Top Boutique PR Firms
-
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
-
UndisclosedUndisclosed2 - 9Portland, ME
Services provided
Public relations firm The Knight Canney Group is headquartered in Portland, Maine. Launched in 2013, the team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Augusta, ME
Services provided
Maine Street Solutions is a public relations agency. Their small team of employees is located in Augusta, Maine. Their team focuses on Public Relations and Event Management.
Read more -
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 38 projectsIdea Grove is a prominent Public Relations firm specializing in communications, media relations, and brand reputation. Reviews highlight their effectiveness in driving media coverage and elevating brand visibility, with 100% positive feedback and frequent praise for their survey-driven PR strategies. Clients appreciate their expertise, proactive project management, and personalized approach to cultivating strong media relationships, consistently meeting deadlines and exceeding expectations.
-
UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
The Garrity Group is a public relations agency. They are headquartered in Albuquerque, New Mexico. Their team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
James Korenchen Public Relations, a small public relations company, is in Albuquerque, New Mexico. The team provides Public Relations and Event Marketing.
Read more -
UndisclosedUndisclosed2 - 9McKenney, VA
Services provided
V Media is a small McKenney, Virginia-based public relations agency. Their services include Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Salt Lake City, UT
Services provided
The Exoro Group is a PR agency. They provide Public Relations and were established in 2002. The agency is headquartered in Salt Lake City, Utah.
Read more -
UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Gann PR, a public relations company, is in Albuquerque, New Mexico. Their services include Public Relations and Social Media Marketing.
Read more -
Featured
What are Featured Providers?
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a highly regarded Public Relations and Communications firm known for its strategic approach in Media Relations and Brand Reputation management. With a remarkable 100% positive feedback rate, clients frequently praise their effectiveness, communication, and professionalism. Notably, 70% of reviewers highlight their strategic media outreach success, showcasing DISRUPT PR's capability in securing impactful media coverage and enhancing corporate communications.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
-
UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Leverage Point is a PR agency. Established in 2014, the team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Missoula, MT
Services provided
Sublime Public Relations is a public relations agency headquartered in Missoula, Montana. They provide Public Relations and were founded in 2000.
Read more -
Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
-
UndisclosedUndisclosed2 - 9Kalispell, MT
Services provided
Big Sky Public Relations, a PR company, is located in Kalispell, Montana. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Whitehall, MT
Services provided
Environomics is a PR company. Their team is based in Whitehall, Montana. The company provides Public Relations.
Read more -
Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 57 projectsOBA PR is a public relations firm specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their strategic clarity, responsiveness, and ability to deliver targeted media coverage effectively. They are consistently praised for creating tailored communication strategies that significantly enhance digital presence and credibility, with clients reporting substantial increases in media coverage and business inquiries.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
-
UndisclosedUndisclosed2 - 9Reno, NV
Services provided
Crowley & Ferrato is a PR agency. Launched in 2015, their team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Portland, ME
Services provided
In Portland, Maine, TrueLine Public Relations is a small public relations agency. The team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Providence, RI
Services provided
Launched in 1971, SVM Public Relations & Marketing Communications is a small Providence, Rhode Island-based public relations company. Their team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Reno, NV
Services provided
J3 Strategies, a PR company, is headquartered in Reno, Nevada. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Randi Thompson Consulting is a PR firm. Located in Reno, Nevada, the firm was launched in 2015. Their team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Vienna, VA
Services provided
Commonwealth Consultants is a Vienna, Virginia-based PR agency. They provide Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Leesburg, VA
Services provided
Bow Tie Strategies is a PR company. The firm is based in Leesburg, Virginia. Their team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
La Torre Communications is a public relations firm. They are headquartered in Harrisburg, Pennsylvania and have small team. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
Prworks Inc is a public relations agency. The small Harrisburg, Pennsylvania-based team focuses on Public Relations. The agency was established in 2000.
Read more -
UndisclosedUndisclosed2 - 9Providence, RI
Services provided
Advocacy Solutions is a small PR firm in Providence, Rhode Island. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
Shelly Lyons Public Affairs & Communications is a public relations company established in 2006. The small team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Wayne, PA
Services provided
SCP, a public relations agency, was founded in 1987. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Secaucus, NJ
Services provided
Based in Secaucus, New Jersey, Vision Media Marketing, Inc. Is a PR firm. The team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9West Orange, NJ
Services provided
Newsmaker Group is a small PR firm. Established in 1999, the team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Warren, NJ
Services provided
Evergreen Partners, Inc. Is a small Warren, New Jersey-based PR firm. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Providence, RI
Services provided
Founded in 2009, Perry Group is a PR agency. In Providence, Rhode Island, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Millburn, NJ
Services provided
Established in 1986, GLA Communications is a PR firm. The team focuses on Public Relations and is headquartered in Millburn, New Jersey.
Read more -
UndisclosedUndisclosed2 - 9Woodcliff Lake, NJ
Services provided
Maximum Exposure PR is a small PR company located in Woodcliff Lake, New Jersey. Their services include Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Providence, RI
Services provided
JaiCG, a public relations agency, was established in 2012. The team offers Public Relations and Event Management and is based in Providence, Rhode Island.
Read more -
UndisclosedUndisclosed2 - 9Pawtucket, RI
Services provided
Patti Doyle Communications is a public relations company. The Pawtucket, Rhode Island-based firm was launched in 2014. Their team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Hoboken, NJ
Services provided
Cahn Communications is a public relations company. Their small team is based in Hoboken, New Jersey and specializes in Public Relations. The company was launched in 1995.
Read more -
UndisclosedUndisclosed2 - 9Wayne, PA
Services provided
Powers Brand Communications LLC is a small Wayne, Pennsylvania-based public relations company. The team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
Versant Strategies is a PR firm. They are in Harrisburg, Pennsylvania and have small team. Their services include Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Hummelstown, PA
Services provided
Goulet Communications is a small PR agency based in Hummelstown, Pennsylvania. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Lake Ariel, PA
Services provided
River Rock Communications LLC is a PR company. The Lake Ariel, Pennsylvania-based team focuses on Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Milford, PA
Services provided
KKPR Marketing & Public Relations is a PR firm. Launched in 2006, the company specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Camp Hill, PA
Services provided
AdAbility Marketing Communications is a public relations firm located in Camp Hill, Pennsylvania. They provide Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Northeast Public Relations, Inc., a PR company, was established in 2006. Located in Central Falls, Rhode Island, the team focuses on Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Warwick, RI
Services provided
Kermish-Geylin Public Relation is a public relations firm. Established in 1985, the agency provides Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Narragansett, RI
Services provided
Daniel R. Barry & Associates is a public relations agency. Founded in 1989, the company specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Barrington, RI
Services provided
Turgeon Communications LLC is a PR company. Their team is located in Barrington, Rhode Island. The agency specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Scituate, RI
Services provided
Fraser Communications Group is a small Scituate, Rhode Island-based public relations agency. Their services include Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Barrington, RI
Services provided
Chaffee Communications is a public relations firm. Their small team is headquartered in Barrington, Rhode Island. Their team offers Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Cumberland, RI
Services provided
Launched in 1997, Berg's Eye Communications is a public relations firm. The small team specializes in Public Relations and Event Management.
Read more -
UndisclosedUndisclosed2 - 9Hoboken, NJ
Services provided
Gillian Small Public Relations is a public relations company. The team specializes in Public Relations and is headquartered in Hoboken, New Jersey.
Read more -
UndisclosedUndisclosed2 - 9Haddonfield, NJ
Services provided
In Haddonfield, New Jersey, Media Friendly Public Relations is a small public relations agency. The team specializes in Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Caldwell, NJ
Services provided
Publitics is a public relations agency founded in 2011. The firm specializes in Public Relations, and is small.
Read more -
UndisclosedUndisclosed2 - 9Trenton, NJ
Services provided
PR agency Burton Trent Public Affairs LLC is located in Trenton, New Jersey. They offer Public Relations and were established in 2010.
Read more -
UndisclosedUndisclosed2 - 9Lambertville, NJ
Services provided
BTaylor Public Affairs, a PR firm, was launched in 2008. The team specializes in Public Relations.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Top 15 Boutique Public Relations Companies
-
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Bondi Junction, Australia
Ability to deliver
32.5/40.016.2/20 Reviews8.1/10 Clients & Experience8.2/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr2 - 9Paris, France
Ability to deliver
32.2/40.016.4/20 Reviews8.9/10 Clients & Experience6.9/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$100 - $149 / hr2 - 9Dieppe, Canada
Ability to deliver
32.1/40.016.4/20 Reviews8.8/10 Clients & Experience6.9/10 Market PresenceService focus
75% Public Relations25% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr2 - 9Tampa, FL
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Milwaukee, WI
Ability to deliver
33.1/40.016/20 Reviews9.5/10 Clients & Experience7.6/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+Undisclosed2 - 9London, England
Ability to deliver
30.1/40.017.8/20 Reviews5.3/10 Clients & Experience7/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr2 - 9Seattle, WA
Ability to deliver
30.1/40.016.2/20 Reviews7.6/10 Clients & Experience6.4/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$200 - $300 / hr2 - 9Sewickley, PA
Ability to deliver
36.4/40.017.4/20 Reviews9.9/10 Clients & Experience9.1/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
28.9/40.016.6/20 Reviews5.8/10 Clients & Experience6.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Sydney, Australia
Ability to deliver
29.6/40.016.2/20 Reviews8.4/10 Clients & Experience4.9/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+$100 - $149 / hr2 - 9Warszawa, Poland
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
30% Public Relations70% Other -
$50,000+$300+ / hr2 - 9Los Angeles, CA
Ability to deliver
30.2/40.016/20 Reviews6.1/10 Clients & Experience8.1/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$200 - $300 / hr2 - 9Upper Mount Gravatt, Australia
Ability to deliver
28.8/40.016.6/20 Reviews6.6/10 Clients & Experience5.5/10 Market PresenceService focus
90% Public Relations10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
31.5/40.016.4/20 Reviews8.8/10 Clients & Experience6.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
28.4/40.015.6/20 Reviews4.8/10 Clients & Experience8.1/10 Market PresenceService focus
85% Public Relations15% Other -
Undisclosed$100 - $149 / hr2 - 9Philadelphia, PA
Ability to deliver
31.2/40.016.2/20 Reviews6.6/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$1,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Public Relations80% Other -
$1,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
34.6/40.015.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
25% Public Relations75% Other -
$1,000+$100 - $149 / hr2 - 9Milano, Italy
Ability to deliver
30.8/40.016.4/20 Reviews8.8/10 Clients & Experience5.6/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
See all articles
The New Rules of Brand Discovery: How Consumers Find Brands in 2026
New Clutch data reveals how consumers find brands today, and what brands need to know to stay discoverable in a fragmented, trust-driven landscape.
