Avaans Media PR

Introduce your business and what you do there.

I’m the CEO of Ignite Solutions, an IT services firm.

What challenge were you trying to address with Avaans Media PR & Social?

We needed someone who could develop marketing strategies for us and handle our general PR initiatives. Our goal was to grow our market share and acquire new customers.

What was the scope of their involvement?

Avaans Media PR & Social is handling our digital marketing and PR initiatives. We started the project by developing a marketing strategy, which involved working closely with them to identify our objectives as well as opportunities where we could use PR and marketing to further grow our business. They then handled the overall management and execution of the strategy.

Aside from that, they also offer PR consulting services. They are constantly doing research and discovery in order to understand our company and our goals and provide recommendations on where we could be most effective at attracting and retaining our target customers.

Additionally, they handle our social media marketing efforts. They’ve done some social media creative for us in the past and they now manage the post schedule and content calendar for our Twitter and LinkedIn channels.

What is the team composition?

We work with three people from Avaans Media PR & Social on a regular basis. 

How did you come to work with Avaans Media PR & Social?

I found Avaans Media PR & Social from Better Business Bureau’s list of accredited PR companies. After meeting with Tara (Founder & President), I found that they had a good grasp of what we were trying to accomplish and that their company culture fit best with ours.

How much have you invested with them?

We pay $10,000 Avaans Media PR & Social per month, so I’d say we’ve spent around $50,000 in total so far.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in our customer acquisition, and our revenue is 50% higher than what we’ve invested in Avaans Media PR & Social. We now have more business and more money coming in than we’re spending, and we can definitely attribute part of this success to the marketing work that they do for us.

Aside from that, we also got a placement on one of the local magazines that we were hoping to be featured in. Overall, I’d say this engagement has been a success.

How did Avaans Media PR & Social perform from a project management standpoint?

I believe that project management is one of Avaans Media PR & Social’s strongest suits. I’ve worked with a lot of vendors in the past who weren’t transparent about bad news or what they expected us to do. This has never been the case with Avaans Media PR & Social — they’re very upfront when it comes to telling us what we need to do, and they’re incredibly good at making sure that we accomplish our part in the project.

At this point, they’re already functioning as an extension of our internal team. They also use a lot of Microsoft 365 tools, which is really convenient because we use the same tools internally.

We primarily communicate through Microsoft Teams.

What did you find most impressive about them?

I’m really impressed with how personable they are and how well they communicate. I’ve never had any apprehension in telling them my concerns or issues with their work, because I know that they’ll listen and address them quickly, no matter how small or big my concerns are. 

Are there any areas they could improve?

I’m extremely satisfied with Avaans Media PR & Social’s work, so I can’t really think of anything they could do better. Anytime I’ve had concerns, I’ve been able to discuss them with them and they’re able to address them quickly.

Do you have any advice for potential customers?

Make sure that you’re willing to put the time and effort into your project.

Please describe your company and your position there.

I was the VP of Marketing for GTE selling air purification products for residential and commercial use across six sales channels.

For what projects/services did your company hire Avaans Media PR & Social, and what were your goals?

The pandemic caused our business to triple overnight and Avaans was there to support media requests to help us establish global brand identity as indutry leaders in air purification technology.

How did you select Avaans Media Pr & Social?

We found Avaans through a network referral within the cannabis industry

Describe the scope of their work in detail, including any steps and the final deliverables.

They helped identify commercial verticals/industry opportunities beyond what we were currently pursuing healthcare and cannabis. They also helped promote our residential products in mainstream media outlets getting us national exposure.

How many people from the Avaans Media PR & Social team worked with you, and what were their positions?

Three to four members, plus various media representatives within their network.

Can you share any outcomes from the project that demonstrate progress or success?

I was initially impressed with Tara’s enthusiasm, communication skills, and professional demeanor when I met her almost 2 years ago. Since working with her, she consistently embraced change with a calm, cool approach while being dedicated to our account during a hyper-growth phase.

Describe their project management style, including communication tools and timeliness.

Organized and diligent, Tara is a top-performing PR pro. She has my highest recommendation and I hope to continue working with her for many years to come.

What did you find most impressive or unique about this company?

Their unwavering commitment to our strategic initiatives exceeded anything I hoped for from an earned media partner.

Are there any areas for improvement or something they could have done differently?

Exceeded expectations!