At Ready To Launch Research we take the guesswork out of market research by using tried-and-true methods in conjunction with modern tools to deliver real results. No more throwing darts at a board and seeing what sticks-- we drill down to the basics with our in-depth interviews, focus groups and surveys, ensuring respondents' answers are accurate and actionable.
From qualitative to quantitative research, we have you covered, including adaptive online methods for virtual ethnographic studies. By mapping respondents' day-in-the-life cultural choices within a consumer journey, we're able to anticipate next steps for you to take with your audience. With having done research in every major US city - and more than 3,000 sessions moderated by our team - we have the global reach and down-to-earth human-centered approach that gets results.
Are you ready to take-off? Because we are.
We are certified with the SBA as a Women Owned Small Business (WOSB)
We offer the following products and methods:
Surveys
Focus groups
Market Intelligence reports
In depth interviews (IDIs)
Online communities
Discussion Boards
Social Listening
Ethnographic research
User experience testing
Hybrid studies (qual and quant)
Ready to Launch Research conducts studies online and in person.
We have extensive experience in the following industries:
Non-Profits
Educational institutions
Technology/Apps
Entertainment
Start-Ups
Consumer packaged goods (CPG)
Beauty
Pharmaceutical
Education
CBD/Cannabis
Travel and leisure
Video games
Fitness
Food, alcohol and spirits
Call us for a free consultation
Min project size
$10,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Burbank, CA
Year founded
Founded 2014
1 Locations
Burbank , CA
No have been added yet...
Pricing Snapshot
Min. project size
$10,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
4.9
/5
What Clients Have Said
Clients consistently highlight Ready to Launch Research's competitive pricing and strong value for cost, with multiple reviews noting that their services fit within budget constraints. They deliver quality insights through various research methods while maintaining timely project management, making them a reliable choice for diverse client sizes.
Clients frequently cited Ready to Launch Research's services as providing good value for cost. Many also noted that the company's values aligned well with their own, enhancing the collaboration experience.
Room for Improvement in Presentation Materials
Some clients noted that while the research was strong, the presentation materials, such as slide decks, could benefit from a more modern and polished design to match the quality of the insights.
Flexibility and Adaptability
Ready to Launch Research demonstrated flexibility in handling project changes and challenges. Clients appreciated their ability to adapt to different situations seamlessly, contributing to successful project outcomes.
Exceptional Moderation and Facilitation Skills
Jenny, the moderator, was frequently mentioned for her ability to extract valuable insights during focus groups and interviews. Her skills in engaging participants and guiding discussions were highlighted as a standout feature of the service.
Strong Project Management and Timeliness
Clients consistently praised Ready to Launch Research for delivering projects on time and maintaining excellent communication. They were responsive to inquiries and adapted to client needs efficiently, ensuring smooth project execution.
Diverse and Insightful Participant Recruitment
Clients appreciated the diversity and relevance of the participants recruited for focus groups and interviews. This diversity was seen as crucial for gathering comprehensive insights from various perspectives.
Student Recruitment Focus Group for Higher Ed Institution
Market Research
$10,000 to $49,999
Dec. 2021 - Apr. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"When meetings were needed, they were efficient and well-organized."
Apr 13, 2022
Marketing Analyst, Higher Education Institution
Anonymous
Education
Ann Arbor, Michigan
51-200 Employees
Online Review
Verified
Ready to Launch Research helped a higher education institution facilitate a student recruitment focus group. Their goal was to understand better how various backgrounds affect the students' enrollment process.
Ready to Launch Research provided the client with meaningful insights that would allow them to make impactful, strategic decisions about their marketing efforts. Their efficient team knew what to do at each stage and was open to feedback and suggestions.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a marketing analyst at a higher education institution.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
Our marketing team is tasked with creating recruitment materials for prospective college students. We wanted to better understand the college exploration and enrollment process and how it might differ for students from various backgrounds.
SOLUTION
How did you select this vendor?
We found a few vendors who demonstrated having experience with research with respondents on the basis of race and income level, but none that had the extensive qualitative background or experience with higher education like Jenny and her team at Ready to Launch. She was very responsive and thoroughly answered questions as they came up throughout the process.
Describe the scope of their work in detail.
Jenny supported us in designing the project approach and outlining the research objectives. She hired a team to manage respondent recruitment and covered all the back-end logistics. She wrote the discussion guide and met with us at critical steps in the process to make sure everything was on track. Together, we conducted four total focus groups and they delivered a detailed report of findings about a week after the groups were completed.
What was the team composition?
The team included me and two other representatives from our student recruitment marketing team, plus Jenny who was our main contact at Ready to Launch.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We received meaningful insights from the focus groups that will allow our team to make impactful strategic decisions about our marketing efforts.
How effective was the workflow between your team and theirs?
A lot of the progress was able to be made online via email or in documents. When meetings were needed, they were efficient and well-organized. It was clear who was responsible for each step in the process.
What did you find most impressive about this company?
Jenny's experience and how efficiently she worked. She knew what to do every step of the way, she was open to our input and suggestions, and made sure to understand exactly what we needed so that she could deliver it.
Is there any area for improvement or anything that could have been done differently?
Nothing comes to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"Even across time zones, it was smooth and quick"
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Nonprofit Organization
Market Research
$50,000 to $199,999
Feb. 2017 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their ability to provide meaningful, actionable insights, even using small population sizes, is impressive."
May 5, 2021
VP Education and Outreach, Nonprofit Organization
Anonymous
Nonprofit
Washington, District of Columbia
51-200 Employees
Online Review
Verified
Ready to Launch Research is conducting market research for a nonprofit organization. They lead focus groups, online discussions, and individual interviews to gather data and test educational materials.
Ready to Launch Research has impressed the client with their quick turnaround time and ability to derive meaningful and actionable insights from the interviews. They go above and beyond, providing additional services in support of the project's success. They lead an organized and efficient process.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I work at a cancer organization's national headquarters. We provide support, information & advocacy to everyone affected by cancer. I run their patient education department.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
Market Research, including:
focus groups & online discussion boards to test educational materials and programs
individual interviews to gather data for needs assessments
SOLUTION
How did you select this vendor?
Jenny was known by the PhD behavioral researchers as CSC's Research and Training Institute and came highly recommended.
Describe the scope of their work in detail.
Jenny does most of our market research with audiences of cancer survivors & caregivers to test our cancer patient education materials with the intended audience to ensure it is as patient-friendly and usable as possible. Most of these are done with virtual focus groups. Jenny also does some individual interviews for us in needs assessments where we have to gather more in-depth data.
What was the team composition?
Jenny facilitates most of the focus groups and individual interviews. Occasionally, she will also subcontract with other facilitators when we need multiple facilitators at the same time. Jenny also has had a schedule who works with her, although that person has changed over time.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have been very pleased with Jenny's work and have used her for all of our projects, except ones where we needed a native Spanish facilitator or someone with deep ties to Black/African American communities. She is able to quickly synthesize actionable insights from her interviews and focus groups. And she has been very flexible, providing quick turn-arounds and additional services such as recruitment, scheduling, and participant reminders to ensure that we had good turnout.
How effective was the workflow between your team and theirs?
We have weekly meetings with Jenny to coordinate recruitment, scheduling, and paying incentives to participants. At these meetings, Jenny also lets us know when to expect her research analysis and reports.
What did you find most impressive about this company?
Their ability to provide meaningful, actionable insights, even using small population sizes, is impressive. Over time, she has also suggested improvements to recruitment/scheduling processes and interview guides that have saved us time and money.
Is there any area for improvement or anything that could have been done differently?
While Jenny's reports are full of meaningful, actionable insights, her strengths lie more in informal analysis and reporting rather than in formally coding data and reporting quantitative data from focus groups and interviews, such as results you get using inVivo.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Marketing & Advertising Company
Market Research
$10,000 to $49,999
Mar. 2019 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Their work met my client’s needs and led to actionable results."
Apr 23, 2021
CEO, Marketing & Advertising Firm
Anonymous
Advertising & marketing
Orange County, California
1-10 Employees
Phone Interview
Verified
Ready to Launch Research performed several research studies among target audiences, delivering analytics designed to aid an end customer's decision-making process.
The client is pleased with Ready to Launch Research's speedy responses. Their work delivered expected value for the end customer. Future clients ought to take advantage of Ready to Launch Research's diversity of approaches with a brainstorming phase.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of a marketing and advertising company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ready to Launch Research?
They helped us with consumer research.
SOLUTION
What was the scope of their involvement?
They conducted research studies with target audiences. Deliverables included analytics and data that my clients used to guide their decision-making.
What is the team composition?
I’ve worked with 3–4 people over the years, including the CEO, with who I interacted extensively, the head of research, and a project management resource.
How did you come to work with Ready to Launch Research?
They were the most responsive, initially, and seemed very knowledgeable. Their background was incredible as well.
How much have you invested with them?
I’ve spent $25,000 with them to date.
What is the status of this engagement?
I’ve worked with them since March 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Ready to Launch Research has certainly had a positive effect on my business. Their work met my client’s needs and led to actionable results.
How did Ready to Launch Research perform from a project management standpoint?
They met deadlines.
What did you find most impressive about them?
The speed of their responses stood out.
Are there any areas they could improve?
No, not that I can think of.
Do you have any advice for potential customers?
Take time to have a discussion upfront about your overall objectives, as well as ways to accomplish those objectives. Ready to Launch Research can provide different options, which was helpful to me.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Market Research for Electronics Company
Market Research
$10,000 to $49,999
Feb. - Mar. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Not only are they quick, but I was amazed by the quality of the report."
Apr 14, 2021
Product Planner, Electronics Company
Anonymous
Automotive
Los Angeles, California
501-1,000 Employees
Online Review
Verified
Ready to Launch Research did quantitative research for an electronics company. The client wanted to determine end users' needs and demands for their new product.
Ready to Launch Research created all questions and ran the survey resulting in excellent results and reports. The team was punctual, helpful, and fast. They were able to provide all the client's requirements in the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a Product Planner at a consumer electronics company related to Automotive industry based in California, and we are trying to develop a new product.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
Since this product is a new category for us, we first needed to identify what end-user's needs and demands are for this product. We unfortunately do not have a resource to ask questions to the end-users' by ourselves, so we decided to ask Ready to Launch's help.
What were your goals for this project?
To identify the value proposition for our new category products. To find out what customer is looking for this product.
SOLUTION
How did you select Ready to Launch Research?
Our different department had worked with Ready to Launch before and they recommended them.
Describe the project in detail.
Once we kicked-off the project, we first identify the project goal and purpose. I was the lead of this project and created draft question lists. Then, we asked Ready to Launch's feedback if the questions are efficient and make sense. They gave us a great advise and feedback that led us to identify the value for this product.
What was the team composition?
We were assigned 1 quant researcher and 1 advisor. Since we asked them to conduct only a quant research this time, it was more than enough to proceed the process.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Within two months, we were able to come up the all questions, run the survey, and received a fantastic results and report. We accomplish what we were asking for on time.
How effective was the workflow between your team and theirs?
Since we had a time concern to finish the project, we asked Ready to Launch team to have a weekly meeting. It was a great decision and very helpful for us to follow the schedule.
What did you find most impressive about this company?
The quality of the final report. It was significantly easy to read and included their own great insights based on the research results. Not only are they quick, but I was amazed by the quality of the report.
Are there any areas for improvement?
It is not necessary a their improvement, but we had to reduce the number of questions to maintain the quality of answers . We wish we could ask all the questions we were originally thinking to ask, but it is what it is. Although, Ready to Launch did a great job combining the questions so we did not have to cut that much.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Qualitative Research Project for Marketing Research Firm
Market Research
$10,000 to $49,999
Nov. 2020 - Feb. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"RTL has extremely fast turnaround times with any and all responses and feedback."
Apr 12, 2021
Principal, Marketing Research & Strategy Firm
Anonymous
Advertising & marketing
Seattle, Washington
1-10 Employees
Online Review
Verified
A marketing research firm was running a multi-staged project for a client and needed a partner to focus on community research design and moderation. They chose Ready to Launch Research to be that partner.
The Ready to Launch Research team used a seamless workflow for the entirety of the project. This allowed them to deliver their tasks with extremely quick turnaround times even with all of the company's responses and feedback. The team has a knack for making things work regardless of the situation.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the principal of a full-service marketing research and strategy firm.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ready to Launch Research?
We were running a multi-staged research project for an enterprise account and needed a vendor that could support on the qualitative side of the project, specifically in community research design + moderation and focus group moderation.
What were your goals for this project?
We needed to build learnings about a particular customer segment within a broader industry while also getting initial reads on what generating excitement or alienation for new product ideas.
SOLUTION
How did you select Ready to Launch Research?
They came recommended by someone I know in the focus group technology space. We were looking for a partner that could support research among lower-income and multi-racial respondents, and had experience with digital qualitative research.
After meeting them and assessing their background, it was clear they could support our needs.
Describe the project in detail.
The first phase was a community research project. This entailed working with RTL to develop a week-long calendar of daily activities or questions. RTL provided a strong framework for how to approach the task and also gave structured feedback about best practices when doing digital communities.
They then fielded the community in-market, doing full week-long moderation, and lastly wrote the report. The second phase was a series of digital focus groups. RTL advised on the discussion guide design and moderating many days' worth of focus groups.
What was the team composition?
We worked with RTL's Principal for the bulk of the project. We also relied on one of their other focus group moderator's for a few of the multi-cultural focus group moderation sessions.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We left the qualitative phase of the research with very clear psychographic assessments of the core customer target as well as objective measures to use for future early-stage new product go/no-go assessments.
How effective was the workflow between your team and theirs?
It was an extremely seamless process. RTL has extremely fast turnaround times with any and all responses and feedback. They were very amenable to broader project timelines and made sure deliverables were received on time.
What did you find most impressive about this company?
There are always bumps in the road with qualitative research. After all, we're relying on strangers to share their time and stories with us. RTL is great at rolling with the punches.
Whether it's respondents having technical challenges with a focus group platform, respondents who don't have the most direct communications styles, or something else entirely, RTL makes it work.
Are there any areas for improvement?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Focus Group Support for Market Research Company
Market Research
$50,000 to $199,999
Feb. - Mar. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was completely satisfied."
Mar 27, 2023
VP of Custom Research, ThinkNow
Carlos Yanez
Other Industry
Burbank, California
11-50 Employees
Online Review
Verified
A market research company hired Ready to Launch Research to help them facilitate a taste test with six in-person focus groups. They helped recruit participants, moderate sessions, and create a summary report.
With the help of Ready to Launch Research, the client was able to facilitate the test successfully, and the customer was satisfied with the results. Throughout the engagement, the team was responsive and easy to work with. Moreover, they had the flexibility and patience to overcome some challenges.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP Custom Research of ThinkNow
Describe what your company does in a single sentence.
Marketing Research
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
Moderate Focus Groups
SOLUTION
How did you find Ready to Launch Research?
Other
Why did you select Ready to Launch Research over others?
Close to my geographic location
Great culture fit
What was the size of Ready to Launch Research’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project was a Taste Test and consisted of 6 in-person focus groups. We recruited the participants, moderate the sessions and submitted a summary report.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Client satisfaction
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jenny was very responsive and easy to work with throughout.
What was your primary form of communication with Ready to Launch Research?
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed by Jenny's flexibility and patience, given the challenges of conducting these particular focus groups.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
No, I was completely satisfied.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
User Interviews for Research Service Firm
Market Research
$10,000 to $49,999
Dec. 2022 - Jan. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"This was a successful project."
Mar 27, 2023
Project Supervisor, Field Dynamics
Danyel Arias-Schreiber
Research
Los Angeles, California
1-10 Employees
Online Review
Verified
Ready to Launch Research provided user testing services for a research service firm. They supported the firm's vehicle study, and their deliverables were recordings of the user interviews.
Ready to Launch Research completed all the user tests on time and within budget. They successfully conducted the scheduled interviews and submitted the recordings to the client. Overall, they had good communication skills and a professional interview approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Project Supervisor of Field Dynamics
Describe what your company does in a single sentence.
Marketing Research/Product Testing
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
Moderation Services
SOLUTION
How did you find Ready to Launch Research?
Other
Why did you select Ready to Launch Research over others?
Close to my geographic location
Good value for cost
Company values aligned
What was the size of Ready to Launch Research’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
User Testing for a vehicle study with deliverables being recordings of the interviews
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Completed All user testing in a timely fashion
Allowed clients.to stay on time and on budget.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was not required in her role. She turned up for the interviews and completed them
What was your primary form of communication with Ready to Launch Research?
In-Person Meeting
What did you find most impressive or unique about this company?
Professional demeaner, interviewing skills, good ability to communicate and work with the team.
Are there any areas for improvement or something Ready to Launch Research could have done differently?
This was a successful project. Keep up the good work
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Very proffesional
Market & Competitive Research for Electronics Manufacturer
Ready to Launch Research was hired by an electronics manufacturer to help with their market research efforts. They recruited participants, conducted in-depth interviews, and created reports for the client.
With the help of Ready to Launch Research, the client was able to figure out their market position compared to their competitors. Throughout the project, the team responded quickly to the client's concerns. Moreover, they completed their tasks on time and met the client's expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the New Business Development Project Management Specialist
Describe what your company does in a single sentence.
We develop and manufacture innovative and high-tech entertainment and electronic products such as car stereos.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ready to Launch Research to accomplish?
To figure out the positioning of our own brand and competitors.
SOLUTION
How did you find Ready to Launch Research?
Online Search
Why did you select Ready to Launch Research over others?
Close to my geographic location
Pricing first our budget
Great culture fit
Good value for cost
Company values aligned
What was the size of Ready to Launch Research’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Recruit 10 to seat 8participants
Conduct 3 virtual IDIs,30minutes in length
Conduct 5virtual IDIs,60minutes in length
Provide reporting and session memos
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
to get to know brand positioning
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They are very punctual and response back as soon as possible.
What was your primary form of communication with Ready to Launch Research?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
RTL already deliver great services. Their resources are communicative and respond to the client's questions or concerns. We already have had multiple projects with RTL, but they never disappoint us!
Are there any areas for improvement or something Ready to Launch Research could have done differently?
We are very satisfied with the result!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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