What evidence can you share that demonstrates the impact of the engagement?
We got direct positive comments from some of the guests, including thought leaders who are constantly doing interviews. From the start, Red Cup helped us internally articulate our exact concept. Once we relayed clear requests, they delivered every time. In 2018, anyone can start a podcast independently. Our show is a cut above this influx of amateur content and never sounds we hit record, stop, and then post it live. Red Cup’s sophisticated cuts, editing, and artistry elevate our performance to a higher degree of professionalism. Listeners can easily discern this distinction in quality. We couldn't evoke the same high-caliber listening experience without Red Cup.
They’ve landed really amazing guests, including ones I’d been reaching out to for years with no response. As soon as Red Cup came on board, I started having recorded conversations with these with major thought leaders. Our branding and outreach flourished as we got to connect with these guests’ own 80,000-100,000 followers. When these new audiences to listen to influencers on our podcast, they learn about Stackup and might even try out our tool. Some of our guests have even subsequently promoted our tool in non-paid spots by their own volition. The team also shares links to our show on their personal social media. This wasn’t even in the scope and has really helped us get the word out.
How did Red Cup Agency perform from a project management standpoint?
Our show demanded hands-on organization and management. Red Cup Agency had to coordinate totally unrelated professional schedules. Even when guests got busy or changed their plans, they navigated this task with ease. From a production timeline perspective, we were always on point. Every single episode was posted on time and we never had delays.
At the executive level, our respective CEOS stay in touch by email. At the project level where I'm involved, we include occasional supplementary phone calls. They also use a project management tool called Quip. It shows guests materials like bios and prepared questions ahead of time to edit or collaborate on. This tool makes sure I never seem like an amateur who would waste their time.
What did you find most impressive about them?
Red Cup Agency met or exceeded every single one of my expectations Their delivery was flawless. Most agencies are great at selling their services, but they actually followed through. They offer a level of directorial and producing acumen you rarely see in a general interview format podcast.
Are there any areas they could improve?
I've been really happy with them. Even when I gave them critiques, they incorporated feedback without an ounce of ego or pretension. Although they're the video experts, they deferred to all my ideas and brought them to life even better than I expected. I really appreciated both their openness to feedback and how well they implemented it.
Do you have any advice for potential customers?
My advice mostly pertains to Lee Schneider. If you work with him, learn about his nonlinear background. His varied skills outside traditional PR brought a uniquely expert lens to our collaboration. Our relational, human connection yielded better results than a transactional client/vendor dynamic.