Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Fishhook, a branding agency, provide Branding and Email Marketing. They were launched in 2003.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Cognition Studio Inc, a small branding firm, is headquartered in Seattle, Washington. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
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UndisclosedUndisclosed10 - 49Anchorage, AK
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Talking Circle Media is a graphic design company. The team provides Graphic Design and Logo, and the company is headquartered in Anchorage, Alaska.
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UndisclosedUndisclosed10 - 49Nottingham, England
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Hot Knife Digital Media ltd is an AR/VR development company. Established in 1992, the team offers AR/VR development and Video Production. The agency is located in Nottingham, England.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Wick & Mortar is an Advertising company. The Seattle, Washington-based team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Indigo Studios, an Advertising company, was founded in 1996. The team offers Advertising and AR/VR development and is headquartered in Atlanta, Georgia.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Content Marketing company Dittoe Public Relations is located in Indianapolis, Indiana. They provide Content Marketing and Event Marketing and were established in 1999.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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$5,000+$25 - $49 / hr10 - 49
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AYO is an Advertising company established in 2014. In Asuncion, Paraguay, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Agency 850 is an Advertising company. In Atlanta, Georgia and Miramar Beach, Panama, their small team provides Advertising and Graphic Design. The firm was established in 2014.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
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UndisclosedUndisclosed10 - 49Zionsville, IN
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NBE Event Group, an Event Marketing company, was launched in 2010. The team specializes in Event Marketing and Graphic Design and is based in Zionsville, Indiana.
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UndisclosedUndisclosed10 - 49Fort Collins, CO
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V3 Media Marketing is a Broadcast Video company. Established in 2010, the company is headquartered in Fort Collins, Colorado. Their team offers Broadcast Video and Social Media Marketing.
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UndisclosedUndisclosed10 - 49West Hollywood, CA
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BrandingIron Worldwide is a public relations company. They are located in West Hollywood, California, and their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Lewisville, TX
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Mixed Media Creations is a branding agency. They focus on Branding and Graphic Design and were launched in 2007.
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UndisclosedUndisclosed10 - 49Des Moines, IA
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Happy Medium, a media planning and buying agency, was launched in 2011. The team specializes in Media Planning & Buying and Search Engine Optimization and is located in Des Moines, Iowa.
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UndisclosedUndisclosed10 - 49Sherbrooke, Canada
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Marketing Media is an Email Marketing company. The Sherbrooke, Canada-based team offers Email Marketing and Market Research.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
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Kozmik Limited is a small branding firm headquartered in Dhaka, Bangladesh. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Bridgeport, CT
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American View Productions is a branding firm founded in 1984. The company specializes in Branding and Public Relations, and is small.
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UndisclosedUndisclosed10 - 49Austin, TX
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The Automotive Advertising Agency, an Advertising company, is in Austin, Texas. Launched in 2013, the team offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49
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Branded Creative Group is a branding firm. Their small team of employees is headquartered in Miami, Florida. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49London, England
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Mellor&Smith is a graphic design company. Established in 2009, their team focuses on Graphic Design and Branding.
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$5,000+$25 - $49 / hr10 - 49
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Advertising company Stetik Group was founded in 2001. The team focuses on Advertising and Branding and is located in Belo Horizonte, Brazil.
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UndisclosedUndisclosed10 - 49Richardson, TX
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Corporate Magic is an Event Marketing company. They specialize in Event Marketing and Marketing Strategy and were established in 1986.
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UndisclosedUndisclosed10 - 49Shreveport, LA
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May Marketing Group is a small branding agency founded in 1976. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Plano, TX
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Established in 2016, 324 Creative Agency is a small Plano, Texas-based graphic design company. Their team provides Graphic Design and Digital Strategy.
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UndisclosedUndisclosed10 - 49Monroe, LA
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Newcomer, Morris, and Young, Inc is an Advertising company. In Monroe, Louisiana, the agency provides Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Spring Branch, TX
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The Ousset Agency is a Marketing Strategy company launched in 1982. In Spring Branch, Texas, the team provides Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Manhattan, KS
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In Manhattan, Kansas, 502 - A Strategic Marketing Agency is a Marketing Strategy company. They provide Marketing Strategy and UX/UI Design.
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UndisclosedUndisclosed10 - 49Topeka, KS
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Bajillion Agency is a small branding agency. They focus on Branding and Marketing Strategy and were launched in 2015.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Advertising company Recreation was established in 2013. The firm offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Airlift is a branding firm. They specialize in Branding and Graphic Design and were founded in 2014.
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UndisclosedUndisclosed10 - 49Portland, OR
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Launched in 1978, MDC Research is a Market Research company. Their services include Market Research and Video Production.
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UndisclosedUndisclosed10 - 49Greensboro, NC
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Bouvier Kelly is a Greensboro, North Carolina-based branding agency. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Digital Ad Agency is a small Advertising company. They provide Advertising and Digital Strategy and were founded in 2008.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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TONIK+, an UX company, was launched in 2018. The small team offers UX/UI Design and Digital Strategy.
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UndisclosedUndisclosed10 - 49Lake Forest, CA
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Launched in 1989, MOB Media, Inc., a small branding company, is in Lake Forest, California. Their team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Novato, CA
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SGD Advertising is an Advertising company. Established in 2014, the firm is in Novato, California. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Ninth Floor, LLC, a small Advertising company, is based in Raleigh, North Carolina. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Wheeling, WV
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Wheelhouse Creative LLC is an Advertising company based in Wheeling, West Virginia. They provide Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Istanbul, Türkiye
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AR/VR development company Hisseli Harikalar specializes in AR/VR development and Digital Strategy. They were established in 2006.
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UndisclosedUndisclosed10 - 49Coral Gables, FL
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Headquartered in Coral Gables, Florida, PIL Creative Group is a Marketing Strategy company. They focus on Marketing Strategy and Mobile App Development and were founded in 2001.
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UndisclosedUndisclosed10 - 49Colombo, Sri Lanka
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SEVEN MEDIA GROUP is an Advertising company. They offer Advertising and Social Media Marketing and were launched in 2012.
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UndisclosedUndisclosed10 - 49Brookline, MA
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Small media planning & buying agency d50 Media, is located in Brookline, Massachusetts. Their services include Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
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Carbon is a Hong Kong, Hong Kong-based branding firm. They focus on Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Cayce, SC
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Established in 1993, Genesis Studios is a media planning & buying company. The small team focuses on Media Planning & Buying and Video Production.
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UndisclosedUndisclosed10 - 49Kowloon, Hong Kong
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Gasol Marketing & Design, an Event Marketing company, was launched in 2010. The team offers Event Marketing and Graphic Design and is in Kowloon, Hong Kong.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Established in 2005, FerebeeLane is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Overland Park, KS
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Advertising company JNA Advertising provides Advertising and Branding. They are located in Overland Park, Kansas.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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Small Marketing Strategy company Clarion Marketing, is in St. Louis, Missouri. Their services include Marketing Strategy and Video Production.
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UndisclosedUndisclosed10 - 49Olivette, MO
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Turec Advertising Associates is an Advertising company. They focus on Advertising and Marketing Strategy and were established in 1976.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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ZOO is an app development company. They are in Dublin, Ireland and have small team. They offer Mobile App Development and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.