Thrivelia

BACKGROUND

Please describe your company and position.

I am the SVP Marketing of ESAS

Describe what your company does in a single sentence.

Clean Fragrance Company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

• Email Marketing

SOLUTION

How did you find Thrivelia?

Referral

Why did you select Thrivelia over others?

Great culture fit

How many teammates from Thrivelia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

# Scope of Work (SOW) ## Email Marketing Agency Services ### Project Overview The Agency will provide strategic, creative, technical, and analytical email marketing services to support the Client's customer acquisition, engagement, retention, and revenue goals. ### Scope of Services #### 1. Email Marketing Strategy * Develop and maintain an email marketing strategy aligned with business objectives. * Define audience segmentation and targeting strategies. * Create campaign calendars and promotional schedules. * Recommend list growth and retention initiatives. #### 2. Campaign Planning & Management * Plan, build, schedule, and deploy email campaigns. * Coordinate promotional, transactional, and lifecycle email communications. * Manage campaign approvals and deployment timelines. * Ensure campaigns are optimized for deliverability and engagement. #### 3. Email Design & Content Creation * Design responsive email templates compatible across major email clients. * Create email copy, subject lines, preheaders, and CTAs. * Develop branded creative assets as required. * Ensure compliance with brand guidelines. #### 4. Marketing Automation * Set up and manage automated email workflows, including: * Welcome series * Abandoned cart emails * Re-engagement campaigns * Post-purchase sequences * Lead nurturing campaigns * Monitor workflow performance and recommend optimizations. #### 5. Audience Segmentation & List Management * Maintain email subscriber databases. * Create and manage audience segments. * Implement list hygiene practices. * Monitor unsubscribe rates, bounce rates, and spam complaints. #### 6. A/B Testing & Optimization * Conduct testing on: * Subject lines * Send times * Email content * Calls-to-action * Creative elements * Analyze results and implement improvements. #### 7. Reporting & Analytics * Track key performance indicators (KPIs), including: * Open rates * Click-through rates * Conversion rates * Revenue attribution * Subscriber growth * Deliverability metrics * Provide monthly performance reports and strategic recommendations. #### 8. Compliance & Deliverability * Ensure compliance with applicable email marketing regulations (CAN-SPAM, GDPR, CCPA, etc.). * Monitor sender reputation and deliverability performance. * Implement deliverability best practices. ### Deliverables * Monthly email marketing strategy plan * Campaign calendar * Email designs and templates * Campaign deployment and management * Automated workflow setup and maintenance * Monthly performance reports * Quarterly optimization recommendations ### Client Responsibilities * Provide brand assets, product information, and campaign approvals. * Review and approve content within agreed timelines. * Provide access to relevant marketing platforms and analytics tools. ### KPIs & Success Metrics * Email open rate improvement * Click-through rate improvement * Conversion rate improvement * Revenue generated from email campaigns * Subscriber list growth * Customer retention and engagement metrics ### Timeline Services will commence on [Start Date] and continue on a monthly retainer basis unless otherwise agreed in writing. ### Assumptions & Exclusions Unless specifically included in this agreement, the following are excluded: * Paid media management * SMS marketing * Website development * Graphic design outside email campaigns * CRM implementation * Copywriting for non-email channels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+20% flow-attributed revenue +15% conversion rate from abandoned cart flows +25% revenue from welcome series Reduce unengaged profiles by 20–30% Maintain spam complaints below 0.1%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes always and extremely responsive

What was your primary form of communication with Thrivelia?

Email or Messaging App

What did you find most impressive or unique about this company?

They really act as an extension of our team.

Are there any areas for improvement or something Thrivelia could have done differently?

They do such a great job!

BACKGROUND

Please describe your company and position.

I am the CCO of VIBAe

Describe what your company does in a single sentence.

Global e-commerse and retail, selling handmade shoes from Portugal to over 150 countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

• We brought Thrivelia in to build and manage our automated email flows — welcome sequences, re-engagement, and post-purchase — designed to turn one-time buyers into loyal, returning customers.
• We needed a specialist to fully own our email marketing, taking it from ad-hoc sends to a structured, consistently branded program that performs.
• The goal was smarter audience segmentation and a genuine retention strategy — making sure the right message reaches the right customer at the right moment in their journey.

SOLUTION

How did you find Thrivelia?

Other

Why did you select Thrivelia over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Thrivelia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables 
1. Full automated flow build-out: Thrivelia designed, wrote, and launched our complete suite of automated email flows, including welcome series, post-purchase, abandoned cart, browse abandonment, and winback/re-engagement sequences — all built to reflect the VIBAe brand in both design and tone. 
2. Marketing email management: Full ownership of ongoing marketing emails — campaign planning, copywriting, design, and sending — transitioned to Thrivelia as part of a structured handover. 
3. Segmentation & audience strategy: Thrivelia implemented audience segmentation to ensure the right messaging reaches the right customers at the right stage of their journey, improving relevance and reducing churn. 
4. Brand-aligned design & copy: Every flow and campaign was built to feel distinctly VIBAe — human, considered, and on-brand rather than templated or generic. 
5. Loyalty program email flows (in progress): Currently, Thrivelia is developing a dedicated set of flows to support the launch and ongoing engagement of our loyalty program, creating the email infrastructure that will drive retention and reward our most loyal customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes 
1. Strong email-attributed revenue contribution: Email and SMS have quickly become a significant and growing share of total store revenue, tracking well ahead of both the previous period and the same time last year. 
2. Automated flows performing above expectations: The lifecycle flows Thrivelia built are consistently the largest driver of email-attributed revenue, demonstrating the value of well-structured, always-on automation. 
3. Campaign performance trending up strongly: Marketing campaigns have seen substantial month-over-month growth, with individual campaigns regularly driving meaningful revenue on their own. 
4. Exceptional engagement rates: Open rates across campaigns have been well above industry benchmarks, reflecting strong list health, smart segmentation, and compelling creative. 
5. Overall business growth: We were seeing strong YoY store growth, and email was playing a meaningful role in that trajectory. We're still in relatively early stages of the full program, but the results so far are very encouraging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Responsiveness 
1. Exceptional speed of delivery: Thrivelia's turnaround times have been genuinely impressive — flows and campaigns are delivered quickly and without the back-and-forth delays. It's one of the things that stands out most about working with them. 
2. On time, every time: Deliverables have consistently met or beaten expected timelines. The initial flow build-out was completed and live faster than anticipated, and that pace has been maintained throughout the project. 
3. Highly responsive to our needs: When we've had requests, feedback, or changes, Thrivelia has acted on them quickly and without friction. Communication is clear, proactive, and easy — exactly what you want from an agency partner. 
4. Collaborative and adaptable: As our needs have evolved — including now building out flows for our loyalty program — they've adapted seamlessly, treating new briefs with the same urgency and quality as the original scope.

What was your primary form of communication with Thrivelia?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's like they read minds!!! I have asked many times... why don't they ask us more questions? They don't need to, because they have done their research, saving us time. 

Are there any areas for improvement or something Thrivelia could have done differently?

Cannot think of anything.

BACKGROUND

Introduce your business and what you do there.

I'm an operations manager at Foxy AI, an AI-powered tool that enables creators to generate ultra-realistic images and videos, allowing them to significantly scale their content production with minimal effort.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We wanted to set up lifecycle marketing, so we brought Thrivelia on board to formalize and scale Foxy AI's lifecycle marketing.

SOLUTION

What was the scope of their involvement?

Thrivelia has designed, built, and optimized Klaviyo flows tied to our real product and billing events — from onboarding to subscription conversion to retention and upgrades. The objective is to turn email into a measurable growth channel.

Thrivelia's scope covers lifecycle architecture, flow design, and technical implementation within Klaviyo. The team has helped us create flows and turn them into actionable automations to ensure flows are properly triggered and measurable. They've also delivered branded templates, segmentation logic, and campaign testing frameworks. The team works closely with the founder to improve conversion tracking and downstream revenue attribution.

What is the team composition?

We work with 2–5 teammates from Thrivelia.

How did you come to work with Thrivelia?

Thrivelia was referred to me.

What is the status of this engagement?

We started working with Thrivelia in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in domain reputation and deliverability, stronger subscription conversion from lifecycle flows, and clearer attribution between email campaigns and revenue events. Beyond performance metrics, we've benefited from Thrivelia's team mindset that has helped our engineering team set up structured, trigger-based automation. The templates are high-quality and require minimal design critiques.

How did Thrivelia perform from a project management standpoint?

Thrivelia's project management is good. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Thrivelia's culture, attitude, communication, and domain expertise are impressive.

Are there any areas they could improve?

No, there's nothing they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Navy Professional, a beauty and lifestyle brand. We offer manicure tools, skincare, and self-care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We needed help with Klaviyo management.

SOLUTION

What was the scope of their involvement?

Thrivelia has rebuilt our email flows, cleaned our database, and built our campaigns.

What is the team composition?

We’ve worked with 2–5 members of Thrivelia’s team.

How did you come to work with Thrivelia?

They were referred to me.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thrivelia has cleaned our database and aligned our campaigns. As a result, our database is cleaner, and our open and click-through rates have improved.

How did Thrivelia perform from a project management standpoint?

They deliver on time.

What did you find most impressive about them?

Thrivelia's account manager is very attentive.

Are there any areas they could improve?

They could improve their target setting.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of The Swaf, a retail company that sells wearable art pieces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We needed help with our email marketing.

SOLUTION

What was the scope of their involvement?

Thrivelia manages our email marketing campaigns. The team is responsible for designing and delivering campaign emails and pop-ups. Thrivelia also manages all our email flows and is formulating a development strategy.

What is the team composition?

We work with 2–5 teammates from Thrivelia.

How did you come to work with Thrivelia?

Someone referred Thrivelia to us. We chose them over other options because they had high ratings.

What is the status of this engagement?

We started working with Thrivelia in February 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thrivelia has achieved growth of up to 600% for a different team. We generally look at the averages, and improvements are being made.

How did Thrivelia perform from a project management standpoint?

We keep track of things through regular meetings and communication via Slack. We can also view the entire process via the portal.

What did you find most impressive about them?

Thrivelia really does a good job.

Are there any areas they could improve?

We’re currently working with an excellent team to handle our regular requests.

BACKGROUND

Please describe your company and position.

I am the CEO of Comia Baby

Describe what your company does in a single sentence.

baby tech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

• email marketing

SOLUTION

How did you find Thrivelia?

Referral

Why did you select Thrivelia over others?

Referred to me

How many teammates from Thrivelia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

build out email flows

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

conversion on email

Describe their project management. Did they deliver items on time? How did they respond to your needs?

great project management

What was your primary form of communication with Thrivelia?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Thrivelia was impressively creative.

Are there any areas for improvement or something Thrivelia could have done differently?

no