At Ready To Launch Research we take the guesswork out of market research by using tried-and-true methods in conjunction with modern tools to deliver real results. No more throwing darts at a board and seeing what sticks-- we drill down to the basics with our in-depth interviews, focus groups and surveys, ensuring respondents' answers are accurate and actionable.
From qualitative to quantitative research, we have you covered, including adaptive online methods for virtual ethnographic studies. By mapping respondents' day-in-the-life cultural choices within a consumer journey, we're able to anticipate next steps for you to take with your audience. With having done research in every major US city - and more than 3,000 sessions moderated by our team - we have the global reach and down-to-earth human-centered approach that gets results.
Are you ready to take-off? Because we are.
We are certified with the SBA as a Women Owned Small Business (WOSB)
We offer the following products and methods:
Surveys
Focus groups
Market Intelligence reports
In depth interviews (IDIs)
Online communities
Discussion Boards
Social Listening
Ethnographic research
User experience testing
Hybrid studies (qual and quant)
Ready to Launch Research conducts studies online and in person.
We have extensive experience in the following industries:
Non-Profits
Educational institutions
Technology/Apps
Entertainment
Start-Ups
Consumer packaged goods (CPG)
Beauty
Pharmaceutical
Education
CBD/Cannabis
Travel and leisure
Video games
Fitness
Food, alcohol and spirits
Call us for a free consultation
Gold Verified
$10,000+
$150 - $199 / hr
2 - 9
Founded 2014
1 Language that we service
English
Average Review Rating
5.0
Total Reviews
12
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
5.0
/5
Focus
No data have been added yet...
Locations (1)
1317 N. San Fernando Blvd., #152Burbank, CA,
United States91504
"I was thrilled with the results and delighted by their service."
Jun 5, 2023
Director of Product Portfolio, Pearson
Jane Bledsoe
Education
1,001-5,000 Employees
Online Review
Verified
Ready to Launch Research developed a three-part research plan for an education company. They identified client-interest industries, growth opportunities, and pain points for HR experts and employed students.
Ready to Launch Research skillfully delivered the project on time, meeting the client's expectations. The service provider was highly organized, providing the client with reports following each phase of research. Their responsiveness, personability, and understanding approach were commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director Product Portfolio of Pearson
Describe what your company does in a single sentence.
Life-long education company, providing testing, preparation tools and education innovations to teachers, learners, and businesses.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
identify industries spending money on employee education
identify growth opportunities for B2B education services
uncover pain points for HR professionals and employed students related to continuing education
SOLUTION
How did you find Ready to Launch Research?
Online Search
Why did you select Ready to Launch Research over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Ready to Launch Research were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Ready to Launch delivered on a 3-part research plan:
1) Desk research/secondary research to understand industries and company spend on employee education;
2) Social listening insights for employees and HR professionals as they talk about employee education;
3) Focus groups of HR professionals and employed students; after they delivered detailed reports, we also asked them for white papers we can use to promote our services in the context of market needs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Reports after each phase of research and white paper for 2 primary audiences.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were exceptionally organized and delivered as scheduled. They were exceptionally responsive, and requested input regularly. They were great partners.
What was your primary form of communication with Ready to Launch Research?
Virtual Meeting
What did you find most impressive or unique about this company?
Highly personalized service; Great listeners, and they delivered exactly what they promised and more. I was thrilled with the results and delighted by their service.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
A little closer proof-reading of reports. I had to point out a few typos, here and there, but very minor issues.
RATINGS
5.0
"I will definitely reach out to them again for future research efforts."
"I was really impressed with the quality and diversity of the selected participants."
Nov 20, 2023
Department Manager, Airtasker
Anonymous
Consumer products & services
Los Angeles, California
1-10 Employees
Online Review
Verified
Ready to Launch Research led market research for a local service marketplace. They formed a plan to target the client's new audience, recruited four groups, asked them questions, and transcribed the session.
Ready to Launch Research helped the client get great insights from the interview sessions on several key topics, allowing them to understand their audience better. Their team impressed the client with the diversity of the interview participants, which added value to the research's outcome.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a Department Manager at Airtasker.
Describe what your company does in a single sentence.
Airtasker is a local services online marketplace that connects people looking for work with people needing work done.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
To determine if a new selected target audience would be right for our platform
To determine if the current age demographic audience is right for our platform
SOLUTION
How did you find Ready to Launch Research?
Online Search
Why did you select Ready to Launch Research over others?
Close to my geographic location
Great culture fit
Good value for cost
Describe the scope of work in detail. Please include a summary of key deliverables.
Jenny worked with us to formulate our plan to target our new audience, recruit four different groups, and lead our sessions to ask this new audience a list of questions. After each session, she transcribed the sessions, shared insights, and then led a final debrief with our team, where she delivered learnings and offered feedback and advice on the next steps for the company.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our team learned great insights from the interview sessions on several key topics, such as how users perceived our platform, how often they interacted with competitors' platforms, how they viewed our collateral, what they thought of our brand, and much more. All of this insight was new information for us and demonstrated success for our team.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
All items were delivered on time, and we didn't experience any delays. When there were slight issues with participants, they were quickly resolved and made up for so that we got an accurate representation of our project. What was your primary form of communication with Ready to Launch Research?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I was really impressed with the quality and diversity of the selected participants. This "made or broke" our project, and we found the majority of the participants to be insightful and engaging. They all came from different backgrounds, were in different positions, and used the product in different ways. This diverse group was extremely impressive and valuable to the project.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
There were no areas of improvement as we received all the information that we required.
RATINGS
5.0
"Jenny and her team did a fantastic job guiding us through our focus group experience to conduct market research and test a new demographic. It was eyeopening for us and ultimately helped guide us in a different direction (for the best!)"
Quality
5.0
Service & Deliverables
"We were really impressed with the quality of service and deliverables we received. There was no shortage of information and it helped guide us to our final decision of working with our selected demographic we were testing."
Schedule
5.0
On time / deadlines
"Every meeting, participant interview and reports were delivered to us on time. We enjoyed each virtual meeting that we had."
Cost
5.0
Value / within estimates
"We felt good about the purchase and the quality we received for it."
Willing to Refer
5.0
NPS
"We really enjoyed our experience with Ready to Launch. We felt that Jenny and her team were experts in their field, brought us quality sample groups, led thoughtful sessions and provided helpful feedback and transcripts throughout our time with her. We really appreciate it!
Market Research for Education Company
Market Research
$10,000 to $49,999
Dec. 2022 - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was thrilled with the results and delighted by their service."
Jun 5, 2023
Director of Product Portfolio, Pearson
Jane Bledsoe
Education
Bloomington, Minnesota
1,001-5,000 Employees
Online Review
Verified
Ready to Launch Research developed a three-part research plan for an education company. They identified client-interest industries, growth opportunities, and pain points for HR experts and employed students.
Ready to Launch Research skillfully delivered the project on time, meeting the client's expectations. The service provider was highly organized, providing the client with reports following each phase of research. Their responsiveness, personability, and understanding approach were commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director Product Portfolio of Pearson
Describe what your company does in a single sentence.
Life-long education company, providing testing, preparation tools and education innovations to teachers, learners, and businesses.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
identify industries spending money on employee education
identify growth opportunities for B2B education services
uncover pain points for HR professionals and employed students related to continuing education
SOLUTION
How did you find Ready to Launch Research?
Online Search
Why did you select Ready to Launch Research over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
How many teammates from Ready to Launch Research were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Ready to Launch delivered on a 3-part research plan:
1) Desk research/secondary research to understand industries and company spend on employee education;
2) Social listening insights for employees and HR professionals as they talk about employee education;
3) Focus groups of HR professionals and employed students; after they delivered detailed reports, we also asked them for white papers we can use to promote our services in the context of market needs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Reports after each phase of research and white paper for 2 primary audiences.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were exceptionally organized and delivered as scheduled. They were exceptionally responsive, and requested input regularly. They were great partners.
What was your primary form of communication with Ready to Launch Research?
Virtual Meeting
What did you find most impressive or unique about this company?
Highly personalized service; Great listeners, and they delivered exactly what they promised and more. I was thrilled with the results and delighted by their service.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
A little closer proof-reading of reports. I had to point out a few typos, here and there, but very minor issues.
RATINGS
5.0
"I will definitely reach out to them again for future research efforts."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for College-Preparatory School
Market ResearchMarketing Strategy
Confidential
May - Oct. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Ready to Launch Research was an outstanding market research partner."
Mar 27, 2023
VP of Enrollment Mgmt & CCO, La Salle College Preparatory
Keenan Kurihara
Education
Pasadena, California
51-200 Employees
Online Review
Verified
Ready to Launch Research conducted qualitative and quantitative market research for a college-preparatory school. They surveyed parents and students in internal and external constituencies and created a report.
Ready to Launch Research provided actionable recommendations and a comprehensive report outlining steps and findings. The team delivered on time and was responsive to inquiries and requests. Moreover, they navigated the process seamlessly, adapting to changes and challenges well.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice President of Enrollment Management & CCO of La Salle College Preparatory
Describe what your company does in a single sentence.
Founded in 1956 in Pasadena, CA, La Salle College Preparatory provides a Catholic, Lasallian college-prep high school education in a co-ed environment, serving the greater San Gabriel Valley region of Southern California.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
Understand La Salle's position in the Los Angeles private high school market.
Have a firmer grasp on why students and families enroll at La Salle
Identify strategic recommendations for improvement as it relates to product, branding and positioning.
SOLUTION
How did you find Ready to Launch Research?
Online Search
Why did you select Ready to Launch Research over others?
Close to my geographic location
Pricing first our budget
Great culture fit
Good value for cost
What was the size of Ready to Launch Research’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Ready to Launch was tasked with surveying and studying internal and external constituents, including current and prospective students and parents, families who declined La Salle's offer of admission, and families considering private schools in the greater Los Angeles area.
Ready to Launch conducted qualitative and quantitative research, interviewing and surveying parents and students. The firm was asked to provide its findings in a comprehensive manner, including an executive summary, a breakdown by each constituency, along with strategic recommendations for improvement.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Actionable recommendations from the firm based on the research gathered.
Presented data from each constituency.
Comprehensive report outlining steps and findings.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Ready to Launch was an outstanding market research partner. They provided their deliverables in a timely manner and responded to inquiries and requests promptly.
What was your primary form of communication with Ready to Launch Research?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The firm was able to navigate nimbly and adapted to different situations and/or challenges seamlessly.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
Providing a "live" and comprehensive checklist or client-facing project management dashboard with action items needed would have helped ensure an even more seamless partnership.
RATINGS
5.0
"I would highly recommend Ready to Launch to those seeking similar services and deliverables that we needed for our market research project."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Those looking for a solid and reliable market research partner should feel very confident in partnering with Ready to Launch.
Market Research for SaaS Company
Market Research
$10,000 to $49,999
May - June 2022
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team was always checking in and making themselves available throughout."
Jul 12, 2022
Director of Product & Marketing, SaaS Company
Kristian Bannister
Software
United Kingdom
201-500 Employees
Online Review
Verified
Ready to Launch Research helped a SaaS company with market research. They provided consultation on survey questions, including adding qualification questions to ensure respondents matched target customers.
Thanks to Ready to Launch Research, the company had a quick turnaround of survey responses and was provided with data that matched what they were looking for. The vendor maintained responsiveness despite time differences. They were easy to work with and delivered impressive results.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm Director of Product and Marketing at a software-as-a-service company. We provide software and services for local search engine optimisation.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
We were looking for a market research agency to help us run a survey as part of a pricing research project. We knew that we needed to survey potential buyers in our market, but weren't sure how we could reach them. Our customer base is varied and we needed to ensure we got a good sample size of qualified respondents across each customer segment. We also needed a fairly quick turnaround with this project. We had a good idea of how the survey needed to be structured and who we needed to target. We also were planning to analyse the survey ourselves.
SOLUTION
How did you select this vendor?
We reached out to a few different market research companies and generally found that not many only helped with survey distribution. Most wanted to take on the entire research project including coming up with the survey and analysing the results. Ready to Launch were one of a few that we able to just help out with survey distribution. But more importantly, they straightaway understood what we were trying to achieve with our research and was also able to consult on refining the survey questions and targeting to ensure the best possible results.
Describe the scope of their work in detail.
Ready to Launch provided consultation on the survey questions including adding qualification questions to ensure respondents matched our target customers. They worked with a partner to distribute the survey, but they remained close throughout. We launched a pilot of the survey and found that some respondents struggled to interpret questions. Ready to Launch really helped us improved the survey after the pilot, and the campaign was a big success – very happy with the data we got back.
What was the team composition?
Jenny, President and Founder, was my main point of contact. I also had assistance from her team when it came to finalising the survey questions.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We had a quick turnaround of survey responses and the data that came back was exactly what we were looking for.
How effective was the workflow between your team and theirs?
There was a big timezone difference between us and Ready to Launch but that didn't hold anything up. The team was always checking in and making themselves available throughout.
What did you find most impressive about this company?
Really easy to work with. Always checking in to make sure we were happy. Promised a quick turnaround and delivered on it.
Is there any area for improvement or anything that could have been done differently?
Nothing stands out.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Student Recruitment Focus Group for Higher Ed Institution
Market Research
$10,000 to $49,999
Dec. 2021 - Apr. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"When meetings were needed, they were efficient and well-organized."
Apr 13, 2022
Marketing Analyst, Higher Education Institution
Anonymous
Education
Ann Arbor, Michigan
51-200 Employees
Online Review
Verified
Ready to Launch Research helped a higher education institution facilitate a student recruitment focus group. Their goal was to understand better how various backgrounds affect the students' enrollment process.
Ready to Launch Research provided the client with meaningful insights that would allow them to make impactful, strategic decisions about their marketing efforts. Their efficient team knew what to do at each stage and was open to feedback and suggestions.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a marketing analyst at a higher education institution.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
Our marketing team is tasked with creating recruitment materials for prospective college students. We wanted to better understand the college exploration and enrollment process and how it might differ for students from various backgrounds.
SOLUTION
How did you select this vendor?
We found a few vendors who demonstrated having experience with research with respondents on the basis of race and income level, but none that had the extensive qualitative background or experience with higher education like Jenny and her team at Ready to Launch. She was very responsive and thoroughly answered questions as they came up throughout the process.
Describe the scope of their work in detail.
Jenny supported us in designing the project approach and outlining the research objectives. She hired a team to manage respondent recruitment and covered all the back-end logistics. She wrote the discussion guide and met with us at critical steps in the process to make sure everything was on track. Together, we conducted four total focus groups and they delivered a detailed report of findings about a week after the groups were completed.
What was the team composition?
The team included me and two other representatives from our student recruitment marketing team, plus Jenny who was our main contact at Ready to Launch.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We received meaningful insights from the focus groups that will allow our team to make impactful strategic decisions about our marketing efforts.
How effective was the workflow between your team and theirs?
A lot of the progress was able to be made online via email or in documents. When meetings were needed, they were efficient and well-organized. It was clear who was responsible for each step in the process.
What did you find most impressive about this company?
Jenny's experience and how efficiently she worked. She knew what to do every step of the way, she was open to our input and suggestions, and made sure to understand exactly what we needed so that she could deliver it.
Is there any area for improvement or anything that could have been done differently?
Nothing comes to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"Even across time zones, it was smooth and quick"
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Nonprofit Organization
Market Research
$50,000 to $199,999
Feb. 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their ability to provide meaningful, actionable insights, even using small population sizes, is impressive."
May 5, 2021
VP Education and Outreach, Nonprofit Organization
Anonymous
Nonprofit
Washington, District of Columbia
51-200 Employees
Online Review
Verified
Ready to Launch Research is conducting market research for a nonprofit organization. They lead focus groups, online discussions, and individual interviews to gather data and test educational materials.
Ready to Launch Research has impressed the client with their quick turnaround time and ability to derive meaningful and actionable insights from the interviews. They go above and beyond, providing additional services in support of the project's success. They lead an organized and efficient process.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I work at a cancer organization's national headquarters. We provide support, information & advocacy to everyone affected by cancer. I run their patient education department.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
Market Research, including:
focus groups & online discussion boards to test educational materials and programs
individual interviews to gather data for needs assessments
SOLUTION
How did you select this vendor?
Jenny was known by the PhD behavioral researchers as CSC's Research and Training Institute and came highly recommended.
Describe the scope of their work in detail.
Jenny does most of our market research with audiences of cancer survivors & caregivers to test our cancer patient education materials with the intended audience to ensure it is as patient-friendly and usable as possible. Most of these are done with virtual focus groups. Jenny also does some individual interviews for us in needs assessments where we have to gather more in-depth data.
What was the team composition?
Jenny facilitates most of the focus groups and individual interviews. Occasionally, she will also subcontract with other facilitators when we need multiple facilitators at the same time. Jenny also has had a schedule who works with her, although that person has changed over time.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have been very pleased with Jenny's work and have used her for all of our projects, except ones where we needed a native Spanish facilitator or someone with deep ties to Black/African American communities. She is able to quickly synthesize actionable insights from her interviews and focus groups. And she has been very flexible, providing quick turn-arounds and additional services such as recruitment, scheduling, and participant reminders to ensure that we had good turnout.
How effective was the workflow between your team and theirs?
We have weekly meetings with Jenny to coordinate recruitment, scheduling, and paying incentives to participants. At these meetings, Jenny also lets us know when to expect her research analysis and reports.
What did you find most impressive about this company?
Their ability to provide meaningful, actionable insights, even using small population sizes, is impressive. Over time, she has also suggested improvements to recruitment/scheduling processes and interview guides that have saved us time and money.
Is there any area for improvement or anything that could have been done differently?
While Jenny's reports are full of meaningful, actionable insights, her strengths lie more in informal analysis and reporting rather than in formally coding data and reporting quantitative data from focus groups and interviews, such as results you get using inVivo.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Marketing & Advertising Company
Market Research
$10,000 to $49,999
Mar. 2019 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Their work met my client’s needs and led to actionable results."
Apr 23, 2021
CEO, Marketing & Advertising Firm
Anonymous
Advertising & marketing
Orange County, California
1-10 Employees
Phone Interview
Verified
Ready to Launch Research performed several research studies among target audiences, delivering analytics designed to aid an end customer's decision-making process.
The client is pleased with Ready to Launch Research's speedy responses. Their work delivered expected value for the end customer. Future clients ought to take advantage of Ready to Launch Research's diversity of approaches with a brainstorming phase.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of a marketing and advertising company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ready to Launch Research?
They helped us with consumer research.
SOLUTION
What was the scope of their involvement?
They conducted research studies with target audiences. Deliverables included analytics and data that my clients used to guide their decision-making.
What is the team composition?
I’ve worked with 3–4 people over the years, including the CEO, with who I interacted extensively, the head of research, and a project management resource.
How did you come to work with Ready to Launch Research?
They were the most responsive, initially, and seemed very knowledgeable. Their background was incredible as well.
How much have you invested with them?
I’ve spent $25,000 with them to date.
What is the status of this engagement?
I’ve worked with them since March 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Ready to Launch Research has certainly had a positive effect on my business. Their work met my client’s needs and led to actionable results.
How did Ready to Launch Research perform from a project management standpoint?
They met deadlines.
What did you find most impressive about them?
The speed of their responses stood out.
Are there any areas they could improve?
No, not that I can think of.
Do you have any advice for potential customers?
Take time to have a discussion upfront about your overall objectives, as well as ways to accomplish those objectives. Ready to Launch Research can provide different options, which was helpful to me.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Electronics Company
Market Research
$10,000 to $49,999
Feb. - Mar. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Not only are they quick, but I was amazed by the quality of the report."
Apr 14, 2021
Product Planner, Electronics Company
Anonymous
Automotive
Los Angeles, California
501-1,000 Employees
Online Review
Verified
Ready to Launch Research did quantitative research for an electronics company. The client wanted to determine end users' needs and demands for their new product.
Ready to Launch Research created all questions and ran the survey resulting in excellent results and reports. The team was punctual, helpful, and fast. They were able to provide all the client's requirements in the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a Product Planner at a consumer electronics company related to Automotive industry based in California, and we are trying to develop a new product.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
Since this product is a new category for us, we first needed to identify what end-user's needs and demands are for this product. We unfortunately do not have a resource to ask questions to the end-users' by ourselves, so we decided to ask Ready to Launch's help.
What were your goals for this project?
To identify the value proposition for our new category products. To find out what customer is looking for this product.
SOLUTION
How did you select Ready to Launch Research?
Our different department had worked with Ready to Launch before and they recommended them.
Describe the project in detail.
Once we kicked-off the project, we first identify the project goal and purpose. I was the lead of this project and created draft question lists. Then, we asked Ready to Launch's feedback if the questions are efficient and make sense. They gave us a great advise and feedback that led us to identify the value for this product.
What was the team composition?
We were assigned 1 quant researcher and 1 advisor. Since we asked them to conduct only a quant research this time, it was more than enough to proceed the process.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Within two months, we were able to come up the all questions, run the survey, and received a fantastic results and report. We accomplish what we were asking for on time.
How effective was the workflow between your team and theirs?
Since we had a time concern to finish the project, we asked Ready to Launch team to have a weekly meeting. It was a great decision and very helpful for us to follow the schedule.
What did you find most impressive about this company?
The quality of the final report. It was significantly easy to read and included their own great insights based on the research results. Not only are they quick, but I was amazed by the quality of the report.
Are there any areas for improvement?
It is not necessary a their improvement, but we had to reduce the number of questions to maintain the quality of answers . We wish we could ask all the questions we were originally thinking to ask, but it is what it is. Although, Ready to Launch did a great job combining the questions so we did not have to cut that much.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Qualitative Research Project for Marketing Research Firm
Market Research
$10,000 to $49,999
Nov. 2020 - Feb. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"RTL has extremely fast turnaround times with any and all responses and feedback."
Apr 12, 2021
Principal, Marketing Research & Strategy Firm
Anonymous
Advertising & marketing
Seattle, Washington
1-10 Employees
Online Review
Verified
A marketing research firm was running a multi-staged project for a client and needed a partner to focus on community research design and moderation. They chose Ready to Launch Research to be that partner.
The Ready to Launch Research team used a seamless workflow for the entirety of the project. This allowed them to deliver their tasks with extremely quick turnaround times even with all of the company's responses and feedback. The team has a knack for making things work regardless of the situation.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the principal of a full-service marketing research and strategy firm.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
We were running a multi-staged research project for an enterprise account and needed a vendor that could support on the qualitative side of the project, specifically in community research design + moderation and focus group moderation.
What were your goals for this project?
We needed to build learnings about a particular customer segment within a broader industry while also getting initial reads on what generating excitement or alienation for new product ideas.
SOLUTION
How did you select Ready to Launch Research?
They came recommended by someone I know in the focus group technology space. We were looking for a partner that could support research among lower-income and multi-racial respondents, and had experience with digital qualitative research.
After meeting them and assessing their background, it was clear they could support our needs.
Describe the project in detail.
The first phase was a community research project. This entailed working with RTL to develop a week-long calendar of daily activities or questions. RTL provided a strong framework for how to approach the task and also gave structured feedback about best practices when doing digital communities.
They then fielded the community in-market, doing full week-long moderation, and lastly wrote the report. The second phase was a series of digital focus groups. RTL advised on the discussion guide design and moderating many days' worth of focus groups.
What was the team composition?
We worked with RTL's Principal for the bulk of the project. We also relied on one of their other focus group moderator's for a few of the multi-cultural focus group moderation sessions.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We left the qualitative phase of the research with very clear psychographic assessments of the core customer target as well as objective measures to use for future early-stage new product go/no-go assessments.
How effective was the workflow between your team and theirs?
It was an extremely seamless process. RTL has extremely fast turnaround times with any and all responses and feedback. They were very amenable to broader project timelines and made sure deliverables were received on time.
What did you find most impressive about this company?
There are always bumps in the road with qualitative research. After all, we're relying on strangers to share their time and stories with us. RTL is great at rolling with the punches.
Whether it's respondents having technical challenges with a focus group platform, respondents who don't have the most direct communications styles, or something else entirely, RTL makes it work.
Are there any areas for improvement?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Focus Group Support for Market Research Company
Market Research
$50,000 to $199,999
Feb. - Mar. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was completely satisfied."
Mar 27, 2023
VP of Custom Research, ThinkNow
Carlos Yanez
Other Industry
Burbank, California
11-50 Employees
Online Review
Verified
A market research company hired Ready to Launch Research to help them facilitate a taste test with six in-person focus groups. They helped recruit participants, moderate sessions, and create a summary report.
With the help of Ready to Launch Research, the client was able to facilitate the test successfully, and the customer was satisfied with the results. Throughout the engagement, the team was responsive and easy to work with. Moreover, they had the flexibility and patience to overcome some challenges.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Custom Research of ThinkNow
Describe what your company does in a single sentence.
Marketing Research
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
Moderate Focus Groups
SOLUTION
How did you find Ready to Launch Research?
Other
Why did you select Ready to Launch Research over others?
Close to my geographic location
Great culture fit
What was the size of Ready to Launch Research’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project was a Taste Test and consisted of 6 in-person focus groups. We recruited the participants, moderate the sessions and submitted a summary report.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Client satisfaction
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jenny was very responsive and easy to work with throughout.
What was your primary form of communication with Ready to Launch Research?
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed by Jenny's flexibility and patience, given the challenges of conducting these particular focus groups.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
No, I was completely satisfied.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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