Top Google Ads PPC Agencies
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
Focus Areas
See all 24 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
UndisclosedUndisclosed10 - 49Land O' Lakes, FL
Services provided
Focus Areas
SEO company Kill Your Competition was launched in 2015. The agency offers Search Engine Optimization and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Mona Vale, Australia
Services provided
Focus Areas
Punch Buggy is a SEO agency located in Mona Vale, Australia. The team offers Search Engine Optimization and CRM consulting and SI.
Read more -
UndisclosedUndisclosed10 - 49La Séguinière, France
Services provided
Focus Areas
A3 WEB is a SEO services firm. Based in La Séguinière, France, the company was founded in 2013. Their team specializes in Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
London Marketing Company is a SEO agency. They are based in London, England and have small team. Their team focuses on Search Engine Optimization and Conversion Optimization.
Read more -
UndisclosedUndisclosed10 - 49Austin, TX
Services provided
Focus Areas
Founded in 2019, Levitate Foundry is a small Austin, Texas-based Advertising company. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Focus Areas
Conversion Hub is an Advertising company founded in 2015. The team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Astoria, NY
Services provided
Focus Areas
SkyrocketCoach is a branding firm. Their team is based in Astoria, New York and offers Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Kyiv, Ukraine
Services provided
Focus Areas
Social media marketing firm Stratton was established in 2016. The team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Toronto, Canada
Services provided
Focus Areas
Taylor + Wolfe - Digital Marketing, a small social media marketing company, is based in Toronto, Canada. The team provides Social Media Marketing and Conversion Optimization.
Read more -
UndisclosedUndisclosed10 - 49Toulouse, France
Services provided
Focus Areas
Launched in 2018, StandOut is a web design company. The team provides Web Design and Web Development.
Read more -
UndisclosedUndisclosed10 - 49Melbourne, Australia
Services provided
Focus Areas
Evoke Digital Australia is a web development firm. They are headquartered in Melbourne, Australia and have small team. Their services include Web Development and Mobile App Development.
Read more -
UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
Focus Areas
Sofizar is a social media marketing firm. They are headquartered in San Diego, California, and their services include Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Akron, OH
Services provided
Focus Areas
Based in Akron, Ohio, Evolve Marketing Team is a branding agency. They offer Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Established in 2019, DigitalArt is a social media marketing agency. The small team provides Social Media Marketing and Web Design.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Social Media Ninjas, a small social media marketing agency, is headquartered in Santa Rosa, California. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Santa Rosa, CA
Services provided
Focus Areas
Provaro Marketing is a PR firm founded in 2009. The team focuses on Public Relations and Search Engine Optimization and is located in Santa Rosa, California.
Read more -
UndisclosedUndisclosed10 - 49Fairfield, NJ
Services provided
Focus Areas
Webie LLC is a small social media marketing firm. Established in 2020, the team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49East Petersburg, PA
Services provided
Focus Areas
ParadoxLabs is an e-commerce development company based in East Petersburg, Pennsylvania. The team provides E-Commerce Development and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Focus Areas
Elevate Digital Services, a web development firm, is located in Dubai, United Arab Emirates and San Jose, California. Their services include Web Development and Mobile App Development.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Business Builders, a branding company, was established in 1999. The team focuses on Branding and Web Design and is in Augustine, Florida.
Read more -
UndisclosedUndisclosed10 - 49San Diego, CA
Services provided
Focus Areas
Lasso MD is a branding firm. Their small team is located in San Diego, California. Their services include Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49El Segundo, CA
Services provided
Focus Areas
SEO company InterEcho is based in El Segundo, California. They focus on Search Engine Optimization and Video Production and were launched in 2017.
Read more -
UndisclosedUndisclosed10 - 49Irvine, CA
Services provided
Focus Areas
Located in Irvine, California, eGumball Inc. Is a small SEO services firm. The team focuses on Search Engine Optimization and Print Design.
Read more -
UndisclosedUndisclosed10 - 49Clarksville, MD
Services provided
Focus Areas
PW Media Inc. Is a Clarksville, Maryland-based branding firm. They offer Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49North Las Vegas, NV
Services provided
Focus Areas
Dre5 Productions, a small video production company, is in North Las Vegas, Nevada. Their services include Video Production and Advertising.
Read more -
UndisclosedUndisclosed10 - 49Reno, NV
Services provided
Focus Areas
Advertising company Reno Media Group specializes in Advertising and Social Media Marketing. They are located in Reno, Nevada.
Read more -
UndisclosedUndisclosed10 - 49Hoffman Estates, IL
Services provided
Focus Areas
Located in Hoffman Estates, Illinois, Identity Dental Marketing is a small social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Granada, Spain
Services provided
Focus Areas
Wola! is an Advertising company. Their team is located in Granada, Spain. The company focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Orlando, FL
Services provided
Focus Areas
Macromiles Technalogy is an Orlando, Florida-based social media marketing firm. They focus on Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Cape Coral, FL
Services provided
Focus Areas
SWFL Media Consultants is a social media marketing agency. The Cape Coral, Florida-based firm was founded in 2021. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
Aesthetic Web is a social media marketing company. Their small team is located in London, England and specializes in Social Media Marketing and Email Marketing. The firm was established in 2014.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Zeusinfinity is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Based in Vancouver, Canada, Digii Ninja is a small social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
EminEmpire, a graphic design agency, was launched in 2024. The agency focuses on Graphic Design and Video Production.
Read more -
UndisclosedUndisclosed10 - 49Eivissa, Spain
Services provided
Focus Areas
Gecko Studio is a social media marketing agency. Established in 2017, the team focuses on Social Media Marketing and Content Marketing. The agency is based in Eivissa, Spain.
Read more -
UndisclosedUndisclosed10 - 49
Services provided
Focus Areas
Liesljeanette.com is a small Gauteng , South Africa-based branding agency. The team offers Branding and Market Research.
Read more -
UndisclosedUndisclosed10 - 49Richardson, TX
Services provided
Focus Areas
Marion Relationship Marketing is a website development firm. The Richardson, Texas-based firm was founded in 2019. Their team provides Web Development and Branding.
Read more -
UndisclosedUndisclosed10 - 49Phoenix, AZ
Services provided
Focus Areas
Graphic design company Point & Click is headquartered in Phoenix, Arizona. They provide Graphic Design and Social Media Marketing and were founded in 2010.
Read more -
UndisclosedUndisclosed10 - 49Charleston, SC
Services provided
Focus Areas
Headquartered in Charleston, South Carolina, Q4Launch is a social media marketing firm. Established in 2008, the team provides Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49Ho Chi Minh City, Vietnam
Services provided
Focus Areas
Khoivietech is a small Ho Chi Minh City, Vietnam-based Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
See all 1 projectsAlfa Digital provides digital marketing services, including PPC and content marketing, aimed at enhancing brand awareness and customer lead generation. Reviews highlight the company's effective strategies, attentive and polite management, and the demonstrable increase in website traffic and customer engagement. Overall, Alfa Digital is praised for its commitment to client success and continuous improvement in online marketing strategies.
-
$1,000+Undisclosed2 - 9London, England
Services provided
Focus Areas
Womix Digital is a SEO agency established in 2019. The agency focuses on Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Software development company EbizPro LTD is located in London, England. They provide Custom Software Development and Conversion Optimization and were launched in 2021.
Read more -
$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Focus Areas
Digi Munati is a Digital Strategy company headquartered in Kolkata, India. Their services include Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Digital Akshita - Certified Digital Marketer is a social media marketing company. They are headquartered in Mumbai, India, and their services include Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Media planning and buying company Adda Marketing Agency is in West Drayton, England. Their services include Media Planning & Buying and Social Media Marketing.
Read more -
Undisclosed$50 - $99 / hrFreelancer
Services provided
Focus Areas
Luke Sutter Videography, a video production agency, was founded in 2022. The small team specializes in Video Production and Pay Per Click.
Read more -
$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Focus Areas
Established in 2023, Glidix Technologies LLC is a branding agency. The firm specializes in Branding and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Buffalo, NY
Services provided
Focus Areas
OnPoint Management Group is a small Sales Outsourcing company. Launched in 2018, the team offers Sales Outsourcing and Social Media Marketing.
Read more -
Undisclosed< $25 / hr10 - 49
Services provided
Focus Areas
SEO company NeXT Digital Web is based in Kolkata, India and Midnapore, India. They offer Search Engine Optimization and Social Media Marketing.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click75% Google Adwords50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click70% Google Adwords10% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click85% Google Adwords65% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.3/40.018.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click50% Google Adwords10% Other -
$1,000+$100 - $149 / hr10 - 49Tampa, FL
Ability to deliver
39.5/40.019.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click90% Google Adwords70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click85% Google Adwords -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36/40.018.2/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.