What evidence can you share that demonstrates the impact of the engagement?
We’ll be starting the first campaign in June 2020, and I’ll be able to share some metrics then. We’ve evaluated the quality of the marketing pitches and of the creative content they’ve written, and their level of understanding of our audience, and we are very satisfied with their work so far.
How did Livepage perform from a project management standpoint?
They’re a little bit lacking in this respect. Everything is correct in terms of budget, but they haven’t always included the time needed for reviews into the timelines. Even though we’ve given them quick feedback, they were still late on some deliverables.
They’re based in another city, so communication is online only. We mainly use Hangouts and Skype for communication, and they’re always online and very responsive. We sometimes send them feedback or questions in late evenings, and they’re still very responsive.
What did you find most impressive about them?
They have a fresh view, and we can go to them to get a second opinion from a party outside of our organization. Back in February 2020, when few people had heard about the coronavirus, they suggested that we target supply-chain retailers. We’ve been growing our expertise in supply chain, track and trace, and inventory management solutions. They suggested that we target not only startups and individual entrepreneurs, but also big retailers.
We weren’t thinking of it as a good idea in February, but, when the crisis came, there were a lot of measures that supermarkets were pushed to implement. Some of them were quite innovating, adopting chatbots, delivery websites, etc., which we saw a huge demand for. It was impressive that Livepage suggested this idea beforehand.
Are there any areas they could improve?
They could improve in terms of project planning, to assign someone on their side to learn all about our company and drive all processes. At the moment, we still need someone on our end for that role.
Do you have any advice for future clients of theirs?
Software development and other IT organizations should still have a marketing manager dedicated to working with the agency, who can follow all processes. These aren’t turnkey solutions where we give them money and they deliver everything we need.
It’s day-to-day work with a group of people. Our work has many aspects, and there should be someone in place to link the customer insights from our sales team to the agency in charge of content creation and advertising. I’ve heard of cases where they were working with the CEO or the C-level management of a company, but that’s quite hard. A dedicated marketing manager is very good to have.