Top PPC Agencies in Canada
Canada’s digital economy stretches from Toronto’s bustling fintech corridor to Vancouver’s creative studios, giving businesses easy access to world-class pay-per-click (PPC) talent. Whether you need a fresh Google Ads strategy, bilingual campaign support, or niche SEM expertise, Clutch connects you with agencies that have been thoroughly vetted through in-depth client reviews and performance data.
Filter results by budget, province, industry, or verified rating to find a partner that fits your growth goals. From Montreal startups seeking French-English remarketing to Calgary SaaS firms chasing global leads, Canada’s PPC pros are ready to maximize every ad dollar.
Explore the global directory of Top PPC Companies
Looking for city-specific expertise? Check out PPC Agencies in Toronto, PPC Agencies in Vancouver, or PPC Agencies in Montreal
Need healthcare-focused partners? Browse our list of Healthcare expert PPC Agencies
-
Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Serves CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$25,000+Undisclosed10 - 49Serves CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$1,000+$50 - $99 / hr50 - 249Serves CanadaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
-
$1,000+$50 - $99 / hr2 - 9Montreal, Canada
Services provided
Care for Ads is a Conversion Optimization company in Montreal, Canada. They offer Conversion Optimization and Pay Per Click.
Read more -
$1,000+$200 - $300 / hr2 - 9Vancouver, Canada
Services provided
Boop Digital, a SEO company, is headquartered in Vancouver, Canada. Their services include Search Engine Optimization and Pay Per Click.
Read more -
Undisclosed$25 - $49 / hr10 - 49Mississauga, Canada
Services provided
Media planning and buying agency Digitize Zone is based in Mississauga, Canada and Dubai, United Arab Emirates. They offer Media Planning & Buying and Content Marketing.
Read more -
UndisclosedUndisclosed250 - 999Toronto, Canada
Services provided
Amaze Systems is a social media marketing agency. Their team is located in Toronto, Canada and specializes in Social Media Marketing and Pay Per Click.
Read more -
$5,000+Undisclosed10 - 49Ottawa, Canada
Services provided
Based in Ottawa, Canada, Aplo Group is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9London, Canada
Services provided
SEO agency Tim is based in London, Canada. Their services include Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Established in 2023, Media Secret Inc. Is a small Toronto, Canada-based web design company. Their team provides Web Design and Advertising.
Read more -
$1,000+$50 - $99 / hr2 - 9Hamilton, Canada
Services provided
Holistic Acquisition is a small Direct Marketing company established in 2023. Their team specializes in Direct Marketing and Search Engine Optimization.
Read more -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Services provided
Marketing Strategy company VArgo SEO is located in Vancouver, Canada. They provide Marketing Strategy and Content Marketing and were founded in 2020.
Read more -
$10,000+$200 - $300 / hr2 - 9Winnipeg, Canada
Services provided
Null Marketing is a Marketing Strategy company. They are located in Winnipeg, Canada, and their services include Marketing Strategy and Email Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Coquitlam, Canada
Services provided
Headquartered in Coquitlam, Canada, Umteen Company Digital Marketing Agency is a Content Marketing company. Launched in 2022, the team focuses on Content Marketing and Search Engine Optimization.
Read more -
$1,000+$25 - $49 / hr2 - 9Surrey, Canada
Services provided
RateHonk is a SEO services firm established in 2024. The company provides Search Engine Optimization and Pay Per Click, and is small.
Read more -
$1,000+$100 - $149 / hr2 - 9White City, Canada
Services provided
Unalike Marketing is a branding company based in White City, Canada. Their services include Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Surrey, Canada
Services provided
Headquartered in Surrey, Canada, Seovoyage is a Content Marketing company. They specialize in Content Marketing and Email Marketing.
Read more -
$1,000+$25 - $49 / hr10 - 49Saskatoon, Canada
Services provided
Based in Ahmedabad, India and Saskatoon, Canada, Starland IT Solution is a SEO company. They offer Search Engine Optimization and Web Design.
Read more -
$1,000+< $25 / hr2 - 9Mississauga, Canada
Services provided
Established in 2021, Binary Moves is a SEO company. Their team provides Search Engine Optimization and Web Design.
Read more -
$50,000+$150 - $199 / hrFreelancerCalgary, Canada
Services provided
Launched in 2007, MRC SEO Consulting is a SEO services firm. The team offers Search Engine Optimization and Pay Per Click.
Read more -
$50,000+$150 - $199 / hr10 - 49Edmonton, Canada
Services provided
In Edmonton, Canada and Delhi, India, Kenzera Digital Services is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and were launched in 2019.
Read more -
$5,000+$100 - $149 / hr10 - 49Edmonton, Canada
Services provided
G[squared] is a branding agency. Founded in 1996, the company is located in Edmonton, Canada. Their team focuses on Branding and Graphic Design.
Read more -
$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Headquartered in Toronto, Canada, Interakt Digital Marketing is a small Content Marketing company. The team specializes in Content Marketing and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
SEMO Creative Inc. Is a SEO services firm. Based in Calgary, Canada, their small team focuses on Search Engine Optimization and Web Design. The agency was launched in 2018.
Read more -
UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Slavtech Marketing Inc. Is a SEO services firm launched in 2008. The company specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Uptower Interactive is a PPC company. The firm is headquartered in Toronto, Canada. Their services include Pay Per Click and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Mississauga, Canada
Services provided
AlgoAgency Digital Marketing is a small Mississauga, Canada-based PPC company. The team specializes in Pay Per Click and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
TRFFK.ca is a social media marketing agency. Their team is headquartered in Toronto, Canada and offers Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
In Toronto, Canada, Attribute Digital is a small pay per click agency. The team focuses on Pay Per Click and Search Engine Optimization.
Read more -
$1,000+UndisclosedFreelancerBurlington, Canada
Services provided
Termina, a small SEO services firm, is headquartered in Burlington, Canada. The team provides Search Engine Optimization and Digital Strategy.
Read more -
$1,000+$100 - $149 / hr2 - 9London, Canada
Services provided
Located in London, Canada, IAMSEO is a small Content Marketing company. Their services include Content Marketing and Conversion Optimization.
Read more -
$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 15 projectsThe Social Nerds is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, including Google Ads and online ad campaigns. They have received mixed feedback, with 50% of reviews highlighting their professionalism and innovative approaches, while the other 50% criticize their lack of tailored strategies and communication issues. Overall, their expertise in digital advertising is acknowledged, but there are areas for improvement in campaign customization and responsiveness.
-
$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 30 projectsLet's Get Optimized is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, SEO, and Google Ads management. The company has consistently received positive feedback for its responsiveness, expertise, and value for money. Approximately 100% of reviewers praised their project management and communication effectiveness, with many noting significant improvements in SEO rankings and PPC campaign results.
-
UndisclosedUndisclosed10 - 49Dartmouth, Canada
Services provided
Lotta Digital is a mobile application development company in Dartmouth, Canada. They focus on Mobile App Development and Web Design.
Read more -
UndisclosedUndisclosed10 - 49Bedford, Canada
Services provided
In Bedford, Canada, Media Mechanics is a small web design company. The team offers Web Design and Web Development.
Read more -
$25,000+$100 - $149 / hr10 - 49Montréal, Canada
Services provided
See all 1 projectsTurko Marketing is a digital advertising agency specializing in PPC services, including Google Ads and paid media campaigns. Across five reviews, clients reported a 100% satisfaction rate, citing increased website traffic, enhanced brand awareness, and improved conversions. They are praised for their strategic approach, attention to detail, and effective communication, making them a reliable partner for online ad campaigns.
-
$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 13 projectsEdifian is a digital advertising company that specializes in Pay-Per-Click Advertising and Google Ads, effectively optimizing clients' online ad campaigns. Reviewers consistently highlight their technological expertise and the ease of collaboration, with 100% positive feedback. Clients appreciate the substantial reduction in marketing costs, with no significant areas for improvement noted.
-
UndisclosedUndisclosed10 - 49Halifax, Canada
Services provided
Nicom Interactive, a small software development firm, is located in Halifax, Canada. Their services include Custom Software Development and Web Development.
Read more -
$5,000+$100 - $149 / hr10 - 49Surrey, Canada
Services provided
Seize Marketing Agency is a digital advertising firm that excels in managing and optimizing Pay-Per-Click (PPC) campaigns across various platforms, including Google Ads. With 100% positive feedback highlighting their effective communication, cultural alignment, and strategic management, clients appreciate their ability to lower PPC costs and improve conversion rates. Approximately 75% of reviews commend their personalized and consistent project management approach.
-
UndisclosedUndisclosed10 - 49Vancouver, Canada
Services provided
Established in 2003, Solution21, Inc. Is a social media marketing firm. The team provides Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Movia is an Advertising company founded in 2016. Their team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
CARISMA is a Direct Marketing company in Toronto, Canada. The team offers Direct Marketing and Marketing Strategy.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Synergize, a small SEO agency, is in Toronto, Canada. The team offers Search Engine Optimization and Media Planning & Buying.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Digify Seo company is a SEO company. The team specializes in Search Engine Optimization and Social Media Marketing and is located in Toronto, Canada.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Digital Marketing Agency BOOMY, a small social media marketing company, is based in Toronto, Canada. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Conversion Hub is an Advertising company founded in 2015. The team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Taylor + Wolfe - Digital Marketing, a small social media marketing company, is based in Toronto, Canada. The team provides Social Media Marketing and Conversion Optimization.
Read more -
UndisclosedUndisclosed10 - 49Vancouver, Canada
Services provided
DataCore Mail Management Ltd. Is a Direct Marketing company. They offer Direct Marketing and Document Digitization & Management and were founded in 1985. The firm is in Vancouver, Canada.
Read more -
$1,000+UndisclosedFreelancerToronto, Canada
Services provided
Digital Strategy, a Digital Strategy company, is headquartered in Toronto, Canada. They specialize in Digital Strategy and Other Digital Marketing.
Read more -
$1,000+$50 - $99 / hrFreelancerToronto, Canada
Services provided
Mike Allan SEO is a social media marketing company. Located in Toronto, Canada, the firm was founded in 2023. Their team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosedFreelancerSurrey, Canada
Services provided
Headquartered in Surrey, Canada, Elegant Marketing is an e-commerce development company. The team provides E-Commerce Development and Web Development.
Read more -
$1,000+$50 - $99 / hrFreelancerBradford West Gwillimbury, Canada
Services provided
Branding firm Adrian Martinez / Website Design & Digital Marketing is based in Bradford West Gwillimbury, Canada. Established in 2001, the team specializes in Branding and Search Engine
Read more -
$1,000+$100 - $149 / hrFreelancerToronto, Canada
Services provided
Romain Marketing is a Content Marketing company. They are headquartered in Toronto, Canada and have small team. They offer Content Marketing and Conversion Optimization.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
![g[squared] Logotype](https://img.shgstatic.com/clutch-static-prod/image/scale/50x50/s3fs-public/logos/gsquared_logo.jpg){kind=logo}
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Canada PPC Companies
-
$25,000+Undisclosed10 - 49Toronto, Canada
Ability to deliver
34.2/40.017.2/20 Reviews7.4/10 Clients & Experience9.6/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr250 - 999Toronto, Canada
Ability to deliver
32.9/40.018.2/20 Reviews6.3/10 Clients & Experience8.5/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Ability to deliver
32.4/40.017/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
75% Pay Per Click25% Other -
$10,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+Undisclosed2 - 9Beaconsfield, Canada
Ability to deliver
31.7/40.016.8/20 Reviews8.4/10 Clients & Experience6.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Mississauga, Canada
Ability to deliver
38.1/40.019.8/20 Reviews9.5/10 Clients & Experience8.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
33.6/40.018.6/20 Reviews7.2/10 Clients & Experience7.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Ability to deliver
31.4/40.016.6/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
85% Pay Per Click15% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.016.4/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
30.2/40.016.2/20 Reviews8.5/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Ability to deliver
34.5/40.020/20 Reviews9.5/10 Clients & Experience5/10 Market PresenceService focus
40% Pay Per Click60% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
31.8/40.016.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
32.2/40.016.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
33.7/40.017/20 Reviews9.7/10 Clients & Experience7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr10 - 49Edmonton, Canada
Ability to deliver
39/40.019.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Ability to deliver
35.3/40.017.4/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.018.4/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr250 - 999Port Alberni, Canada
Ability to deliver
32.7/40.018.4/20 Reviews7.7/10 Clients & Experience6.6/10 Market PresenceService focus
20% Pay Per Click80% Other -
$5,000+$150 - $199 / hr10 - 49Abbotsford, Canada
Ability to deliver
31.9/40.014/20 Reviews9.7/10 Clients & Experience8.2/10 Market PresenceService focus
40% Pay Per Click60% Other -
$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
31.1/40.016.2/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Toronto, Canada
Ability to deliver
35.1/40.017/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
20% Pay Per Click80% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
20% Pay Per Click80% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017.8/20 Reviews9.9/10 Clients & Experience8.2/10 Market PresenceService focus
20% Pay Per Click80% Other
PPC Agencies in Canada FAQs
Partnering locally offers unmatched strategic benefits that could be game-changing for your project. Clients can expect Canadian PPC agencies to bring:
- Market insight into Canadian search behaviour, including bilingual queries in Quebec.
- Familiarity with privacy rules like PIPEDA and province-specific CASL email regulations.
- Easier collaboration across time zones (Pacific to Atlantic) and access to in-person strategy sessions in major hubs such as Toronto, Vancouver, and Montreal.
- Currency alignment (CAD billing) that simplifies budgeting for home-market campaigns.
Most PPC agencies in Canada charge CAD120 – CAD200 per hour or offer monthly retainers from CAD1,500 – CAD7,500. Smaller local campaigns (e.g., a single province) may start around CAD1,000 per month, while national ecommerce or multilingual efforts can exceed CAD10,000 per month once media spend and management fees are combined.
Pricing is influenced by several factors, including industry competitiveness, ad spend, and agency expertise. Before signing any agreement, request a quote for your project to review the cost breakdown and avoid financial strain.
Because Canada’s economy is diversified, many agencies routinely support businesses and organizations from all sorts of sectors, including:
- Technology and SaaS (Toronto-Waterloo Corridor)
- E-commerce and DTC brands (leveraging Shopify)
- Natural resources and energy (Calgary & Edmonton)
- Tourism and hospitality (Vancouver, Banff, Atlantic Canada)
- Financial services and fintech (Toronto, Montreal)
Specialized teams also exist for healthcare, higher education, and government projects requiring bilingual compliance.
- Define your project’s specific goals and KPIs—CPL, ROAS, or revenue growth.
- Shortlist top agencies with verified Clutch reviews matching your industry.
- Request case studies that include Canadian market examples or bilingual campaigns if needed.
- Clarify which tools they use for their workflow (e.g., Optmyzr, Search Ads 360) and their reporting cadence.
- Compare pricing models—percentage of ad spend vs. flat monthly fee—to ensure transparency.
- Promising “instant first-place” results or guaranteeing exact ROAS figures.
- Lack of clarity on ownership of ad accounts or data.
- One-size-fits-all keyword lists that ignore regional spelling (e.g., “colour” vs. “color”).
- No experience with bilingual ads if Quebec is a target market.
- Minimal reporting detail—look for agencies that share impression-level data, not just high-level metrics.