How did you select this vendor?
The company was discovered by our team on the Shopify Experts portal and also recommended by few of our colleagues who met the Mobikasa team at a local business conference where the conversation was initiated. After setting up discussions with more than 3 other companies, Mobikasa turned out to be the perfect choice for our brand as they could understand our vision and relate to our revenue model better because of their expertise in this industry and extensive knowledge and experience of working on similar projects in recent times.
Time and budget were also major factors of the consideration as other companies came up with lead time which was not suitable for the current stage of our company. Case studies presented by Mobikasa seemed promising and the friendly-nature of the team members was impressive. The co-founder of MangoPeopleShop Mr. Harsh Vardhan Gupta along with our business consultant/mentor and I, decided to get on-board with Mobikasa for the first phase of changes which gradually led to the final stages in a span of 1.5 years.
Describe the project and the services they provided in detail.
Mobikasa divided the project in three phases during which the entire designing, approvals, re-development, system configuration, intregration and launch had been planned. The look and feel of the old website was revamped keeping the brand personality intact and introducing new features and navigation styles that enhanced the user-experience. The project began with their team along with MangoPeopleShop's design team on brainstorming ideas and suggestions that could work for the desktop and mobile version of the website and then execution was taken further.
The functional versions were ready for user testing and feedback every two weeks. Improvements were made during each sorting thanks to key suggestions from their developers. Once the website was delivered successfully, the team started working on the iOS and Android App development which was done in the second phase of the project. For product procurement and inventory management, new features from third-party app were introduced to keep the data in sync and to automate the systems which helped us in smooth operations of order dispatch.
To increase the reach of the target audience, the marketing and SEO team from Mobikasa worked on Facebook Ads, Google Ads, keywords, SEO content integration on the website and analytics which further enabled us to strategise our marketing campaigns and increase direct traffic, better rankings and overall revenue of the business. For enhancing customer satisfaction, IVR calling systems and COD confirmation were then integrated after the final re-development of the website. Other features like email newsletters, media pages, wholesale/corporate application forms, customer reviews, interactive games were also introduced by their team.
Their consultancy services for product research and planning has resulted in knowing the customers better and tactical planning of procurement of goods from our vendors at better rates and as per the demand of the customers. For offline events and trade fares, their product development team has developed a POS system for brand awareness and interactive activities for consumer behavioural analysis and to make a mark for the brand locally. This has also enabled us to get live customer feedback and generating leads from corporate or big organisations because of the professional setting of the display.
What was the team composition?
The team dedicated to our project had about 15 people with a dedicated manager from the beginning of the project who was the main point of contact for all activities. We were well connected with all the departments throughout the project as and when needed.
During the project, one of the members from the website development team had to leave for a while which came as a shock to us but what mattered the most was that they was another manager who was assigned proactively who was handed over the details after which she took charge from day one and we were notified about this prior to avoid any delays. That was really appreciated.
The team was approachable at all times and have been supportive enough for our business ideas and any changes that were required during the project. Divya, Renuka, Raj, Vikas and Mohtashim have been extremely helpful for all different areas of the project like website, app, SEO and marketing respectively.