Santa Monica Digital Publishing Agency

Mastering the media ecosystem is a challenge, and to meet that challenge, Red Cup has remixed the usual agency approach to media.

Red Cup is a digital publishing agency. We  are showrunners who create podcasts. We also develop and publish ebooks, white papers, and article series for clients with a strong point of view. We work with growing and established companies in edtech, well-being, and food. We also love working with authors. Our flagship podcast in production is called Future of Food.

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2010
Show all +
Santa Monica, CA
headquarters

Reviews

Sort by

Digital Strategy for Author and Professional Speaker

"They’re open to new ideas and committed to my success."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Ongoing
Project summary: 

Red Cup’s digital strategy includes web content creation and social media marketing. To promote new content, the team manages podcasts and facilitates article publishing.

The Reviewer
 
Los Angeles, California
Melissa Woods
Author & Professional Speaker
 
Verified
The Review
Feedback summary: 

Social media strategies have been a good investment. They produced 1,500 Facebook followers and strong Instagram results. The team is open-minded and committed to delivering successful results. They’re perfectionists and experts in their field.

BACKGROUND

Introduce your business and what you do there.

I’m the author of Getting Past Anxiety: An Inspirational Novel to Reclaim Your Life.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Cup Agency?

I wanted to build my business platform. I started with a webpage and accounts on Facebook, Twitter, and Instagram. I worked with a webmaster but eventually needed additional expertise.

SOLUTION

What was the scope of their involvement?

They built a web platform from scratch and populated the entire site. The team then created a digital strategy, which involved social media, podcasts, an audiobook, and an e-book. They also helped me publish articles in two national women’s magazines. The ad campaigns started about four months into the engagement; Instagram marketing began two months ago.

How did you come to work with Red Cup Agency?

I researched a few agencies in California. Red Cup was highly-recommended; their site had great service descriptions. We exchanged emails and later spoke about my priorities for the collaboration. We then agreed to move forward with work.

How much have you invested with them?

I’ve spent over $30,000.

What is the status of this engagement?

Work started in March 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I have 1,500 Facebook followers, but Instagram has been the most successful channel. I’ve been very pleased with their work and communication. They’re open to new ideas and committed to my success.

How did Red Cup Agency perform from a project management standpoint?

They’re perfectionists, especially for audiobooks and e-books. I appreciate that focus because it creates good products. They’re also knowledgeable in their field.

What did you find most impressive about them?

Their commitment distinguishes them.

Are there any areas they could improve?

No. I’ve been pleased with the results.

Do you have any advice for future clients of theirs?

Trust what they have to offer.

5.0
Overall Score It’s been a good investment.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    There were some slight delays, but those weren’t necessarily their fault.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They communicate well and have great ideas.
  • 5.0 NPS
    Willing to refer

Content Marketing for WholeSale Fashion

“They could turn things around really quickly and they used a lot of good tools for communication.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2017- Jan. 2018
Project summary: 

Red Cup Agency provided content marketing support including establishing a podcast. They developed targeted strategies for identified demographics and distribution channels.

The Reviewer
Amy Zhou
Brandboom, COO
 
Verified
The Review
Feedback summary: 

SEO rankings improved and multiple customer conversions were achieved over the six-month period after the engagement began. The podcast had 1,000 views and listens within a month. Red Cup effectively communicated, brought creative ideas, and managed expectations.

BACKGROUND

Introduce your business and what you do there.

I was the COO of Brandboom, a company that builds a software for wholesale fashion companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Cup Agency?

Brandboom is a B2B startup within the tech space for fashion. It’s a very specific niche but also a large niche within the fashion industry and entrepreneurship in general. We wanted to provide valuable information to those entrepreneurs creating their own fashion businesses. Our content ranges from issues of how to get funding to managing a product release to changes in the industry. We needed to make sure that we were providing information of the utmost value to help them pursue their endeavors. We also needed to speak the language of those fashion company founders but not attract the attention of the fashion consumers themselves because those are two different demographics.

SOLUTION

What was the scope of their involvement?

Red Cup supported our content marketing. They helped us pitch to many of the channels that we wanted to distribute on. We identified the channels—like websites and blogs—where we wanted to get our name out. We developed a two- to three-pronged approach to understand what would best resonate and what specific tactics and material to use based on the type of channel we were targeting.

They also created a podcast series for us. They identified people as potential guests to feature on the podcasts. They put together the questions and answers based on the topics, ensuring that they were appropriate for the target demographic. We produced between five and seven episodes.

What is the team composition?

Lee.

How did you come to work with Red Cup Agency?

I found them through online research.

How much have you invested with them?

I would say about $30,000-$50,000.

What is the status of this engagement?

We started working together in January 2017. The engagement finished in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had 6 or 7 conversions coming from Red Cup’s work alone over the course of the six to seven months after we started the engagement. Each customer acquisition was worth $1,000–$2,000 to us.

Within a month of producing our podcast, we had over 1,000 views and listens. We had actual sales and conversions from those podcast engagements as well.

There was a lot of synergy with our SEO strategy as all of the content produced was repurposed to optimize for our website. For example, we used the podcast transcripts as written content. We were able to move up a number of positions in the rankings within six months. They’ve been able to reuse much of the original content that was produced.

How did Red Cup Agency perform from a project management standpoint?

They were very easy to work with. We would give them an idea and they would come back with three or four more. They were good at managing expectations. They could turn things around really quickly and they used a lot of good tools for communication.

What did you find most impressive about them?

I think their understanding of how we want to tell our story to the rest of the world and his ability to translate that into something that we can actually succeed with. 

Are there any areas they could improve?

When we first started working with them, there was a period of back-and-forth while they understood how to write for our targeted demographic. Many times, when you hire writers, they kind do their research online and then follow the language of the things that they’ve researched. In that early period, we had to message text for them. After about a month, they got into a rhythm and started to understand exactly how we wanted to use our brand voice.

Do you have any advice for potential customers?

Have a good understanding of your own customers. I think that’s the most important thing for any vendor that you work with but particularly for companies like Red Cup who produce content for you to tell your story to the world. The better that you understand your target audience, the better they’ll be able to deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Management for Office Workout Equipment

“They met all deadlines and meetings were always on time.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Sept. 2017
Project summary: 

Red Cup Agency increased the client’s brand visibility by writing press releases, creating blog content, improving media outreach strategy, compiling a 60-page e-book, and establishing a regular email schedule.

The Reviewer
 
Los Angeles, California
Rob Jacobs
Chief Unsitter, UNSIT
 
Verified
The Review
Feedback summary: 

Appearances on podcasts and the e-book Red Cup created were publicized very well. Communication was clear and all aspects of the project were well organized.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of UnSit. We manufacture treadmill desks made for the office and promote healthy lifestyles in the workplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Cup Agency?

We needed help with online visibility and improving our organic search results.

SOLUTION

What was the scope of their involvement?

Red Cup wrote press releases for us and submitted story ideas to online and print journals, writers, and producers. They also developed a blog page for our site and started uploading content regularly.

They did several things to increase brand awareness including submitting content to external blogs, creating a regular email outreach program and compiling a 60-page e-book that incentivizes email subscribes. They also found several opportunities for me to participate in various podcasts.

They came up with the idea of creating an industry award for those that actively promote healthy lifestyles in the workplace. These awards also led to more blog content, which turns into more publicity. We’re in the process of developing a new product that will be more price-competitive. Once we get that to market, we plan to re-engage Red Cup.

What is the team composition?

Lee (Public Speaker, Red Cup Agency) was my main point of contact. He had a guy who did nothing but the podcasting piece.

How much have you invested with them?

We invested $30,000 total.

What is the status of this engagement?

We started working together in January 2017, and the engagement concluded in September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The podcasts I’ve been on can be found all over the web. The award offering and the e-book were great successes as well.

How did Red Cup Agency perform from a project management standpoint?

Everything was very well organized. They met all deadlines and meetings were always on time. I’d give them an A+ on that. We used Quip and Google Docs for document sharing, as well as Trello to track progress. Communication was primarily via Slack and weekly conference calls.

What did you find most impressive about them?

The quality of their publicity contacts and their ability to recruit external resources were very impressive. They were able to find writers and podcast connections very quickly.

Are there any areas they could improve?

I can’t think of anything offhand.

Do you have any advice for potential customers?

Give them very clearly defined goals so they can create a program that will achieve those goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing and Management for a Podcast

"Red Cup’s sophisticated cuts, editing, and artistry elevated our podcast to a higher degree of professionalism."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2016 - Ongoing
Project summary: 

Red Cup Agency strategizes, directs, and produces an educational tech podcast. They manage branding and marketing as well as delivering the final product to platforms for sale.

The Reviewer
 
Denver, Colorado
Noah Geisel
Director of Education, Stackup
 
Verified
The Review
Feedback summary: 

Red Cup Agency helped the podcast balance brand promotion with informative interviews with thought leaders. They regularly land exclusive guests who provide exposure to expansive new audiences. A combination of sophisticated tools, production expertise, and genuine dedication yielded major success.

BACKGROUND

Introduce your business and what you do there.

I’m the director of education at Stackup. As an educational technology company, we enable students and teachers to track, measure and report online reading.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Cup Agency?

We needed support with launching a branded and endorsed podcast as a way of showcasing thought leadership in our field. At its most basic, our project was about using a podcast to get the word out about Stackup. Ideally, we want our broadcast to highlight amazing current events in our industry.

SOLUTION

What was the scope of their involvement?

Red Cup Agency’s high-level strategic consulting guided the overarching scope down to nuanced aspects, like graphics presentation. From the start, they sought a clear understanding of our podcast’s general soul and ethos. They offered options for the theme music to evoke the feel we desired. The team also spearheads our branding and digital media efforts. They created a Medium publication that pairs each episode with a corresponding blog post. These recaps include embedded links to the original audio content source.

Red Cup Agency created a seamless process both internally and for our interviewees. They not only brainstorm guests but also conduct outreach and scheduling to book them on our show. Our chosen medium is so new that even enthusiastic participants might not know what steps to take. They send out a simple and accessible rundown we termed a "pre-flight checklist." It lays out details like being in a quiet space to preempt delays or rescheduling. During live production, they assess multi-track recording in real time and give live direction to obtain the best audio quality. They manage post-production, editing, and facilitate the launch stage for platforms like Stitcher, SoundCloud, and iTunes.

What is the team composition?

Our main point of contact is Lee Schneider (Owner, Red Cup Agency).

How did you come to work with Red Cup Agency?

Our CEO selected the team as our partner agency for this podcast project.

What is the status of this engagement?

We've wrapped two seasons so far. We’re not currently focused on the podcast, but have different ongoing work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got direct positive comments from some of the guests, including thought leaders who are constantly doing interviews. From the start, Red Cup helped us internally articulate our exact concept. Once we relayed clear requests, they delivered every time. In 2018, anyone can start a podcast independently. Our show is a cut above this influx of amateur content and never sounds we hit record, stop, and then post it live. Red Cup’s sophisticated cuts, editing, and artistry elevate our performance to a higher degree of professionalism. Listeners can easily discern this distinction in quality. We couldn't evoke the same high-caliber listening experience without Red Cup.

They’ve landed really amazing guests, including ones I’d been reaching out to for years with no response. As soon as Red Cup came on board, I started having recorded conversations with these with major thought leaders. Our branding and outreach flourished as we got to connect with these guests’ own 80,000-100,000 followers. When these new audiences to listen to influencers on our podcast, they learn about Stackup and might even try out our tool. Some of our guests have even subsequently promoted our tool in non-paid spots by their own volition. The team also shares links to our show on their personal social media. This wasn’t even in the scope and has really helped us get the word out.

How did Red Cup Agency perform from a project management standpoint?

Our show demanded hands-on organization and management. Red Cup Agency had to coordinate totally unrelated professional schedules. Even when guests got busy or changed their plans, they navigated this task with ease. From a production timeline perspective, we were always on point. Every single episode was posted on time and we never had delays.

At the executive level, our respective CEOS stay in touch by email. At the project level where I'm involved, we include occasional supplementary phone calls. They also use a project management tool called Quip. It shows guests materials like bios and prepared questions ahead of time to edit or collaborate on. This tool makes sure I never seem like an amateur who would waste their time.

What did you find most impressive about them?

Red Cup Agency met or exceeded every single one of my expectations Their delivery was flawless. Most agencies are great at selling their services, but they actually followed through. They offer a level of directorial and producing acumen you rarely see in a general interview format podcast.

Are there any areas they could improve?

I've been really happy with them. Even when I gave them critiques, they incorporated feedback without an ounce of ego or pretension. Although they're the video experts, they deferred to all my ideas and brought them to life even better than I expected. I really appreciated both their openness to feedback and how well they implemented it.

Do you have any advice for potential customers?

My advice mostly pertains to Lee Schneider. If you work with him, learn about his nonlinear background. His varied skills outside traditional PR brought a uniquely expert lens to our collaboration. Our relational, human connection yielded better results than a transactional client/vendor dynamic.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer