Top Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJServices provided
50% Search Engine Optimization30% Pay Per Click10% Advertising +1 service10% Social Media MarketingSee all 353 projectsSmartSites is a digital marketing agency specializing in SEO, search engine marketing, and website optimization services. The company has received overwhelmingly positive feedback, with 100% of reviewers highlighting their responsive communication and timely project delivery. Clients frequently praise SmartSites for enhancing online visibility and achieving significant improvements in website ranking and organic search optimization.
Reviews mention Adaptable
Clients consistently praised SmartSites for their adaptability and responsiveness to evolving project needs. One client noted their 'agility and quick understanding' of workflows, while another highlighted their 'willingness to adapt' as a key strength. The overall sentiment reflects a strong appreciation for SmartSites' ability to adjust strategies and deliver timely results, ensuring alignment with client objectives.-
SEO & Social Media Marketing for Waste Transportation Co
4.0 May 29, 2025SmartSites has demonstrated strong project management throughout our engagement. While our website project timeline has experienced a few delays on our end, their team has been extremely understanding and flexible. They’ve met us at every turn with clear communication, timely updates, and a solutions-oriented mindset. Their team communication is seamless, and they’ve been incredibly responsive and adaptable throughout the process. We especially appreciate their proactive mindset—bringing ideas to the table, offering solutions, and keeping us moving forward even when internal delays occurred on our side.
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Industry Experience
SmartSites has garnered positive feedback across several industries, notably manufacturing, hospitality, financial services, and eCommerce. In manufacturing, clients praised their effective SEO and PPC strategies, resulting in increased traffic and conversions. The hospitality sector noted improvements in online presence and lead generation. Financial services praised their responsiveness and strategic guidance for Google Ads campaigns, leading to enhanced client acquisitions. Overall sentiment reflects strong satisfaction in collaboration and results, indicating SmartSites is well-suited for clients in these sectors.
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Food & Beverage HVAC Consumer Products Consumer products & services Software Medical Home Services Business services Other Industry Education Healthcare Insurance Energy & natural resources Consulting Legal Other industries Beauty & Cosmetics Design Roofing IT Services Real estate Advertising & marketing Agriculture Food & Beverages Chemicals & Biotechnology Information technology Dental Legal Cannabis Media Transportation Human Resources Telecommunications Nonprofit eCommerce Arts, entertainment & music Financial services Hospitality & leisure Construction Beauty Contracting Wellness & Fitness Retail Automotive ManufacturingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients generally perceive SmartSites as providing excellent value for money, often highlighting the company's responsiveness and effective communication. Multiple reviews noted significant improvements in metrics such as lead generation, conversion rates, and return on ad spend (ROAS). For example, one client experienced a 25x ROI on their ad spend, while another noted an increase in traffic and conversions after just a couple of months. Overall, the sentiment reflects satisfaction with the cost-effectiveness of SmartSites' services.Was this helpful?
More responsive than most other service providers
Get in TouchSmartSites is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization50% Pay Per ClickFull Circle SEM, a pay per click company and SEO company, was established in 2010. The small team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
50% Search Engine Optimization50% Pay Per ClickHigh 5 Promotions is a PPC agency and SEO company. They are based in Austin, Texas and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9North Brunswick Township, NJ
Services provided
50% Search Engine Optimization50% Pay Per ClickAB Generation Group, LLC is a pay per click company and SEO services firm. They offer Pay Per Click and Search Engine Optimization and are in North Brunswick Township, New Jersey.
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UndisclosedUndisclosed10 - 49Pequannock Township, NJ
Services provided
50% Search Engine Optimization50% Pay Per ClickA Second Opinion LLC is a Pequannock Township, New Jersey-based pay per click agency and SEO agency. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vista, CA
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60% Search Engine Optimization40% Pay Per ClickSEO company Beacon SEO is in Vista, California. Founded in 2018, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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60% Search Engine Optimization40% Pay Per ClickSymbio Search Marketing Blog is a SEO services firm. They offer Search Engine Optimization and Pay Per Click and are based in Hoboken, New Jersey.
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization50% Pay Per ClickPelfrey Enterprises Internet Services is a small DEARBORN, Michigan-based pay per click agency and SEO services firm. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
50% Search Engine Optimization50% Pay Per ClickLocal Marketing Managers is a PPC agency and SEO company. They are based in Fort Lauderdale, Florida and have small team. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Silver Spring, MD
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50% Search Engine Optimization50% Pay Per ClickSEO Dream Team is a PPC agency and SEO services firm. They are based in Silver Spring, Maryland and have small team. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Roma, Italy
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70% Search Engine Optimization30% Pay Per ClickIl Consulente SEO is a small Roma, Italy-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization50% Pay Per ClickWAZ Marketing is a pay per click company and SEO company. The agency is headquartered in Rosario, Argentina. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Alicante (Alacant), Spain
Services provided
50% Search Engine Optimization50% Pay Per ClickBITmarketing is a small pay per click company and SEO services firm established in 2008. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization50% Pay Per ClickSEOwhiz, a small PPC company and SEO company, is headquartered in Delray Beach, Florida. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Calabasas, CA
Services provided
50% Search Engine Optimization50% Pay Per ClickChina DR Solutions Inc is a small pay per click agency and SEO company located in Calabasas, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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50% Search Engine Optimization50% Pay Per ClickLTDSEO is a small PPC company and SEO services firm located in Delray Beach, Florida. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Carpinteria, CA
Services provided
50% Search Engine Optimization50% Pay Per ClickJBS Partners is a small pay per click company and SEO agency headquartered in Carpinteria, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
Services provided
50% Search Engine Optimization50% Pay Per ClickFounded in 2010, Electricbot is a pay per click company and SEO agency. The small team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Orange, NJ
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50% Search Engine Optimization50% Pay Per ClickNJ Mobile Fusion, a PPC company and SEO agency, specializes in Pay Per Click and Search Engine Optimization. The agency is in West Orange, New Jersey.
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UndisclosedUndisclosed2 - 9Ocean City, NJ
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60% Search Engine Optimization40% Pay Per ClickSure Sites Inc., a small SEO company, is located in Ocean City, New Jersey. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Birmingham, MI
Services provided
50% Search Engine Optimization50% Pay Per ClickDeft Legal Marketing Co is a PPC company and SEO agency. They were established in 2014 and focus on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Montclair, NJ
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50% Search Engine Optimization50% Pay Per ClickLaunched in 2016, Lifecycle SEO is a PPC agency and SEO services firm. The small team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Wyckoff, NJ
Services provided
50% Search Engine Optimization50% Pay Per ClickManning Agency LLC is a PPC company and SEO company launched in 1985. The small team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham, England
Services provided
50% Search Engine Optimization50% Pay Per ClickRandom Surfer is a pay per click company and SEO company. Founded in 2010, the agency is in Nottingham, England. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Nottingham , England
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70% Search Engine Optimization30% Pay Per ClickSEO agency Launchpad SEO was established in 2016. The team specializes in Search Engine Optimization and Pay Per Click and is located in Nottingham , England.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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70% Search Engine Optimization30% Pay Per ClickProseoireland is a small SEO services firm in Dublin, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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50% Search Engine Optimization50% Pay Per ClickDestiny SEO is a small Lahore, Pakistan-based PPC agency and SEO agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Herzliya, Israel
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50% Search Engine Optimization50% Pay Per ClickCarmelon Digital Marketing, a PPC agency and SEO services firm, was launched in 2009. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Wuppertal, Germany
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60% Search Engine Optimization40% Pay Per ClickMichael Grosse - Agentur für Webmarketing, a SEO company, is in Wuppertal, Germany. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Norwalk, CT
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70% Search Engine Optimization30% Pay Per ClickLaunched in 2008, Expert SEO Consulting is a small Norwalk, Connecticut-based SEO agency. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
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50% Search Engine Optimization50% Pay Per ClickRedfly, a PPC company and SEO services firm, was founded in 2005. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Córdoba, Argentina
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60% Search Engine Optimization40% Pay Per ClickPosicionamiento Web Córdoba is a Córdoba, Argentina-based SEO services firm. They offer Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dublin 8, Ireland
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50% Search Engine Optimization50% Pay Per ClickDreamdigital.ie is a PPC agency and SEO company. Their small team is based in Dublin 8, Ireland. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin 10, Ireland
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70% Search Engine Optimization30% Pay Per ClickDanang Digital is a SEO services firm. Their small team is headquartered in Dublin 10, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Homebush, Australia
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50% Search Engine Optimization50% Pay Per ClickBest SEO Company Sydney, a small pay per click company and SEO agency, is located in Homebush, Australia. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Santiago, Chile
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50% Search Engine Optimization50% Pay Per ClickPosicionamientoBuscadores.cl, a pay per click company and SEO services firm, was founded in 2006. The company provides Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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50% Search Engine Optimization50% Pay Per ClickIn Virginia Beach, Virginia, Best Pest SEO is a small PPC company and SEO services firm. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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50% Search Engine Optimization50% Pay Per ClickMundo MD is a pay per click company and SEO agency. They are headquartered in Las Condes, Chile and have small team. They provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Liverpool , England
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50% Search Engine Optimization50% Pay Per ClickEdible SEO, a PPC company and SEO services firm, is in Liverpool , England. They provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Irvine, CA
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50% Search Engine Optimization50% Pay Per ClickBased in Irvine, California, YoYoFuMedia is a small pay per click agency and SEO company. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ramos Mejía, Argentina
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50% Search Engine Optimization50% Pay Per ClickEMarketingPro is a PPC company and SEO company. Their small team is headquartered in Ramos Mejía, Argentina. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Katy, TX
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50% Search Engine Optimization50% Pay Per ClickROCKETZILLA MEDIA is a small pay per click company and SEO services firm based in Katy, Texas. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hornby Island, Canada
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80% Search Engine Optimization20% Pay Per ClickRed Bear Seo Services, a SEO services firm, was founded in 2010. The small team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
75% Search Engine Optimization10% Pay Per Click5% Content Marketing +2 services5% Conversion Optimization5% Marketing StrategyMd Shimul is a Dhaka, Bangladesh-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
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80% Search Engine Optimization20% Pay Per ClickEstablished in 2017, Kontakt Digital is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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80% Search Engine Optimization20% Pay Per ClickThe Small Business Guru is a SEO company. Established in 2001, the company is headquartered in Salem, Oregon. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999
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25% Search Engine Optimization25% Advertising25% Pay Per Click +1 service25% Social Media MarketingLaunched in 2000, AffinityX is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Laval, Canada
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80% Search Engine Optimization20% Pay Per ClickSEO 7 Services is a SEO agency. The Laval, Canada-based company was founded in 1994. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Noida, India
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50% Search Engine Optimization50% Pay Per ClickHeadquartered in Noida, India, Digital Web Traffic is a small SEO services firm and pay per click company. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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50% Search Engine Optimization50% Pay Per ClickSmall SEO services firm and PPC agency Trillium Marketing Agency, is headquartered in. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
80% Search Engine Optimization20% Pay Per ClickJustRank, a SEO agency, was established in 2020. The team specializes in Search Engine Optimization and Pay Per Click.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
Compare Top 15 Search Engine Marketing (SEM) Agencies
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$1,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Search Engine Optimization10% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Search Engine Optimization30% Pay Per Click20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization60% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Search Engine Optimization70% Pay Per Click20% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
40% Search Engine Optimization30% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
45% Search Engine Optimization25% Pay Per Click30% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Search Engine Optimization10% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Search Engine Optimization20% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization50% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization40% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Search Engine Optimization30% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Search Engine Optimization30% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Boca Raton, FL
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
75% Search Engine Optimization10% Pay Per Click15% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Search Engine Optimization50% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
10% Search Engine Optimization90% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Search Engine Optimization80% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Lehi, UT
Ability to deliver
38.9/40.019/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
75% Search Engine Optimization25% Pay Per Click -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49South Jordan, UT
Ability to deliver
38.8/40.019.2/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
65% Search Engine Optimization25% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Los Angeles, CA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Search Engine Optimization10% Pay Per Click20% Other -
$1,000+$25 - $49 / hr50 - 249L'viv, Ukraine
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$1,000+$25 - $49 / hr50 - 249Sahibzada Ajit Singh Nagar, India
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
55% Search Engine Optimization15% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49San Diego, CA
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Search Engine Optimization10% Pay Per Click10% Other -
$5,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
45% Search Engine Optimization40% Pay Per Click15% Other -
$1,000+$100 - $149 / hr50 - 249Chicago, IL
Ability to deliver
37.7/40.017.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Search Engine Optimization25% Pay Per Click5% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Search Engine Optimization30% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Search Engine Optimization60% Pay Per Click20% Other -
$1,000+$50 - $99 / hr50 - 249Dnipro, Ukraine
Ability to deliver
37.6/40.019.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
75% Search Engine Optimization10% Pay Per Click15% Other
Top Search Engine Marketing (SEM) Agencies
An SEM company plans, launches, and manages paid search campaigns on platforms such as Google Ads, Microsoft Advertising, and Amazon. Their specialists research high-value keywords, write ad copy, set up audience targeting, adjust bids in real time, and run A/B tests to maximize return on ad spend (ROAS). They also track conversions, deliver performance reports, and provide strategic recommendations that align with your wider digital marketing objectives.
Most agencies deliver an end-to-end suite that can include:
- Keyword research & competitive analysis
- Campaign setup (Search, Shopping, Display, YouTube)
- Bid management and budget pacing
- Ad copywriting and creative testing
- Landing-page optimization
- Remarketing and audience segmentation
- Conversion tracking and analytics integration
Some firms also bundle complementary channels, such as programmatic display or social PPC, to create a unified digital marketing strategy.
SEM engagements usually fall between $3,000–$20,000 per month, but pricing scales with ad spend, account complexity, and service level. Smaller businesses might work with an agency on a management-fee model (e.g., 10%–20% of monthly media spend), while enterprises often negotiate flat retainers or performance-based contracts. Always ask for a clear breakdown of management fees versus ad budget before signing.
Start by defining your KPIs, such as lead volume, e-commerce revenue, or customer acquisition cost. Then:
- Review case studies in your industry.
- Check Clutch client reviews for transparency, communication, and results.
- Compare pricing models (percentage of spend, flat fee, or hybrid).
- Request a campaign audit or strategic roadmap to gauge expertise.
Selecting a partner whose reporting cadence and collaboration style match your internal workflow will set the engagement up for success.
- “Guaranteed #1 ranking” claims (ad position depends on auction dynamics).
- Lack of access to the ad account or data ownership.
- Vague reporting that focuses on clicks instead of revenue-driven metrics.
- One-size-fits-all strategies with minimal keyword research.
- Slow or inconsistent communication during the sales process.
- How will you structure our campaigns and why?
- Which metrics will you report on weekly and monthly?
- What tools or automations do you use for bid management?
- Can you share a recent success story in a similar industry or budget range?
- Who will be my day-to-day point of contact, and how many accounts do they manage?
- How do you coordinate SEM with SEO and other digital marketing channels?
Agencies bring platform certifications, cross-account data, and advanced tools that small teams can’t always justify purchasing. Their experience shortens the testing cycle, reduces wasted spend, and frees internal staff to focus on broader marketing initiatives.
Freelancers are ideal for limited budgets or project-based needs. Agencies, however, provide a multidisciplinary team including strategists, copywriters, designers, and analysts that can scale campaigns quickly and cover absences without interrupting performance.
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