Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
UndisclosedUndisclosed2 - 9Newark, NJ
Services provided
Focus Areas
INDIGO STATION LLC , a public relations firm, was established in 2016. The agency focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Focus Areas
HillDay Public Relations, Inc., a public relations firm, was established in 2014. The company focuses on Public Relations and Event Management.
Read more -
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
Focus Areas
Dozeland Ltd, a PR company, was established in 2019. The agency offers Public Relations and Event Management, and is small.
Read more -
UndisclosedUndisclosed2 - 9Denver, CO
Services provided
Focus Areas
Cordy & Company, a public relations company, was founded in 1983. Headquartered in Denver, Colorado, the team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Odenton, MD
Services provided
Focus Areas
TalkUintuit LLC, a public relations company, was founded in 2019. The small team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Reykjavík, Iceland
Services provided
Focus Areas
Founded in 2004, Cohn & Wolfe Íslandi, a small PR firm, is located in Reykjavík, Iceland. Their team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Amsterdam, Netherlands
Services provided
Focus Areas
Hooton, a media planning & buying company, was founded in 2014. The company focuses on Media Planning & Buying and Event Marketing, and is small.
Read more -
UndisclosedUndisclosed2 - 9Santa Fe, NM
Services provided
Focus Areas
Launched in 1998, PK Public Relations is a small Santa Fe, New Mexico-based public relations firm. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Focus Areas
Branding agency Schroder Public Relations offers Branding and Public Relations. They were launched in 2002.
Read more -
UndisclosedUndisclosed2 - 9Hamburg, Germany
Services provided
Focus Areas
Established in 2006, akampion is a small PR agency. Their team provides Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Bradenton, FL
Services provided
Focus Areas
Millerrupp is a Content Marketing company. The Bradenton, Florida-based firm was established in 2012. Their team specializes in Content Marketing and Content Writing Services.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
PrSTEPS is an Event Management company headquartered in Bucharest, Romania. Established in 2013, the team focuses on Event Management and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Jakarta, Indonesia
Services provided
Focus Areas
Dialogue Communications is a public relations agency. The Jakarta, Indonesia-based firm was launched in 2018. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Branding company Livia Marotta & Co., llc was founded in 2017. The small team specializes in Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Branding firm Intuitive Marketing, LLC was established in 2019. The company offers Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Proportional is an IT strategy consulting company. Their small team of employees is headquartered in Seattle, Washington. Their team offers IT strategy consulting and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Zagreb, Croatia
Services provided
Focus Areas
JUPITER Strategic Consulting Ltd is a public relations agency. Founded in 2012, their team focuses on Public Relations and Event Marketing.
Read more -
UndisclosedUndisclosed2 - 9Prague, Czech Republic
Services provided
Focus Areas
EPIC Public relations is a PR firm established in 2014. Their services include Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Focus Areas
JSW Media Group, LLC is a public relations firm. They are based in Charlotte, North Carolina and have small team of experts. Their services include Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Setagaya City, Japan
Services provided
Focus Areas
Phalanx PR is a public relations company. Their small team is based in Setagaya City, Japan. Their team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Leicester, England
Services provided
Focus Areas
Established in 2023, VirtuoPress is a PR company. The team specializes in Public Relations.
Read more -
$5,000+$150 - $199 / hr2 - 9St. Petersburg, FL
Services provided
Focus Areas
Pinstripe Marketing is a branding company based in St. Petersburg, Florida. They focus on Branding and Public Relations.
Read more -
Undisclosed< $25 / hr10 - 49Nairobi, Kenya
Services provided
Focus Areas
Scale PR & Marketing Solutions is a public relations agency. In Nairobi, Kenya, their small team specializes in Public Relations and Market Research. The agency was founded in 2021.
Read more -
$10,000+$100 - $149 / hrFreelancer
Services provided
Focus Areas
Launched in 2017, Big Sur Communications is a PR company. The team focuses on Public Relations and Advertising.
Read more -
$1,000+$25 - $49 / hr10 - 49Parañaque, Philippines
Services provided
Focus Areas
WaveDigital is a social media marketing firm. Established in 2017, the company is based in Parañaque, Philippines. Their team focuses on Social Media Marketing and Advertising.
Read more -
$5,000+$150 - $199 / hr10 - 49Wellington, FL
Services provided
Focus Areas
Follow Us Marketing Group is a branding company. The agency is based in Wellington, Florida. Their services include Branding and Public Relations.
Read more -
$1,000+$25 - $49 / hr2 - 9Gebze, Türkiye
Services provided
Focus Areas
Zeus Dijital is a SEO agency. The Gebze, Türkiye-based firm was founded in 2013. Their team provides Search Engine Optimization and Branding.
Read more -
UndisclosedUndisclosed2 - 9Rogers, AR
Services provided
Focus Areas
InVeritas is a Market Research company. The team focuses on Market Research and Public Relations and is in Rogers, Arkansas.
Read more -
$5,000+Undisclosed2 - 9Brzeźce, Poland
Services provided
Focus Areas
Established in 2020, 499 Media is a small Digital Strategy company. Their team offers Digital Strategy and Branding.
Read more -
$5,000+$150 - $199 / hr2 - 9Quebec City, Canada
Services provided
Focus Areas
In Quebec City, Canada, Ampersands PR Inc. Is an Event Marketing company. The team focuses on Event Marketing and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Indore, India
Services provided
Focus Areas
Launched in 2021, Digi Plasia is an Advertising company. The team specializes in Advertising and Media Planning & Buying.
Read more -
Undisclosed< $25 / hr2 - 9Thimphu, Bhutan
Services provided
Focus Areas
Digibrainn, a SEO agency, was founded in 2022. They specializes in Search Engine Optimization and Public Relations.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
PR firm Easy Communications is in Barcelona, Spain. Established in 2016, the team specializes in Public Relations and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Focus Areas
Xoopic Media and Technologies Pvt. Ltd., a branding agency, was launched in 2022. The agency specializes in Branding and Public Relations, and is small.
Read more -
Undisclosed< $25 / hr2 - 9
Services provided
Focus Areas
Dar Al Bayan Legal Translation is a public relations agency located in Dubai, United Arab Emirates. Established in 2019, the team provides Public Relations and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49Phoenix, AZ
Services provided
Focus Areas
AMA Phoenix Chapter is a Marketing Strategy company. They provide Marketing Strategy and Advertising and were established in 1959. The company is in Phoenix, Arizona.
Read more -
UndisclosedUndisclosed10 - 49Oklahoma City, OK
Services provided
Focus Areas
Koch Communications is a PR firm. The Oklahoma City, Oklahoma-based company was founded in 2005. Their team offers Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Focus Areas
Bendure Communications Inc, a public relations firm, is based in Washington, District of Columbia and Middleburg, Virginia. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49München, Germany
Services provided
Focus Areas
In München, Germany, F & H Communications is a small branding company. Their services include Branding and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Focus Areas
Based in Tel Aviv-Yafo, Israel, Lapidot Digital P.R is a public relations company. Their services include Public Relations and Digital Strategy.
Read more -
UndisclosedUndisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Focus Areas
Balzar-Roth is a public relations company. They focus on Public Relations and Business Consulting and were established in 2016. The company is located in Tel Aviv-Yafo, Israel.
Read more -
UndisclosedUndisclosed10 - 49Buenos Aires, Argentina
Services provided
Focus Areas
EM Marketing & Communication., a PR firm, is based in Buenos Aires, Argentina. They provide Public Relations and Corporate Travel Management and were established in 2017.
Read more -
UndisclosedUndisclosed10 - 49Chaumont-Gistoux, Belgium
Services provided
Focus Areas
Backstage Communication is a PR firm. They are located in Chaumont-Gistoux, Belgium and have small team of experts. Their services include Public Relations and Media Planning & Buying.
Read more -
UndisclosedUndisclosed10 - 49Ottawa, Canada
Services provided
Focus Areas
Temple Scott Associates Inc is a PR agency. They were founded in 1990 and specialize in Public Relations and Event Management.
Read more -
$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
Focus Areas
Small PR company communications 21, is based in Atlanta, Georgia. The team offers Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Cleveland, OH
Services provided
Focus Areas
Studiothink is a branding firm in Cleveland, Ohio. Launched in 2004, the team specializes in Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Spokane, WA
Services provided
Focus Areas
Desautel Hege is an Advertising company. Their small team of employees is based in Spokane, Washington. Their team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49București, Romania
Services provided
Focus Areas
AMICOM Consulting & Strategy, a PR company, is located in București, Romania. They provide Public Relations.
Read more -
UndisclosedUndisclosed10 - 49București, Romania
Services provided
Focus Areas
2activePR, a public relations firm, is based in București, Romania. They specialize in Public Relations.
Read more -
UndisclosedUndisclosed10 - 49București, Romania
Services provided
Focus Areas
Rogalski Damaschin Public Relations, a public relations firm, was established in 2007. They offers Public Relations.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.8/40.017.8/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.4/40.016.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
35% Public Relations45% Crisis communications65% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$5,000+$150 - $199 / hr50 - 249London, England
Ability to deliver
37.3/40.018.4/20 Reviews9.1/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations15% Crisis communications75% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32.4/40.016.6/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.2/40.016.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.2/40.017.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations20% Crisis communications50% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.4/40.018/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Crisis communications25% Other
Latest Crisis Communications Articles
See all articles
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.