Top Crisis Communications Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
Focus Areas
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$1,000+$100 - $149 / hr50 - 249Sarasota, FLServices provided
Focus Areas
See all 51 projectsNet Reputation is an online reputation management firm that specializes in maintaining and improving brand reputation through strategic public communications and media relations. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, responsiveness, and effectiveness in suppressing negative content and enhancing online presence. Clients commend their personalized approach and ability to deliver consistent, timely results.
$5,000+$200 - $300 / hr2 - 9Sewickley, PAServices provided
Focus Areas
See all 22 projectsAtlas Marketing is a Public Relations firm specializing in crisis management and corporate communications. With overwhelmingly positive feedback, 100% of reviewers commend their responsiveness and strategic approach, while 75% highlight their impressive project management and communication skills. Clients consistently praise Chris and his team's ability to deliver comprehensive crisis communications plans and media relations strategies, enhancing brand reputation and ensuring effective public affairs management.
-
UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Focus Areas
PR agency The Lollar Group was launched in 2009. The team offers Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Focus Areas
Public relations company Direct Communications is headquartered in Birmingham, Alabama. Their services include Public Relations and Event Management.
Read more -
Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
Focus Areas
See all 8 projectsReputation Defense Network is a specialized Public Relations firm focusing on brand reputation management and suppression of negative content across various industries. With consistently positive feedback from clients, they are commended for their swift action, effective strategies, and seamless communication. Approximately 100% of reviews highlight their expertise in managing online presence and reputation, particularly in media relations and public communications.
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
Focus Areas
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
-
UndisclosedUndisclosed2 - 9Birmingham, AL
Services provided
Focus Areas
Helen2o: Fluid Communications is a public relations agency. The team focuses on Public Relations and Video Production, and the company is located in Birmingham, Alabama.
Read more -
UndisclosedUndisclosed2 - 9Halifax, Canada
Services provided
Focus Areas
Dunn & Associates Communications and Public Affairs Inc., a public relations firm, was founded in 2005. The small team provides Public Relations.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
Focus Areas
In New York, New York, Wunderlich Kaplan Communications is a small public relations agency. The team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Nylon Consulting, a PR company, was established in 2012. The team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Fort Wayne, IN
Services provided
Focus Areas
Public relations agency Levitate - Indiana was founded in 2015. The team focuses on Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Richmond, TX
Services provided
Focus Areas
3B Resources Group Public Relations is a PR company. Their team is based in Richmond, Texas and focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Trumbull, CT
Services provided
Focus Areas
In Trumbull, Connecticut, Michael J. London Associates is a small public relations agency. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Eagle, ID
Services provided
Focus Areas
Lynda Friesz Public Relations, Inc., a public relations firm, was founded in 1983. The small team provides Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Hartford, CT
Services provided
Focus Areas
Express Strategies is a public relations agency founded in 2012. The team offers Public Relations and is based in Hartford, Connecticut.
Read more -
UndisclosedUndisclosed2 - 9New Canaan, CT
Services provided
Focus Areas
IMS Investor Relations, a small public relations agency, is based in New Canaan, Connecticut. The team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Stamford, CT
Services provided
Focus Areas
PR agency Ostrow & Partners Inc was launched in 1994. The small team offers Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Glastonbury, CT
Services provided
Focus Areas
Founded in 2006, TCORS Capitol Group is a small PR company. Their team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Shelton, CT
Services provided
Focus Areas
Small public relations company Cutting Edge Communications, is in Shelton, Connecticut. The team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Hartford, CT
Services provided
Focus Areas
Graff Public Solutions, a PR firm, is headquartered in Hartford, Connecticut. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9New Haven, CT
Services provided
Focus Areas
Public relations agency Big Voice Communications, LLC was founded in 2005. The team provides Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Cleveland, OH
Services provided
Focus Areas
Lesic & Camper Communications is a public relations company. Their small team is based in Cleveland, Ohio. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Maplewood, MO
Services provided
Focus Areas
Byrne PR is a PR agency. Established in 2011, the firm is based in Maplewood, Missouri. Their team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Focus Areas
Teak Media + Communication is a PR firm. Their small team is located in Boston, Massachusetts. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Portland, ME
Services provided
Focus Areas
Public relations firm The Knight Canney Group is headquartered in Portland, Maine. Launched in 2013, the team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Augusta, ME
Services provided
Focus Areas
Maine Street Solutions is a public relations agency. Their small team of employees is located in Augusta, Maine. Their team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Focus Areas
The Garrity Group is a public relations agency. They are headquartered in Albuquerque, New Mexico. Their team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Providence, RI
Services provided
Focus Areas
Founded in 2009, Perry Group is a PR agency. In Providence, Rhode Island, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Providence, RI
Services provided
Focus Areas
JaiCG, a public relations agency, was established in 2012. The team offers Public Relations and Event Management and is based in Providence, Rhode Island.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Northeast Public Relations, Inc., a PR company, was established in 2006. Located in Central Falls, Rhode Island, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Warwick, RI
Services provided
Focus Areas
Kermish-Geylin Public Relation is a public relations firm. Established in 1985, the agency provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Narragansett, RI
Services provided
Focus Areas
Daniel R. Barry & Associates is a public relations agency. Founded in 1989, the company specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Barrington, RI
Services provided
Focus Areas
Turgeon Communications LLC is a PR company. Their team is located in Barrington, Rhode Island. The agency specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Marshfield, MA
Services provided
Focus Areas
Emerge PR, a PR firm, was launched in 2005. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Beverly, MA
Services provided
Focus Areas
PR company McMahon Communications was established in 2004. The small team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Middleton, MA
Services provided
Focus Areas
Established in 2001, Thomson Communications is a PR firm. The firm specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Tulsa, OK
Services provided
Focus Areas
Goodwin & Grant is a PR firm. They provide Public Relations and Event Management and are located in Tulsa, Oklahoma.
Read more -
UndisclosedUndisclosed2 - 9Oklahoma City, OK
Services provided
Focus Areas
Pearson Public Affairs, a public relations agency, was founded in 1993. The team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
JB-PR is a PR agency headquartered in Amesbury, Massachusetts. Launched in 2014, the team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Dover, DE
Services provided
Focus Areas
Small public relations agency PR Delaware LLC, is located in Dover, Delaware. The team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Kansas City, KS
Services provided
Focus Areas
Good Game PR, a small PR firm, is headquartered in Kansas City, Kansas. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
Focus Areas
PHFactorPR, a small public relations agency, is located in Overland Park, Kansas. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Topeka, KS
Services provided
Focus Areas
The Mays Group, LLC is a public relations company. Established in 2007, the agency specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Philadelphia, PA
Services provided
Focus Areas
Brownstone PR is a PR company based in Philadelphia, Pennsylvania. They specialize in Public Relations and were launched in 2007.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Content Marketing company SowGrow Public Relations provides Content Marketing and Email Marketing. They were established in 2006.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
Global Communication Group is a PR firm. Their small team is headquartered in București, Romania. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
Confident Communications is a public relations company headquartered in București, Romania. They offer Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
Links Associates is a PR firm. They are based in București, Romania and have small team of experts. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
AG Communication is a PR agency. Their small team is in București, Romania. Their services include Public Relations and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9Bucharest, Romania
Services provided
Focus Areas
HTag PR, a PR firm, was launched in 2014. In Bucharest, Romania, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
Goya PR is a small București, Romania-based public relations agency. The team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
Launched in 2002, ARENA Communications is a small București, Romania-based PR agency. Their team provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
Located in București, Romania, Ranevents is a small public relations agency. The team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9București, Romania
Services provided
Focus Areas
TMT PR, a PR firm, was founded in 2007. The small team offers Public Relations and Event Management.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Crisis Management Firms
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations25% Crisis communications -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations25% Crisis communications40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations28% Crisis communications20% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations40% Crisis communications30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.7/40.019/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations17% Crisis communications20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations20% Crisis communications -
$10,000+$150 - $199 / hr10 - 49Burlington, Canada
Ability to deliver
37.7/40.018.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
30% Public Relations43% Crisis communications70% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
36.4/40.016.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations45% Crisis communications60% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations10% Crisis communications35% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.4/40.017.4/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Crisis communications75% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.6/40.017/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations19% Crisis communications45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations11% Crisis communications40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations10% Crisis communications -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations20% Crisis communications55% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations50% Crisis communications45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations33% Crisis communications60% Other -
$50,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
36/40.016.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
25% Public Relations27% Crisis communications75% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations30% Crisis communications35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
36.9/40.017/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations10% Crisis communications60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations33% Crisis communications50% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations20% Crisis communications10% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.1/40.016.8/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations33% Crisis communications -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations20% Crisis communications40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations20% Crisis communications45% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations15% Crisis communications50% Other -
$10,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
35.2/40.016.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
25% Public Relations29% Crisis communications75% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations13% Crisis communications65% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations50% Crisis communications40% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations50% Crisis communications
Latest Crisis Communications Articles
See all articles
6 Most Common Ecom Scams (and What Brands Can Learn)
Discover the most common ecom scams targeting brands today, from bot attacks to account takeovers, and learn how to protect your customers and your brand.
Crisis Communications Firm FAQs
Looking for a crisis communications firm but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a crisis communications firm, from pricing and services to results and red flags.
Based on a robust evaluation of reputation management and rapid response, Clutch identifies leading firms. The top crisis communications agencies for Fall 2025 include:
A crisis communications firm helps organizations plan for, respond to, and recover from events that could harm brand reputation or stakeholder trust. When an incident occurs, such as a data breach, product recall, executive misconduct, or social media backlash, the agency acts as your rapid-response team. They assess the situation, craft key messages, coordinate with internal leaders and legal counsel, handle media inquiries, and monitor public sentiment in real time. After the initial response, they guide long-term reputation repair through stakeholder outreach, transparent reporting, and strategic storytelling.
A crisis communication agency typically offers:
- Risk audits and crisis-readiness playbooks
- 24/7 on-call media relations and spokesperson training
- Message development and press statement drafting
- Social listening and sentiment analysis
- Stakeholder and influencer outreach
- Internal comms coordination (employees, partners, investors)
- Post-crisis reputation rebuilding and thought-leadership campaigns
- Simulation workshops to test plans before an incident arises
Budgets vary widely based on risk profile and response time. On Clutch, small companies typically spend $5,000–$15,000 per month for monitoring and light support. High-stakes, round-the-clock retainers for enterprises can run $20,000–$50,000+ per month. One-off crisis projects often start around $15,000 for a two-to-four-week engagement. Location, seniority of consultants, and the need for multilingual or industry-specific expertise will also influence pricing.
Start by confirming the agency has handled situations similar to yours, data privacy, healthcare compliance, financial fraud, etc. Review case studies and ask for measurable outcomes (e.g., time to neutral coverage, share-of-voice regained). Ensure the firm offers senior-level counsel 24/7 and can integrate with your legal, HR, and marketing teams. Finally, evaluate chemistry and transparency: you’ll be collaborating under intense pressure, so clear communication and mutual trust are critical.
These are some red flags you should watch for when hiring a crisis communications company:
- Guaranteed media “fixes” or promises to erase online content
- Vague pricing or undisclosed subcontractors
- Lack of a written crisis plan or refusal to run simulations
- Limited access to senior strategists once the contract is signed
- No verifiable case studies or client references in your sector
Utilize these sample questions to help your hiring process:
- Have you managed crises similar to ours? What were the outcomes?
- Who will be on our account, and what is their availability?
- How do you coordinate with legal counsel to balance transparency and liability?
- What monitoring tools and metrics do you use to track sentiment and ROI?
- How will you train our executives and staff for media interactions?
- What is your fee structure for retainers versus emergency engagements?
Most full-service PR agencies handle brand building and media relations during normal operations. Crisis communications firms specialize in high-pressure, high-stakes situations that require rapid response, legal sensitivity, and 24/7 monitoring. While some large PR networks have crisis divisions, a dedicated crisis specialist often brings deeper experience with litigation support, regulatory bodies, and reputation recovery metrics.
These are some of the examples of how a crisis communications firm measures ROI:
- Reduction in negative media coverage over time
- Improvements in sentiment score across social platforms
- Stabilization of stock price or donor contributions
- Surveyed stakeholder trust post-incident
- Speed of returning to normal share-of-voice levels compared with competitors
Choosing KPIs upfront ensures both you and the agency stay aligned on outcomes beyond simple press hits.