Top Google Ads PPC Agencies
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
Focus Areas
See all 23 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
SEO company Moveiton is located in kyiv, Ukraine. They provide Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Pukhivka, Ukraine
Services provided
Focus Areas
Seoyes is a SEO services firm. They were established in 2004 and specialize in Search Engine Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Focus Areas
Headquartered in Nashville, Tennessee, ArtDevDesign is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
Focus Areas
Small social media marketing agency iMantran, is headquartered in New Delhi, India. Their services include Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Covington, LA
Services provided
Focus Areas
Sharp Consulting Group is a social media marketing firm. Located in Covington, Louisiana, the company was founded in 2017. Their services include Social Media Marketing and Search Engine
Read more -
UndisclosedUndisclosed2 - 9Overland Park, KS
Services provided
Focus Areas
Art of Dental Marketing is a branding agency. They are located in Overland Park, Kansas, and their services include Branding and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Buford, GA
Services provided
Focus Areas
Social media marketing company Make It Loud Web was established in 2004. The firm focuses on Social Media Marketing and Email Marketing, and is small.
Read more -
UndisclosedUndisclosed2 - 9Powell, OH
Services provided
Focus Areas
In Powell, Ohio, TRENDZ Marketing is a small social media marketing agency. The team specializes in Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Apollo Beach, FL
Services provided
Focus Areas
Web Florida Marketing is an Apollo Beach, Florida-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Cocoa, FL
Services provided
Focus Areas
Florida Digital Media, LLC is a SEO agency. They are located in Cocoa, Florida. Their team provides Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Jacksonville, FL
Services provided
Focus Areas
Design Right 4 U is a Jacksonville, Florida-based social media marketing company. They focus on Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Focus Areas
UpMarketing is a social media marketing firm. The Toronto, Canada-based firm provides Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Focus Areas
C2 Digital Marketing is a social media marketing company. They are based in Toronto, Canada and have small team. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Founded in 2023, Esoftomize is a small Affiliate Marketing company. Their team specializes in Affiliate Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Focus Areas
TickerForce Investor Relations is a public relations agency. They are headquartered in Vancouver, Canada and have small team. Their team focuses on Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Focus Areas
Cindy Ferrie and Associates, a branding company, is headquartered in Vancouver, Canada. Founded in 2009, the team provides Branding and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Focus Areas
IBG Digital is a social media marketing firm. They offer Social Media Marketing and Conversion Optimization and were established in 2017. The agency is in Dubai, United Arab Emirates.
Read more -
UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Focus Areas
Brand Elevate Marketing Solutions is a small PR firm located in Boston, Massachusetts and Chicago, Illinois. Their services include Public Relations and Event Marketing.
Read more -
UndisclosedUndisclosed2 - 9Wythenshawe, England
Services provided
Focus Areas
AWARD Marketing Limited is a Marketing Strategy company headquartered in Wythenshawe, England. They provide Marketing Strategy and Media Planning & Buying and were established in 2006.
Read more -
UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
Focus Areas
Affiliate Marketing company Profex Digital was founded in 2023. The team provides Affiliate Marketing and Search Engine Optimization and is headquartered in London, England and Brooklyn, New York.
Read more -
UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
Focus Areas
Social media marketing firm Little Jack Marketing was launched in 2010. In Chicago, Illinois, the team focuses on Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Focus Areas
Located in Seattle, Washington, realdrseattle is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Focus Areas
Keychain Digital is a small Marketing Strategy company launched in 2012. Their team focuses on Marketing Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Augusta, GA
Services provided
Focus Areas
Founded in 2017, Omega Digital Web Design and SEO is a social media marketing agency. Located in Augusta, Georgia, the team specializes in Social Media Marketing and Conversion Optimization.
Read more -
UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
Focus Areas
Digital Marketing For Plumbers By Online Advantages is a Conversion Optimization company. Established in 2011, the agency offers Conversion Optimization and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Regina, Canada
Services provided
Focus Areas
57Tech Solutions Inc. Is a small Regina, Canada-based Content Marketing company. The team focuses on Content Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Focus Areas
The Digital Surge is a social media marketing agency. The small Albuquerque, New Mexico-based team specializes in Social Media Marketing and Digital Strategy. The agency was established in 2024.
Read more -
UndisclosedUndisclosed2 - 9Sioux City, IA
Services provided
Focus Areas
BRIC Media Marketing Agency is a media planning & buying company established in 2022. The team focuses on Media Planning & Buying and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Newport Beach, CA
Services provided
Focus Areas
Necula Designs is a small social media marketing firm established in 2018. Their team specializes in Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed2 - 9Zografou, Greece
Services provided
Focus Areas
Digitup is a social media marketing agency established in 2012. The team focuses on Social Media Marketing and Search Engine Optimization and is based in Zografou, Greece.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
FindMyCustomer.ca, a small SEO agency, is located in Toronto, Canada. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Richmond, Australia
Services provided
Focus Areas
Catalyst Content Pty Ltd, a branding firm, is headquartered in Richmond, Australia. Established in 2016, the team offers Branding and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Brookvale, Australia
Services provided
Focus Areas
Established in 2000, Web Marketing Workshop Pty Ltd is a Conversion Optimization company. Located in Brookvale, Australia, the team focuses on Conversion Optimization and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Zagreb, Croatia
Services provided
Focus Areas
L33t digital agency, a small social media marketing agency, is in Zagreb, Croatia. The team focuses on Social Media Marketing and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Kallithea, Greece
Services provided
Focus Areas
Social media marketing company External was established in 2010. The team specializes in Social Media Marketing and Search Engine Optimization and is in Kallithea, Greece.
Read more -
UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
Services provided
Focus Areas
Founded in 2006, MEDYA Soluções Digitais is a branding agency. Their services include Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
Focus Areas
EXAROnline, a public relations agency, is based in Budapest, Hungary. The team specializes in Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9København, Denmark
Services provided
Focus Areas
ATAK Nordic, a PR firm, is based in København, Denmark. They offer Public Relations and Digital Strategy and were founded in 1997.
Read more -
UndisclosedUndisclosed2 - 9Giv'atayim, Israel
Services provided
Focus Areas
Digital Journey is a Giv'atayim, Israel-based Digital Strategy company. Established in 2017, the team provides Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
Focus Areas
Synapse Research is a Digital Strategy company. Based in Tel Aviv-Yafo, Israel, their team specializes in Digital Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Béccar, Argentina
Services provided
Focus Areas
FAIER Digital Agency is a small branding company established in 2018. Their services include Branding and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9New Delhi, India
Services provided
Focus Areas
SNV Media, a small social media marketing firm, is in New Delhi, India. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Zagreb, Croatia
Services provided
Focus Areas
Sunday Creative Agency is a branding agency. Launched in 2019, their team offers Branding and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Bakbuk Agency is a SEO company. Their small team of employees is in São Paulo, Brazil. Their team specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Saint-Josse-ten-Noode, Belgium
Services provided
Focus Areas
DMSL is a Marketing Strategy company based in Saint-Josse-ten-Noode, Belgium. They offer Marketing Strategy and Social Media Marketing and were founded in 2018.
Read more -
UndisclosedUndisclosed2 - 9Budapest, Hungary
Services provided
Focus Areas
Innowa Marketing is a public relations firm. The agency is located in Budapest, Hungary. Their team provides Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
AFire Marketing is a Content Marketing company. Founded in 2017, the company is located in Green Bay, Wisconsin. Their services include Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Bishops Stortford, England
Services provided
Focus Areas
Altitude Internet Group is a social media marketing agency. Launched in 2014, their team focuses on Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Cork, Ireland
Services provided
Focus Areas
Baldwin Digital is a SEO company. The Cork, Ireland-based agency was established in 2012. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
Focus Areas
Social media marketing agency Bo-nobo Digital Marketing Agency focuses on Social Media Marketing and Conversion Optimization. They were established in 2019.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click75% Google Adwords45% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click85% Google Adwords70% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$1,000+$100 - $149 / hr10 - 49Draper, UT
Ability to deliver
39/40.019.4/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click80% Google Adwords40% Other
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.