Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Boston, MA
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Cap And Cut, a Logo company, was established in 2014. The firm focuses on Logo and Mobile App Development.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Established in 2018, Matiba is a small e-commerce development firm. Their team provides E-Commerce Development and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
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UndisclosedUndisclosed2 - 9Rochester, MI
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Founded in 2002, DPro Marketing is a Corporate Photography company. The team provides Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New Lenox, IL
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The Sterling Group Inc is a graphic design agency. Their team is headquartered in New Lenox, Illinois and provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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Small pay per click company Kiwi Agencia, is based in Córdoba, Argentina. Their services include Pay Per Click and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Alamo, CA
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Result Driven Design, a small Content Marketing company, is based in Alamo, California. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Longmont, CO
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EMKTG, Inc., a Corporate Photography company, was launched in 2017. The small team provides Corporate Photography and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
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UndisclosedUndisclosed2 - 9London, England
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Small UX agency Inhabit Agency, is located in London, England. The team offers UX/UI Design and Digital Strategy.
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UndisclosedUndisclosed2 - 9Falls Church, VA
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The Leigh Agency is a branding agency founded in 2007. In Falls Church, Virginia, the team focuses on Branding and Corporate Photography.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a distinguished video production company specializing in services such as cinematography, video editing, and post-production. They receive consistently positive feedback, with 100% of reviewers highlighting their professionalism, creativity, and attention to detail. Clients commend their ability to align with brand visions and deliver high-quality, impactful videos that enhance brand visibility and engagement across multiple platforms.
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Founded in 2011, The Interactive Pixel Company is a small Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Soundwave Consulting, an Advertising company, was launched in 2015. The small team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Dublin 18 , Ireland
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Combined Media is a Digital Strategy company. They are located in Dublin 18 , Ireland and have small team. Their team offers Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Gothenburg, Sweden
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Advertising company Mindboom Creative Oasis was established in 2009. The team provides Advertising and Logo and is in Gothenburg, Sweden.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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DGN Publicidade e Marketing is a Digital Strategy company. The Rio de Janeiro, Brazil-based agency was launched in 2005. Their team specializes in Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Atrevo Comunicação e Design is a Rio de Janeiro, Brazil-based branding firm. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Middleborough, MA
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Launched in 2002, Morada Associates is a small Email Marketing company based in Middleborough, Massachusetts. Their team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lima, OH
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Modo Media, an Advertising company, was launched in 2011. They provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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King Content is a branding agency launched in 2018. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Gothenburg, Sweden
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ANDROBMEDIA, a small Advertising company, is headquartered in Gothenburg, Sweden. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Blue Vista 725 is an Advertising company established in 2012. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Massapequa, NY
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Keen Insites Internet Services Ltd is a Content Marketing company. The team provides Content Marketing and Graphic Design and is based in Massapequa, New York.
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UndisclosedUndisclosed2 - 9Gothenburg, Sweden
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Founded in 2017, Språng Kommunikation is a Corporate Training & Coaching company. The team focuses on Corporate Training & Coaching and Public Relations.
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UndisclosedUndisclosed2 - 9
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Ingressus LLC is a small media planning & buying company based in Chicago, Illinois. Their services include Media Planning & Buying and Video Production.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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MD3 Media Marketing, a Marketing Strategy company, is in Winston-Salem, North Carolina. They provide Marketing Strategy and Search Engine Optimization and were established in 2011.
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UndisclosedUndisclosed2 - 9New York, NY
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Ferus Medical is a branding agency. Headquartered in New York, New York, the agency was established in 2017. Their team offers Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Founded in 2010, Hi5 Practice is a branding agency. The agency focuses on Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Point 3 Media, an Advertising company, was launched in 1998. The agency focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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Located in Knoxville, Tennessee, AgentOptix is a small Advertising company. The team offers Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9
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Best SEO Service London is a Digital Strategy company. Established in 2015, the company offers Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9White Bear Lake, MN
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Nimble Impressions, a small Email Marketing company, is based in White Bear Lake, Minnesota. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Newport News, VA
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Graphic design company TEN56 Brand Development was launched in 2012. The team specializes in Graphic Design and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Mainivent Digital Marketing , a small application development company, is located in Chesapeake, Virginia. Their services include Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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Online Masters Marketing Group is a small mobile app development company in Chesapeake, Virginia. Their services include Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Highway 29 Creative is a Corporate Photography company. They are located in Minneapolis, Minnesota. Their team offers Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chesapeake, VA
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AD FX Design Group is a small print design company in Chesapeake, Virginia. Their services include Print Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Corporate Training & Coaching company SFERA MKT SRL was founded in 2008. The small team provides Corporate Training & Coaching and Public Relations.
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UndisclosedUndisclosed2 - 9Antelope, CA
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INSPIRE YOUR BRAND™ is an Advertising company. Headquartered in Antelope, California, the agency provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Launched in 2011, Mojo Business Solutions is a small Corporate Photography company. Their services include Corporate Photography and Digital Strategy.
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UndisclosedUndisclosed2 - 9Round Rock, TX
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Launched in 2016, Joe Rothenberg Animation is an Advertising company. The firm provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Founded in 2018, Media On Edge is a small San Marcos, Texas-based branding agency. Their team offers Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Newton, MA
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MediaStar Marketing is a branding agency. In Newton, Massachusetts, the team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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UX design company Tahiri Media is headquartered in Cambridge, Massachusetts. Their services include UX/UI Design and Corporate Photography.
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UndisclosedUndisclosed2 - 9Boston, MA
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Cara Agency is an Advertising company founded in 2011. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Milano, Italy
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In Milano, Italy, MILANO MEDIA LAB is a small graphic design agency. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Social Jargn is a Corporate Photography company. Established in 2014, the team focuses on Corporate Photography and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Zagreb, Croatia
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Branding agency Creative Solutions Digitalni was founded in 2014. The team provides Branding and Search Engine Optimization and is in Zagreb, Croatia.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
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Fosfato Digital is an Advertising company. They are located in Belo Horizonte, Brazil. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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JC Design and Media is a branding firm founded in 2019. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Troutville, VA
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Sowder Group Marketing - Sowder Drone Photography is an Advertising company based in Troutville, Virginia. They provide Advertising and Marketing Strategy and were established in 2005.
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UndisclosedUndisclosed2 - 9AAI, Argentina
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Grupo Seri-Net, a small graphic design company, is based in AAI, Argentina. Their services include Graphic Design and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.