What was the scope of their involvement?
Martin and his team began by reading my book, and then conducted several interviews asking me what I was trying to accomplish when pursuing public relations and marketing efforts for my book.
From that, they launched a comprehensive strategy. They identified different publications to have my book featured in and journalists they felt were potentially sympathetic to the message, as well as other non-traditional opportunities. One of the other things they encouraged me to do, which was very creative on their part, was to get published in peer-reviewed business journals. I ended up guest-authoring on many blogs. I had coverage for my book ranging from The Wall Street Journal all the way to websites about men’s issues.
What is the team dynamic?
I worked with Martin [Levy, President, Martin Levy PR] and Seth Geisler [Senior Account Supervisor, Martin Levy PR].
How did you come to work with Martin Levy Public Relations?
I found them through a friend of a friend. I had already been working with a PR firm, but I wasn't receiving enough in exchange for what I was paying.
The reason I chose to work with Martin was that they were hyper-engaged with the project and they were able to articulate a strategy which made sense to me. What led me to stay with Martin Levy PR were the results. My book is about a niche topic and I was able to get national coverage for the book in major business publications. I got way more than I had expected in terms of generating coverage for the book.
How much have you invested with them?
Their fee started at $3,000 a month and grew to $6,000 a month. I spent between $90,000 and $100,000 with them over the course of the relationship, which was 13 or 14 months in total.
What is the status of this engagement?
I worked with them in 2010 and 2011. On my personal website, I direct all inquiries to them, but I don’t pay them on retainer anymore. They kindly will still funnel media requests to me that are in the orbit of what I like to talk about. It’s a loose, casual relationship.