Livepage

Please describe your company and your position there.

I am a Senior Marketing Manager at an Outsourcing Software Engineering Company. We deliver expert-level software engineering services including mobile and web development, QA, DevOps, cybersecurity, has expertise in different technologies such as AI and Data Science, BI, IoT, Blockchain, VR & AR, and all kinds of design and technology consulting.

For what projects/services did your company hire Livepage, and what were your goals?

Content strategy, inbound- and content marketing.

How did you select this vendor and what were the deciding factors?

When we contacted Livepage, we had been successfully using inbound marketing strategies. However, we were looking for a team that could accelerate our success and had strong experience in creating content for our domain. Livepage addressed this challenge, shared their views on content strategy, developed, and implemented efficient content plan.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Livepage conducted several interviews to understand the critical areas of our business, our expertise and solutions, ICPs, priority areas of development, and case studies. They mapped all the information in the form of a Solar System. The Solar System helped us understand what kind of content clusters we have to work with, how they are connected, and our priorities.

Afterwards, the Livepage team carried out SEO research considering the current content and the one we planned to create. Next, the team developed content plans for key areas and graded the topics according to audience interest and willingness to engage with our representatives. Together, we selected and structured the topics based on traffic potential and competitor analysis. The team employs best practices in their approach. As a result, we established an effective and stable workflow for creating text requirements and content for our blog.

How many resources from the vendor's team worked with you, and what were their positions?

The Livepage team consisted of a marketer, SEO specialist, team lead, analyst, project manager, editor, proofreader, and 3 content writers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than six months of cooperation, the team conducted several types of research, developed content plans for two business directions, and put four technical tasks and blog content into production. Besides, thanks to the Livepage team, there is a stable traffic growth of 30% a month and a steady growth of keyword positions on new pages. Last but not least, we've unleashed internal team resources and focused them on other tasks that fuel our further growth.

How effective was the workflow between your team and theirs?

Probably we’ve found a long-term partner who will help us keep the positive dynamics, achieve, and exceed marketing KPIs.

What did you find most impressive or unique about this company?

They are client-centric, receptive to feedback, and obsessed with quality.

Are there any areas for improvement or something they could have done differently?

Nothing critical. Usually they respect and meet the deadlines. However in rare occasions they sacrificed the deadlines in order to match the high-quality standards. It's acceptable but still the area for improvement for the future.

Please describe your company and your position there.

I am a Co-Founder & CEO at Interexy. Interexy is an app development agency. We provide mobile & software development services to startups and companies in the US, Canada, Western Europe, Israel, and Australia

For what projects/services did your company hire Livepage?

Livepage helped us to develop and execute a digital marketing strategy.

How did you select Livepage and what were the deciding factors?

We chose Livepage because of their experience with IT companies. Besides, we liked the way they develop and implement marketing strategies. Livepage gets fully immersed into business, studies the results of customer acquisition and analyzes further steps.

Describe the project in detail and walk through the stages of the project.

First, Livepage developed a marketing strategy according to the Solar System methodology. The team defined our Value Proposition, ICP, business architecture, direction for development in the digital area. Besides, they developed a new site structure.

Also, the Livepage team set up analytics so that we could track the success of the project. After that, the team started designing new landing pages according to the new site structure. At the same time, Livepage helped us with content marketing, link building, new landing page design, and current page redesign. Next, the team helped us launch a PPC campaign.

We decided to give it a try and test it within a short period of time. We wanted to analyze the behavioral indicators of new users after the site redesign and expansion of its structure. Finally, Livepage developed an email sequence. The team set up software to send emails automatically, helping us to return and manage leads.

How many resources from the Livepage team worked with you, and what were their positions?

The Livepage team consisted of: SEO specialists, PPC specialists, email specialists, copywriters (up to four specialists), a marketer, a PM, an analyst, an editor. We worked closely with the team of eight people. Sometimes the Livepage team could expand up to fifteen specialists.

Can you share any outcomes from the project that demonstrate progress or success?

Below is the organic traffic dynamics for the period of 12.13.20 – 09.30.21: 5,968 users in the last nine months (total number of visitors); 53 goals achieved since August. If we compare December 2020 and September 2021, we can see an increase in traffic from 218 to 1231 users per month.

How effective was the workflow between your team and theirs?

The workflow was clear. Once a month, we had a planning session and discussed the results. The PM controlled the implementation of technical tasks by our developer. We used Notion for project management. There, we could track task statuses, see comments, and access the project documentation.

Once in three months, we met with the whole Livepage team to discuss the project development strategy and adjustments to the plan. This helped us all to be on the same page. In general, there were no problems with communication. The project developed very dynamically.

What did you find most impressive or unique about this company?

We appreciate the way they develop and implement marketing strategies based on their expertise in IT marketing. The process is highly organized, transparent, and dynamic.

Are there any areas for improvement or something they could have done differently?

From our perspective, they did a great job.

Please describe your company and your position there.

I hold a position of Director of Marketing at Intellias, a Ukrainian digital solutions and technology services company. I provide strategic leadership and direction for Intellias inbound and outbound channels, orchestrating a variety of campaigns across the channels. 

For what projects/services did your company hire Livepage, and what were your goals?

We started literally from scratch back in 2018

• we’ve just relaunched our website at the beginning of 2018, kick-started our blog and needed to launch content marketing at full scale. Nevertheless, we were really picky in vendor selection
• we had been already through not very fulfilling partnerships with SEO providers and on top of that required a very skilled partner to help us with Intellias verticalization efforts.

We relied on Yalantis’ references for the initial pool of the candidates (big kudos to them). We shortlisted three vendors, however after a trial period two of them were not able to meet the requirements. Our needs were quite demanding given our major focus on specific verticals, our ambitious yearly KPIs for inbound marketing and limited content production capacity at that specific period of time.

How did you select Livepage and what were the deciding factors?

They presented a solid plan for a 3-month trial with them and demonstrated their readiness to do a deep dive into our industry portfolio. I also liked great attention they devoted to analyzing our historical data, including contact requests. What influenced on our decision most is that they had a clear vision how this project would evolve over the next 3,6,12 months.

We had clear milestones we would like to reach. I liked how these guys think strategically. Our initial ambitions back in 2018 were more than modest, given freshly relaunched website, recent kick-start of a blog and some legacy problems from the previous vendors – to grow organic traffic and referral traffic by the factor of 2x by the end of 2018 and boost website conversions up to 25-30%.

Important was also to improve the ranking positions for the initial set of keywords that were ranking inbetween top 20-top 50.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a quite limited scope of technical audit, keyword research and semantic core creation as well as content marketing. While most of the other SEO agencies were majorly focused on technical SEO and improvement of the backlink profile, Livepage stood out of the competition with content audit and outlines for the new and existing content.

Automotive as one of Intellias key verticals wasn’t an easy topic to tackle. Besides getting into the essence of this industry expertise, Livepage did a great job with setting up the structure, categories and marrying our expertise with trends and search traffic.

They also did a very good job with analytics, providing us with actionable insights on engagement, navigation gaps, conversion improvements. Between 2018 and 2020 Intellias did a giant leap with regards to maturity, sophistication of services and performance of our marketing channels.

Nowadays, Intellias is the only large software engineering vendor in Ukraine that receives such a significant share of the new business through inbound. Having a high-performing SEO vendor is a key to success here.

We started small with mainly operational tasks and they as a partner have grown a lot with us during these years. Mid 2019 was decisive for our cooperation, with us taking it the strategic level with digital promotion of the service offering, namely in financial services and banking.

We’ve collaborated on a full-cycle model starting as early as pain points identification, needs clusterization, competitors’ landscape mapping, digital offering concept design and proceeding with organic and paid promotion across the channels based on CDJ flow. It definitely opened a completely new set of opportunities for us.

How many people from the vendor's team worked with you, and what were their positions?

We have an assigned project manager – Razak, who is excellent in managing all the scope and stakeholders. We also contracted from 2 to 5 project members depending on the scope we were working with. Their functions included on-page SEO, linkbuilding, paid and marketing people (for our integrated campaigns).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

If we compare our traffic YoY 2019 to 2020 we can see around 50% increase. If we would benchmark the very start of the cooperation and nowdays, we’ve grown by 11x, which is a major achivement for a company with a major focus on the vertical domains (and hence niche content and service offerings).

Around 30-40% of our target keywords are in top 10 across our main geographies (North America, DACH, GCC region). When we talk about conversions, even given the post-covid economy and decreased or postponed demand, inbound still accounts for almost half of our new generated business.

Describe their project management style, including communication tools and timelines.

We use Worksection for project management and time planning. I find it really handy to be able to track all the tasks and progress in one place. We complement this with regular email communication, monthly reporting and a weekly sync on Skype. For strategic planning we organized onsite workshops – both in Lviv and Dnipro

What did you find most impressive or unique about this company?

Their attitude, their people, their experience across the domains, their ability to work on strategic level and run end-to-end campaigns – this is what really sets them apart.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind. Livepage team was able to accommodate to the turbulence associated with our growth, quickly changing priorities and aggressive KPIs. Sometimes we missed a deadline or two, but that wasn’t a big deal.

Introduce your business and what you do there.

We’re a mid-sized software development agency working mainly on blockchain and machine learning projects. I’ve been working in the company for six years, starting as a sales manager and now serving as chief business development officer. I’m responsible for all marketing operations, marketing strategy, and sales operations end results.

What challenge were you trying to address with Livepage?

We started considering a new marketing strategy at the end of 2019. We analyzed the results of our workings in the company, and saw that we were mainly receiving requests for fully-managed services from individual entrepreneurs. Those didn’t always result in long-term engagements, although a big percentage of them did thrive and grow together with us.

We were lacking marketing hands, so we decided to go to an agency to increase the amount of team extension requests to dedicated client teams.

What was the scope of their involvement?

We’ve had three phases, and we’ve just started the last one. The first phase was consulting, where Livepage made an analysis and gave us their research on several markets and niches that contained our target groups.

They also performed an analysis of our competitors’ PPC advertising, and they made an SEO analysis concerning our main competitors. They presented a report presenting a lot of different needs and recommended an overall strategy to us for shifting from fully-managed to dedicated teams.

The second phase was a preparation of all marketing campaigns, which we’ll be launching in the third phase, on the 1st of June 2020.

What is the team composition?

They have different departments, including marketing, PPC, and SEO. There’s a main marketer on their side, who organized all the communication with their company. We have a project manager, who’s mainly responsible for setting up tasks and deadlines and discussing payments and deliverables with us. We can speak to any member of the team if we need it, but we’re in contact with 2–3 people on a day to day basis.

How did you come to work with Livepage?

They were initially found by our CEO, back in 2016. We chose Livepage because they had quite a good reputation on the Ukrainian market, specifically for IT companies. They had a very good brand in our niche, and there weren’t many agencies specializing in working with software development providers.

They had good case studies with mobile developers, having worked with some of them for five years, and bringing very good results. I also heard about Livepage from marketers at different local conferences.

How much have you invested with them?

We’ve spent $5,000–$7,000 on the current engagement. The spend for 2020 is planned to be around $25,000, not including the PPC budget. It’s strictly the cost of running the marketing campaigns we’re delegating to them.

What is the status of this engagement?

We started the first engagement with Livepage in May 2016, and it ran for about four months. We stopped because marketing takes a lot of time and effort, and I was more engaged in the sales process back then, bringing in initial sales and growing the sales team. The current engagement started in early-February 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ll be starting the first campaign in June 2020, and I’ll be able to share some metrics then. We’ve evaluated the quality of the marketing pitches and of the creative content they’ve written, and their level of understanding of our audience, and we are very satisfied with their work so far.

How did Livepage perform from a project management standpoint?

They’re a little bit lacking in this respect. Everything is correct in terms of budget, but they haven’t always included the time needed for reviews into the timelines. Even though we’ve given them quick feedback, they were still late on some deliverables.

They’re based in another city, so communication is online only. We mainly use Hangouts and Skype for communication, and they’re always online and very responsive. We sometimes send them feedback or questions in late evenings, and they’re still very responsive.

What did you find most impressive about them?

They have a fresh view, and we can go to them to get a second opinion from a party outside of our organization. Back in February 2020, when few people had heard about the coronavirus, they suggested that we target supply-chain retailers. We’ve been growing our expertise in supply chain, track and trace, and inventory management solutions. They suggested that we target not only startups and individual entrepreneurs, but also big retailers.

We weren’t thinking of it as a good idea in February, but, when the crisis came, there were a lot of measures that supermarkets were pushed to implement. Some of them were quite innovating, adopting chatbots, delivery websites, etc., which we saw a huge demand for. It was impressive that Livepage suggested this idea beforehand.

Are there any areas they could improve?

They could improve in terms of project planning, to assign someone on their side to learn all about our company and drive all processes. At the moment, we still need someone on our end for that role.

Do you have any advice for future clients of theirs?

Software development and other IT organizations should still have a marketing manager dedicated to working with the agency, who can follow all processes. These aren’t turnkey solutions where we give them money and they deliver everything we need.

It’s day-to-day work with a group of people. Our work has many aspects, and there should be someone in place to link the customer insights from our sales team to the agency in charge of content creation and advertising. I’ve heard of cases where they were working with the CEO or the C-level management of a company, but that’s quite hard. A dedicated marketing manager is very good to have.

Please describe your company and your position there.

I’m the Chief Operating Officer at Inoxoft. Inoxoft is an international software development company providing web and mobile application development services.

For what projects/services did your company hire Livepage, and what were your goals?

To build the content marketing strategy, to increase the growth of the website's organic traffic and enhance the conversion rate of leads.

How did you select this vendor and what were the deciding factors?

This vendor gave us the most satisfying offer that matched our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At first, they established the target ICP and Value Proposition, developed the custom Solar System (i.e. determined the priority clusters from the viewpoint of business focus and marketing promotion). Then, they divided the existing content according to clusters and carried out the SEO resource within the priority clusters.

As the final step, they prepared the content plans based on the priority clusters. Together with the marketing tasks, they were working on additional optimization of our service pages to get more traffic, and also placed sponsored links.

How many resources from the vendor's team worked with you, and what were their positions?

Livepage introduced us with a project manager, SEO specialist, marketing specialist, link builder and an analyst.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During the first half of the year, we managed to achieve 1800 organic traffic in the target country - the U.S.

How effective was the workflow between your team and theirs?

We are on the same page most of the time. If something unclear pops up, they clarify it right away.

What did you find most impressive or unique about this company?

They are professionals in their niche.

Are there any areas for improvement or something they could have done differently?

I don’t think so. Everything is perfect.

Please describe your company and your position there.

I am a Co-Founder and Co-CEO of a software development company. We are a full-stack software development and IT consulting company with development offices in Minsk and Gdansk. We design and develop digital systems across web, mobile and IoT and work with world-renowned clients such as Oxford University Press, Printique, Oracle UK, Diaceutics, etc.

For what projects/services did your company hire Livepage?

For SEO, content marketing and linkbuilding.

What were your goals for this project?

Our short-term goal was to increase our online presence and improve the website's rankings. The long-term objective was to convert content into quality leads and use the website as a source of business growth.

How did you select Livepage?

We found them here, on Clutch, analyzed relevant case studies, and decided to contact the team for a consultation.

Describe the scope of their work in detail.

The main tasks of the team were technical website optimization, content analysis, keyword strategy, competitor analysis, link building, and augmenting in-house copywriting efforts.

What was the team composition?

It’s a 3-person team: SEO Team Lead, SEO specialist, and project manager.

Can you share any outcomes from the project that demonstrate progress or success?

SEO works! If you methodically engage in SEO and content marketing with a marketing partner, it brings traffic and conversions. We have established this fact thanks to our work with Livepage. I would like to note that the company uses a wide range of tools and approaches; all joint projects were well planned. In collaboration with Livepage, we managed to increase the number of users from 1,100 to 21,000 per month.

How effective was the workflow between your team and theirs?

One of the success factors of our cooperation is the constant, synchronous work of our team and the Livepage team. If necessary, Livepage instantly involves additional specialists.

What did you find most impressive about this company?

They are always in contact and stay responsive to our needs. If we are looking into new things to try in content marketing, they usually have the experts and processes in place to consult and step in right away.

Are there any areas for improvement?

We work daily to improve our online performance, try new things, and test ideas to see what works best in our case. Sometimes we could use more initiative on their side, but the overall results we have reached together prove that our collaboration actually works.

Please describe your company and your position there.

I'm Head of Marketing and Digital Transformation at bvblogic. The bvblogic company develops and implements effective IT solutions. Up to date, the team consists of over 100 professionals with primary expertise in the following areas: agro-industry, transport and logistics, e-commerce, booking systems and e-tickets, retail and fast food, marketing, advertising and digital transformation.

For what projects/services did your company hire Livepage?

We wanted to attract a strong marketing partner to build a digital marketing strategy and cover marketing and content-marketing tasks.

What were your goals for this project?

Our goal was to increase the number of leads, brand awareness, and company online presence on target markets.

How did you select Livepage?

We looked for companies that are experts in digital marketing for technology companies and read the Yalantis company’s case study. The company worked with Livepage, so we decided to contact them too. After the first contact, we understood that they have strong expertise in digital marketing on the market.

Describe the scope of their work in detail.

Livepage Paid Media team with IT marketers developed a digital marketing strategy via paid media channels through content distribution (showing relevant content to the target audience). We have worked with Google Ads, Facebook, Quora, LinkedIn, Twitter.

What was the team composition?

• Marketing Team Leader
• Designer
• Project manager
• Paid Media Team Leader
• Paid Media Specialist.

Can you share any outcomes from the project that demonstrate progress or success?

The number of leads began to grow from the second month, and as a result, the increase in the number of leads was 261%.

How effective was the workflow between your team and theirs?

A good project manager who always helps to solve any problem. Every month we had status meetings where we analyzed, discussed, and modified our campaigns. They are really very helpful and patient in our requests.

What did you find most impressive about this company?

We have been very impressed with their ever-growing knowledge base and empathy for their clients.

Are there any areas for improvement?

Overall the process was good. We are happy that we found such a competent partner in digital marketing and SEO-optimisation. We will definitely recommend them to our clients and partners.

Please describe your company and your position there.

I’m a Marketing Manager at a Ukrainian company that provides Fintech web solutions. We create online investment platforms and alternative finance solutions for the financial sector.

For what projects/services did your company hire Livepage?

SEO, content marketing, assistance in establishing and implementing a marketing strategy.

What were your goals for this project?

The challenge for the Livepage team was to develop inbound marketing as we received leads only from cold emails. At the beginning of our cooperation, we started to develop a new direction in our business strategy so the primary goal was to promote our services and niche expertise.

How did you select Livepage?

Someone recommended Livepage to our CEO. We were considering proposals from several other companies, but we knew almost nothing about them. The recommendation shaped some expectations, so we decided to try working with Livepage.

Describe the scope of their work in detail.

Together we implement the company’s marketing strategy. The team deals with SEO for service and blog pages, link building, and analytics.

What was the team composition?

We have been working with Livepage for three years, and the team changed time after time. However, we always have a professional team, consisting of an SEO specialist, a team leader, a link building specialist, and a project manager.

Can you share any outcomes from the project that demonstrate progress or success?

In collaboration with Livepage, we have focused on content marketing, building high-quality backlinks, and improving our Google Rankings. In three years of work, the number of visitors to our site has grown more than five times.

The site ranks in top search results on Google for niche search keywords. In the beginning, we were receiving very few leads through the site, but now we have at least three leads a day.

How effective was the workflow between your team and theirs?

We are always in touch with the team. We use email communication and skype for current questions to discuss with the project manager. We can rely on their experience and successfully implement their recommendations.

What did you find most impressive about this company?

I only interact with a few Livepage employees, but I can note the comprehensiveness and quality of their work. Not one of our questions has gone unnoticed; we always know the roadmap for the next month. They also have an interesting blog 

Are there any areas for improvement?

I don’t think they need to improve anything. We enjoy working with Livepage.

Please describe your company and your position there.

I’m a co-founder of Global App Lab, an app development company. We make marketing-oriented mobile apps for small and medium eCommerce for any niche. We build mobile apps from scratch, customize ready solutions, fix bugs, and support your app after launch.

For what projects/services did your company hire Livepage?

We wanted to increase our online visibility within markets that we want to break into or expand. We needed the following services: Digital marketing strategy and market research; SEO. The team worked on website and page structure and helped with blog posts; Paid ads. The Livepage team conducted in-depth research to find our social media audience.

What were your goals for this project?

Our goals were: Develop a strategic plan for business development, find our target audience, create a value proposition, and market positioning; Increase brand awareness and loyalty; Make our website converting.

How did you select Livepage?

We read a case study of the Yalantis company. Livepage achieved outstanding results, and we decided to leave a request for their services as well.

Describe the scope of their work in detail.

During the first month, the Livepage team worked on a business and digital marketing strategy, researched our background and competitors, created an ideal customer profile and company's positioning, described our customer’s general pain points, etc.

During the second month, we created four pages for our site (content + structure). Also, they were doing our website’s SEO during the second and third months. As for paid media, the team updated the strategy, created a media plan, and conducted research for setting up targeted ads.

What was the team composition?

I mostly worked with Egor, a Project Manager, and communicated with the team of marketers, SEO specialists, and paid media specialists.

Can you share any outcomes from the project that demonstrate progress or success?

We are now at the implementation stage. Together with Livepage, we build a robust lead generation foundation.

How effective was the workflow between your team and theirs?

From a project management standpoint, their team did great. They’re communicative, professional, and organized. To track each milestone and progress achievement, we always received a weekly report from Egor.

What did you find most impressive about this company?

We appreciated that the Livepage team took the time to understand the intricacies and nuances of our business. It shows that they take each project seriously and want to help their clients succeed.

Are there any areas for improvement?

We don’t have any recommendations that could improve their work.

Please describe your company and your position there.

I am an owner of OkayCMS, a simple and functional platform for creating an eCommerce store.

For what projects/services did your company hire Livepage?

The team is involved in content marketing, creation, and implementation of Digital Marketing and SEO strategy.

What were your goals for this project?

We hired Livepage to increase our online visibility within Russian and Ukrainian markets, get more leads and sales, and raise brand awareness.

How did you select this vendor?

We’ve always heard a lot of positive feedback and decided to turn to the Livepage team.

Describe the scope of their work in detail.

The project is ongoing. We need digital strategists, content marketers and SEO specialists who would help to grow our business and get more leads.

For almost two years, the Livepage team made content marketing and created a blog of our company. It has given us great results. Now we have jointly created a new digital marketing strategy. Since this month, the Livepage team has started to implement a new strategy.

What was the team composition?

Most of all I communicated with Marina and Razak, but also a team of marketers and SEO-specialists worked on the project.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in real visitors to the site and an increase in their interest in our product. This is also noticeable in terms of sales growth.

How effective was the workflow between your team and theirs?

Workflow is effective. We meet regularly, discuss any priorities and issues. Thus we’re always on the same page.

What did you find most impressive about this company?

I am most impressed by their expertise and responsiveness. They are always focused on business objectives and want to help achieve high results.

Are there any areas for improvement?

Honestly, no.