The Buzz Group

From humble Swedish roots, Rekorderlig has become a much-loved, fourth generation family-brewed cider. Buzz Group was tasked to heighten brand awareness and strengthen the reputation of the Swedish born brand, here in Australia.

With the brief to help heighten Rekorderlig’s social presence, we developed an innovative influencer program that would resonate with their target audience and capture the ‘Swedish Life Mantra’.

We led an influencer program with a handful of high-net worth opinion leaders. Intensive research was vital to ensure we aligned with talent who genuinely loved and celebrated the Rekorderlig ethos.

We carefully selected influencers for their resonance with the core Australian female millennial target market, as well as alignment with Rekorderlig’s key pillars across travel, music and fashion. The following influencers were engaged Matty J, DJ Tigerlily, Lisa Hamilton & Laura Byrne.

• Public Relations
• Talent Negotiation
• Influencer Program
• Social Media

Macular Disease Foundation Australia (MDFA) found that there was a dramatic increase of the number of patients cancelling essential eye appointments due to fear and confusion around COVID-19.

May is Macula Month, an initiative by MDFA dedicated to raising awareness of all macular diseases. This May, we worked with Australian icon Ita Buttrose to issue a passionate plea to senior Australians in a bid to avoid thousands of people going unnecessarily blind during the COVID-19 pandemic.

We developed a strategic two-phase approach to raise awareness, change behaviour and debunk misconceptions that it was unsafe to visit your eye-doctor during COVID-19.

We teamed up with ophthalmologists and research professors as campaign spokesperson to roll out a national TV media call. We then issued a Community Service Announcement (CSA) with long-standing MDFA Patron Ita Buttrose.

The campaign was highly successful — within two months, we reached over 16,300,123 people, secured over 145 pieces of coverage, including 44 TV mentions and 53 online placements.

• Public Relations

In celebration of the seventieth anniversary of the House of Dior, the National Gallery of Victoria (NGV) presents the world-premiere The House of Dior: Seventy Years of Haute Couture.

Exclusive to Melbourne, this exhibition is a collaboration between the NGV and the House of Dior and includes a sumptuous display of over 200 works designed by Christian Dior Couture between 1947 and 2017. 

NGV engaged us to handle celebrity negotiations for this exhibition and garner high-profile celebrities to be in attendance. We negotiated and secured actress Elizabeth Olsen to hero the campaign along with model Winnie Harlow.

We were responsible for talent management liaison, initiating and leading negotiations, styling and makeup arrangements for talent and taking care of all travel requirements during their stay. 

While Elizabeth and Winnie were on the ground in Australia, we managed all their movements, handled their media schedules and coordinated all one-on-one media interviews with the Australian med

• Talent Negotiation 
• Influencer Program
• Media Relations 
• Red Carpet Management 

Tourism Australia launched its latest campaign which focused on highlighting the country’s world class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.

The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve (January 25) attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.

Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the iconic Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.

We developed a celebrity guest program, led talent negotiations, handled the media pit, red carpet movements and assisted in the overall flow of the evening. The results for the red-carpet event saw guests from Chef Curtis Stone to actress Mackenzie Meehan and model Andreja Pejic; and other 15 staggering celebrities managed on the night.

• Red Carpet Management
• Celebrity Guest List

Beverly Hills launched their City of WELLTH campaign to bring together leading experts for a season of wellness and mindfulness activities; including the appointment of supermodel and actress Christie Brinkley, as their official health and wellness ambassador.

Playing on the words “wealth” and health and wellness, “WELLTH” was the theme for the campaign. We negotiated and secured iconic supermodel Christie Brinkley, a vegetarian since the age of 14 and committed to an organic lifestyle. To launch the campaign, Brinkley and Jason Wachob led a forum highlighting the WELLTH concept and what makes Beverly Hills the City of WELLTH.

Experts in each pillar grouped at Alo Yoga in Beverly Hills to discuss their own areas of expertise, the interplay between each pillar and how Beverly Hills contributes to the wellbeing of its visitors. Experts included; Caley Alyssa (MOVE), Matthey Kenney (EAT), Dana Claud at (RESTORE), James Duigan (GRATITUDE), and Charlie Knowles (EXPLORE).

To ensure the launch went as smooth as possible, we flew to Beverly Hills to coordinate PR activities. On the day, we managed Brinkley’s schedule and negotiated one-on-one interviews for all global media outlets. As part of our Australian, New Zealand and South-East Asia communications program, we launched this campaign across markets with the travel media and travel trade.

• Talent Negotiation & Management
• Influencer Program
• Media Relations 
• Travel Trade 

Victoria Racing Club engaged Buzz to negotiate their key celebrity appearance for The Melbourne Cup in 2017. With all eyes set on American actress and model Paris Jackson, we were brought on to negotiate and secure the partnership. 

Paris attended the ‘race that stops the nation’ at Flemington Racecourse in Melbourne, with key appearances at the MYER Marquee and the Fashions on the Field event. 

We managed all of Paris’s movements while on the ground in Australia — from red carpet appearances to wardrobe, makeup and styling — we were there each step of the way to ensure the process was as smooth and seamless as possible. 

We handled Paris’s hectic media schedule and exclusive media interviews — including the cover and feature spread in Stellar Magazine. Following the appearance, we worked alongside client Tourism Australia as part of their Cyclone Debbie recovery program, with Paris visiting Qualia Resort and The Great Barrier Reef, while she was in Australia. 

• Talent Negotiation & Management
• Influencer Program
• Media Relations 
• Red Carpet Management