Top E-Commerce Developers
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Featured
What are Featured Providers?
$25,000+$25 - $49 / hr1,000 - 9,999Orlando, FLServices provided
See all 83 projectsSimform is an E-Commerce Development company known for its innovative approach to IT outsourcing and online store development. Reviews highlight their exceptional project management, with 100% of feedback noting their ability to meet or exceed expectations. Clients appreciate Simform's alignment with company values and pioneering solutions in E-Comm Development, contributing to successful and scalable partnerships.
$10,000+$150 - $199 / hr10 - 49Bloomington, MNServices provided
See all 23 projectsAugust Ash is a comprehensive web development and digital marketing agency known for its design, SEO, and website management services. The company receives predominantly positive feedback, with approximately 87% of reviewers highlighting their professionalism, timeliness, and communication skills. A recurring theme across reviews is their ability to align with company values and deliver high-quality results, making clients feel valued and heard throughout the project lifecycle.
$25,000+$100 - $149 / hr10 - 49Montréal, CanadaServices provided
See all 1 projectsBlue Badger is an E-Commerce Development company specializing in online store development and e-commerce website design. Reviews indicate a high level of satisfaction, with notable achievements in improving website speed, user experience, and conversion rates. 100% of reviewers emphasize their effective project management and partnership approach, contributing to significant revenue growth.
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UndisclosedUndisclosed2 - 9
Services provided
Metastore Private Limited, a software development company, was established in 2016. The firm focuses on Custom Software Development and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9Westlake Village, CA
Services provided
Liquid Starz, an e-commerce development company, is based in Westlake Village, California. They provide E-Commerce Development and Ecommerce Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Pleasant Ridge, MIServices provided
See all 20 projectsPerfect Afternoon is a web development and digital marketing agency that specializes in website design, SEO, and PPC advertising. Across their reviews, clients frequently commend Perfect Afternoon for their strong project management skills, responsiveness, and the ability to deliver projects on time. The company is noted for its creativity and cultural alignment, with approximately 80% of reviews highlighting their effective communication and dedication to client success.
$25,000+$25 - $49 / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 101 projectsTechgropse FZC LLC is an E-Commerce Development company renowned for its exceptional web and E-Commerce store development services. Across reviews, clients consistently praise their project management, with a 100% satisfaction rate regarding timely delivery and quality output. Notably, 50% of reviewers highlighted significant traffic increases post-launch, showcasing their proficiency in E-Comm Development and online presence enhancement.
$25,000+$25 - $49 / hr1,000 - 9,999Corte Madera, CAServices provided
See all 29 projectsSvitla Systems is a software development and IT consulting company that specializes in staff augmentation, software development, and UX design services. The overall feedback from their reviews is predominantly positive, with clients praising their responsiveness, flexibility, and alignment with company values. Approximately 90% of reviewers highlight their cultural fit and value for cost. While some minor concerns were mentioned, such as vetting senior engineers, the company is consistently commended for delivering quality results on time.
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$5,000+$100 - $149 / hr2 - 9Gravesend, England
Services provided
Edgy Websites is an e-commerce development firm located in Gravesend, England. Established in 2022, the team provides E-Commerce Development and Branding.
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$5,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
Services provided
Established in 2023, Ecom Majesty is an e-commerce development company. Their team provides E-Commerce Development and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Atlanta, GA
Services provided
Dianthe Studio, an e-commerce development company, is in Atlanta, Georgia. Launched in 2024, the team specializes in E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
DEVSYNC is a web development company. The small Zaghouan, Tunisia-based team offers Web Development and E-Commerce Development. The agency was established in 2024.
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UndisclosedUndisclosed2 - 9
Services provided
Weburov is a web development firm founded in 2020. The company provides Web Development and E-Commerce Development.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr50 - 249Plano, TXServices provided
See all 15 projectsZiffity Solutions is an E-Commerce Development company specializing in Magento-based online store development and e-commerce website design. Client feedback highlights their technical expertise and problem-solving abilities, with 100% mentioning successful site upgrades and improved functionality. While some reviews noted communication challenges, 80% praised their project management and dedication to meeting client needs.
$25,000+$50 - $99 / hr10 - 49Tambon Ban Mai, ThailandServices provided
See all 1 projectsFor two decades, we've witnessed the evolution of digital commerce. Through years of experience, we've learned that successful commerce isn't just about technology – it's about understanding
Read more$5,000+$50 - $99 / hr10 - 49Toruń, PolandServices provided
See all 27 projectsChop-Chop is an E-Commerce Development firm renowned for crafting efficient and user-friendly online stores. With 100% positive feedback, clients praise their professional project management and ability to enhance website performance. Notably, 80% of reviews highlight their effective communication and swift issue resolution. Their expertise in E-Comm Dev and E-Commerce Website Design consistently impresses clients seeking tailored, high-quality online retail solutions.
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Undisclosed$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
GAP3 is a website development company. Founded in 2025, their team provides Web Development and E-Commerce Development.
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$1,000+< $25 / hr2 - 9
Services provided
KungFu WP is a website development company. They are based in Mostar, Bosnia and Herzegovina and have small team. They offer Web Development and E-Commerce Development.
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Featured
What are Featured Providers?
$25,000+$50 - $99 / hr50 - 249Tallinn, EstoniaServices provided
See all 44 projectsElogic Commerce is a prominent E-Commerce Development company specializing in online store development, with a strong emphasis on platforms like Shopify and Magento. Feedback reflects a 100% positive sentiment, with 90% of reviewers highlighting their exceptional project management skills and solution-driven approach. Clients commend Elogic Commerce for their technical expertise, efficient communication, and the ability to deliver tailored solutions that elevate e-commerce functionalities and user experiences.
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UndisclosedUndisclosed2 - 9
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Altanova is an e-commerce development firm launched in 2024. The company offers E-Commerce Development and BI & big data consulting & SI.
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$1,000+< $25 / hr2 - 9
Services provided
Codexify is an e-commerce development firm launched in 2025. The firm provides E-Commerce Development and Artificial Intelligence, and is small.
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$5,000+$100 - $149 / hr2 - 9Beograd, Serbia
Services provided
Ecommerce Works is an e-commerce development firm. They are in Beograd, Serbia and have small team. They specialize in E-Commerce Development and Low/No Code Development.
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Undisclosed< $25 / hr2 - 9
Services provided
Pixel Bondhu is a website development firm. Based in Cumilla, Bangladesh, the company was founded in 2025. Their services include Web Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Athina, Greece
Services provided
Tekrove is an e-commerce development firm. They are in Athina, Greece and have small team of experts. Their services include E-Commerce Development and Web Design.
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$1,000+< $25 / hr2 - 9
Services provided
99CRAFT is an e-commerce development firm. Established in 2026, the company is headquartered in Ahmedabad, India. Their services include E-Commerce Development and Web Development.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2016, Livin Services is a web development firm. The small team focuses on Web Development and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Istanbul, Türkiye
Services provided
Superstorely, an e-commerce development company, was founded in 2023. In Istanbul, Türkiye, the team provides E-Commerce Development and Web Development.
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$5,000+$25 - $49 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Geeks Working (M) Sdn Bhd is a web design company. The agency is located in Petaling Jaya, Malaysia. Their services include Web Design and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49Seaton Ross, England
Services provided
AFIVE Digital Agency is a small web development company. They provide Web Development and Search Engine Optimization and were launched in 2005.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
Articon is a Low/No Code Development company. The Dallas, Texas-based firm was established in 2020. Their services include Low/No Code Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49Montclair, NJ
Services provided
Advertising company Storyboard Media Group specializes in Advertising and Branding. They were launched in 2013.
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Undisclosed< $25 / hr10 - 49Ghaziabad, India
Services provided
Tecorbitron is a website development company. The team specializes in Web Development and Web Design, and the agency is based in Ghaziabad, India.
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$1,000+$25 - $49 / hr50 - 249
Services provided
SEO services firm Grove86 Group LLC was founded in 2015. The team focuses on Search Engine Optimization and Digital Strategy and is located in Edgewater, New Jersey.
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$1,000+$25 - $49 / hrFreelancerLucan, Ireland
Services provided
KW Solutions is a web design agency. They are located in Lucan, Ireland. Their team provides Web Design and E-Commerce Development.
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Undisclosed< $25 / hr10 - 49Ghaziabad, India
Services provided
Samphire IT Solutions is an ERP consulting and SI company. They are located in Ghaziabad, India. Their team provides ERP consulting and SI and Custom Software Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Located in Dubai, United Arab Emirates, PME Digital agency is a small social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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$10,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Stifftech Solutions is a software development company. In Dubai, United Arab Emirates, the firm was established in 2017. Their team provides Custom Software Development and Branding.
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$50,000+$25 - $49 / hr50 - 249Raleigh, NC
Services provided
TIZBI is a mobile app development company in Raleigh, North Carolina and Raleigh, North Carolina. They focus on Mobile App Development and Artificial Intelligence and were launched in 1998.
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$5,000+< $25 / hr50 - 249Noida, India
Services provided
Macreel Infosoft Pvt. Ltd. Is a web development company. They are based in Noida, India. Their team provides Web Development and Custom Software Development.
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$1,000+$25 - $49 / hr50 - 249Indore, India
Services provided
Advantal Technologies is an Indore, India-based mobile app development firm. They specialize in Mobile App Development and Custom Software Development and were launched in 2010.
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$10,000+$150 - $199 / hr2 - 9Cheadle, England
Services provided
Launched in 2006, Yellow Circle Web Solutions Limited is a SEO services firm. The team provides Search Engine Optimization and Web Design and is based in Cheadle, England.
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$5,000+$25 - $49 / hr10 - 49Tiranë, Albania
Services provided
See all 1 projectsAlien Studio provides social media content creation and branding services. Based on client feedback, they demonstrate a strong attention to detail and care for their work, resulting in significant engagement and productive collaborations. Clients have highlighted their effectiveness in managing projects and achieving impressive outcomes, such as rapidly increasing social media reach.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 3 projectsSmartProvide specializes in E-Commerce Development, including online store development and e-commerce website design. The overall feedback highlights their ability to increase customer engagement through structured information and responsive communication, delivering high value at competitive pricing. Clients appreciate their timely project completion and improvement-driven approach.
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$5,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Little Rocket is an e-commerce development firm. They were established in 2007 and focus on E-Commerce Development and Web Development.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Facta Studio is an e-commerce development firm. They offer E-Commerce Development and Web Development and were launched in 2016. The agency is located in Boston, Massachusetts.
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Undisclosed$50 - $99 / hr2 - 9Hove, England
Services provided
VIXXR is an e-commerce development company. They specialize in E-Commerce Development and Social Media Marketing and were launched in 2017.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
Services provided
Web Solutions BD is a web design agency. Their small team of employees is located in Dhaka, Bangladesh. Their team offers Web Design and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2004, Twisted Pixels is a website development firm. The company specializes in Web Development and E-Commerce Development, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Web development company Ananyoo was established in 2003. The team specializes in Web Development and E-Commerce Development and is located in Kolkata, India.
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UndisclosedUndisclosed2 - 9Greenville, SC
Services provided
Established in 2016, tiptop SEARCH + MARKETING, a small SEO company, is based in Greenville, South Carolina. Their team provides Search Engine Optimization and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small web development firm MARMINT, is headquartered in Tallinn, Estonia. The team provides Web Development and E-Commerce Development.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Agencia Eiduo is a SEO company founded in 2018. The team provides Search Engine Optimization and E-Commerce Development.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Linkawa is a SEO company located in La Rochelle, France. The team focuses on Search Engine Optimization and E-Commerce Development.
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$25,000+$200 - $300 / hr2 - 9
Services provided
Level 510 is a web development firm. The Kennewick, Washington-based agency was founded in 2017. Their team provides Web Development and E-Commerce Development.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
See all 1 projectsKonstant Infotech specializes in E-Commerce Dev, Online Store Development, and E-Commerce Website Design. Reviews consistently highlight their timely delivery, excellent communication, and ability to exceed client expectations. Clients praise their project management and responsiveness, making Konstant Infotech a reliable partner for e-commerce development projects.
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$5,000+$25 - $49 / hr10 - 49Noida, India
Services provided
HSK Software Services Pvt. Ltd. Is a web development company launched in 2010. The team provides Web Development and E-Commerce Development and is based in Noida, India.
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$5,000+< $25 / hr10 - 49Chennai, India
Services provided
In Chennai, India, Tomrain is an e-commerce development firm. They specialize in E-Commerce Development and Custom Software Development.
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$5,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
Services provided
BPL IT is a web development company. They offer Web Development and E-Commerce Development and were established in 2011.
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$5,000+$25 - $49 / hr10 - 49Ciudad Autonoma de Bs.As, Argentina
Services provided
Web design agency Grupo Argentina Web specializes in Web Design and UX/UI Design. They were launched in 2002.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Founded in 2008, ZEPCOM is a small Karachi, Pakistan-based e-commerce development firm. Their services include E-Commerce Development and BI & big data consulting & SI.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 E-Commerce Development Companies
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$25,000+$25 - $49 / hr250 - 999Irving, TX
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$10,000+$100 - $149 / hr50 - 249Milton Keynes, England
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$25,000+< $25 / hr250 - 999Ahmedabad, India
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
35% E-Commerce Development65% Other -
$25,000+$50 - $99 / hr50 - 249Tallinn, Estonia
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% E-Commerce Development45% Other -
$10,000+$50 - $99 / hr50 - 249Karachi, Pakistan
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$5,000+$25 - $49 / hr50 - 249Miami, FL
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$5,000+$25 - $49 / hr50 - 249Altadena, CA
Ability to deliver
39.1/40.020/20 Reviews9.5/10 Clients & Experience9.6/10 Market PresenceService focus
70% E-Commerce Development30% Other -
$10,000+$50 - $99 / hr50 - 249
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% E-Commerce Development40% Other -
$5,000+$25 - $49 / hr50 - 249New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
40% E-Commerce Development60% Other -
$25,000+$100 - $149 / hr250 - 999Coral Springs, FL
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% E-Commerce Development10% Other -
$10,000+$50 - $99 / hr50 - 249Berlin, Germany
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$75,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
80% E-Commerce Development20% Other -
$10,000+$50 - $99 / hr50 - 249Warszawa, Poland
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
45% E-Commerce Development55% Other -
$1,000+$50 - $99 / hr10 - 49Miami, FL
Ability to deliver
38.4/40.019.4/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$10,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.3/40.019.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
70% E-Commerce Development30% Other -
$10,000+$150 - $199 / hr10 - 49Portland, ME
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% E-Commerce Development25% Other -
$5,000+$25 - $49 / hr10 - 49Kropyvnytskyi, Ukraine
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% E-Commerce Development30% Other -
$25,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
37.2/40.020/20 Reviews9.5/10 Clients & Experience7.7/10 Market PresenceService focus
40% E-Commerce Development60% Other -
$10,000+$25 - $49 / hr50 - 249Sliven, Bulgaria
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% E-Commerce Development60% Other -
$25,000+$50 - $99 / hr10 - 49Wrocław, Poland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
45% E-Commerce Development55% Other -
$5,000+$25 - $49 / hr1,000 - 9,999Noida, India
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
30% E-Commerce Development70% Other -
$10,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% E-Commerce Development50% Other -
$5,000+$50 - $99 / hr10 - 49Redwood City, CA
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% E-Commerce Development20% Other -
$5,000+$25 - $49 / hr50 - 249Asunción, Paraguay
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% E-Commerce Development50% Other -
Undisclosed$50 - $99 / hr50 - 249London, England
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% E-Commerce Development20% Other -
$1,000+< $25 / hr250 - 999Kolkata, India
Ability to deliver
39.2/40.019.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% E-Commerce Development80% Other -
$10,000+$25 - $49 / hr50 - 249Wrocław, Poland
Ability to deliver
36.5/40.017.6/20 Reviews9.5/10 Clients & Experience9.4/10 Market PresenceService focus
40% E-Commerce Development60% Other -
$25,000+$50 - $99 / hr10 - 49Beograd, Serbia
Ability to deliver
36.4/40.018.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
80% E-Commerce Development20% Other -
$100,000+$50 - $99 / hr250 - 999Montevideo, Uruguay
Ability to deliver
36.4/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
30% E-Commerce Development70% Other -
$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% E-Commerce Development
E-Commerce Development Company FAQs
E-commerce development companies design, build, and optimize online stores that handle product catalogs, secure payments, and order fulfillment. They translate business goals into scalable digital storefronts, integrate third-party APIs, and ensure each site meets usability, security, and compliance to standards like PCI DSS and GDPR.
E-commerce development companies are dedicated to helping businesses design, build, and deploy cutting-edge online stores. They typically offer services such as:
- E-commerce web development and architecture
- Custom or platform-based development (i.e., Shopify, Magento, and WooCommerce)
- UI/UX and web design (i.e., mobile responsiveness and conversion-focused layouts)
- Payment gateway and ERP/CRM integrations
- Performance optimization and QA testing
- Migration and re-platforming
- Ongoing support, security patches, and feature enhancements
Many full-service firms also offer digital marketing and analytics to maximize ROI. Make sure you inquire about their expertise and additional services when discussing your project with potential partners.
On Clutch, most e-commerce development projects range from around $10,000 to over $150,000. Many factors contribute to the notable price difference, including the following:
- Platform choice – open-source builds are often cheaper than enterprise SaaS.
- Complexity and customization – advanced features (i.e., subscriptions, multi-currency, and headless commerce) raise costs.
- Team location & size – offshore teams may charge $25 – $49 per hour, while top U.S. agencies start around $100 per hour.
Request a detailed quote and clarify whether pricing is fixed, hourly, or milestone-based.
Your journey to finding and matching with the right e-commerce development company starts by defining your project’s unique technical requirements, limitations, and goals. After that, you can follow the following steps:
- Shortlist agencies with relevant technical experience and strong case studies
- Compare client reviews and ratings on Clutch for proof of on-time delivery, communication, and post-launch support.
- Evaluate cultural fit via discovery calls and project management demos.
- Verify security protocols and compliance expertise if you process sensitive data.
Selecting a partner that aligns with your business model is more important than choosing the lowest bid. Don’t rush your decision and maximize the resources and filters we’ve prepared for you.
- Guaranteed timelines or ROI without discovery
- Vague pricing estimates or hidden maintenance fees
- Limited portfolio and recycled templates
- Poor responsiveness or lack of transparent communication channels
- No mention of testing, QA, or security standards
- Which platforms and technologies do you specialize in?
- Can you share recent projects similar to mine?
- How do you handle scalability, security, and compliance?
- What’s your approach to QA testing and performance optimization?
- Will I own the source code and intellectual property?
- How is post-launch support structured and billed?
Gathering detailed answers helps you compare proposals and avoid scope creep. When interviewing or discussing with potential providers, listen intently to get a deeper understanding of their capabilities or possible red flags.
Freelancers are cost-effective for creating simple and template-based online stores, but agencies provide cross-functional expertise—strategy, design, development, and marketing—essential for complex builds and rapid scaling.
Agencies track KPIs such as conversion rate, average order value, customer lifetime value, and page load speed. Many integrate analytics dashboards to monitor real-time revenue impact and iterate quickly.