Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Launched in 1993, Off the Wall Advertising, a small Advertising company, is located in Fargo, North Dakota. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Concord, NC
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Walker Marketing, a public relations firm, is headquartered in Concord, North Carolina. They provide Public Relations and Advertising.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
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UndisclosedUndisclosed10 - 49High Point, NC
Services provided
KEMP Advertising + Marketing is a Marketing Strategy company. Located in High Point, North Carolina, the company specializes in Marketing Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Columbia, SC
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Carter Todd Associates, an Advertising company, was founded in 1998. The company offers Advertising and Public Relations, and is small.
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UndisclosedUndisclosed10 - 49Springfield, MO
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Vietti Marketing Group is an Advertising company. The Springfield, Missouri-based team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Springfield, MO
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ADsmith Marketing & Advertising, a graphic design agency, is based in Springfield, Missouri. They focus on Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Myrtle Beach, SC
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LHWH Advertising & PR is an Advertising company. The Myrtle Beach, South Carolina-based firm was launched in 1987. Their services include Advertising and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Media planning and buying agency Crawford Strategy provides Media Planning & Buying and Advertising. They are based in Greenville, South Carolina.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Based in Minneapolis, Minnesota, Lola Red is a public relations firm. They focus on Public Relations and Event Marketing and were founded in 2000.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a distinguished video production company specializing in services such as cinematography, video editing, and post-production. They receive consistently positive feedback, with 100% of reviewers highlighting their professionalism, creativity, and attention to detail. Clients commend their ability to align with brand visions and deliver high-quality, impactful videos that enhance brand visibility and engagement across multiple platforms.
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed10 - 49Greenville, SC
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ZWO Branding and Marketing, a media planning & buying agency, was established in 1997. The team provides Media Planning & Buying and Branding.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Public relations agency Push Digital is located in Charleston, South Carolina. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Saint Charles, MO
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Located in Saint Charles, Missouri, Borgmeyer Marketing Group is a small Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Naperville, IL
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Marketing Strategy company Digital Marketing Innovations, Inc. Was founded in 2009. The firm focuses on Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Springfield, MO
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Established in 2012, Campaignium is a graphic design company. The small team offers Graphic Design and Advertising.
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UndisclosedUndisclosed10 - 49Fairfield, NJ
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Ballantine is a Direct Marketing company. They are headquartered in Fairfield, New Jersey, and their services include Direct Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Sunny505 is a Marketing Strategy company. They are located in Albuquerque, New Mexico and Bisbee, Arizona and have small team. Their team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Forest, VA
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Prototype Advertising is a graphic design company. Launched in 2001, the team offers Graphic Design and Advertising. The agency is headquartered in Forest, Virginia and Flower Mound, Texas.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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Small Advertising company McCleskey Media Strategies, is located in Albuquerque, New Mexico. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Lynchburg, VA
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Founded in 1996, Dayrich Enterprises LLC is a Marketing Strategy company. Their team offers Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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Allied Media Corporation, a media planning and buying agency, was established in 1999. The team provides Media Planning & Buying and Advertising and is based in Alexandria, Virginia.
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UndisclosedUndisclosed10 - 49Providence, RI
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Atom Media Group is a small branding firm headquartered in Providence, Rhode Island. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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KOB Advertising is an Advertising company. Their small team is based in Albuquerque, New Mexico. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Moov Technology Solutions is a SEO company. The Dubai, United Arab Emirates-based firm was established in 2002. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Brattleboro, VT
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Mondo Mediaworks is an Advertising company. Located in Brattleboro, Vermont, their small team specializes in Advertising and Search Engine Optimization. The firm was launched in 2010.
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UndisclosedUndisclosed10 - 49Bedford, NH
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Burke Advertising, LLC, a media planning & buying agency, was launched in 1994. The team offers Media Planning & Buying and Search Engine Optimization and is in Bedford, New Hampshire.
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UndisclosedUndisclosed10 - 49Tulsa, OK
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Back Office Outsourcing company Momentum3Growth is based in Tulsa, Oklahoma. Founded in 2014, the team offers Back Office Outsourcing and Web Design.
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$1,000+< $25 / hr10 - 49Gurugram, India
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Conceptualise is a branding agency. The team provides Branding and Content Marketing and is based in Gurugram, India.
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UndisclosedUndisclosed10 - 49Austin, TX
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Established in 2009, Ignited Local is a small Austin, Texas-based web design agency. Their services include Web Design and Email Marketing.
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UndisclosedUndisclosed10 - 49Santa Rosa, CA
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ZDCA Design & Development is an UX company. The team provides UX/UI Design and Web Development and is based in Santa Rosa, California.
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UndisclosedUndisclosed10 - 49North Adelaide, Australia
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INC Digital Media is a Digital Strategy company. The North Adelaide, Australia-based agency focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Arlington, VA
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Live Wire Strategic Communications is a PR company. The team is in Arlington, Virginia, and their services include Public Relations and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Fortitude Valley, Australia
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TONIC Design, an Architectural Design company, is in Fortitude Valley, Australia. They focus on Architectural Design and Interior Design.
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UndisclosedUndisclosed10 - 49Metairie, LA
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Upperline Digital Media is an Advertising company. Established in 2014, the team specializes in Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Allentown, PA
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Keenan-Nagle Advertising Inc. Is an Advertising company. They focus on Advertising and Graphic Design and were established in 1954.
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UndisclosedUndisclosed10 - 49Mobile, AL
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PunchDrunk Digital is a small Mobile, Alabama-based Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49East Lansing, MI
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Byrum & Fisk Advocacy Communications is a PR agency based in East Lansing, Michigan. The team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Graphic design agency Zoltun Design provides Graphic Design and Advertising. They were established in 1990.
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UndisclosedUndisclosed10 - 49Reading, PA
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Design Revolution Studios is an AR/VR development company. Their small team is located in Reading, Pennsylvania. Their services include AR/VR development and Branding.
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UndisclosedUndisclosed10 - 49Bellevue, NE
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G13 Studios is a branding agency. Their small team is located in Bellevue, Nebraska and provides Branding and Graphic Design. The firm was founded in 2002.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Red Letter Marketing is an Advertising company founded in 2012. The small team offers Advertising and Custom Software Development.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Established in 1996, EM-Media is a branding firm. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Dar es Salaam, Tanzania
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Mainstream Media Limited is a small Digital Strategy company. They provide Digital Strategy and Marketing Strategy and were launched in 2015.
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UndisclosedUndisclosed10 - 49Madison, WI
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Pilch & Barnet, Inc. Is a branding firm founded in 2001. Located in Madison, Wisconsin, the team specializes in Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Kharkiv, Ukraine
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Located in Kharkiv, Ukraine, Webline Promotion is a pay per click agency. They specialize in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Spokane, WA
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In Spokane, Washington, Klü Digital is a Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Small Advertising company Triple-Nine Digital, is located in Spokane, Washington. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
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3BG is a branding company. They are in Alpharetta, Georgia and have small team of experts. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Alpharetta, GA
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Satori Interactive is an Alpharetta, Georgia-based user experience design agency. Their services include UX/UI Design and Print Design.
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UndisclosedUndisclosed10 - 49West Covina, CA
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Zero Six Media is a custom software development firm. Based in West Covina, California, the agency was launched in 2008. Their services include Custom Software Development and Web Design.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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Naked Digital (US), a branding company, is headquartered in West Palm Beach, Florida. Launched in 2015, the team provides Branding and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.