Livepage

BACKGROUND

OPPORTUNITY / CHALLENGE

• Increase number of visitors
• Get the best organic positions in Google
• Optimise website

SOLUTION

• High ratings
• Referred to me
• Company values aligned

• An extensive SEO audit and on-page optimization. 
• A robust content strategy. 
• Technical SEO enhancements, including site speed and mobile-friendliness. 
• An effective link-building strategy. 
• Improved local SEO and Google My Business optimization. 

RESULTS & FEEDBACK

• Increased Organic Traffic: Livepage's SEO strategies led to a substantial increase in organic traffic to our website. We observed a +200% in the number of visitors from search engines. 
• Improved Search Engine Rankings: Our website's rankings on major search engines like Google, and Bing significantly improved. 
• Enhanced User Engagement: With Livepage's guidance, we noticed a notable increase in user engagement metrics, including longer average session durations and reduced bounce rates. 
• Higher Conversion Rates: The SEO efforts improved conversion rates on our website. We saw a 50% increase in the number of visitors taking desired actions, such as filling out contact forms or making inquiries. 
• Local SEO Success: Livepage's local SEO strategies resulted in our business appearing in the top positions for location-based searches. 
• Successful Website Migration: The transition to our new website was seamless, with all existing SEO equity preserved and improved. This ensured a smooth user experience during the website transition. 
• Comprehensive SEO Reports: Livepage provided regular reports detailing the progress and outcomes of the project. These reports included metrics, rankings, and other valuable data, offering transparency and insights into the success of the SEO efforts.

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and position.

I am the Content Manager of Gepard

Describe what your company does in a single sentence.

We provide eCommerce businesses with AI-based product information management solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Livepage to accomplish?

• Set up automated email campaigns for different types of leads
• Create content for email campaigns

SOLUTION

How did you find Livepage?

Online Search

Why did you select Livepage over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Livepage were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LivePage provided us with 5 different email campaigns, based on the answers that leads left in the contact form. Also, they set up automation in our email marketing tool and create different tags (with detailed instruction) that start campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth in subscriber list 
• Enhanced segmentation and personalization 
• Improvement in email deliverability 
• Enhanced email automation 
• Increase in the website engagement 
• Increase in email open rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LivePage demonstrated efficient project management, delivering tasks on time and meeting established milestones. Their responsiveness to our needs was exceptional, promptly addressing any concerns and providing regular updates throughout the campaign.

What was your primary form of communication with Livepage?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to create highly personalized and targeted email campaigns, resulting in significantly improved engagement and conversion rates.

Are there any areas for improvement or something Livepage could have done differently?

To tell the truth, we have cooperated just 3 months that means that we didn't have deep relations to answer this question 🙂

BACKGROUND

Please describe your company and your position there.

I'm CEO and co-founder of The Hoxton Mix. The Hoxton Mix is a leading virtual office provider headquartered in London, United Kingdom. The company takes a technology-first approach to virtual office solutions, helping SMEs anywhere to have a presence in London and manage their business remotely. In 2018, the company expanded its services to include Konnect an application programming interface for enterprise-level businesses. Konnect helps enterprise businesses provide virtual office services to their customers, without needing to worry about storage, delivery to customers, and customer service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage for SEO promotion and link building, and also Google Ads campaigns management and optimisation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a marketing partner who could provide us with a comprehensive promotion and cover all our needs at once: SEO, link building, copywriting, and paid traffic. Livepage seemed like a perfect fit considering their strong expertise and cases.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, Livepage conducted several interviews to dive into our business and understand the specifics, carried out SEO research defining priority clusters, business architecture and structure, and built a one-page strategy. Then we started working on content optimisation: analysing blogs for content cannibalisation, optimising existing content, searching for new semantics and writing several new blog articles a month. Also, we are constantly working on link building and technical optimisation. In terms of the paid traffic, Livepage analysed the running campaigns and the traffic going through them.

Then, all work was focused on running A/B tests and campaigns optimisation to clean all the irrelevant queries and reduce the conversion cost. Testing new targeting options and bidding strategies allowed us to reduce the conversion cost and increase the number of conversions. Since we have optimised the search campaigns, we have moved to testing new types of advertising campaigns like the Smart GDN campaign and Performance Max campaign.

How many people from the vendor's team worked with you, and what were their positions?

About 7 people are involved in the project from Livepage: a project manager, an SEO specialist, a link builder, two PPC specialists, an analyst, and a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the last 6 months, we have grown by 52% in the number of conversions, provided they maintain their original cost, which initially suited us. Traffic from the blog grew by 113% and the website grew up to 30.5% compared to the previous six months.

Describe their project management style, including communication tools and timeliness.

Very effective and smooth. Livepage specialists are experienced and customer-oriented professionals who are easy to work with.

What did you find most impressive or unique about this company?

We’ve been really impressed by how Livepage quickly understood our business and centred our PPC campaign around our objectives. We have achieved good results within a very short time in both revenue and ROI.

Are there any areas for improvement or something they could have done differently?

No, they are great to work with and look forward to working with them for many years.

BACKGROUND

Please describe your company and your position there.

We buy and sell empty shipping containers, chassis and gensets. Position - Team Leader

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

Pelican Containers is a leading provider of new & used shipping containers for sale and delivery in USA, India & Phils. Our main goal is to get leads and sales from our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

Livepape has good cases in SEO optimization of similar markets

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, the Livepage team suggested doing the technical optimization of the site. After that, we started SEO optimization of landing pages, product cards, blog articles. Also, the team prepared a dashboard for us that shows our performance and growth in traffic and conversions. It helps a lot to see our progress. And then we started writing new content on the site with the necessary keywords. Also, we bought sponsored links and registered in directories.

How many people from the vendor's team worked with you, and what were their positions?

About 5 people are working on our project from the Livepage side. These are:

• P.m.
• SEO specialists
• link builders
• analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Compared to last year, the number of users of our site has increased 110 times.

Describe their project management style, including communication tools and timeliness.

The team has well-built processes in all types of works and services. There are necessary documents that help to follow the process of work. Also, we constantly stay in touch, and there are monthly calls where we discuss our results and plans for the future.

What did you find most impressive or unique about this company?

I like the professionalism of specialists who, based on their experience, help our company grow.

Are there any areas for improvement or something they could have done differently?

It's hard to answer the question, because so far I haven't seen anything in my work with the Livepage team that I would change.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of nn.partners, a digital advertising agency. We focus on performance marketing through PPC, analytics, conversion rate optimization, and other digital marketing activities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Livepage?

One of our clients asked for help with SEO, but we didn’t have the expertise to do it, so we went for an outside provider.

SOLUTION

What was the scope of their involvement?

Livepage does SEO for one of our clients, working on the on- and off-page side of the SEO. They started by doing a website audit, then came up with a roadmap of technical suggestions. In addition, their team has updated the category and product pages and cleaned up some of the website’s clinical components, like the loading speed.

What is the team composition?

We’ve been working with Mike (CEO), a project manager, a lead SEO specialist, a project manager, and at least two people working on the technical side of the project.

How did you come to work with Livepage?

My business partner referred them to us because he had previous experience working with them. We chose them because of their track record and expertise — they’re very well-known in the Ukrainian market as a successful provider.

How much money have you invested in this partnership?

So far, we’ve spent around $3,500 with them.

What is the status of this engagement?

We started working together in August 2022, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In our last three months, we’ve got an additional 200,000 impressions and around 20,000 more clicks compared to the three months before that in the US market alone. Globally, we went from having 2.39 million impressions to receiving 2.92 million, and click-wise, we went from having 41,700 to 45,500. Moreover, our average online position was at 9.2, and now we’re at 8.3.

How did Livepage perform from a project management standpoint?

We use Google Sheets and Slack as our main project management and communication tools.

What did you find most impressive about them?

They’re a reliable team that can stand by their work and deliver according to their promises. Additionally, we're impressed by the level of depth of their technical knowledge.

Are there any areas they could improve?

It’d be great if they could request access to all the platforms at once rather than doing it one by one on different days. This could make the process smoother for everyone. Nonetheless, I don’t consider this a major thing because the good results speak for themselves.

Do you have any advice for potential customers?

Be straightforward and open — the better you can frame your expectations, the easier it’ll be to get good results.

BACKGROUND

Please describe your company and your position there.

We are a startup that helps IT candidates find jobs while remaining anonymous throughout the hiring process, and we help companies to find talented employees. I am the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

Marketing, PPC, and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

The company has a similar experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I originally made a request to buy paid traffic on Google Ads and get visible results as quickly as possible. At the first stage of work, we launched search advertising campaigns. The project had never been promoted through Google Ads before. First, directions where we wanted to attract candidates were identified. We decided to start with hot traffic and launch search campaigns. Having collected enough conversions for analysis, we launched a Discovery advertising campaign based on interests that worked well in the search. Particular attention was paid to the optimization of advertising campaigns.

Adjustments were made to bids by device, demographics, and schedule. Non-targeted queries and keywords that were not bringing conversions were cleaned. Further, advertising campaigns of other types were tested. The best results in terms of the number of conversions and their cost were shown by search campaigns by general queries, by category, and Performance Max campaigns.

At the end of 2021, a need arose to further promote the website organically to increase organic traffic, and we added SEO work. During this time, work was carried out on the technical optimization of the website, relinking, optimizing existing content, and creating new SEO-optimized content. For the last three months, we have also been buying links to increase positions on pages to grow the traffic and sales from these pages.

How many people from the vendor's team worked with you, and what were their positions?

The PM, several PPC specialists, and an SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first advertising campaigns were launched in August 2021. In May 2022, the number of conversions increased by 950%, despite the fact that there had been no big changes to the budgets. Cost per conversion decreased by 89%. As for SEO, with a relatively small budget and amount of monthly work, we were able to achieve a 6.5x increase in organic traffic (from 700 to 4,600 per month) and a 5.5x increase in goals on the website (from 1,000 to 5,700 per month).

Describe their project management style, including communication tools and timeliness.

The process was very efficient. I am very pleased with their interaction, response time, request processing, and results.

What did you find most impressive or unique about this company?

Their professionalism.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing in Custom Software Development Company. Our company is an expert in developing online marketplaces, CRM and ERP systems, and mobile apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage to build our SEO strategy and make our website work as a business tool. We wanted our company to be visible online and get more traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my partners recommended Livepage as a reliable company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed each step of the project together with Livepage. We had regular meetings where they showed us the results and plans for the next period. Livepage had made an SEO Audit, and we solved the website's issues following it. Then, we were given SEO recommendations and tasks for developers to make changes to the website. Also, Livepage helped us to create and optimize our strategically important pages.

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with the PM and the SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw an increase in website traffic and ranked higher on Google after implementing the Livepage's recommendations.

Describe their project management style, including communication tools and timeliness.

Our workflow was clear and easy. We had regular meetings and arranged additional meetings to discuss the details if needed. Livepage's specialists were always available.

What did you find most impressive or unique about this company?

I was impressed by their professionalism and attention to detail.

Are there any areas for improvement or something they could have done differently?

Everything is great.

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing in Custom Software Development Company. Our company is an expert in developing online marketplaces, CRM, ERP systems and mobile apps

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage to build our SEO strategy and make our website work as a business tool. We wanted to be visible online and get more traffic

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my partner recommended Livepage as a reliable company

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed each step of the project together with Livepage. We had regular meetings where they showed us the results and plans for the next period. Livepage had made an SEO Audit, and we solved the website's issues following it. Then, we were given SEO recommendations and tasks for developers to make changes to the website. Also, Livepage helped us to create and optimize our strategically important pages

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with the PM and the SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw an increase in website traffic and ranked higher on Google after implementing recommendations

Describe their project management style, including communication tools and timeliness.

Our workflow was clear and easy. We had regular meetings and arranged additional meetings to discuss the details if needed. Livepage's specialists were always available

What did you find most impressive or unique about this company?

Their professionalism and attention to detail were unmatched.

Are there any areas for improvement or something they could have done differently?

Everything is great

BACKGROUND

Please describe your company and your position there.

My position is Technical Director at UCtel. We are engaged in the sale and installation of equipment that helps to strengthen the mobile signal. Poor indoor mobile coverage is a fairly common problem in England because old buildings have very thick walls.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We wanted to make our site a platform for generating B2B leads for the in-building mobile signal solutions service, as previously, we only received leads from our partners.

SOLUTION

How did you select this vendor and what were the deciding factors?

A clear plan focused on results, experienced professionals, and great communications.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We understood that it was necessary to start a project with SEO from the very beginning, since the result can be obtained very slowly. Moreover, at the early stages of the project, we connected a marketing team which helped identify our goal setting, a clear development plan, develop the site structure, and content plan. At the stage of forming a new site structure, there was a marketer who wrote the content, an SEO specialist who helped us with SEO recommendations, and a designer who designed templates for new pages.

At the same time, the analyst was setting up analytics so that later we could track conversions and user behavior on the site. This "development stage" lasted about 2-3 months, after which we had an excellent site, which almost immediately began to generate traffic and leads. Then we connected a "mini" marketing activity as a designer developed a design for a van in which we carry equipment. It also increased our recognition quite well.

2 months ago, for a bigger boost, we connected PPC and immediately realised how important it is to engage in marketing in a complex. Where one activity drops, another replaces it, and everything goes together. PPC also gave us a certain sales boost. Now we continue to fill the site with useful content, monitor the technical integrity of the site and run ads.

How many resources from the vendor's team worked with you, and what were their positions?

About six people worked with us; the number could change depending on the needs of the services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a report in Data Studio, which contains all the information I need on traffic, pages, and users. Also, Livepage sends me a weekly summary of PPC results.

How effective was the workflow between your team and theirs?

From the very first meeting, we found a common language, and there were never any problems in communication. The team was always ready to answer my questions and find a solution to any problem we might have.

What did you find most impressive or unique about this company?

I like the complex approach that the Livepage team offers. Absolutely all team members work together; everyone is aware of what is happening on the project. We have one common goal - to increase our service sales, and the team is making every effort to achieve the goal as soon as possible.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Operations Specialist at Room 8 Group. Room 8 Group stands as a perfect foundation to support production and creative needs. From high-end console/PC to free to play mobile games. We unite with industry leaders to deliver exceptional creative and tech services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage to develop and perform a comprehensive strategy for our three brands, plan the new website structures, and set end-to-end analytics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We expected the vendor to have diverse expertise that matched our main objectives. Besides, we needed skilled project managers.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There were two ambitious goals that the Livepage team managed to reach: the setup of end-to-end analytics (BigQuery) exported to Data Studio and the development of a Solar System from scratch for three of our brands.

How many resources from the vendor's team worked with you, and what were their positions?

I mainly communicated with a project manager, first, it was Yehor, then Katerina. However, the whole Livepage team did a great job at managing the scope of work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nobody in our team had the capacity to develop a Solar System. With the Livepage team, we got a complete Solar System. We use it for our own tasks. Besides, we also got a full set of end-to-end analytics.

How effective was the workflow between your team and theirs?

We always synced up about the team’s progress — via chat, documents, or video calls. The team always notified us in case of any delays — these are operational issues that can happen anytime.

What did you find most impressive or unique about this company?

We were impressed by the proactive communication and coordinated work of the Livepage team.

Are there any areas for improvement or something they could have done differently?

It would be great to have a more precise reporting system.