What was the scope of their involvement?
They immediately understood the challenges we had. They found the issues and started with the more urgent things within 10 days. They even worked on the weekend because they understood the critical situation we had.
After the immediate needs were fixed, we started working to get us exposure. They advised us on how to present our email marketing campaigns with topics that would increase our click rate for email.
They also advised us on social media posts. Our Facebook page wasn’t active, but they offered to manage it, so we’re in the process of initiating that. They reviewed all of our content and graded us from 1–10 on the engagement and analyzed our engagement on past posts.
They did a lot of research for us and then analyzed our position as well. We understand where we are in the market in terms of our user experience and how people communicate with the brand.
They launched a few new websites for us. We now have a store in Arabic, Russian, German, and French. They do the maintenance of all of those to make sure we have all of our stores under one plan. Whenever we test and make changes on our main website, we copy it over to another market to see how it adapts there. They’re also very helpful with translations.
They’re finishing up email marketing. Now, it’s a lot of marketing work and less development. They’re running A/B tests, doing more conversion optimization, and maintenance.
What is the team composition?
We work with 4–5 people from their team including a project manager.
How did you come to work with MakeBeCool?
We had a vendor in the U.S. that we weren’t satisfied with. We found 7–8 companies through an online search and had a call with each of them. MakeBeCool came through with the best approach, the best pricing, and the best flexibility. They had very good experience in UX.
How much have you invested with them?
We’ve spent $20,000.
What is the status of this engagement?
We started working together in October 2017 and the work is ongoing.
MakeBeCool’s work resulted in an increased conversion rate, a decrease in the website load time, and improved UX. Their market analysis resulted in the development of an effective marketing strategy, and they are making diligent and effective efforts to enhance visibility on multiple fronts.