Top Email Marketing Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Grapevine, TXServices provided
See all 70 projectsInbox Army, LLC is a specialized email marketing agency adept at Email Campaigns, Email List Management, and Email Automation. Customer reviews consistently praise their commitment to client satisfaction, with over 90% highlighting their responsiveness, attention to detail, and ability to deliver on time. Their strategic approach and expertise have notably enhanced email engagement and conversion rates.
$1,000+$25 - $49 / hr10 - 49Gurugram, IndiaServices provided
See all 7 projectsOptimite is a specialized agency providing comprehensive email marketing services, including email design, automation, and campaign management. Reviewers consistently praised their timely delivery, high-quality output, and robust project management, with a 100% satisfaction rate reported. Their adaptability and alignment with client needs, especially in scaling email outreach and engagement strategies, are also frequently highlighted.
$1,000+$150 - $199 / hr2 - 9Medina, OHServices provided
See all 28 projectsOne 10 Media is a distinguished email marketing agency specializing in email campaigns, email automation, and email engagement strategies. Reviewers consistently commend their strategic alignment, proactive communication, and commitment to understanding client needs, resulting in significant revenue growth and efficient project management. An impressive 90% of feedback highlights their flexibility and personalized approach, with particular praise for delivering timely and effective solutions.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
AMB Interactive LLC is an Email Marketing and SMS Marketing company headquartered in New York, New York. The team provides Email Marketing and SMS Marketing.
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UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
MDirector, an Email Marketing and SMS Marketing company, is based in Milano, Italy and Madrid, Spain. They offer Email Marketing and SMS Marketing and were launched in 2007.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Denver, COServices provided
See all 24 projectsMH Digital is a specialized email marketing agency known for its expertise in Email Campaigns, Email Automation, and Email Engagement Strategies. With a 100% positive feedback rating, clients consistently praise their strategic insights, timely delivery, and ability to integrate seamlessly into team operations. Many reviews highlight MH Digital's proficiency in improving email performance metrics, such as revenue growth and customer engagement.
$1,000+< $25 / hr50 - 249Ed, SwedenServices provided
See all 62 projectsA-SALES AB is a company specializing in outbound lead generation and sales outreach through Email Marketing services. With a 90% positive feedback rate, clients consistently appreciate their expertise in creating precise, customized Email Campaigns, and their organized project management. However, one review highlighted significant dissatisfaction, citing unprofessionalism and ineffective communication. Despite this, A-SALES AB is generally recognized for effectively boosting client engagement and pipeline growth.
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UndisclosedUndisclosed10 - 49Como, Italy
Services provided
Media Asset s.p.a. Is an Email Marketing and SMS Marketing company. Their team is located in Como, Italy. The company focuses on Email Marketing and SMS Marketing.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
Commeverest is a small Email Marketing and SMS Marketing company. They focus on Email Marketing and SMS Marketing and were launched in 2020.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
SmsDome is an Email Marketing and SMS Marketing company. They were launched in 2001 and focus on Email Marketing and SMS Marketing.
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UndisclosedUndisclosed10 - 49Prague, Czech Republic
Services provided
Located in Prague, Czech Republic, Webglobe CZ is an Email Marketing and IT managed services company. The team specializes in Email Marketing and IT managed services.
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UndisclosedUndisclosed10 - 49Tarantum, Canada
Services provided
&BAM is an Email Marketing and SMS Marketing company. Founded in 2017, their team specializes in Email Marketing and SMS Marketing.
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$5,000+$100 - $149 / hr2 - 9Santa Monica, CA
Services provided
DBurns Design is a small Conversion Optimization company in Santa Monica, California. The team focuses on Conversion Optimization and UX/UI Design.
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$5,000+< $25 / hr2 - 9Chennai, India
Services provided
Based in Chennai, India, Pep creations Studio - Animation Company is a small video production agency. The team offers Video Production and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
In Tulsa, Oklahoma, Smart Girl Digital is a Digital Strategy company. They specialize in Digital Strategy and Content Marketing and were established in 2018.
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$5,000+$100 - $149 / hr10 - 49Palm Coast, FL
Services provided
See all 1 projectsMarketing 180 is a full-service digital marketing agency offering a massive portfolio of expert services. We work with leading brands and businesses, nationwide, providing innovative, effective
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$1,000+< $25 / hr10 - 49
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DG Digital is a public relations company. Founded in 2014, the company focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsLifindia provides lead generation, email marketing, and data handling services, demonstrating expertise in creating engaging email campaigns, improving email marketing metrics, and ensuring robust data management. Their reviews highlight effective project management, responsiveness, and a strong understanding of client needs, contributing to enhanced business revenue and customer engagement through tailored strategies. Their commitment to client satisfaction further distinguishes them as a reliable partner.
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$1,000+$50 - $99 / hr2 - 9Lahore, Pakistan
Services provided
See all 1 projectsDMMS.PK offers integrated promotion campaigns tailored to clients' needs, with a focus on enhancing conversion rates and return on investment. Overall feedback highlights their professionalism, commitment to deadlines, and effective project management. Clients suggest expanding the scope of services to further benefit their businesses.
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$1,000+< $25 / hr2 - 9São Paulo, Brazil
Services provided
Content Marketing company Mardini Agência Digital is located in São Paulo, Brazil and Sao Paulo, Brazil. Their services include Content Marketing and Conversion Optimization.
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$5,000+Undisclosed10 - 49
Services provided
Brand Buddy is a PPC company launched in 2014. Their team focuses on Pay Per Click and Branding.
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$1,000+< $25 / hr10 - 49Indore, India
Services provided
Bellway Infotech is a small social media marketing agency founded in 2017. Their services include Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Miami Beach, FL
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SEO agency Surgeons Advisor offers Search Engine Optimization and Conversion Optimization. They are located in Miami Beach, Florida.
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$1,000+< $25 / hr2 - 9
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Adwen Plus, a branding firm, is in Ghaziabad, India and Ghaziabad, India. Their services include Branding and Public Relations.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
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Established in 1999, Bloxx is a midsize Edinburgh, Scotland-based Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Strovolos, Cyprus
Services provided
Based in Strovolos, Cyprus, Selzy | Email Marketing Agency is a branding agency. Their services include Branding and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Houston, TX
Services provided
Branding firm Vaca Design Collective was established in 2010. The team specializes in Branding and Web Design and is based in Houston, Texas.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Small Email Marketing company Geek Free Web Design, is in Albany, New Zealand. Their services include Email Marketing and Web Design.
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$1,000+$100 - $149 / hr2 - 9Royal Leamington Spa, England
Services provided
Social media marketing agency virtualROI was founded in 2008. The small team offers Social Media Marketing and Email Marketing.
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$1,000+Undisclosed10 - 49
Services provided
MNS Digital Flip is a Digital Strategy company. The company was founded in 2021. Their team provides Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49
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Email Marketing company Infestus SEO was founded in 2020. The small team specializes in Email Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Calgary, Canada
Services provided
See all 1 projectsChirp Media, Inc. is a consultancy specializing in HubSpot configuration and training for business units. However, feedback highlights significant project management issues, with 100% of reviewers noting delays and poor communication. While they were chosen for their expertise, clients experienced challenges with accountability and service delivery.
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$1,000+$100 - $149 / hr2 - 9Livonia, MI
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Launched in 2008, Bold Media Inc. Is a pay per click agency. The small team specializes in Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
Services provided
Mark360 is a social media marketing firm. The Karachi, Pakistan-based agency was founded in 2017. Their services include Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Omaha, NE
Services provided
Established in 2015, Idea Mobile Solutions is a small Omaha, Nebraska-based web design company. Their services include Web Design and Advertising.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Dot Solutions is a Mumbai, India-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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Kenya Web Professionals is a small Nairobi, Kenya-based branding company. The team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed50 - 249Kuala Lumpur, Malaysia
Services provided
Elfo, a Digital Strategy company, was founded in 2018. The team offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Kaunas, Lithuania
Services provided
Pay per click company OneClick is based in Kaunas, Lithuania. They focus on Pay Per Click and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Lviv, Ukraine
Services provided
9 dots studio is an Advertising company. Launched in 2015, the company focuses on Advertising and Web Development.
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$1,000+$100 - $149 / hr10 - 49Brossard, Canada
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Email Marketing company Reptile focuses on Email Marketing and Graphic Design. They are based in Brossard, Canada.
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UndisclosedUndisclosed2 - 9Cleveland, OH
Services provided
Aetomic Digital Marketing is a small branding firm located in Cleveland, Ohio. Their services include Branding and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Fornovo San Giovanni, Italy
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Studio Castelli is a small Email Marketing company located in Fornovo San Giovanni, Italy. The team specializes in Email Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Buenos Aires, Argentina
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Headquartered in Buenos Aires, Argentina, ABRANDADOS is a branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsRed Herring Digital is a social media advertising agency that manages Facebook and Instagram campaigns. However, feedback from their clients indicates a significant underperformance, with concerns over limited resources and lack of strategic engagement. Notably, 100% of the reviews emphasize poor communication and transparency issues, affecting overall client satisfaction and raising concerns about account ownership and data handling practices.
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$5,000+$150 - $199 / hr2 - 9Silver Spring, MD
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Peak Performance Digital is a web design company. The team provides Web Design and Digital Strategy, and the agency is based in Silver Spring, Maryland.
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$1,000+Undisclosed2 - 9Shelley, England
Services provided
DTF Digital is a web design agency. They are located in Shelley, England. Their team specializes in Web Design and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Doha, Qatar
Services provided
See all 3 projectsNuance Digital offers comprehensive digital marketing solutions including SEO, PPC, and social media strategies. Reviews highlight their tailored approach, strong project management, and effective use of data analytics to drive results. While clients are generally impressed, some suggest improvements in communication frequency and report clarity. Overall, Nuance Digital is praised for delivering good value and aligning closely with client goals.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
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See all 1 projectsOracom Web Solutions offers software design consultations, digital marketing services, and app development. The overall feedback indicates a high level of satisfaction with their professionalism, timely delivery, and attention to detail. Clients appreciate the value for cost and the significant improvements in software functionality and conversion rates achieved through their services.
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$5,000+$50 - $99 / hr10 - 49Bogotá, Colombia
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Headquartered in Bogotá, Colombia, Digital57 is a small Content Marketing company. The team focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Manchester, England
Services provided
In Manchester, England and Waterbeach, England, Move Marketing is an Advertising company. Founded in 2016, the team offers Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Tirurangadi, India
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Headquartered in Tirurangadi, India, Betaedito is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$200 - $300 / hr10 - 49London, England
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Somebody Digital is a London, England-based Digital Strategy company. The team specializes in Digital Strategy and Content Marketing.
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$1,000+< $25 / hr10 - 49Delhi, India
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OMG INDIA is a small social media marketing agency founded in 2013. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
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See all 5 projectsWe help small & mid-size Businesses With Modern Digital Marketing(PPC, SEO, SMO, Email Marketing, Amazon ads, Graphic Designing). Our professional marketing specialists understand the
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Email Marketing Agencies
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$1,000+$100 - $149 / hr50 - 249Grapevine, TX
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$50 - $99 / hr1,000 - 9,999Ahmedabad, India
Ability to deliver
38.5/40.020/20 Reviews8.8/10 Clients & Experience9.6/10 Market PresenceService focus
40% Email Marketing60% Other -
$1,000+$100 - $149 / hr10 - 49Oakland, CA
Ability to deliver
37.9/40.018.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Email Marketing -
$1,000+$100 - $149 / hr50 - 249Staten Island, NY
Ability to deliver
37.5/40.018.2/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
60% Email Marketing40% Other -
$10,000+$100 - $149 / hr50 - 249Singapore, Singapore
Ability to deliver
37.3/40.019.4/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
60% Email Marketing40% Other -
$1,000+$50 - $99 / hr10 - 49Newport, RI
Ability to deliver
36.3/40.016.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
100% Email Marketing -
$5,000+$100 - $149 / hr10 - 49L'viv, Ukraine
Ability to deliver
35.3/40.016.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Denver, CO
Ability to deliver
34.4/40.017/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$10,000+Undisclosed2 - 9San Francisco, CA
Ability to deliver
33.4/40.015.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Email Marketing -
$5,000+$100 - $149 / hr2 - 9Saint-Jean-sur-Richelieu, Canada
Ability to deliver
33.4/40.016.2/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
75% Email Marketing25% Other -
$1,000+$100 - $149 / hr10 - 49Seattle, WA
Ability to deliver
33.3/40.015.6/20 Reviews9.2/10 Clients & Experience8.5/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$25 - $49 / hr10 - 49Gurugram, India
Ability to deliver
33.1/40.018/20 Reviews8.8/10 Clients & Experience6.3/10 Market PresenceService focus
85% Email Marketing15% Other -
$5,000+Undisclosed10 - 49Hallandale Beach, FL
Ability to deliver
32.5/40.017.6/20 Reviews8.8/10 Clients & Experience6.1/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+< $25 / hr10 - 49London, England
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Email Marketing60% Other -
$1,000+$150 - $199 / hr2 - 9Windham, NH
Ability to deliver
32.1/40.017/20 Reviews7.9/10 Clients & Experience7.3/10 Market PresenceService focus
70% Email Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.7/10 Clients & Experience6.1/10 Market PresenceService focus
80% Email Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Randwick, Australia
Ability to deliver
32/40.016.4/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
100% Email Marketing -
$1,000+< $25 / hr2 - 9London, England
Ability to deliver
31.5/40.016.2/20 Reviews9.2/10 Clients & Experience6/10 Market PresenceService focus
90% Email Marketing10% Other -
$1,000+$50 - $99 / hr2 - 9Lostwithiel, England
Ability to deliver
31.4/40.017/20 Reviews9.5/10 Clients & Experience4.9/10 Market PresenceService focus
80% Email Marketing20% Other -
$1,000+$50 - $99 / hr10 - 49Brașov, Romania
Ability to deliver
35.6/40.018.8/20 Reviews9.3/10 Clients & Experience7.5/10 Market PresenceService focus
40% Email Marketing60% Other -
$5,000+$100 - $149 / hr2 - 9Tampa, FL
Ability to deliver
31.1/40.017.4/20 Reviews8.1/10 Clients & Experience5.5/10 Market PresenceService focus
80% Email Marketing20% Other -
$5,000+Undisclosed50 - 249Jackson, WY
Ability to deliver
31/40.018/20 Reviews5.8/10 Clients & Experience7.2/10 Market PresenceService focus
70% Email Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Philadelphia, PA
Ability to deliver
36.1/40.016.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Email Marketing70% Other -
$1,000+$25 - $49 / hr250 - 999Oakville, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Email Marketing90% Other -
$5,000+$100 - $149 / hr10 - 49Irvine, CA
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
30% Email Marketing70% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Email Marketing90% Other -
$1,000+$50 - $99 / hr10 - 49McLean, VA
Ability to deliver
32.8/40.016.4/20 Reviews9.2/10 Clients & Experience7.2/10 Market PresenceService focus
50% Email Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Colbert, WA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
25% Email Marketing75% Other -
Undisclosed$50 - $99 / hr50 - 249Wrocław, Poland
Ability to deliver
30.5/40.015.6/20 Reviews7.9/10 Clients & Experience7/10 Market PresenceService focus
60% Email Marketing40% Other
Email Marketing Agency FAQs
Looking for an email marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an email marketing agency, from pricing and services to results and red flags.
Clutch showcases firms that create automated campaigns, nurture leads, and improve conversions through email twice a year based on a proprietary methodology. The top email marketing agencies for Fall 2025 include:
An email marketing company plans, builds, and optimizes campaigns that move prospects through your sales funnel. Their typical responsibilities include audience segmentation, template design, copywriting, automation flow setup, deliverability monitoring, and performance reporting. Instead of juggling creative, technical, and analytical tasks internally, you can outsource to a specialist team that already knows best practices for inbox placement and conversion.
Agencies track metrics like revenue per email, conversion rate, subscriber lifetime value, and list churn. Advanced teams tie email performance back to multi-touch attribution models or customer data platforms so you can see how campaigns influence overall pipeline and retention.
Email marketing agencies are dedicated to helping clients reach their target audience cost-efficiently. If you’re planning to team up with a provider soon, here are some services you can expect:
- Strategy workshops and list growth planning
- ESP migration or platform setup (e.g., Klaviyo, HubSpot, Braze)
- Creative services (e.g., mobile-responsive templates, GIFs, dynamic content)
- Automated sequences (i.e., welcome, cart-abandon, re-engagement, post-purchase)
- A/B testing, personalization, and data analytics
- Deliverability audits and inbox placement fixes
Some firms also bundle paid social retargeting or SMS for a cohesive lifecycle approach. When evaluating prospective service providers, make sure to verify and assess the quality of the work they offer — regardless if you need comprehensive work or focused services.
Clutch data shows monthly retainers range from $2,500 to as high as $15,000 depending on several key factors such as list size, send volume, and service depth. Moreover, hourly rates generally fall between $75 – $150. Ultimately, it depends on what you are looking for – a small business needing two automated flows might spend $5,000 for setup, while an enterprise with millions of contacts could invest $20,000 per month for full lifecycle management and creative testing.
Finding the right email marketing provider is crucial to your investment’s success. To make sure you don’t feel overwhelmed once you look for potential providers, the first step you should do is clarify your goals (e.g., higher open rates, revenue per send, automation build-out). After that, you can proceed with the following:
- Shortlist agencies with proven results in your industry.
- Review Clutch feedback for communication style, project management, and ROI.
- Request case studies and ask about specific KPIs they improved.
- Evaluate cultural fit, reporting cadence, and tech stack expertise.
- Compare pricing models—flat retainer, percent of revenue, or project-based—and ensure deliverables are clear in the contract.
While there’s no flawless service provider, it’s crucial to match with the ideal team to avoid mishaps or costly headaches. Be cautious if a provider has any of the following warning signs:
- Guarantees specific open or revenue numbers (inbox algorithms shift)
- Uses purchased lists or suggests scraping emails
- Lacks transparency on creative ownership or ESP access
- Provides sparse reporting or avoids explaining metrics
- Overlooks compliance requirements like CAN-SPAM or GDPR
- Which industries do you specialize in, and can I see related case studies?
- What ESPs and automation tools are you certified in?
- How do you segment audiences and personalize content?
- What’s your process for improving deliverability?
- How frequently will we review performance metrics together?
- Who owns the creative assets and account data if we part ways?
A freelancer is ideal for one-off template designs or copy tweaks on a tight budget. An agency offers multidisciplinary teams—strategists, designers, developers, and analysts—able to manage end-to-end programs, integrate with CRMs, and scale testing. If your goal is sustainable revenue growth and complex automation, an agency’s broader expertise and bandwidth generally deliver higher long-term ROI.