Livepage

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of nn.partners, a digital advertising agency. We focus on performance marketing through PPC, analytics, conversion rate optimization, and other digital marketing activities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Livepage?

One of our clients asked for help with SEO, but we didn’t have the expertise to do it, so we went for an outside provider.

SOLUTION

What was the scope of their involvement?

Livepage does SEO for one of our clients, working on the on- and off-page side of the SEO. They started by doing a website audit, then came up with a roadmap of technical suggestions. In addition, their team has updated the category and product pages and cleaned up some of the website’s clinical components, like the loading speed.

What is the team composition?

We’ve been working with Mike (CEO), a project manager, a lead SEO specialist, a project manager, and at least two people working on the technical side of the project.

How did you come to work with Livepage?

My business partner referred them to us because he had previous experience working with them. We chose them because of their track record and expertise — they’re very well-known in the Ukrainian market as a successful provider.

How much money have you invested in this partnership?

So far, we’ve spent around $3,500 with them.

What is the status of this engagement?

We started working together in August 2022, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In our last three months, we’ve got an additional 200,000 impressions and around 20,000 more clicks compared to the three months before that in the US market alone. Globally, we went from having 2.39 million impressions to receiving 2.92 million, and click-wise, we went from having 41,700 to 45,500. Moreover, our average online position was at 9.2, and now we’re at 8.3.

How did Livepage perform from a project management standpoint?

We use Google Sheets and Slack as our main project management and communication tools.

What did you find most impressive about them?

They’re a reliable team that can stand by their work and deliver according to their promises. Additionally, we're impressed by the level of depth of their technical knowledge.

Are there any areas they could improve?

It’d be great if they could request access to all the platforms at once rather than doing it one by one on different days. This could make the process smoother for everyone. Nonetheless, I don’t consider this a major thing because the good results speak for themselves.

Do you have any advice for potential customers?

Be straightforward and open — the better you can frame your expectations, the easier it’ll be to get good results.

BACKGROUND

Please describe your company and your position there.

We are a startup that helps IT candidates find jobs while remaining anonymous throughout the hiring process, and we help companies to find talented employees. I am the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

Marketing, PPC, and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

The company has a similar experience.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I originally made a request to buy paid traffic on Google Ads and get visible results as quickly as possible. At the first stage of work, we launched search advertising campaigns. The project had never been promoted through Google Ads before. First, directions where we wanted to attract candidates were identified. We decided to start with hot traffic and launch search campaigns. Having collected enough conversions for analysis, we launched a Discovery advertising campaign based on interests that worked well in the search. Particular attention was paid to the optimization of advertising campaigns.

Adjustments were made to bids by device, demographics, and schedule. Non-targeted queries and keywords that were not bringing conversions were cleaned. Further, advertising campaigns of other types were tested. The best results in terms of the number of conversions and their cost were shown by search campaigns by general queries, by category, and Performance Max campaigns.

At the end of 2021, a need arose to further promote the website organically to increase organic traffic, and we added SEO work. During this time, work was carried out on the technical optimization of the website, relinking, optimizing existing content, and creating new SEO-optimized content. For the last three months, we have also been buying links to increase positions on pages to grow the traffic and sales from these pages.

How many people from the vendor's team worked with you, and what were their positions?

The PM, several PPC specialists, and an SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first advertising campaigns were launched in August 2021. In May 2022, the number of conversions increased by 950%, despite the fact that there had been no big changes to the budgets. Cost per conversion decreased by 89%. As for SEO, with a relatively small budget and amount of monthly work, we were able to achieve a 6.5x increase in organic traffic (from 700 to 4,600 per month) and a 5.5x increase in goals on the website (from 1,000 to 5,700 per month).

Describe their project management style, including communication tools and timeliness.

The process was very efficient. I am very pleased with their interaction, response time, request processing, and results.

What did you find most impressive or unique about this company?

Their professionalism.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing in Custom Software Development Company. Our company is an expert in developing online marketplaces, CRM and ERP systems, and mobile apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage to build our SEO strategy and make our website work as a business tool. We wanted our company to be visible online and get more traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my partners recommended Livepage as a reliable company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed each step of the project together with Livepage. We had regular meetings where they showed us the results and plans for the next period. Livepage had made an SEO Audit, and we solved the website's issues following it. Then, we were given SEO recommendations and tasks for developers to make changes to the website. Also, Livepage helped us to create and optimize our strategically important pages.

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with the PM and the SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw an increase in website traffic and ranked higher on Google after implementing the Livepage's recommendations.

Describe their project management style, including communication tools and timeliness.

Our workflow was clear and easy. We had regular meetings and arranged additional meetings to discuss the details if needed. Livepage's specialists were always available.

What did you find most impressive or unique about this company?

I was impressed by their professionalism and attention to detail.

Are there any areas for improvement or something they could have done differently?

Everything is great.

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing in Custom Software Development Company. Our company is an expert in developing online marketplaces, CRM, ERP systems and mobile apps

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage to build our SEO strategy and make our website work as a business tool. We wanted to be visible online and get more traffic

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my partner recommended Livepage as a reliable company

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed each step of the project together with Livepage. We had regular meetings where they showed us the results and plans for the next period. Livepage had made an SEO Audit, and we solved the website's issues following it. Then, we were given SEO recommendations and tasks for developers to make changes to the website. Also, Livepage helped us to create and optimize our strategically important pages

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with the PM and the SEO specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw an increase in website traffic and ranked higher on Google after implementing recommendations

Describe their project management style, including communication tools and timeliness.

Our workflow was clear and easy. We had regular meetings and arranged additional meetings to discuss the details if needed. Livepage's specialists were always available

What did you find most impressive or unique about this company?

Their professionalism and attention to detail were unmatched.

Are there any areas for improvement or something they could have done differently?

Everything is great

BACKGROUND

Please describe your company and your position there.

My position is Technical Director at UCtel. We are engaged in the sale and installation of equipment that helps to strengthen the mobile signal. Poor indoor mobile coverage is a fairly common problem in England because old buildings have very thick walls.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We wanted to make our site a platform for generating B2B leads for the in-building mobile signal solutions service, as previously, we only received leads from our partners.

SOLUTION

How did you select this vendor and what were the deciding factors?

A clear plan focused on results, experienced professionals, and great communications.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We understood that it was necessary to start a project with SEO from the very beginning, since the result can be obtained very slowly. Moreover, at the early stages of the project, we connected a marketing team which helped identify our goal setting, a clear development plan, develop the site structure, and content plan. At the stage of forming a new site structure, there was a marketer who wrote the content, an SEO specialist who helped us with SEO recommendations, and a designer who designed templates for new pages.

At the same time, the analyst was setting up analytics so that later we could track conversions and user behavior on the site. This "development stage" lasted about 2-3 months, after which we had an excellent site, which almost immediately began to generate traffic and leads. Then we connected a "mini" marketing activity as a designer developed a design for a van in which we carry equipment. It also increased our recognition quite well.

2 months ago, for a bigger boost, we connected PPC and immediately realised how important it is to engage in marketing in a complex. Where one activity drops, another replaces it, and everything goes together. PPC also gave us a certain sales boost. Now we continue to fill the site with useful content, monitor the technical integrity of the site and run ads.

How many resources from the vendor's team worked with you, and what were their positions?

About six people worked with us; the number could change depending on the needs of the services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a report in Data Studio, which contains all the information I need on traffic, pages, and users. Also, Livepage sends me a weekly summary of PPC results.

How effective was the workflow between your team and theirs?

From the very first meeting, we found a common language, and there were never any problems in communication. The team was always ready to answer my questions and find a solution to any problem we might have.

What did you find most impressive or unique about this company?

I like the complex approach that the Livepage team offers. Absolutely all team members work together; everyone is aware of what is happening on the project. We have one common goal - to increase our service sales, and the team is making every effort to achieve the goal as soon as possible.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Operations Specialist at Room 8 Group. Room 8 Group stands as a perfect foundation to support production and creative needs. From high-end console/PC to free to play mobile games. We unite with industry leaders to deliver exceptional creative and tech services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We hired Livepage to develop and perform a comprehensive strategy for our three brands, plan the new website structures, and set end-to-end analytics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We expected the vendor to have diverse expertise that matched our main objectives. Besides, we needed skilled project managers.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There were two ambitious goals that the Livepage team managed to reach: the setup of end-to-end analytics (BigQuery) exported to Data Studio and the development of a Solar System from scratch for three of our brands.

How many resources from the vendor's team worked with you, and what were their positions?

I mainly communicated with a project manager, first, it was Yehor, then Katerina. However, the whole Livepage team did a great job at managing the scope of work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nobody in our team had the capacity to develop a Solar System. With the Livepage team, we got a complete Solar System. We use it for our own tasks. Besides, we also got a full set of end-to-end analytics.

How effective was the workflow between your team and theirs?

We always synced up about the team’s progress — via chat, documents, or video calls. The team always notified us in case of any delays — these are operational issues that can happen anytime.

What did you find most impressive or unique about this company?

We were impressed by the proactive communication and coordinated work of the Livepage team.

Are there any areas for improvement or something they could have done differently?

It would be great to have a more precise reporting system.

BACKGROUND

Please describe your company and your position there.

LTD Fideware, Co-founder & CBO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

Website creation and promotion in the target field

SOLUTION

How did you select Livepage and what were the deciding factors?

Our choice was based on Livepage's specialization in IT companies, their portfolio, and feedback on the company

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At the very beginning, Livepage conducted a series of interviews to understand our business and did a niche and competitor analysis. Next, we created an ideal customer profile and worked out our positioning and site structure.

Further, based on SEO recommendations and with the positioning in mind, we created content for key landing pages. Simultaneously, we worked on link building and technical optimization of the website based on the SEO recommendations.

How many resources from the Livepage team worked with you, and what were their positions?

Livepage has five people working on this project — a marketer, an SEO specialist, a link builder, an analyst, and a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been working with Livepage for 5 months now, but since we are creating and releasing a new website, we started actively implementing the technical tasks given to us to optimize the site and publishing new content only a month and a half ago.

Therefore, the result is still hard to track, but we can already see the positive dynamics — increased rating of the domain, new organic users, and we are now more confident in our positioning and that now, thanks to the targeted content, our website can really be a source of leads.

Our impressions of working with Livepage: well-established business communication processes; the ability to listen and hear what the customer wants; the ability to reasonably show how to do the right thing and for what purpose; flexibility in finding a compromise solution; responsiveness to emerging issues; prompt response.

How effective was the workflow between your team and theirs?

Livepage executed a perfectly established workflow. There were delays and slower turnaround times in the process due to our internal work speed on assigned tasks, based on our resource capacity and priorities.

What did you find most impressive or unique about this company?

Coordinated teamwork, interchangeability, efficiency, clear communication.

Are there any areas for improvement or something they could have done differently?

International document workflow, but this is more of a territorial aspect.

BACKGROUND

Please describe your company and your position there.

I’m the CEO and co-founder of Collaborator.pro — an ad and PR marketplace that specializes in website and Telegram channel ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

We needed email marketing services, email automatization, email design, email campaign integration. Besides, we ordered ad campaigns via Google Ads and Facebook Ads. The main goal was to generate leads and increase the conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

The decisive factor was the team’s experience with IT companies and SaaS platforms and great reviews on Clutch.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The tasks included: the development of complex chain letters and triggers, email design and layout, testing, creation of the templates, ongoing help and support to our marketing team. Among other things, the Livepage team set up ad campaigns on Facebook and Google.

How many resources from the vendor's team worked with you, and what were their positions?

There were six team members during the cooperation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email open rate was good. Besides, we reached a reasonable price per lead from Google and Facebook.

How effective was the workflow between your team and theirs?

The process was transparent and correct. The team communicated via the Discord messenger, presented clear reports in Data Studio, set up enhanced end-to-end analytics and e-commerce in Google Analytics. The workflow was clear and convenient.

What did you find most impressive or unique about this company?

We were impressed by the team’s involvement in the process. I liked how they managed to figure out our complex business operations.

Are there any areas for improvement or something they could have done differently?

The fee is quite high. However, every time we tried to do the job with the in-house team, we ensured that it’s better to work with Livepage.

BACKGROUND

Please describe your company and your position there.

I am co-founder, independent financial adviser Capital System Group in Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage?

We were looking for a contractor to redesign our site. We needed a total makeover for a website that had been working since 2017. We had clear expectations about the result because we’d had website analytics, experience working via the site, etc. Our goals:

• The contractor should understand what we do and how we help our target audience.
• Increase targeted traffic.
• Warm up, engage and retain the target audience.
• The website should be up and running to serve us as a business tool.
• The website should be ready for SEO.

We also wanted the contractor to have a detailed roadmap with planned activities, not to miss anything in the process. Besides, it was important for us to have a chance to plan and prepare for the meetings. What we wanted was to delegate the marketing tasks to Livepage and continue doing our work. The result we aimed to achieve:

• Redesigned website that is set up for marketing and lead generating success.
• SEO recommendations and ToRs for developers to drive audience and improve site rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

While we were looking for a contractor, one of the candidates showed that they didn’t have a clear plan, strategy, or any ToRs. As they said, “We’ll see how it goes.” We’d already had experience working with such a contractor. There was a small task connected with our website, and unfortunately, we were involved in the whole process. This influenced our workflow and paused our tasks. Besides, that contractor insisted that some tasks were impossible to do; however, we proved them wrong. All in all, it wasn’t a fit.

We contacted the Livepage team and another candidate — both businesses looked alike. The second candidate didn’t answer us. We liked the way Livepage communicated with us; we settled all the questions and discussed the workflow. We filled out the brief on 16 July 2021 and started aligning goals and tasks. Even then, we understood that we wanted to work with them. After Livepage had presented the workflow for our project, we made the final decision and the first payment on 21 July 2021.

Describe the project in detail and walk through the stages of the project.

Every step was planned ahead, and we liked this approach because we share this vision. We projected every step, made the necessary preparations, and just followed the plan. The Livepage team controlled all the tasks as we had an extensive scope of work and workload. This also lead to us being late with submitting materials and developing text copies. The Livepage team has their project deadlines and sticks to them; if a client can’t keep up with their pace, they will have to complete the tasks later.

How many resources from the vendor's team worked with you, and what were their positions?

Four people team worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Livepage team prepared ToRs for our developers, and now it’s our task to make sure that everything is done accordingly. We’re satisfied with the quality of the ToRs. Though TOR is a hypothesis, we understand that it will be either proved or not by our work and the website performance. Unfortunately, we haven’t yet implemented the ToRs; thus, we can’t tell whether we reached our goals with the help of Livepage.

How effective was the workflow between your team and theirs?

100% effectivity

What did you find most impressive or unique about this company?

We were most impressed by their team's competence — every step was planned ahead. We liked this approach because we share this vision. We projected every step, made the necessary preparations, and just followed the plan.

Are there any areas for improvement or something they could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

I’m the Chief Operating Officer at Inoxoft. Inoxoft is an international software development company providing web and mobile application development services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Livepage, and what were your goals?

To build the content marketing strategy, to increase the growth of the website's organic traffic and enhance the conversion rate of leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

This vendor gave us the most satisfying offer that matched our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At first, they established the target ICP and Value Proposition, developed the custom Solar System (i.e. determined the priority clusters from the viewpoint of business focus and marketing promotion). Then, they divided the existing content according to clusters and carried out the SEO resource within the priority clusters.

As the final step, they prepared the content plans based on the priority clusters. Together with the marketing tasks, they were working on additional optimization of our service pages to get more traffic, and also placed sponsored links.

How many resources from the vendor's team worked with you, and what were their positions?

Livepage introduced us with a project manager, SEO specialist, marketing specialist, link builder and an analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During the first half of the year, we managed to achieve 1800 organic traffic in the target country - the U.S.

How effective was the workflow between your team and theirs?

We are on the same page most of the time. If something unclear pops up, they clarify it right away.

What did you find most impressive or unique about this company?

They are professionals in their niche.

Are there any areas for improvement or something they could have done differently?

I don’t think so. Everything is perfect.