MOBIKASA

Introduce your business and what you do there.

I was the director of partnership for Sift. We’re a machine learning-based fraud technology. In addition to payment-related types of fraud, we also cover content-related scams, and account takeovers.

What challenge were you trying to address with MOBIKASA?

I’m managing some of the e-commerce platforms, including Shopify. We hired them to build an integration for us.  

What was the scope of their involvement?

MOBIKASA is a development agency and systems integrator. Shopify referred us to MOBIKASA to build our integration so that our software was already integrated into Shopify.

What is the team composition?

I specifically worked with 4–5 people— the CEO, CTO, chief web officer, and one person who spearheaded operations.

How did you come to work with MOBIKASA?

I had connections at Shopify who recommended them and one other team. They were the most reasonable in cost. We had a great feeling about them and they were in our budget.

What is the status of this engagement?

We started working with them in January 2020 and we have an ongoing partnership.

What evidence can you share that demonstrates the impact of the engagement? 

The project was successful. The build is now complete and we’re about to start a maintenance contract. Next, we’ll share it with Shopify to be approved and certified so it can be included on their integration marketplace. We’re very happy because the application as built in a way that it meets their requirements and can be certified.

How did MOBIKASA perform from a project management standpoint?

We had the benefit of working with the CTO and he was a superstar. We were very blessed with the support we were getting. We had weekly calls, but if we needed anything, we could contact them via email, Slack, or whatever else.

There were things that were delayed either on our end or theirs, but it was just a matter of what we encountered. If anything was delayed, it was communicated.

What did you find most impressive about them?

Their responsiveness and availability have been great. They’ve been super easy to work with from both a commercial, legal, and technical perspective. They were very flexible, open, and transparent.

Are there any areas they could improve?

No; I only have good things to say about them. They gave us the red carpet treatment.

Do you have any advice for potential customers?

MOBIKASA, like any vendor, can only be as good as the requirements that are captured in the scope of work. We know what we wanted to do and how we wanted to do it. So any future clients should know what they want and make sure the requirements fully capture that.  

Please describe your company and your position there.

Sachin&Babi is a luxury apparel brand. My role is that of Vice President Ecommerce and Marketing.

For what projects/services did your company hire MOBIKASA?

Mobikasa managed the redesign of the Sachin&Babi site.

What were your goals for this project?

The goal of the project was to redesign the site to meet brand standards and improve conversion.

How did you select this vendor?

This is the second time I have worked with Mobikasa, and chose them for this project because they are so reliable and easy to work with.

Describe the project and the services they provided in detail.

It was a complete revamp, and customization of a theme I had selected.

What was the team composition?

The team consisted of several people, creative, graphic design, along with two essential development point people during the entire project. Questions are answered quickly.

Can you share any information that demonstrates the impact that this project has had on your business?

The site is beautiful, it is in line with the brand and it is far better from a functionality perspective as well as consumer journey POV.

How was project management arranged and how effective was it?

Our project manager Aakash was fantastic, as was our primary development partner Hitesh they consistently met all of our questions and comments with a positive attitude and suggestions that resulted in the desired effect.

What did you find most impressive about this company?

They are truly lovely people, I trust them and they are honest.

Are there any areas for improvement?

Truthfully for what we asked of them, I don't see a need for improvement. They were conscientious, helpful and fair in every way.

Please describe your company and your position there.

I work as the Digital Media Manager for the Office of K-16 Initiatives at The City University of New York (CUNY). CUNY and the New York City Department of Education (NYC DOE) – the two largest educations systems of their kind in the country – are deeply connected by the students they serve.

Each year, the NYC DOE educates 1.1 million students in approximately 1,700 schools throughout New York City; Roughly 60% of the NYC DOE’s college-going graduates attend a CUNY college; Nearly 80% of the first-time freshmen at CUNY are graduates of NYC DOE schools.

CUNY’s Office of K-16 Initiatives supports the reciprocal partnership between these systems as well as with community partners to help ensure that entering undergraduates are prepared for success, starting with early education and assisting them up to and through college.

For what projects/services did your company hire MOBIKASA?

We asked Mobikasa to design a web application to automate the process of matching schools with schools and college locations.

What were your goals for this project?

Unfortunately, we currently matched many of our students by hand. It was a task that could be automated. We needed to build an internal management system that would allow us to automate the matching process based on a variety of factors.

How did you select this vendor?

We have worked with them before. We also scouted 5 other companies to work with. After looking at the cost and comparing it to previous work and referrals from coworkers we decided to go with Mobikasa.

Describe the project and the services they provided in detail.

They designed, developed, and are currently helping us test the features of the software before it is launched. There has been a lot of changes to the scope and they have been very accommodating.

Mobikasa has also helped us troubleshoot problems with the software immediately and have been very willing to work along our timeline. The function versions have been ready for testing, and we have been testing it to make sure it is ready to be launched.

What was the team composition?

We would work with a liaison on the team. The project manager would make sure that all the testing has been done correctly. Also has been very willing to work along our timeline especially since there is a time difference.

Can you share any information that demonstrates the impact that this project has had on your business?

We are currently still in the testing phase of the project, due to K-16 Initiative timelines. While we have been testing the CUNY Tutor Corps team has been very excited to look at the functionality and to implement it within their workflow.

How was project management arranged and how effective was it?

Their project management was very impressive. We usually communicated through email. The project manager has switched once over time. The current project manager we have been working with has been amazing.

What did you find most impressive about this company?

Communication and timeliness. They are always on top of the work and make sure that issues are resolved quickly.

Are there any areas for improvement?

None

Please describe your company and your position there.

We sell health, medical and rehabilitation equipment and supplies.

For what projects/services did your company hire MOBIKASA?

Shopify rebuild and redesign.

What were your goals for this project?

To automate processes for the over 50,000 products that we offer.

How did you select this vendor?

Review of Shopify Partners with certain expertise and skillset

Describe the project and the services they provided in detail.

Fixed and updated a web application that ties into the Shopify platform. Also redesigned the front end of our site.

What was the team composition?

One main contact with a team of individuals that he directed. Great consistency and communication throughout.

Can you share any information that demonstrates the impact that this project has had on your business?

Just implementing now but should have a major impact on streamlining many functions resulting in a great time-saver.

How was project management arranged and how effective was it?

Very responsive. Great work! The MOBIKASA team does a great job of communicating and getting the work done in a timely manner.

What did you find most impressive about this company?

Usually when working with companies in the past, I would be pushing them to get work done. Here they were pushing me to review their work as they on-time and wanting to complete the job in a timely manner to the specs that were provided.

Are there any areas for improvement?

None, They were perfect.

Please describe your company and your position there.

We offer a wide range of ganpati murti. Bring home eco-friendly ganpati this year and bestow his blessings upon you and the environment.

For what projects/services did your company hire MOBIKASA?

For our Website Design&Development and Mobile Application Development

What were your goals for this project?

Best UI/UX of the web and app for more traffic and sale.

How did you select this vendor?

I found them through a Google search for a firm based here in New Delhi. I thought their website was well done, and I liked the work they've done for other clients. I figured they would deliver the same quality for me.

Describe the project and the services they provided in detail.

They are really good. They Provide all IT Services like Web & App Development, Digital Marketing, E-commerce.

What was the team composition?

I was assigned a project manager and the team included a graphic designer, iOS developers, an Android developer, a backend developer, and application testers.

Can you share any information that demonstrates the impact that this project has had on your business?

We got an immense support from Mobikasa during our most challenging situation. Our website and mobile app needed to be revamped within a limited span of time just before the festive season begins. We contacted MOBIKASA for their website deign & mobile app development services, and along with their proactive effort, the final output is rocking in terms of driving traffic and generating leads. These guys are awesome. Very Good team to work with and yes their service after the completion of the website is much helpful. Worth the money.

How was project management arranged and how effective was it?

We used Trello & Skype to communicate and were very pleased with the outcome of the project. Every day, they kept us up-to-date on project progress and any questions or queries were responded to very quickly and instantly. We were constantly kept up to date on any timings or future plans for their task list.

What did you find most impressive about this company?

Their designers were able to take the image I had in my mind for the site and turn it into reality. They did as many revisions as needed to make sure that everything was exactly the way I wanted.

Are there any areas for improvement?

They are just perfect the way they are always there for client is just perfect.

Please describe your company and your position there.

We are a marketplace website platform. We consist of individual American-made sellers & manufacturers who create shops and upload inventory and distribute through one portal.

For what projects/services did your company hire MOBIKASA?

Development of custom software, integrating with other software such as Shopify and Payrix.

What were your goals for this project?

To create a best in class platform to sell products from individual sellers. Sellers needed to be able to create shops and products easily. The back end software needed to have merchandising functionality so as to make the consumer experience easy and intuitive.

How did you select this vendor?

Some of principals of our organization had worked with Mobikasa in the past on different projects.

Describe the project and the services they provided in detail.

Project management, development, testing.

What was the team composition?

Project managers and developers

Can you share any information that demonstrates the impact that this project has had on your business?

n/a

How was project management arranged and how effective was it?

They were responsive, proactive, open lines of communication not only with the project management team but with the developers when needed.

What did you find most impressive about this company?

Their ability to think outside the box stood out. Our business model is a complex one.

Are there any areas for improvement?

At times rolling out new functionality, there could have been a more proactive approach to things that may have changed during the roll out.

Please describe your company and your position there.

BioViva is a company devoted to maximizing a healthy lifespan for humans through the use of health testing and gene therapy.

For what projects/services did your company hire MOBIKASA?

We hired Mobikasa to design a new website for us.

What were your goals for this project?

The goals of the project were to launch a new website with the ability to interface with our new products.

How did you select this vendor?

We selected Mobikasa after interviewing several companies. We based the hire on fast responsiveness to inquiry and perceived knowledge of the area. The contract had the website launch date of Oct 28th

Describe the project and the services they provided in detail.

Website development with Shopify and portal integration. Porting the text and information pages from the old website.

What was the team composition?

The owner Aakash, a web developer, and a designer.

Can you share any information that demonstrates the impact that this project has had on your business?

To date, our website has not launched. Mobikasa took the old website down on Nov 2019 and we still have no website on Feb 19, 2020. Two people have quit the company and without the ability to sell a product we have lost thousands in revenue.

How was project management arranged and how effective was it?

The project is terribly managed. The contract stated Sept 9 start and launch on October 28th 2019, it is Feb 19, 2020 and still no website. Mobikasa took down the original website on November 12th leaving us with an insufficient landing page.

Every workday we are told there is one more task that needs to be completed and our website will be up the next day. They have asked for the prices of the products (there are only two products) 5 times and exhaust our team.

It was obvious that they were fast to get payment but as soon as we paid they were no longer interested in fixing the website. We missed the holiday sales and now months more!

What did you find most impressive about this company?

I was impressed by how responsive they were in the beginning to get our money... Then no delivery to date.

Are there any areas for improvement?

They need to improve in every area or they will put multiple businesses out of business. I have had two people quit already.

Please describe your company and your position there.

MangoPeopleShop is an online gifting platform with carefully curated products from around the world, catering to the younger generation of students, young professionals and millennials who are looking for unconventional festive and personal gifting options. The company also caters exclusively to corporates for quirky gifting products and services.

Founded in 2014, the vision of the brand is to make the world a happier place to live with it's fun and magical products inspired by cartoon characters, pop-culture, social media trends, self-care motivation and fantasy creatures which are brought to you by women for women majorly. I am serving as the CEO and Co-founder of the company and would like to take this conversation further with the review for Mobikasa.

For what projects/services did your company hire MOBIKASA?

As we are aiming to become India's top gifting portals, there are a lot of areas which needed improvements to scale-up our business and reach to the right audience at the right time. Starting with the website layout and mobile responsiveness of the portal, customer satisfaction was almost negligible as most of the traffic was on mobile but the navigation and look and feel of the portal was poor.

Controlling inventory was also a challenge as the incoming inventory from different parts of the world needed systematic entry via well-quipped softwares. After trying different methods of marketing, the conversion rates were still low and the budget was disturbed due to low sales. If we were going to grow our business and hit our expected revenue targets, then the whole thing had to be redeveloped.

What were your goals for this project?

We had been working on Shopify but with better understanding of the portal with the Shopify Experts from Mobikasa, we could make use of analytics, reports and suitable apps from the store which could help us in smooth operations and better control on inventory management, customer feedback and product discovery on the website.

With more than 85% of users on mobile, app development and mobile responsiveness had to be re-developed not just for better navigation but with improved IVR calling system integration, fraud detection and order confirmation could also help in reducing sales returns. Digital marketing using Facebook Ads, Google Ads, PPC, SEO content integration for better rankings, social media marketing, public relations with media and influencers and POS system generation for events for consumer behavioural analysis had been planned to work on to improve traffic, conversions, brand loyalty, trust and customer retention.

How did you select this vendor?

The company was discovered by our team on the Shopify Experts portal and also recommended by few of our colleagues who met the Mobikasa team at a local business conference where the conversation was initiated. After setting up discussions with more than 3 other companies, Mobikasa turned out to be the perfect choice for our brand as they could understand our vision and relate to our revenue model better because of their expertise in this industry and extensive knowledge and experience of working on similar projects in recent times.

Time and budget were also major factors of the consideration as other companies came up with lead time which was not suitable for the current stage of our company. Case studies presented by Mobikasa seemed promising and the friendly-nature of the team members was impressive. The co-founder of MangoPeopleShop Mr. Harsh Vardhan Gupta along with our business consultant/mentor and I, decided to get on-board with Mobikasa for the first phase of changes which gradually led to the final stages in a span of 1.5 years.

Describe the project and the services they provided in detail.

Mobikasa divided the project in three phases during which the entire designing, approvals, re-development, system configuration, intregration and launch had been planned. The look and feel of the old website was revamped keeping the brand personality intact and introducing new features and navigation styles that enhanced the user-experience. The project began with their team along with MangoPeopleShop's design team on brainstorming ideas and suggestions that could work for the desktop and mobile version of the website and then execution was taken further.

The functional versions were ready for user testing and feedback every two weeks. Improvements were made during each sorting thanks to key suggestions from their developers. Once the website was delivered successfully, the team started working on the iOS and Android App development which was done in the second phase of the project. For product procurement and inventory management, new features from third-party app were introduced to keep the data in sync and to automate the systems which helped us in smooth operations of order dispatch.

To increase the reach of the target audience, the marketing and SEO team from Mobikasa worked on Facebook Ads, Google Ads, keywords, SEO content integration on the website and analytics which further enabled us to strategise our marketing campaigns and increase direct traffic, better rankings and overall revenue of the business. For enhancing customer satisfaction, IVR calling systems and COD confirmation were then integrated after the final re-development of the website. Other features like email newsletters, media pages, wholesale/corporate application forms, customer reviews, interactive games were also introduced by their team.

Their consultancy services for product research and planning has resulted in knowing the customers better and tactical planning of procurement of goods from our vendors at better rates and as per the demand of the customers. For offline events and trade fares, their product development team has developed a POS system for brand awareness and interactive activities for consumer behavioural analysis and to make a mark for the brand locally. This has also enabled us to get live customer feedback and generating leads from corporate or big organisations because of the professional setting of the display.

What was the team composition?

The team dedicated to our project had about 15 people with a dedicated manager from the beginning of the project who was the main point of contact for all activities. We were well connected with all the departments throughout the project as and when needed.

During the project, one of the members from the website development team had to leave for a while which came as a shock to us but what mattered the most was that they was another manager who was assigned proactively who was handed over the details after which she took charge from day one and we were notified about this prior to avoid any delays. That was really appreciated.

The team was approachable at all times and have been supportive enough for our business ideas and any changes that were required during the project. Divya, Renuka, Raj, Vikas and Mohtashim have been extremely helpful for all different areas of the project like website, app, SEO and marketing respectively.

Can you share any information that demonstrates the impact that this project has had on your business?

As expected from the team, the project delivery was done well within time and we launched the website and app earlier than expected. Our major goal was to enhance the user interface and experience on our web portal and increase our search rankings which was achieved successfully. The brand personality, visual appearance and brand voice came out well through various strategies and applications on the web portal, marketing ad campaigns and SEO content which has resulted a growth of 170% of website traffic and conversation rates by 1%.

Systematic warehouse management by introducing stock inventory softwares has resulted in reduction of human errors by 7% and thereby, reducing customer complaints and returns. The investors, board of directors and our team have been praising the work done by them and we have renewed the agreement and have on-boarded Mobikasa as a long-time partner for their services because of how well they performed.

The team members from MangoPeopleShop can now better focus on marketing strategies with data-driven results and have extra time to focus on product procurement rather than depending on extensive research with low chances of results.

How was project management arranged and how effective was it?

We have been working with other developers and agency but never saw such great enthusiasm and professionalism which this team has always shown throughout the project. The project was handled with good care and with proper analytics which was very impressive.

Regular brainstorming, suggestions and feedbacks were provided by their team to ensure quality results along with focusing on project completion. Their team regularly complied with deadlines and always communicated delays well ahead of time. There was no critical delay or spillage during the project. We communicated exclusively with Skype, Whatsapp, Phone Calls and meetings.

What did you find most impressive about this company?

The best part about the team is their open-to-feedback approach for all projects. We were also well-connected with the top management of the team whenever it was necessary.

They have been extremely helpful for mentorship and guidance for any value added services that they could provide. Mentors from their team also helped in scaling up our business globally which was highly appreciated. Project delivery was quick and came out to be exactly as we wanted.

Are there any areas for improvement?

There is very less to talk about if asked about the areas of improvement. My one and only suggestion would be to improve the ways of communication by a few team members and provide a little more flexibility for new features that could have been introduced during the project.

Introduce your business and what you do there.

I’m the CEO of Neha Mehta Couture, an Indian ethnic wear retailer that sells custom-tailored gowns, saris, and more. Since starting our business 5–6 years ago, we’ve expanded into two brick-and-mortar stores with a production warehouse and have gradually started to sell our products through various e-commerce platforms.

What challenge were you trying to address with MOBIKASA?

As our business grew, it became increasingly difficult to manage our operations across our two locations, warehouse, and online channels. The primary challenge was finding a way to keep track of our online orders and then matching those sales with our internal CRM. Without this, it was difficult to take payments or give refunds. MOBIKASA joined the project to create a payment solution that could capture all of our sales and production information in one location and integrate with our existing CRM.

What was the scope of their involvement? 

MOBIKASA developed a web-based payment solution that would help us better manage our sales and warehouse data across various channels. Because we don’t have an in-depth tech background, they initially allocated a business analyst who helped us understand our problems and reframe them into a project scope. Together, we came up with a list of features, which would become a wireframe, a design, and finally a functional system.

Their team built the solution using Node.js to capture a lot of information throughout the production pipeline. For example, if a customer wants to buy a custom piece of clothing for a wedding, one of our staff would log the order for our warehouse team to fulfill. All of the production/payment information would then be tracked in the system, which we could access through an admin console. 

MOBIKASA has finished the app and is currently working on designing our company website. 

What is the team composition? 

We typically work with two main points of contact: the business analyst helps us work through any new ideas or challenges, and the project manager oversees day-to-day development. Beyond that, there are about four developers working in the background.

How did you come to work with MOBIKASA?

It was important for us to work with a local developer because we wanted to be able to visit their offices or have them work at ours. After discovering MOBIKASA, we were impressed with how they presented their portfolio and their clientele list. We also appreciated how invested their business analyst was. They weren’t trying to sell us on their services; instead, they wanted to understand our problems and focused on how they could solve them.

How much have you invested with them?

We’ve spent about 4.5 million Indian rupees (approximately $65,000 USD) so far.

What is the status of this engagement?

Their work started in January 2019 and is ongoing. We’re now working on our company site.

What evidence can you share that demonstrates the impact of the engagement?

The new payment/warehouse management system has completely streamlined our internal processes. We used to suffer from communication gaps between the sales staff and the production team. The people who took orders would understand requirements one way, whereas the people tailoring the pieces would understand them another way. As a result, a lot of orders would be rejected, and we’d have to give refunds. Now, the system tracks everything. It’s been going well for the past month or so, and the process is much easier for our staff to follow. 

How did MOBIKASA perform from a project management standpoint?

We have regular Skype calls and can also visit their office, which is great. The project manager always keeps us up to date. If there is ever a delay, it’s usually because we’re behind on giving them our content.

What did you find most impressive about them?

Compared to previous developers we’ve worked with, MOBIKASA’s development quality is really amazing. I like that they’ve assigned a business analyst to our project. Although I was hesitant at first, they ended up playing an important role in helping us make key decisions, from identifying our goals to looking at the functionality and business logic.

Are there any areas they could improve?

No, we’re pretty satisfied with their work.

Do you have any advice for potential customers?

Leave things up to them rather than trying to control everything. MOBIKASA will likely know their field better than you do, so let them concentrate on their work.

Introduce your business and what you do there.

I’m the general marketing and communications manager for a travel and tourism consortium. Our group is comprised of several companies.

What challenge were you trying to address with Mobikasa?

We’ve contracted Mobikasa to develop various websites and assets for the companies within our group. So far, we’ve completed the first project, which involved designing a WordPress site for an organization.

What was the scope of their involvement? 

Mobikasa designed and developed a WordPress site for one of our travel companies. We initially contemplated going for a fully customized site. But Mobikasa suggested using WordPress because the themes would be much simpler to roll out, and, internally, we’d have an easier time operating and modifying a WordPress backend.

Once we established this, we provided them with an in-depth overview of our company’s objectives, product offerings, and revenue streams. They used this information to strategize a design, coming back with a number of options to consider. We narrowed the selection down to one design and agreed on a theme. Then, they finalized it and began development. 

All in all, it took about 45 days to complete the site. We’re now discussing a white labeling API integration along with plans for additional websites and assets for other companies within our group, but that will be about 5–6 months down the line.

What is the team composition? 

For this project, they assigned a client relation manager who served as my main point of contact. Any information that needed to be relayed to me would come through her. Although she mostly functioned as coordinator, she also understood the technical and design aspects fairly well, so she was quick to simplify complex concepts to me.

They also had about two designers, who were active with me during the first project phase, and two developers. The latter would support some SEO work and check to see if plug-ins worked. Finally, we had an account person who oversaw our payment schedule.

How did you come to work with Mobikasa?

They actually came to me through a reference. I had put a request out on Facebook to see if anyone in my network could recommend a web design company. Mobikasa applied along with 7–8 other companies that I spoke with, and I decided to partner with them.

How much have you invested with them?

We’ve spent close to $10,000 for this project alone but have a packaged deal for more projects. We plan to continue working with them to build out several assets for our remaining companies. The pricing structure is in installments. Every time we receive a piece of work (e.g., design collateral, site build, final site), they bill us. 

What is the status of this engagement?

Our work started in April 2019. They’ve completed the first project so far, and we’re now looking into other development.

What evidence can you share that demonstrates the impact of the engagement?

We were very happy with how the site looks. In fact, we continue to do QA, and they’re still generating reports for us along with any follow-up/maintenance work. It’s always appreciated when a provider offers full project completion services. 

How did Mobikasa perform from a project management standpoint?

They created two WhatsApp groups: a main one where everyone involved could converse on tasks, be it design, development, or SEO; and a smaller group with the team leads. In that sense, everyone was constantly connected and could push out real-time updates on what was happening. The team was very responsive. If I ever needed them, I knew that I could reach out no matter the hour.

What did you find most impressive about them?

It’s difficult to pick out one thing to highlight, but I had quite the experience working with their entire team. They’re young, energetic go-getters who are extremely professional. If I want something done, I just give it to Mobikasa and relax; they’ll figure out the rest.

In addition to their quick turnarounds, I really appreciate that they stay true to their commitments. Rather than giving us false quotes, they’re honest about how long a task will take and deliver as expected. That level of transparency is invaluable when working with an agency.

Are there any areas they could improve?

If I had to point out an area for improvement, I would suggest scheduling more on-site visits so that we could have a resource here in the office working with us. Their team is located a bit far away, so they can’t really come by as often as I’d like. This hasn’t affected their work, but it’s always easier to get the job done when someone’s sitting next to you at the table.