Ready to Launch Research

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of a legal company 

Describe what your company does in a single sentence.

Lemon Law firm in California.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ready to Launch Research to accomplish?

• Check consumer knowledge of Lemon Law Rights
• Understand how (and why) they would seek to address their issue
• Quantitatively assess appeal of different marketing claims

SOLUTION

How did you find Ready to Launch Research?

• Online Search
• Clutch Site

Why did you select Ready to Launch Research over others?

• Close to my geographic location
• Pricing fit our budget
• Bilengual capability

How many teammates from Ready to Launch Research were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conducted qualitative and then quantitative research with key target audiences to understand their motivations, options and how they would choose, and finally what marketing claims would be most likely to get them to seek legal help with their situation.  The 2 key deliverables were an interim report from the qualitative work summarizing insights and a final report with the quantitative results.  The firm conducted focus groups and then a quant survey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated consumer insights around moptivation and messaging that we've used to generate creative assets for all our marketing.  Importantly, it allowed us to eliminate a number of ideas we thought might resonate with consumers.  This saved us significant time and wasted money.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely.  Kept us in the loop when obstacles came up and provided recommendations and possible options.  They were a great thought partner to talk through pros and cons of different approaches and how they might impact our learnings.

What was your primary form of communication with Ready to Launch Research?

Virtual Meeting

What did you find most impressive or unique about this company?

They were easy to work with.  Great thought partner who helped us to refine what we were looking for and ensure we pursued an approach that met our need and kept our project within a limited budget.

Are there any areas for improvement or something Ready to Launch Research could have done differently?

Not really - very consultative approach to meet our needs.  I would definately work with them again!

BACKGROUND

Please describe your company and position.

I am the Program Officer of a nonprofit company 

Describe what your company does in a single sentence.

Private grantmaking foundation dedicated to improving the health and well-being of older Californians and their caregivers through equitable, coordinated care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ready to Launch Research to accomplish?

• Get feedback on data roadmap website

SOLUTION

How did you find Ready to Launch Research?

Online Search

Why did you select Ready to Launch Research over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned

How many teammates from Ready to Launch Research were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ready to Launch Research conducted market research to get feedback on a website developed to share data and actionable insights related to aging in California. They scheduled and incentivized 9 participants for one-on-one interviews (IDIs), conducted 9 IDIs, and provided us with a summary report of findings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ready to Launch Research successfully completed their deliverables, including scheduling participants, providing incentives to participants, and generating a summary report of findings and recommendations to improve the website we needed feedback on. They worked with us to develop a research protocol/discussion guide and exceeded our expectations in facilitating this project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, responded quickly and thoroughly to our questions, and adapted to shifting project needs flexibly. They responded to our needs and helped us develop a process through which we could best receive feedback on the website from the appropriate stakeholders.

What was your primary form of communication with Ready to Launch Research?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found Jenny and her team easy to work with - their expertise and personable nature made the project an enjoyable experience that yielded useful feedback at a very reasonable price.

Are there any areas for improvement or something Ready to Launch Research could have done differently?

No - they were pleasant to work with throughout the experience and we are very satisfied with the end result.

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of Majestic Pure

Describe what your company does in a single sentence.

Beauty & Personal Care brand selling across Amazon, Walmart & more, across aromatherapy, skincare and haircare. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ready to Launch Research to accomplish?

• Consumer Insights on Majestic Pure
• Brand Recognition of Majestic Pure
• Packaging Insights

SOLUTION

How did you find Ready to Launch Research?

Online Search

Why did you select Ready to Launch Research over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ready to Launch Research were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Qualititative interviews with 20 buyers to understand consumer insights on brand Majestic Pure and how we can start building brand pillars basis consumer inputs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Soft insights around words & tonality associated with brands
• Name of competitor brands in the brands' industry 
• RTVs in the minds of consumers for the brand and products

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Easy to communicate and collaborate with on the questionnaire and insights
• Clear understanding of brief and requirement from the brand 
• Proactive and delivered as per expectation on the required timeline 

What was your primary form of communication with Ready to Launch Research?

Virtual Meeting

What did you find most impressive or unique about this company?

They were easy to work with and proactive in responding. They also provided good insights into the USA beauty and personal care landscape.

Are there any areas for improvement or something Ready to Launch Research could have done differently?

The report couldve focused more on reaching the deeper insights on consumer behavior, however we got a lot of information to work with and arrived at desired outcomes which was helpful 

BACKGROUND

Please describe your company and position.

I am a Department Manager at Airtasker.

Describe what your company does in a single sentence.

Airtasker is a local services online marketplace that connects people looking for work with people needing work done.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ready to Launch Research to accomplish?

• To determine if a new selected target audience would be right for our platform
• To determine if the current age demographic audience is right for our platform

SOLUTION

How did you find Ready to Launch Research?

Online Search

Why did you select Ready to Launch Research over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Jenny worked with us to formulate our plan to target our new audience, recruit four different groups, and lead our sessions to ask this new audience a list of questions. After each session, she transcribed the sessions, shared insights, and then led a final debrief with our team, where she delivered learnings and offered feedback and advice on the next steps for the company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our team learned great insights from the interview sessions on several key topics, such as how users perceived our platform, how often they interacted with competitors' platforms, how they viewed our collateral, what they thought of our brand, and much more. All of this insight was new information for us and demonstrated success for our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time, and we didn't experience any delays. When there were slight issues with participants, they were quickly resolved and made up for so that we got an accurate representation of our project.
What was your primary form of communication with Ready to Launch Research?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was really impressed with the quality and diversity of the selected participants. This "made or broke" our project, and we found the majority of the participants to be insightful and engaging. They all came from different backgrounds, were in different positions, and used the product in different ways. This diverse group was extremely impressive and valuable to the project.

Are there any areas for improvement or something Ready to Launch Research could have done differently?

There were no areas of improvement as we received all the information that we required.

BACKGROUND

Please describe your company and position.

I am the Director Product Portfolio of Pearson

Describe what your company does in a single sentence.

Life-long education company, providing testing, preparation tools and education innovations to teachers, learners, and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ready to Launch Research to accomplish?

• identify industries spending money on employee education
• identify growth opportunities for B2B education services
• uncover pain points for HR professionals and employed students related to continuing education

SOLUTION

How did you find Ready to Launch Research?

Online Search

Why did you select Ready to Launch Research over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ready to Launch Research were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ready to Launch delivered on a 3-part research plan: 

1) Desk research/secondary research to understand industries and company spend on employee education; 

2) Social listening insights for employees and HR professionals as they talk about employee education; 

3) Focus groups of HR professionals and employed students; after they delivered detailed reports, we also asked them for white papers we can use to promote our services in the context of market needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reports after each phase of research and white paper for 2 primary audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were exceptionally organized and delivered as scheduled. They were exceptionally responsive, and requested input regularly. They were great partners.

What was your primary form of communication with Ready to Launch Research?

• Virtual Meeting

What did you find most impressive or unique about this company?

Highly personalized service; Great listeners, and they delivered exactly what they promised and more. I was thrilled with the results and delighted by their service.

Are there any areas for improvement or something Ready to Launch Research could have done differently?

A little closer proof-reading of reports. I had to point out a few typos, here and there, but very minor issues.

BACKGROUND

Please describe your company and position.

I am the Vice President of Enrollment Management & CCO of La Salle College Preparatory

Describe what your company does in a single sentence.

Founded in 1956 in Pasadena, CA, La Salle College Preparatory provides a Catholic, Lasallian college-prep high school education in a co-ed environment, serving the greater San Gabriel Valley region of Southern California.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ready to Launch Research to accomplish?

• Understand La Salle's position in the Los Angeles private high school market.
• Have a firmer grasp on why students and families enroll at La Salle
• Identify strategic recommendations for improvement as it relates to product, branding and positioning.

SOLUTION

How did you find Ready to Launch Research?

Online Search

Why did you select Ready to Launch Research over others?

• Close to my geographic location
• Pricing first our budget
• Great culture fit
• Good value for cost

What was the size of Ready to Launch Research’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ready to Launch was tasked with surveying and studying internal and external constituents, including current and prospective students and parents, families who declined La Salle's offer of admission, and families considering private schools in the greater Los Angeles area.

Ready to Launch conducted qualitative and quantitative research, interviewing and surveying parents and students. The firm was asked to provide its findings in a comprehensive manner, including an executive summary, a breakdown by each constituency, along with strategic recommendations for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Actionable recommendations from the firm based on the research gathered.
• Presented data from each constituency.
• Comprehensive report outlining steps and findings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ready to Launch was an outstanding market research partner. They provided their deliverables in a timely manner and responded to inquiries and requests promptly.

What was your primary form of communication with Ready to Launch Research?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The firm was able to navigate nimbly and adapted to different situations and/or challenges seamlessly.

Are there any areas for improvement or something Ready to Launch Research could have done differently?

Providing a "live" and comprehensive checklist or client-facing project management dashboard with action items needed would have helped ensure an even more seamless partnership.

BACKGROUND

Please describe your company and your position there.

I'm Director of Product and Marketing at a software-as-a-service company. We provide software and services for local search engine optimisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ready to Launch Research?

We were looking for a market research agency to help us run a survey as part of a pricing research project. We knew that we needed to survey potential buyers in our market, but weren't sure how we could reach them. Our customer base is varied and we needed to ensure we got a good sample size of qualified respondents across each customer segment. We also needed a fairly quick turnaround with this project. We had a good idea of how the survey needed to be structured and who we needed to target. We also were planning to analyse the survey ourselves.

SOLUTION

How did you select this vendor?

We reached out to a few different market research companies and generally found that not many only helped with survey distribution. Most wanted to take on the entire research project including coming up with the survey and analysing the results. Ready to Launch were one of a few that we able to just help out with survey distribution. But more importantly, they straightaway understood what we were trying to achieve with our research and was also able to consult on refining the survey questions and targeting to ensure the best possible results.

Describe the scope of their work in detail.

Ready to Launch provided consultation on the survey questions including adding qualification questions to ensure respondents matched our target customers. They worked with a partner to distribute the survey, but they remained close throughout. We launched a pilot of the survey and found that some respondents struggled to interpret questions. Ready to Launch really helped us improved the survey after the pilot, and the campaign was a big success – very happy with the data we got back.

What was the team composition?

Jenny, President and Founder, was my main point of contact. I also had assistance from her team when it came to finalising the survey questions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a quick turnaround of survey responses and the data that came back was exactly what we were looking for.

How effective was the workflow between your team and theirs?

There was a big timezone difference between us and Ready to Launch but that didn't hold anything up. The team was always checking in and making themselves available throughout.

What did you find most impressive about this company?

Really easy to work with. Always checking in to make sure we were happy. Promised a quick turnaround and delivered on it.

Is there any area for improvement or anything that could have been done differently?

Nothing stands out.

BACKGROUND

Please describe your company and your position there.

I am a marketing analyst at a higher education institution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ready to Launch Research?

Our marketing team is tasked with creating recruitment materials for prospective college students. We wanted to better understand the college exploration and enrollment process and how it might differ for students from various backgrounds.

SOLUTION

How did you select this vendor?

We found a few vendors who demonstrated having experience with research with respondents on the basis of race and income level, but none that had the extensive qualitative background or experience with higher education like Jenny and her team at Ready to Launch. She was very responsive and thoroughly answered questions as they came up throughout the process.

Describe the scope of their work in detail.

Jenny supported us in designing the project approach and outlining the research objectives. She hired a team to manage respondent recruitment and covered all the back-end logistics. She wrote the discussion guide and met with us at critical steps in the process to make sure everything was on track. Together, we conducted four total focus groups and they delivered a detailed report of findings about a week after the groups were completed.

What was the team composition?

The team included me and two other representatives from our student recruitment marketing team, plus Jenny who was our main contact at Ready to Launch.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received meaningful insights from the focus groups that will allow our team to make impactful strategic decisions about our marketing efforts.

How effective was the workflow between your team and theirs?

A lot of the progress was able to be made online via email or in documents. When meetings were needed, they were efficient and well-organized. It was clear who was responsible for each step in the process.

What did you find most impressive about this company?

Jenny's experience and how efficiently she worked. She knew what to do every step of the way, she was open to our input and suggestions, and made sure to understand exactly what we needed so that she could deliver it.

Is there any area for improvement or anything that could have been done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I work at a cancer organization's national headquarters. We provide support, information & advocacy to everyone affected by cancer. I run their patient education department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ready to Launch Research?

Market Research, including:

• focus groups & online discussion boards to test educational materials and programs
• individual interviews to gather data for needs assessments

SOLUTION

How did you select this vendor?

Jenny was known by the PhD behavioral researchers as CSC's Research and Training Institute and came highly recommended.

Describe the scope of their work in detail.

Jenny does most of our market research with audiences of cancer survivors & caregivers to test our cancer patient education materials with the intended audience to ensure it is as patient-friendly and usable as possible. Most of these are done with virtual focus groups. Jenny also does some individual interviews for us in needs assessments where we have to gather more in-depth data.

What was the team composition?

Jenny facilitates most of the focus groups and individual interviews. Occasionally, she will also subcontract with other facilitators when we need multiple facilitators at the same time. Jenny also has had a schedule who works with her, although that person has changed over time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been very pleased with Jenny's work and have used her for all of our projects, except ones where we needed a native Spanish facilitator or someone with deep ties to Black/African American communities. She is able to quickly synthesize actionable insights from her interviews and focus groups. And she has been very flexible, providing quick turn-arounds and additional services such as recruitment, scheduling, and participant reminders to ensure that we had good turnout.

How effective was the workflow between your team and theirs?

We have weekly meetings with Jenny to coordinate recruitment, scheduling, and paying incentives to participants. At these meetings, Jenny also lets us know when to expect her research analysis and reports.

What did you find most impressive about this company?

Their ability to provide meaningful, actionable insights, even using small population sizes, is impressive. Over time, she has also suggested improvements to recruitment/scheduling processes and interview guides that have saved us time and money.

Is there any area for improvement or anything that could have been done differently?

While Jenny's reports are full of meaningful, actionable insights, her strengths lie more in informal analysis and reporting rather than in formally coding data and reporting quantitative data from focus groups and interviews, such as results you get using inVivo.