Livepage

Please describe your company and your position there.

I'm CEO and co-founder of The Hoxton Mix. The Hoxton Mix is a leading virtual office provider headquartered in London, United Kingdom. The company takes a technology-first approach to virtual office solutions, helping SMEs anywhere to have a presence in London and manage their business remotely. In 2018, the company expanded its services to include Konnect an application programming interface for enterprise-level businesses. Konnect helps enterprise businesses provide virtual office services to their customers, without needing to worry about storage, delivery to customers, and customer service.

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage for SEO promotion and link building, and also Google Ads campaigns management and optimisation.

How did you select this vendor and what were the deciding factors?

We were looking for a marketing partner who could provide us with a comprehensive promotion and cover all our needs at once: SEO, link building, copywriting, and paid traffic. Livepage seemed like a perfect fit considering their strong expertise and cases.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, Livepage conducted several interviews to dive into our business and understand the specifics, carried out SEO research defining priority clusters, business architecture and structure, and built a one-page strategy. Then we started working on content optimisation: analysing blogs for content cannibalisation, optimising existing content, searching for new semantics and writing several new blog articles a month. Also, we are constantly working on link building and technical optimisation. In terms of the paid traffic, Livepage analysed the running campaigns and the traffic going through them.

Then, all work was focused on running A/B tests and campaigns optimisation to clean all the irrelevant queries and reduce the conversion cost. Testing new targeting options and bidding strategies allowed us to reduce the conversion cost and increase the number of conversions. Since we have optimised the search campaigns, we have moved to testing new types of advertising campaigns like the Smart GDN campaign and Performance Max campaign.

How many people from the vendor's team worked with you, and what were their positions?

About 7 people are involved in the project from Livepage: a project manager, an SEO specialist, a link builder, two PPC specialists, an analyst, and a copywriter.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the last 6 months, we have grown by 52% in the number of conversions, provided they maintain their original cost, which initially suited us. Traffic from the blog grew by 113% and the website grew up to 30.5% compared to the previous six months.

Describe their project management style, including communication tools and timeliness.

Very effective and smooth. Livepage specialists are experienced and customer-oriented professionals who are easy to work with.

What did you find most impressive or unique about this company?

We’ve been really impressed by how Livepage quickly understood our business and centred our PPC campaign around our objectives. We have achieved good results within a very short time in both revenue and ROI.

Are there any areas for improvement or something they could have done differently?

No, they are great to work with and look forward to working with them for many years.

Introduce your business and what you do there.

I’m one of the co-founders of nn.partners, a digital advertising agency. We focus on performance marketing through PPC, analytics, conversion rate optimization, and other digital marketing activities.

What challenge were you trying to address with Livepage?

One of our clients asked for help with SEO, but we didn’t have the expertise to do it, so we went for an outside provider.

What was the scope of their involvement?

Livepage does SEO for one of our clients, working on the on- and off-page side of the SEO. They started by doing a website audit, then came up with a roadmap of technical suggestions. In addition, their team has updated the category and product pages and cleaned up some of the website’s clinical components, like the loading speed.

What is the team composition?

We’ve been working with Mike (CEO), a project manager, a lead SEO specialist, a project manager, and at least two people working on the technical side of the project.

How did you come to work with Livepage?

My business partner referred them to us because he had previous experience working with them. We chose them because of their track record and expertise — they’re very well-known in the Ukrainian market as a successful provider.

How much money have you invested in this partnership?

So far, we’ve spent around $3,500 with them.

What is the status of this engagement?

We started working together in August 2022, and the engagement is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

In our last three months, we’ve got an additional 200,000 impressions and around 20,000 more clicks compared to the three months before that in the US market alone. Globally, we went from having 2.39 million impressions to receiving 2.92 million, and click-wise, we went from having 41,700 to 45,500. Moreover, our average online position was at 9.2, and now we’re at 8.3.

How did Livepage perform from a project management standpoint?

We use Google Sheets and Slack as our main project management and communication tools.

What did you find most impressive about them?

They’re a reliable team that can stand by their work and deliver according to their promises. Additionally, we're impressed by the level of depth of their technical knowledge.

Are there any areas they could improve?

It’d be great if they could request access to all the platforms at once rather than doing it one by one on different days. This could make the process smoother for everyone. Nonetheless, I don’t consider this a major thing because the good results speak for themselves.

Do you have any advice for potential customers?

Be straightforward and open — the better you can frame your expectations, the easier it’ll be to get good results.

Please describe your company and your position there.

I am the CMO at Stripo.email, free email template builder. We help to create professional and responsive emails easy and quickly without any HTML skills. You can use our service in order to automate email creation.

For what projects/services did your company hire Livepage?

We hired Livepage to create an SEO strategy for our website.

What were your goals for this project?

Our goal was to grow brand awareness and get targeted organic traffic in Western Europe and USA regions.

How did you select this vendor?

Livepage is a well-known company in Ukrainian digital marketing community. We read the company's articles and were interested in getting similar/better results.

Describe the project in detail.

Together with Livepage team, we developed a content marketing strategy that we successfully execute for 1.5 years. In addition to content marketing, the vendor performed a competitors’ analysis and found gaps between our site and theirs. It helped us to create new landing pages that generate leads. More details are covered in case study published on the official Livepage website.

What was the team composition?

We contacted mainly with the project manager team. But when strategic issues appeared, we solved them with the whole team - a marketing manager, business analyst, SEO specialists, and even CEO.

Can you share any outcomes from the project that demonstrate progress or success?

Compared to last year, we increased website’s organic traffic by more than 150%. The number of users on the website has grown by 40 thousand per month.

How effective was the workflow between your team and theirs?

For our part, we always tried to implement all the tasks that Livepage gave us as fast as possible, but it was not always the case. All documentation was transmitted to us via email and Google Docs, so it was never a problem to find the right task and implement it. When we did not understand how to implement the task, vendor’s team helped us.

What did you find most impressive about this company?

The vendor’s team was constantly engaged in market research and listened to our advices regarding the market situation. Thanks to this, we are ahead of the competition and get outstanding search traffic results.

Are there any areas for improvement?

Sometimes we wanted Livepage team to improve some of their internal business processes. But it is not always possible, we understand this. Every SaaS project wants a deeper dive in their business for a marketing partner to produce better decisions. It would be great if they had this skill in the beginning of our cooperation. It would lead us to even better results in the long run.

Introduce your business and what you do there.

I’m the owner of an electrical and gas appliance repair company. We repair both home and commercial appliances. Currently, we have ten employees. 

What challenge were you trying to address with Livepage?

We needed our company's website to rank higher search engine results. 

What was the scope of their involvement?

In the beginning, Livepage analyzed our website to figure out the exact problems and identify what it was missing. After that process was complete, they wrote out a full scope of everything we needed to develop for our website. They indicated the specific services they planned to provide. 

Livepage developed strategies for SEO and PPC marketing campaigns to improve our ranking in organic and paid search results. They also support our email marketing efforts. One of the team’s web resources uses proprietary technology to optimize our company’s group-specific website. They also create new content to feature. The team works on securing backlinks to our website. They compiled a list of publishers to target for these link building efforts. 

What is the team composition? 

I worked with 4–5 different people from Livepage. The company has several departments with managers for each one. 

How much have you invested with them?

In total, we spend between $2,000–$3,000 per month. 

What is the status of this engagement?

We’ve been working together since October 2017.

What evidence can you share that demonstrates the impact of the engagement?

All of Livepage’s efforts are helping our company rank better in search engines. They send us monthly reports to highlight our progress. Based on diagrams that display metrics on web traffic and rankings, our traffic is climbing higher every month. 

How did Livepage perform from a project management standpoint?

Our company is located in Toronto, Canada. Livepage worked on our project remotely from their offices in Ukraine. All of our communication is through email and Skype. Once a month, we hold a video conference. At least one of the managers participates, if not the entire group of them.

During these meetings, we discuss the development we need to do moving forward. They highlight features we should add to our website and how to improve it. After identifying problems, they propose solutions. 

What did you find most impressive about them?

I've been pleased to see the web traffic metrics rise. We're receiving many more phone calls and new business than we did before we started working with Livepage. Within a year of working together, our company has already grown four or five times larger. There's always room for improvement, but I have no complaints. 

Are there any areas they could improve?

The seven-hour time zone difference between our offices made it a bit hard to communicate. Sometimes, it might have been difficult for them to write all the content for our advertising materials in English. 

Introduce your business and what you do there.

I’m the digital marketing manager at Apriorit—a software research and development company.

What challenge were you trying to address with Livepage?

We already had a website, but since it was pretty old, we wanted it to be more effective. We decided to hire someone to help with search engine visibility and SEO.

What was the scope of their involvement?

They started off working on our SEO and then moved onto collaborating on a monthly basis with the technical tasks related to our content marketing activities for our new landing pages. They did everything they could that would improve our search engine position, and also estimated our current positions using our main keywords.

Livepage currently works on link building. They’re very good with analytics and established a way to track the parameters of our campaigns and activities. They deliver reports in Google Data Studio.

What is the team composition?

We always work with their dedicated project manager. There’s also an SEO specialist involved, and when we need analytics, there’s an analyst brought in. There’s also a dedicated resource that handles link building, contacting editors, trying to get guest postings, etc. Other than that, I don’t know who else is working on the project.

How did you come to work with Livepage?

We tried several companies before them, but they only handled the technical stuff and made recommendations that didn’t work for our target audience and business goals. What I liked about Livepage is that they had the desire to help us. They got involved in our business and tried to understand our marketing roles and business goals. I also liked that they had a project manager as a main point of contact.

How much have you invested with them?

We’ve spent between $50,000–$60,000 on their services so far.

What is the status of this engagement?

We started working together in August 2015 and the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a growth of over 500% in organic search results. Before hiring them, we had no formal processes for SEO and content marketing. With their help and experience, we’ve managed to build a truly professional and continual process of delivering content, which we use in our marketing activities and embed into our SEO.

It may have been a little hard for them to start working with the complicated audience that we have, which is highly technical. Livepage has learned a lot and has grown together with us. I’m extremely satisfied with the work they do.

How did Livepage perform from a project management standpoint?

I can call the project manager at any time to ask for the work’s status or additional services. They’re really professional and communication is perfect. It’s comforting to me to know that we can be in touch at any time.

Furthermore, they’re great a preparing and delivering estimates, which can be daunting when there are several tasks and particular dates involved. While it’s not a perfect process, we’re working together to improve on it.

What did you find most impressive about them?

They’re particularly great with SEO. Whenever my team has an idea regarding new content and ways to change up our UX, they’ll make a professional evaluation of our proposal in a pretty short time, and will tell us how it will impact our SEO, rankings, and visibility. I trust their opinion and there hasn’t been a case where they haven’t been right.

Are there any areas they could improve?

They could improve on reaching final deadlines. If another one of their clients needs more time from their experts, we have to wait a bit, which has resulted in us having some misunderstandings in regards to due dates. We’re working on this, though, and it’s not a critical issue.

Please describe your company and your position there.

I am the owner of GuardMaster.com.ua. GuardMaster.com.ua - a wholesale and retail store of video surveillance systems, security systems and intercoms.

For what projects/services did your company hire Livepage?

Our website is designed on the Magento open-source E-commerce platform. We wanted to make the site transition from version 1.5.1.0 to 1.6.2.0 and then to 2.3.2 without losing positions in Google search results.

What were your goals for this project?

Our goal was to improve the usability of the website, get more traffic and increase brand awareness.

How did you select this vendor?

Livepage has successfully done such tasks in similar niches, so we decided to contact them.

Describe the scope of their work in detail.

Livepage team did an SEO audit for us. They gave recommendations on improving the visibility of pages in the search engines while moving to a newer version of Magento, analyzed our competitors and a niche.

What was the team composition?

A project manager, SEO specialist, and SEO Team Leader worked with us.

Can you share any outcomes from the project that demonstrate progress or success?

The team was deeply immersed in the project and this yielded significant results. Furthermore, they arranged 2 meetings in their office where we negotiate the most important details

How effective was the workflow between your team and theirs?

The team was always in touch, answered questions and asked us clarifying questions to improve the results.

What did you find most impressive about this company?

We were surprised by how deeply the team wanted to understand our business, niche, and market.

Are there any areas for improvement?

I am ready to advise the Livepage as Magento SEO specialists to my colleagues. Have nothing bad to say.

Please describe your company and your position there.

I am the owner of Class Central, a search engine and reviews website for free online courses known as MOOCs or Massive Open Online Courses.

For what projects/services did your company hire Livepage?

I worked with Livepage team 2 times. For the first time, I hired them in 2017 for the SEO audit of our website. Their team did a great job, so after the expansion in 2019, I decided to hire them again.

What were your goals for this project?

My goal was to improve the rankings and visibility in search engines. Our website contains more than 100,000 pages, so we needed a deep SEO experience and were ready to work only with experts.

How did you select this vendor?

I read successful case studies at Livepage website and wanted to get the same results.

Describe the project in detail.

Livepage team deeply explored the essence of our business, analyzed competitors and found new growth points. Moreover, they created technical tasks for error removal and internal linking. Afterward, they checked those implementations.

What was the team composition?

Project manager, SEO specialist, and SEO team leader.

Can you share any outcomes from the project that demonstrate progress or success?

We see a constant increase in website visibility in search engines and traffic growth. Livepage team fulfilled all the goals we set.

How effective was the workflow between your team and theirs?

I am pleased with the quick task execution and the instant replies to my messages.

What did you find most impressive about this company?

In 2017, we were pleasantly surprised by the deep expertise and professionalism of the team. In 2 years they have grown and further increased their SEO expertise. The main things I appreciate in working with the Livepage team is the focus on the main goal, fresh view, and understanding of our business.

Are there any areas for improvement?

Nothing comes to mind.

Introduce your business and what you do there.

We’re a mid-sized software development agency working mainly on blockchain and machine learning projects. I’ve been working in the company for six years, starting as a sales manager and now serving as chief business development officer. I’m responsible for all marketing operations, marketing strategy, and sales operations end results.

What challenge were you trying to address with Livepage?

We started considering a new marketing strategy at the end of 2019. We analyzed the results of our workings in the company, and saw that we were mainly receiving requests for fully-managed services from individual entrepreneurs. Those didn’t always result in long-term engagements, although a big percentage of them did thrive and grow together with us.

We were lacking marketing hands, so we decided to go to an agency to increase the amount of team extension requests to dedicated client teams.

What was the scope of their involvement?

We’ve had three phases, and we’ve just started the last one. The first phase was consulting, where Livepage made an analysis and gave us their research on several markets and niches that contained our target groups.

They also performed an analysis of our competitors’ PPC advertising, and they made an SEO analysis concerning our main competitors. They presented a report presenting a lot of different needs and recommended an overall strategy to us for shifting from fully-managed to dedicated teams.

The second phase was a preparation of all marketing campaigns, which we’ll be launching in the third phase, on the 1st of June 2020.

What is the team composition?

They have different departments, including marketing, PPC, and SEO. There’s a main marketer on their side, who organized all the communication with their company. We have a project manager, who’s mainly responsible for setting up tasks and deadlines and discussing payments and deliverables with us. We can speak to any member of the team if we need it, but we’re in contact with 2–3 people on a day to day basis.

How did you come to work with Livepage?

They were initially found by our CEO, back in 2016. We chose Livepage because they had quite a good reputation on the Ukrainian market, specifically for IT companies. They had a very good brand in our niche, and there weren’t many agencies specializing in working with software development providers.

They had good case studies with mobile developers, having worked with some of them for five years, and bringing very good results. I also heard about Livepage from marketers at different local conferences.

How much have you invested with them?

We’ve spent $5,000–$7,000 on the current engagement. The spend for 2020 is planned to be around $25,000, not including the PPC budget. It’s strictly the cost of running the marketing campaigns we’re delegating to them.

What is the status of this engagement?

We started the first engagement with Livepage in May 2016, and it ran for about four months. We stopped because marketing takes a lot of time and effort, and I was more engaged in the sales process back then, bringing in initial sales and growing the sales team. The current engagement started in early-February 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ll be starting the first campaign in June 2020, and I’ll be able to share some metrics then. We’ve evaluated the quality of the marketing pitches and of the creative content they’ve written, and their level of understanding of our audience, and we are very satisfied with their work so far.

How did Livepage perform from a project management standpoint?

They’re a little bit lacking in this respect. Everything is correct in terms of budget, but they haven’t always included the time needed for reviews into the timelines. Even though we’ve given them quick feedback, they were still late on some deliverables.

They’re based in another city, so communication is online only. We mainly use Hangouts and Skype for communication, and they’re always online and very responsive. We sometimes send them feedback or questions in late evenings, and they’re still very responsive.

What did you find most impressive about them?

They have a fresh view, and we can go to them to get a second opinion from a party outside of our organization. Back in February 2020, when few people had heard about the coronavirus, they suggested that we target supply-chain retailers. We’ve been growing our expertise in supply chain, track and trace, and inventory management solutions. They suggested that we target not only startups and individual entrepreneurs, but also big retailers.

We weren’t thinking of it as a good idea in February, but, when the crisis came, there were a lot of measures that supermarkets were pushed to implement. Some of them were quite innovating, adopting chatbots, delivery websites, etc., which we saw a huge demand for. It was impressive that Livepage suggested this idea beforehand.

Are there any areas they could improve?

They could improve in terms of project planning, to assign someone on their side to learn all about our company and drive all processes. At the moment, we still need someone on our end for that role.

Do you have any advice for future clients of theirs?

Software development and other IT organizations should still have a marketing manager dedicated to working with the agency, who can follow all processes. These aren’t turnkey solutions where we give them money and they deliver everything we need.

It’s day-to-day work with a group of people. Our work has many aspects, and there should be someone in place to link the customer insights from our sales team to the agency in charge of content creation and advertising. I’ve heard of cases where they were working with the CEO or the C-level management of a company, but that’s quite hard. A dedicated marketing manager is very good to have.

Please describe your company and your position there.

I hold a position of Director of Marketing at Intellias, a Ukrainian digital solutions and technology services company. I provide strategic leadership and direction for Intellias inbound and outbound channels, orchestrating a variety of campaigns across the channels. 

For what projects/services did your company hire Livepage, and what were your goals?

We started literally from scratch back in 2018

• we’ve just relaunched our website at the beginning of 2018, kick-started our blog and needed to launch content marketing at full scale. Nevertheless, we were really picky in vendor selection
• we had been already through not very fulfilling partnerships with SEO providers and on top of that required a very skilled partner to help us with Intellias verticalization efforts.

We relied on Yalantis’ references for the initial pool of the candidates (big kudos to them). We shortlisted three vendors, however after a trial period two of them were not able to meet the requirements. Our needs were quite demanding given our major focus on specific verticals, our ambitious yearly KPIs for inbound marketing and limited content production capacity at that specific period of time.

How did you select Livepage and what were the deciding factors?

They presented a solid plan for a 3-month trial with them and demonstrated their readiness to do a deep dive into our industry portfolio. I also liked great attention they devoted to analyzing our historical data, including contact requests. What influenced on our decision most is that they had a clear vision how this project would evolve over the next 3,6,12 months.

We had clear milestones we would like to reach. I liked how these guys think strategically. Our initial ambitions back in 2018 were more than modest, given freshly relaunched website, recent kick-start of a blog and some legacy problems from the previous vendors – to grow organic traffic and referral traffic by the factor of 2x by the end of 2018 and boost website conversions up to 25-30%.

Important was also to improve the ranking positions for the initial set of keywords that were ranking inbetween top 20-top 50.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a quite limited scope of technical audit, keyword research and semantic core creation as well as content marketing. While most of the other SEO agencies were majorly focused on technical SEO and improvement of the backlink profile, Livepage stood out of the competition with content audit and outlines for the new and existing content.

Automotive as one of Intellias key verticals wasn’t an easy topic to tackle. Besides getting into the essence of this industry expertise, Livepage did a great job with setting up the structure, categories and marrying our expertise with trends and search traffic.

They also did a very good job with analytics, providing us with actionable insights on engagement, navigation gaps, conversion improvements. Between 2018 and 2020 Intellias did a giant leap with regards to maturity, sophistication of services and performance of our marketing channels.

Nowadays, Intellias is the only large software engineering vendor in Ukraine that receives such a significant share of the new business through inbound. Having a high-performing SEO vendor is a key to success here.

We started small with mainly operational tasks and they as a partner have grown a lot with us during these years. Mid 2019 was decisive for our cooperation, with us taking it the strategic level with digital promotion of the service offering, namely in financial services and banking.

We’ve collaborated on a full-cycle model starting as early as pain points identification, needs clusterization, competitors’ landscape mapping, digital offering concept design and proceeding with organic and paid promotion across the channels based on CDJ flow. It definitely opened a completely new set of opportunities for us.

How many people from the vendor's team worked with you, and what were their positions?

We have an assigned project manager – Razak, who is excellent in managing all the scope and stakeholders. We also contracted from 2 to 5 project members depending on the scope we were working with. Their functions included on-page SEO, linkbuilding, paid and marketing people (for our integrated campaigns).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

If we compare our traffic YoY 2019 to 2020 we can see around 50% increase. If we would benchmark the very start of the cooperation and nowdays, we’ve grown by 11x, which is a major achivement for a company with a major focus on the vertical domains (and hence niche content and service offerings).

Around 30-40% of our target keywords are in top 10 across our main geographies (North America, DACH, GCC region). When we talk about conversions, even given the post-covid economy and decreased or postponed demand, inbound still accounts for almost half of our new generated business.

Describe their project management style, including communication tools and timelines.

We use Worksection for project management and time planning. I find it really handy to be able to track all the tasks and progress in one place. We complement this with regular email communication, monthly reporting and a weekly sync on Skype. For strategic planning we organized onsite workshops – both in Lviv and Dnipro

What did you find most impressive or unique about this company?

Their attitude, their people, their experience across the domains, their ability to work on strategic level and run end-to-end campaigns – this is what really sets them apart.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind. Livepage team was able to accommodate to the turbulence associated with our growth, quickly changing priorities and aggressive KPIs. Sometimes we missed a deadline or two, but that wasn’t a big deal.

Introduce your business and what you do there.

I am the CEO of Yalantis, a digital platform that provides software development services.

What challenge were you trying to address with Livepage?

We wanted to accelerate organic traffic via SEO and link building.

What was the scope of their involvement?

Livepage integrated SEO best practices into our blog content and other marketing channels. Their team conducted extensive research on relevant keywords for us to include in our content. They also developed a few link building strategies and helped us obtain hyperlinks from third-party websites.

What is the team composition?

They assigned an SEO specialist and a link builder to our account.

How did you come to work with Livepage?

After evaluating several local digital marketing firms, we were confident that Livepage would be a perfect fit for our project. 

How much have you invested with them?

We spent less than $50,000 for their services.

What is the status of this engagement?

They worked with us from May 2014 – September 2017.

What evidence can you share that demonstrates the impact of the engagement?

After we began to incorporate SEO into our marketing plan, our organic traffic increased from zero to 45,000 monthly visitors. We are extremely pleased with Livepage’s results.

How did Livepage perform from a project management standpoint?

We were always in sync, which made planning incredibly easy. They kept us informed of their progress, and they responded to our questions promptly.

What did you find most impressive about them?

Livepage has proven to be a reliable source for rapid online growth. They exceeded all of our expectations.

Are there any areas they could improve?

From our perspective, their current business model is flawless.