Top Search Engine Marketing (SEM) Agencies
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Compare Top Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJServices provided
50% Search Engine Optimization30% Pay Per Click10% Advertising +1 service10% Social Media MarketingSee all 353 projectsSmartSites is a digital marketing agency specializing in SEO, search engine marketing, and website optimization services. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their responsive communication and timely project delivery. Clients frequently praise SmartSites for enhancing online visibility and achieving significant improvements in website ranking and organic search optimization.
Reviews mention Honest
Clients consistently highlight the honesty of SmartSites, noting their integrity and genuine desire for client success. One client emphasized that their team is 'honest, passionate, and takes pride in their work,' while another remarked on their 'friendly and honest' nature. Overall, the sentiment regarding honesty is overwhelmingly positive, with no suggestions for improvement in this area.-
Social Media Marketing for Jewelry Company
5.0 Mar 1, 2023They are friendly and honest.
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Landing Page Dev & Google & Microsoft Ads for IT Support Co
5.0 Mar 5, 2021Their team is honest, passionate, and takes pride in their work. Kristina genuinely wants us to succeed.
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119 of 135 Search Engine Optimization reviews are 5 stars9 new reviews for Search Engine Optimization in past 6 months$50,000 – $199,999 avg. project costRead 135 ReviewsSearch Engine Optimization PROJECT HIGHLIGHT
SEO & Web Dev for Hospitality & Architectural Design Firm
5.0 — SmartSites provides SEO and web development services for a hospitality and architectural design firm. The team is also responsible for competitor research, keyword strategy, and technical auditing. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive SmartSites as providing excellent value for money, often highlighting the company's responsiveness and effective communication. Multiple reviews noted significant improvements in metrics such as lead generation, conversion rates, and return on ad spend (ROAS). For example, one client experienced a 25x ROI on their ad spend, while another noted an increase in traffic and conversions after just a couple of months. Overall, the sentiment reflects satisfaction with the cost-effectiveness of SmartSites' services.Was this helpful?
View PackagesBuild a foundation of growth with 💡 SEO services
We generate millions of visitors and sales monthly through organic search. Read what businesses like you have said in our over 1,000 5 star reviews online. Call ☎️ 201-870-6000 for a free consultation.Was this helpful?
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$1,000+$25 - $49 / hr2 - 9
Services provided
20% Search Engine Optimization50% Pay Per Click20% Digital Strategy +1 service10% Web DesignTaxnea is a PPC company. Established in 2022, the agency specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
20% Search Engine Optimization50% Pay Per Click15% Web Design +2 services10% Social Media Marketing5% Conversion OptimizationPPC company Bixeltek is headquartered in Bandlaguda Jagir, India. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
40% Search Engine Optimization30% Pay Per Click30% Web DesignEstablished in 2023, Inestrous, a small SEO agency, is headquartered in. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Torres Vedras, Portugal
Services provided
10% Search Engine Optimization60% Pay Per Click30% Social Media MarketingPPC Performance Agency is a PPC agency in Torres Vedras, Portugal. They offer Pay Per Click and Social Media Marketing and were founded in 2021.
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Undisclosed$50 - $99 / hr2 - 9Manchester, England
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingShaw Digital is a SEO agency launched in 2020. The team provides Search Engine Optimization and Pay Per Click and is in Manchester, England.
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UndisclosedUndisclosed2 - 9Macquarie Park, Australia
Services provided
35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingAdScream, a SEO services firm, is based in Macquarie Park, Australia. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
60% Search Engine Optimization20% Content Marketing10% Pay Per Click +2 services5% Digital Strategy5% Social Media MarketingRun SEO, a SEO services firm, is located in San Antonio, Texas and Austin, Texas. The team provides Search Engine Optimization and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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60% Search Engine Optimization30% Digital Strategy10% Pay Per ClickMarkedsagentene is a SEO company. Their small team is headquartered in Stathelle, Norway. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9
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35% Search Engine Optimization35% Pay Per Click30% Web DesignRoi Room Inc is a small SEO agency established in 2020. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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35% Search Engine Optimization35% Pay Per Click30% Email MarketingWebtailor is a small SEO services firm headquartered in Tallinn, Estonia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
10% Search Engine Optimization60% Pay Per Click30% Conversion OptimizationGetclicksfast Digital Media is a PPC company. They are headquartered in Roswell, Georgia and have small team. They provide Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingLaunched in 2023, Media Clicked is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed2 - 9Lutz, FL
Services provided
35% Search Engine Optimization35% Pay Per Click30% BI & Big Data Consulting & SISEO agency ClarityNorth was founded in 2024. The firm offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
30% Search Engine Optimization40% Pay Per Click10% Digital Strategy +2 services10% Other Digital Marketing10% Social Media MarketingEstablished in 2021, Khiaramark Circle, a small PPC company, is in Ibadan, Nigeria. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
55% Search Engine Optimization15% Content Marketing15% Digital Strategy +1 service15% Pay Per ClickRankoraa is a SEO services firm. Based in Hyderabad, Pakistan, the agency focuses on Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
Services provided
35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingStrategic Paragon is a small SEO agency established in 2022. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Miami, FL
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingSEO agency Your Marketing Agency was launched in 2021. The team provides Search Engine Optimization and Pay Per Click and is in Miami, Florida.
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Undisclosed< $25 / hr2 - 9Lahore, Pakistan
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingWebsef is a SEO agency. The team provides Search Engine Optimization and Pay Per Click, and the agency is based in Lahore, Pakistan.
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$1,000+$100 - $149 / hr2 - 9Birmingham, England
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingMagnetize Ltd. Is a SEO company established in 2024. The firm focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Berkane, Morocco
Services provided
60% Search Engine Optimization15% Web Development10% Pay Per Click +3 services5% Advertising5% Digital Strategy5% Social Media MarketingHAWK SEO is a SEO company. Launched in 2024, the team provides Search Engine Optimization and Web Development. The agency is in Berkane, Morocco.
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$1,000+$25 - $49 / hr2 - 9Puerto Galera, Philippines
Services provided
30% Search Engine Optimization40% Pay Per Click30% Web DesignEstablished in 2022, The Titan Digitals is a PPC agency. In Puerto Galera, Philippines, the team specializes in Pay Per Click and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9New York, NY
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingClickScrum, a SEO company, is located in New York, New York. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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40% Search Engine Optimization30% Ecommerce Marketing30% Pay Per ClickSuffix Designs Marketing, a small SEO company, is based in London, England. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingConversion Dedication Marketing Agency is a SEO company in Sydney, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Randburg, South Africa
Services provided
40% Search Engine Optimization30% Pay Per Click10% Content Marketing +2 services10% Low/No Code Development10% Web DesignEstablished in 2016, Ranking Rise is a SEO company. The firm specializes in Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr2 - 9Stratford upon Avon, England
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35% Search Engine Optimization35% Pay Per Click30% Web DevelopmentSmooth Rentals is a SEO services firm. They provide Search Engine Optimization and Pay Per Click and were founded in 2022. The firm is located in Stratford upon Avon, England.
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$5,000+$25 - $49 / hr2 - 9
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60% Search Engine Optimization10% Content Marketing10% Conversion Optimization +2 services10% Ecommerce Marketing10% Pay Per ClickSEO services firm Elul was founded in 2021. The agency specializes in Search Engine Optimization and Content Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
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50% Search Engine Optimization20% Pay Per Click20% Social Media Marketing +1 service10% Content MarketingBusiness Ocean LLC is a SEO services firm. Founded in 2024, the firm specializes in Search Engine Optimization and Social Media Marketing.
Read moreView PackagesBusiness Ocean Seo Agency Packages
Safely soaring higher in search results is easy when you’re on board with Business Ocean. Our service packages are designed to suit the needs of any business, regardless of size.Was this helpful?
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$1,000+Undisclosed2 - 9
Services provided
55% Search Engine Optimization15% Conversion Optimization15% Pay Per Click +1 service15% Web DesignSEO Company Orlando is a SEO agency located in Orlando, Florida. The team provides Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Charleston, SC
Services provided
50% Search Engine Optimization30% Conversion Optimization20% Pay Per ClickCharleston SEO is a SEO services firm. Established in 2021, the firm is in Charleston, South Carolina. Their services include Search Engine Optimization and Conversion Optimization.
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Undisclosed< $25 / hr2 - 9
Services provided
50% Search Engine Optimization20% Pay Per Click10% Social Media Marketing +2 services10% Web Design10% Web DevelopmentElike Solutions is a small SEO services firm headquartered in Ahmedabad, India. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Palmanova, Spain
Services provided
35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingSEO company PMAX ONLINE SL. Was founded in 2024. The small team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Delray Beach, FL
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35% Search Engine Optimization35% Pay Per Click30% Web DesignEstablished in 2024, EzRank Digital is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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35% Search Engine Optimization35% Pay Per Click30% Web DevelopmentMurtafi Digital is a SEO company. They are in Jakarta, Indonesia and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9
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40% Search Engine Optimization30% Pay Per Click10% Content Marketing +2 services10% Conversion Optimization10% Email MarketingJoyce Voice is a SEO services firm. They offer Search Engine Optimization and Pay Per Click and were founded in 2024.
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$5,000+< $25 / hr2 - 9Westville, South Africa
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20% Search Engine Optimization50% Pay Per Click30% Performance MarketingPay per click company BridgeCo Web Solutions Inc is headquartered in Westville, South Africa. Founded in 2020, the team focuses on Pay Per Click and Performance Marketing.
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UndisclosedUndisclosed2 - 9
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30% Search Engine Optimization40% Pay Per Click20% Digital Strategy +1 service10% Email MarketingAdverra is a PPC agency. Their team is headquartered in Rawalpindi, Pakistan and offers Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Jaipur, India
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50% Search Engine Optimization20% Pay Per Click10% Content Marketing +2 services10% Email Marketing10% Social Media MarketingFounded in 2025, Bluenexis Infosolution is a SEO agency. The company specializes in Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Heathcote, England
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25% Search Engine Optimization45% Pay Per Click15% Social Media Marketing +1 service15% Web DesignCarve Team is a PPC company. They were launched in 2024, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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40% Search Engine Optimization30% Pay Per Click30% Web DesignLaunched in 2017, Jolly Results is a small SEO agency in Rohtak, India. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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55% Search Engine Optimization30% Web Design15% Pay Per ClickBased in Cornubia, Australia, Rank Haus is a small SEO agency. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9
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35% Search Engine Optimization35% Pay Per Click30% Social Media MarketingLocalVibe Digital is a SEO agency. Founded in 2025, the team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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35% Search Engine Optimization35% Pay Per Click30% Conversion OptimizationSearchly is a small SEO company launched in 2025. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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50% Search Engine Optimization20% Content Writing Services20% Pay Per Click +1 service10% Social Media MarketingOutreach Leopard is a SEO company located in Brampton, Canada. Established in 2017, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Skierniewice, Poland
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35% Search Engine Optimization35% Pay Per Click20% Ecommerce Marketing +1 service10% Web DevelopmentNa Zielono Konrad Bilski is a small SEO company. They offer Search Engine Optimization and Pay Per Click and were founded in 2025.
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$1,000+< $25 / hr2 - 9Bengaluru, India
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35% Search Engine Optimization35% Pay Per Click30% Digital StrategyLodgr.cloud | Digital Marketing for Hotels & Direct Bookings is a SEO services firm. They were established in 2024 and focus on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization30% Web Design20% Pay Per ClickGridline Marketing is a SEO agency established in 2025. In Orlando, Florida, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Tourcoing, France
Services provided
30% Search Engine Optimization40% Pay Per Click15% Conversion Optimization +2 services10% AI Agents5% Marketing StrategyNordLeadBTP is a small PPC agency located in Tourcoing, France. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Oakville, Canada
Services provided
50% Search Engine Optimization20% Pay Per Click10% Email Marketing +2 services10% Social Media Marketing10% Web DesignKPGC is a SEO company. They are headquartered in Oakville, Canada, and their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
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10% Search Engine Optimization60% Pay Per Click20% Web Design +1 service10% Conversion OptimizationSmall pay per click agency Sandfold Studio, is based in Manchester, England. The team specializes in Pay Per Click and Web Design.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
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Ability to Deliver considers three criteria:
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- Market presence and reputation in the industry
Compare Top 15 Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Search Engine Optimization10% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Search Engine Optimization30% Pay Per Click20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization60% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization70% Pay Per Click20% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
40% Search Engine Optimization30% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
45% Search Engine Optimization25% Pay Per Click30% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Search Engine Optimization10% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization20% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization50% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization40% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization30% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Search Engine Optimization30% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Boca Raton, FL
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Search Engine Optimization10% Pay Per Click15% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Search Engine Optimization50% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
10% Search Engine Optimization90% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Search Engine Optimization80% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization25% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
38.8/40.019.2/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
65% Search Engine Optimization25% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$1,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
55% Search Engine Optimization15% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49San Diego, CA
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
45% Search Engine Optimization40% Pay Per Click15% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
37.7/40.017.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Search Engine Optimization25% Pay Per Click5% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization30% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Search Engine Optimization60% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Dnipro, Ukraine
Ability to deliver
37.6/40.019.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
75% Search Engine Optimization10% Pay Per Click15% Other
Top Search Engine Marketing (SEM) Agencies
An SEM company plans, launches, and manages paid search campaigns on platforms such as Google Ads, Microsoft Advertising, and Amazon. Their specialists research high-value keywords, write ad copy, set up audience targeting, adjust bids in real time, and run A/B tests to maximize return on ad spend (ROAS). They also track conversions, deliver performance reports, and provide strategic recommendations that align with your wider digital marketing objectives.
Most agencies deliver an end-to-end suite that can include:
- Keyword research & competitive analysis
- Campaign setup (Search, Shopping, Display, YouTube)
- Bid management and budget pacing
- Ad copywriting and creative testing
- Landing-page optimization
- Remarketing and audience segmentation
- Conversion tracking and analytics integration
Some firms also bundle complementary channels, such as programmatic display or social PPC, to create a unified digital marketing strategy.
SEM engagements usually fall between $3,000–$20,000 per month, but pricing scales with ad spend, account complexity, and service level. Smaller businesses might work with an agency on a management-fee model (e.g., 10%–20% of monthly media spend), while enterprises often negotiate flat retainers or performance-based contracts. Always ask for a clear breakdown of management fees versus ad budget before signing.
Start by defining your KPIs, such as lead volume, e-commerce revenue, or customer acquisition cost. Then:
- Review case studies in your industry.
- Check Clutch client reviews for transparency, communication, and results.
- Compare pricing models (percentage of spend, flat fee, or hybrid).
- Request a campaign audit or strategic roadmap to gauge expertise.
Selecting a partner whose reporting cadence and collaboration style match your internal workflow will set the engagement up for success.
- “Guaranteed #1 ranking” claims (ad position depends on auction dynamics).
- Lack of access to the ad account or data ownership.
- Vague reporting that focuses on clicks instead of revenue-driven metrics.
- One-size-fits-all strategies with minimal keyword research.
- Slow or inconsistent communication during the sales process.
- How will you structure our campaigns and why?
- Which metrics will you report on weekly and monthly?
- What tools or automations do you use for bid management?
- Can you share a recent success story in a similar industry or budget range?
- Who will be my day-to-day point of contact, and how many accounts do they manage?
- How do you coordinate SEM with SEO and other digital marketing channels?
Agencies bring platform certifications, cross-account data, and advanced tools that small teams can’t always justify purchasing. Their experience shortens the testing cycle, reduces wasted spend, and frees internal staff to focus on broader marketing initiatives.
Freelancers are ideal for limited budgets or project-based needs. Agencies, however, provide a multidisciplinary team including strategists, copywriters, designers, and analysts that can scale campaigns quickly and cover absences without interrupting performance.
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