How did you select Livepage and what were the deciding factors?
They presented a solid plan for a 3-month trial with them and demonstrated their readiness to do a deep dive into our industry portfolio. I also liked great attention they devoted to analyzing our historical data, including contact requests. What influenced on our decision most is that they had a clear vision how this project would evolve over the next 3,6,12 months.
We had clear milestones we would like to reach. I liked how these guys think strategically. Our initial ambitions back in 2018 were more than modest, given freshly relaunched website, recent kick-start of a blog and some legacy problems from the previous vendors – to grow organic traffic and referral traffic by the factor of 2x by the end of 2018 and boost website conversions up to 25-30%.
Important was also to improve the ranking positions for the initial set of keywords that were ranking inbetween top 20-top 50.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We started with a quite limited scope of technical audit, keyword research and semantic core creation as well as content marketing. While most of the other SEO agencies were majorly focused on technical SEO and improvement of the backlink profile, Livepage stood out of the competition with content audit and outlines for the new and existing content.
Automotive as one of Intellias key verticals wasn’t an easy topic to tackle. Besides getting into the essence of this industry expertise, Livepage did a great job with setting up the structure, categories and marrying our expertise with trends and search traffic.
They also did a very good job with analytics, providing us with actionable insights on engagement, navigation gaps, conversion improvements. Between 2018 and 2020 Intellias did a giant leap with regards to maturity, sophistication of services and performance of our marketing channels.
Nowadays, Intellias is the only large software engineering vendor in Ukraine that receives such a significant share of the new business through inbound. Having a high-performing SEO vendor is a key to success here.
We started small with mainly operational tasks and they as a partner have grown a lot with us during these years. Mid 2019 was decisive for our cooperation, with us taking it the strategic level with digital promotion of the service offering, namely in financial services and banking.
We’ve collaborated on a full-cycle model starting as early as pain points identification, needs clusterization, competitors’ landscape mapping, digital offering concept design and proceeding with organic and paid promotion across the channels based on CDJ flow. It definitely opened a completely new set of opportunities for us.
How many people from the vendor's team worked with you, and what were their positions?
We have an assigned project manager – Razak, who is excellent in managing all the scope and stakeholders. We also contracted from 2 to 5 project members depending on the scope we were working with. Their functions included on-page SEO, linkbuilding, paid and marketing people (for our integrated campaigns).