perform from a project management standpoint?

The team is responsive and we hear back from them almost immediately. Our communication is efficient—we’re in frequent contact with the project leads.

What did you find most impressive about them?

Their level of expertise within their industry and knowledge about our niche market stands out. We value their insight into our own business, as we don’t do this type of work often and they guide us through it. Their team is helpful and experienced.

Are there any areas they could improve?

We can’t think of anything for them to do better; we’re fully satisfied with The Monogram Group.

Do you have any advice for potential customers?

Having a clear vision for the project and conveying it to The Monogram Grop will help you achieve your goals. Also, take advantage of their specific experience and background if your company is in our industry.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They meet our expectations and work well with our schedule.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The work has been consistently high quality.
  • 5.0 NPS
    Willing to refer

Branding & Website for Fund Crowdsourcing Platform

“We’ve received great feedback on the company brand and colors, and our customers love the design of the new website.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2018 - Ongoing
Project summary: 

The Monogram Group developed a new website and brand, working on the colors, style, and design. They currently provide marketing services, focusing on Google Ads and email campaigns.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
DeAnn O'Donovan
CEO, AHP Servicing
 
Verified
The Review
Feedback summary: 

The Monogram Group has amazing project management and is results oriented. The entire team is professional and knowledgeable, providing high-quality service.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of AHP Servicing, a crowdfunded, socially responsible financial services company. We primarily purchase defaulted residential loans and work with homeowners to help them keep their homes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Monogram Group?

When we started AHP Servicing, we needed a partner to help us develop our brand, color, and style as well as develop a website.

SOLUTION

What was the scope of their involvement?

The Monogram Group started off by working on our brand and website design. They now do ongoing marketing in the form of Google Ads and B2B and B2C email campaigns.

What is the team composition?

We interface with the CEO and two associates.

How did you come to work with The Monogram Group?

I sought out referrals from business associates and did some online research. I then sent out an RFP and interviewed three companies, and The Monogram Group won.

How much have you invested with them?

We’ve spent between $30,000–$40,000.

What is the status of this engagement?

We’ve been working together since May 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received great feedback on the company branding and colors, and our customers love the design of the new website.

How did The Monogram Group perform from a project management standpoint?

They have excellent project management; it’s definitely one of their strengths. They use Basecamp, which is interactive and user friendly.

What did you find most impressive about them?

Their execution and project management are superb. The team is practical and results oriented, ensuring that tasks are done well and within budget. They treat our marketing dollars as their own, spending them on things that will have the best ROI.

Are there any areas they could improve?

No.

Do you have any advice for future clients of theirs?

Be organized and open to collaboration. They offer great feedback that we’ve adopted on a number of occasions.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Re-Branding Strategy for Investment Advisement Company

"The Monogram Group did a fantastic job shepherding the project."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Confidential
 
Dec. 2017 - Dec. 2018
Project summary: 

The Monogram Group revamped a website and materials along with other branding tasks. The team helped implement a new visual identity and messaging. They also hired a team to create a video and photo content.

The Reviewer
 
11-50 Employees
 
New York Metro Area
Director, Investment Advisement Company
 
Verified
The Review
Feedback summary: 

External feedback has been extremely positive regarding The Monogram Group’s work. Their responsive branding team delivered high-quality work, juggling multiple projects. The Monogram Group went above and beyond. Their personable approach complemented their professional management style.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We’re a midmarket direct lending firm that provides loans to small and mid-sized businesses based in the US. I work on the marketing and investor relations team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Monogram Group?

We hired The Monogram Group to refresh our website and materials to modernize them.

SOLUTION

What was the scope of their involvement?

Our rebranding engagement with The Monogram Group included various elements. For our visual identity, their team updated our color scheme and cleaned-up the template for marketing materials, such as email templates and fact sheets. They hired a production team to create a video and portraits for the site.

The Monogram Group completed a holistic overhaul of the materials and website through messaging and branding. To figure out content for the site, we researched and reviewed our competitors. They also assisted with an ad campaign.

What is the team composition?

We primarily worked with Scott (President, The Monogram Group) and Chip (Creative Director, The Monogram Group).

How did you come to work with The Monogram Group?

We looked at a few agencies and the work they’ve done for our competitors. The Monogram Group’s proposal showed value and quality of work in their assessment as opposed to other plans we received.

What is the status of this engagement?

We worked with The Monogram Group from December 2017–2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The bulk of the work is finished, but we periodically ask for their help on minor projects here and there. We received positive feedback about our website from various client segments.

How did The Monogram Group perform from a project management standpoint?

Their project management was outstanding. Scott and Chip spoke to us daily. They were responsive and happily hopped on the phone to address any concerns. The Monogram Group did a fantastic job shepherding the project.

What did you find most impressive about them?

I haven’t worked with other providers in this specific segment. We’re satisfied with the results we’ve gotten from The Monogram Group.

Are there any areas they could improve?

Nothing specific. All areas they could improve on relate directly to our organization.

Do you have any advice for potential customers?

Hire The Monogram Group to maximize the experience fully.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Branding & Marketing Strategy for Reading Nonprofit

"Raise your bar and expect the best because that’s what you’re going to get with the Monogram Group."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2014 - June 2015
Project summary: 

The Monogram Group provided marketing services to expand into an overseas market. Their team completed branding and market research services. They repositioned the brand in a competitive area.

The Reviewer
 
1-10 Employees
 
Kalispell, Montana
Jason Bennecke
CEO, Red Apple Reading
 
Verified
The Review
Feedback summary: 

The Monogram Group’s work has started bridging a gap between two markets. Their communicative team was skilled at balancing management and providing input. The work has spurred the possibility for future branding engagements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Red App Reading. Our nonprofit dedicates its time to helping the reading needs of children in the United States, China, and South America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the Monogram Group?

We were trying to penetrate the Chinese market. There are several significant legal and cultural hurdles to overcome to do that.

SOLUTION

What was the scope of their involvement?

Scott (President, The Monogram Group) is well connected in China and has a great understanding of the hurdles we were facing. John (Director of China Region, The Monogram Group) completed market research through surveys. We received comprehensive data on how to position for a successful launch in China.

The Monogram Group completed everything under the marketing umbrella. They assisted with branding, revamping our online presence, product placement, market research, and competitive analysis.

What is the team composition?

My primary contacts were Scott and John.

How did you come to work with the Monogram Group?

We hired a company that finds marketing firms for businesses. The Monogram Group popped up, and after we interviewed each other, it seemed like a good fit. Scott also has had a lot of experience working in China and helping businesses break into that market.

How much have you invested with them?

We invested around $50,000.

What is the status of this engagement?

We worked with them from Jan. 2014 to June 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Monogram Group has opened a lot of doors for our group in China. We have a good sense of what it's like to immerse ourselves there. They comprised several reports, and we plan on using them once we get the next round of funding.

How did the Monogram Group perform from a project management standpoint?

Scott is one of those rare people who knows how to find the balance between being too involved and not being involved at all. We’re comfortable working with him. If we need him, he’s there. The Monogram Group makes sure we’re fully satisfied with the services, and it has been a pleasure working with them.

We talked weekly and talked to John every couple of days for several months. We emailed, talked on the phone, and spoke on Skype. We were able to meet Scott in person during a productive dinner meeting.

Getting into China is expensive. Scott is still in the loop about what is happening, and as soon as we get the next round of funding, we’re picking up where we left off.

What did you find most impressive about them?

Scott has a great strategic mind, which not a lot of people. He can take a complex issue and figure out what the optimal solution to that problem is. He is also to get in there and make sure your company has a successful implementation.

Are there any areas they could improve?

No, I don’t think so. We’d still actively be working with the Monogram Group if we had adequate funding. That is not an issue of theirs.

Any advice for potential customers?

Raise your bar and expect the best because that’s what you’re going to get with the Monogram Group.

5.0
Overall Score We had a great and positive experience. I'm looking forward to working with them in the future and seeing what ideas they come up with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met every deadline or finished work early.
  • 5.0 Cost
    Value / within estimates
    I feel like we got $100,000 worth of work for what we paid. It was a good deal.
  • 5.0 Quality
    Service & deliverables
    The reports they put together were professional, concise, and detailed.
  • 5.0 NPS
    Willing to refer
    I can't say enough good things about the Monogram Group.

Logo Design & Rebranding for International Business Law Group

“They developed very inventive logo options that effectively represented the organization.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July - Nov. 2013
Project summary: 

The Monogram Group provided logo redesign services.

The Reviewer
 
11-50 Employees
 
Washington, DC
Member, International Business Law Group
 
Verified
The Review
Feedback summary: 

The new logo The Monogram Group designed was very well received and is still being used and trademarked years later. They provided a plethora of well thought-out, creative options to choose from. Responsive, timely, and communicative throughout, working with their team was seamless.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a former member of an international business law group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Monogram Group?

We engaged The Monogram Group for a logo redesign.

SOLUTION

What was the scope of their involvement?

The Monogram Group sat down with our team to learn about our business, goals, and challenges. They spent a lot of time coming up with 15–20 logos based on our feedback that we narrowed down gradually until we had three to present to our board of directors to choose from.

What is the team composition?

I mostly worked directly with Scott (President, The Monogram Group), as well as a couple marketing staff.

How did you come to work with The Monogram Group?

I knew Scott from another network we're both members of and he came highly recommended from a few other companies. I also liked his ideas and approach compared to others we were considering. 

What is the status of this engagement?

We worked with them from around August–November 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a very high profile launch of the new logo The Monogram Group designed, and it was very well received across the board. The fact that the logo hasn't changed in many years and is being trademarked is a testament to the organization's satisfaction with their work.

How did The Monogram Group perform from a project management standpoint?

They were very responsive and timely with their deliverables. Scott and I touched base at least a few times a week throughout the engagement.

What did you find most impressive about them?

They're very hands on in their approach and take their time getting to know the business thoroughly. They developed very inventive logo options that effectively represented the organization.

Are there any areas they could improve?

No. We were very satisfied with the experience overall.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer