Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
I can tell from Google Analytics that customers are spending a good amount of time navigating through the website. The bounce rates aren’t high, which is great. Since it is a fully e-commerce driven business, I am really satisfied with the UX. Customers are coming back and telling me that they enjoyed being on the site and that it's easy to navigate. It has also helped drive sales, which is great. Other than that, it’s still a pretty small but growing business. Hopefully, we'll continue to see the gains.
How did Mobikasa perform from a project management standpoint?
It was tough at times because they're based out of India, so I wasn't really working with someone in the US. You're given that information right off the bat, but it proved a little difficult in terms of sticking to timelines. In some projects, I could have done a better job of really explaining in more detail what I was looking for. For the most part, however, they stuck with the timelines. I did have to make sure the information was understood well on both sides because I think that's where the time gaps really occurred.
Like I said, I'm not in web development, so I think that if I had worked with a frontend developer or a graphic designer on my side, who could clearly outline my pixels and user flow in a lot more detail with more precise measurements and interactions, the interaction could have been more graceful between us. Since I didn't work with someone on my end, I think that it went as fast as possible, and they remained patient with me.
What did you find most impressive about Mobikasa?
They're really just a phone call away. It was really easy to get in touch with them and set up Skype appointments, which was awesome. Even though they were in India, there was definitely a lot of support there. They were able to finish everything that I had asked for, even though it might not have been the easiest or most conventional process. It was really nice to work with them on a unique project. Rarely did I ever hear that something couldn't be done, and if that was the case, I know they tried.
Are there any areas Mobikasa could improve?
We did a lot of our interaction via email, but I would have liked to have another platform to monitor checkpoints and page progress. Since we were sometimes working on multiple pages at the same time, having those interactions via email got pretty heavy. If they had used Trello or some other software where we could both stay in tune with every tweak, it would have been a more manageable on my side. Sometimes, it felt like a lot was going on at once.