Top Google Ads PPC Agencies
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
Focus Areas
See all 24 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Focus Areas
27 Web Design is a Miami, Florida-based SEO services firm. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2024.
Read more -
$1,000+$150 - $199 / hr2 - 9Lakewood, NJ
Services provided
Focus Areas
Founded in 2021, Mh Media is a small branding firm. Their team specializes in Branding and Social Media Marketing.
Read more -
$1,000+Undisclosed2 - 9Makati, Philippines
Services provided
Focus Areas
Sevensharp Creatives is a social media marketing agency. Their small team is headquartered in Makati, Philippines and offers Social Media Marketing and Pay Per Click. The agency was founded in 2018.
Read more -
Undisclosed< $25 / hr2 - 9Cape Town, South Africa
Services provided
Focus Areas
W.D.Designz is a social media marketing firm. In Cape Town, South Africa and Cape Town, South Africa, the team provides Social Media Marketing and Content Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Marousi, Greece
Services provided
Focus Areas
Established in 2019, BEAM is a social media marketing company. The team offers Social Media Marketing and Conversion Optimization.
Read more -
$10,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Focus Areas
The Bract Agency is a branding company based in Tel Aviv-Yafo, Israel. The team offers Branding and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9South Melbourne, Australia
Services provided
Focus Areas
Searchflex is a Digital Strategy company. Launched in 2025, their team offers Digital Strategy and Conversion Optimization.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Established in 2016, Audiology Plus is a social media marketing agency. The team offers Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosedFreelancer
Services provided
Focus Areas
DigiMarkr, an Advertising company, was established in 2023. They specializes in Advertising and Content Marketing.
Read more -
$1,000+Undisclosed2 - 9
Services provided
Focus Areas
Social media marketing firm Raw Marketing Group is headquartered in North Las Vegas, Nevada. They offer Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Vadodara, India
Services provided
Focus Areas
Antrix Web Solution is a social media marketing firm. The team is headquartered in Vadodara, India and Vadodara, India, and their services include Social Media Marketing and Pay Per Click.
Read more -
$5,000+Undisclosed2 - 9
Services provided
Focus Areas
Grey Matter Direct is a SEO company. Launched in 2014, the firm is in Mount Laurel Township, New Jersey and Roanoke, Virginia. Their services include Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Harrisburg, PA
Services provided
Focus Areas
Digital Strategy company Arch Web Design and Solutions, LLC offers Digital Strategy and Search Engine Optimization. They were established in 2020.
Read more -
$1,000+$100 - $149 / hr2 - 9
Services provided
Focus Areas
Based in Belo Horizonte, Brazil, RankMaster is a social media marketing company. They provide Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Focus Areas
Launched in 2020, Funnelii is a branding agency. The team offers Branding and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
SG Gurukul is a social media marketing agency in Indore, India. They offer Social Media Marketing and Search Engine Optimization and were founded in 2011.
Read more -
$1,000+$50 - $99 / hr2 - 9Bologna, Italy
Services provided
Focus Areas
Headquartered in Bologna, Italy, BIG Digital is a social media marketing agency. They offer Social Media Marketing and Email Marketing and were founded in 2012.
Read more -
$1,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Rootsyntax Software Solutions is a social media marketing company. The team offers Social Media Marketing and Search Engine Optimization, and the firm is headquartered in St. Petersburg, Florida.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Ruban KT is a SEO services firm established in 2016. The agency focuses on Search Engine Optimization and Pay Per Click, and is small.
Read more -
$1,000+$25 - $49 / hr2 - 9Mattannur, India
Services provided
Focus Areas
Social media marketing agency Febeight Technologies was founded in 2018. Located in Mattannur, India, the team provides Social Media Marketing and Content Marketing.
Read more -
$5,000+$50 - $99 / hr2 - 9
Services provided
Focus Areas
Yellowlime BV is a social media marketing firm. Founded in 2017, the firm is in Utrecht, Netherlands. Their services include Social Media Marketing and Email Marketing.
Read more -
$10,000+$25 - $49 / hr2 - 9Calgary, Canada
Services provided
Focus Areas
Founded in 2022, Silahub Technologies, a small social media marketing company, is based in Calgary, Canada. Their services include Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Improve Ranking is a SEO agency. The Charlotte, North Carolina-based agency offers Search Engine Optimization and Pay Per Click.
Read more -
$1,000+$25 - $49 / hr2 - 9
Services provided
Focus Areas
Based in Hurghada, Egypt, The Network is a branding company. Launched in 2010, the team offers Branding and Pay Per Click.
Read more -
$1,000+$50 - $99 / hr2 - 9Żory, Poland
Services provided
Focus Areas
Codovado.pl is a Digital Strategy company. Based in Żory, Poland, their team focuses on Digital Strategy and Search Engine Optimization.
Read more -
Undisclosed$100 - $149 / hr2 - 9
Services provided
Focus Areas
Discover Me is a Frankston South, Australia-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Cesson-Sévigné, France
Services provided
Focus Areas
Located in Cesson-Sévigné, France, Webenvue is a small branding firm. The team offers Branding and Social Media Marketing.
Read more -
$1,000+< $25 / hr2 - 9
Services provided
Focus Areas
Founded in 2019, Nómadas Comunicación Creativa is a small Murcia, Spain-based branding agency. Their services include Branding and Social Media Marketing.
Read more -
$250,000+< $25 / hr2 - 9Agra, India
Services provided
Focus Areas
Techinfigo is a social media marketing firm in Agra, India. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$5,000+$150 - $199 / hr2 - 9
Services provided
Focus Areas
Sparkcade Marketing is a branding company. Founded in 2017, the team focuses on Branding and Content Marketing. The firm is located in Kansas City, Missouri.
Read more -
UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
Focus Areas
Fanntastic Media is a social media marketing company established in 2020. Their services include Social Media Marketing and Content Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Focus Areas
Savion Media is an Advertising company. The Tel Aviv-Yafo, Israel-based company provides Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9istanbul, Türkiye
Services provided
Focus Areas
Branding company Replik Agency Digital Consulting and Advertising Agency is in istanbul, Türkiye. The team provides Branding and Media Planning & Buying.
Read more -
Undisclosed< $25 / hr2 - 9
Services provided
Focus Areas
Webtoz is a social media marketing agency launched in 2019. Their team focuses on Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Middleton, England
Services provided
Focus Areas
Tweak IT Media is a social media marketing company. The Middleton, England-based team specializes in Social Media Marketing and Content Marketing.
Read more -
$1,000+Undisclosed2 - 9Fort Worth, TX
Services provided
Focus Areas
Go Higher, a Digital Strategy company, focuses on Digital Strategy and Social Media Marketing. The firm is headquartered in Fort Worth, Texas.
Read more -
$1,000+< $25 / hr2 - 9L'viv, Ukraine
Services provided
Focus Areas
DOX Агенція медичного маркетингу is an Advertising company. They are based in L'viv, Ukraine. Their team provides Advertising and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Ottawa, Canada
Services provided
Focus Areas
Based in Ottawa, Canada, Frontpage Online is a social media marketing agency. Launched in 2020, the team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Focus Areas
Crown Digital is a social media marketing firm. They provide Social Media Marketing and Email Marketing and were established in 2023.
Read more -
UndisclosedUndisclosed2 - 9
Services provided
Focus Areas
Founded in 2016, Moxi Marketing is a branding agency. In Fleming Island, Florida, the team specializes in Branding and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Auckland, New Zealand
Services provided
Focus Areas
Swaich Web Design is a social media marketing agency. Launched in 2017, the company is in Auckland, New Zealand. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
$1,000+$150 - $199 / hr2 - 9Mermaid Waters, Australia
Services provided
Focus Areas
Located in Mermaid Waters, Australia, Studio 21 is a small SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
Read more -
$1,000+< $25 / hr50 - 249Pasig, Philippines
Services provided
Focus Areas
IManila, a Content Marketing company, was founded in 1996. They focuses on Content Marketing and E-Commerce Development.
Read more -
$1,000+Undisclosed50 - 249Sahibzada Ajit Singh Nagar, India
Services provided
Focus Areas
Zestgeek Technologies is a midsize Digital Strategy company launched in 2023. Their services include Digital Strategy and Social Media Marketing.
Read more -
$1,000+$25 - $49 / hr50 - 249Leicester, England
Services provided
Focus Areas
Midsize branding agency Logoinn.co.uk, is in Leicester, England and Leicester, England. Their services include Branding and Email Marketing.
Read more -
$1,000+$25 - $49 / hr2 - 9Panaji, India
Services provided
Focus Areas
Brizzo Digital is a branding company. They were founded in 2015 and offer Branding and Content Marketing.
Read more -
$1,000+$50 - $99 / hr10 - 49Bangkok, Thailand
Services provided
Focus Areas
LIQUID Brand Strategy and Communications is a branding agency. The team focuses on Branding and Marketing Strategy, and the company is headquartered in Bangkok, Thailand and Yangon, Myanmar.
Read more -
$1,000+$50 - $99 / hr10 - 49
Services provided
Focus Areas
See all 1 projectsCorporateWebPro Marketing Agency offers services in PPC, SEO, and web development, specializing in Google Ads and paid search strategies. Reviews highlight their exceptional ability to drive high-quality leads through strategic PPC campaigns and their proficiency in creating visually appealing, user-friendly websites. Clients commend their professionalism, reliability, and deep understanding of local markets combined with global best practices.
-
$1,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
Focus Areas
Lewis SEO Tulsa, a SEO company, was founded in 2008. They specializes in Search Engine Optimization and Digital Strategy.
Read more -
$1,000+$50 - $99 / hr250 - 999New York, NY
Services provided
Focus Areas
Logo company DesignKix was established in 2019. The team offers Logo and Branding.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
-
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click75% Google Adwords50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.4/40.018.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$25 - $49 / hr250 - 999Las Vegas, NV
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click85% Google Adwords65% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.3/40.018.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.3/40.019/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click50% Google Adwords10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.2/40.018.4/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click85% Google Adwords -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.