Top Adwords PPC Agencies in England
Whether you’re targeting London’s competitive fintech scene, Manchester’s thriving e-commerce companies, or Bristol’s creative startups, paid search remains one of the fastest ways to capture qualified leads in England.
Clutch makes the search for a trusted Google Ads PPC partner simple. Our platform ranks agencies based on detailed client reviews, industry experience, and proven campaign results, so you can quickly narrow options that match your goals. Each profile highlights verified feedback, case studies, and key metrics, while our filters let you sort by budget, hourly rate, location, and industry focus. From Google Premier Partners in Shoreditch to performance boutiques in Leeds, start exploring and find the right PPC team for your English business today.
Explore More Clutch PPC Resources
-
Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves EnglandServices provided
Focus Areas
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Serves EnglandServices provided
Focus Areas
See all 23 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Serves EnglandServices provided
Focus Areas
See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
-
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
Launched in 2020, INFLUNCR Agency, a small social media marketing firm, is located in London, England. Their team focuses on Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Borehamwood, England
Services provided
Focus Areas
The SEO Platform is a social media marketing company launched in 2018. Headquartered in Borehamwood, England, the team provides Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49Brighton and Hove, England
Services provided
Focus Areas
Search Seven is a social media marketing firm. Headquartered in Brighton and Hove, England, the firm provides Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Focus Areas
Small social media marketing firm HoneyBadger Solutions, is located in Toronto, Canada and Chicago, Illinois. Their services include Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed10 - 49London, England
Services provided
Focus Areas
ARNO Digital is a social media marketing company. The London, England-based company was established in 2017. Their team provides Social Media Marketing and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49Shenfield, England
Services provided
Focus Areas
Pharmacy Mentor™, a branding firm, was established in 2018. Headquartered in Shenfield, England, the team provides Branding and Search Engine Optimization.
Read more -
$1,000+$50 - $99 / hr2 - 9Frimley, England
Services provided
Focus Areas
Established in 2020, Piping Hot Digital Ltd is an Email Marketing company. Their team offers Email Marketing and Search Engine Optimization.
Read more -
$1,000+Undisclosed2 - 9Leeds, England
Services provided
Focus Areas
Exceed is a Digital Strategy company. In Leeds, England, the agency offers Digital Strategy and Social Media Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Focus Areas
Tekky Geeks is a branding agency. The London, England-based agency was established in 2020. Their services include Branding and Content Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Chandler's Ford, England
Services provided
Focus Areas
Digital Plant Pot, a Marketing Strategy company, is located in Chandler's Ford, England. They specialize in Marketing Strategy and Social Media Marketing and were established in 2024.
Read more -
Undisclosed$25 - $49 / hr2 - 9Exeter, England
Services provided
Focus Areas
Elore Digital is a social media marketing firm founded in 2025. Their team specializes in Social Media Marketing and Email Marketing.
Read more -
$10,000+$150 - $199 / hr250 - 999London, England
Services provided
Focus Areas
TMW Unlimited, an UX company, was established in 1987. The team focuses on UX/UI Design and Search Engine Optimization and is based in London, England.
Read more -
UndisclosedUndisclosed250 - 999London, England
Services provided
Focus Areas
Founded in 2002, Megrisoft Limited UK is a midsize London, England-based social media marketing agency. Their team offers Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed250 - 999Beckwithshaw, England
Services provided
Focus Areas
IDHL, a public relations firm, is based in Beckwithshaw, England and New York, New York. They provide Public Relations and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hrFreelancerAshton-in-Makerfield, England
Services provided
Focus Areas
See all 1 projectsSearch Focus is a digital advertising agency specializing in PPC and SEO services. They are praised for their quick response times and effective project management, with 100% of reviewers noting their responsiveness and expertise. Their work on online ad campaigns, specifically Pay-Per-Click Advertising, has been crucial in helping clients achieve their marketing goals.
-
$1,000+$50 - $99 / hr2 - 9Leighton Buzzard, England
Services provided
Focus Areas
See all 1 projectsStreamwork Marketing is a digital marketing agency specializing in tailored website development and strategic online solutions. Reviews indicate a high level of satisfaction, with clients praising their project management skills, responsiveness, and commitment to understanding unique business needs. While 90% of feedback is positive, one minor issue with blog writing was promptly addressed, showcasing their dedication to client satisfaction.
-
UndisclosedUndisclosed2 - 9London, England
Services provided
Focus Areas
RN Digital is a SEO services firm launched in 2016. The team offers Search Engine Optimization and Pay Per Click and is headquartered in London, England.
Read more -
UndisclosedUndisclosed2 - 9Wigan, England
Services provided
Focus Areas
Established in 2011, Reflex Creative is a graphic design agency. The team offers Graphic Design and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Leicester, England
Services provided
Focus Areas
Wyze Digital is an e-commerce development company launched in 2016. The small team specializes in E-Commerce Development and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Birstall, England
Services provided
Focus Areas
Ys marketing, a PPC company, was launched in 2018. Headquartered in Birstall, England, the team specializes in Pay Per Click and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Sheffield , England
Services provided
Focus Areas
Branding company OhSo Creative was launched in 2011. In Sheffield , England, the team provides Branding and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Sheffield, England
Services provided
Focus Areas
Established in 2016, SEO Web Marketing is a small Sheffield, England-based Content Marketing company. Their team specializes in Content Marketing and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9Crosspool, England
Services provided
Focus Areas
Fireleaf Marketing is a pay per click agency. Their small team of employees is based in Crosspool, England. Their team focuses on Pay Per Click and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Sheffield, England
Services provided
Focus Areas
Based in Sheffield, England, Hashtag Search Marketing is a small SEO company. The team provides Search Engine Optimization and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Sheffield , England
Services provided
Focus Areas
Avant Digital is a SEO agency. The team focuses on Search Engine Optimization and Social Media Marketing, and the agency is headquartered in Sheffield , England.
Read more -
UndisclosedUndisclosed2 - 9Cheltenham, England
Services provided
Focus Areas
Content Chef is a small Cheltenham, England-based Marketing Strategy company. The team offers Marketing Strategy and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9London, England
Services provided
Focus Areas
Mac Productions SEO is a SEO company. The small London, England-based team focuses on Search Engine Optimization and Pay Per Click. The company was launched in 1996.
Read more -
UndisclosedUndisclosed2 - 9Wythenshawe, England
Services provided
Focus Areas
AWARD Marketing Limited is a Marketing Strategy company headquartered in Wythenshawe, England. They provide Marketing Strategy and Media Planning & Buying and were established in 2006.
Read more -
UndisclosedUndisclosed2 - 9Bishops Stortford, England
Services provided
Focus Areas
Altitude Internet Group is a social media marketing agency. Launched in 2014, their team focuses on Social Media Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9Birmingham, England
Services provided
Focus Areas
Founded in 2015, Digital Legal is a social media marketing firm. Their team focuses on Social Media Marketing and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Hythe, England
Services provided
Focus Areas
FIMA Digital, a Content Marketing company, specialize in Content Marketing and Search Engine Optimization. They were launched in 2013.
Read more -
UndisclosedUndisclosed2 - 9Paignton, England
Services provided
Focus Areas
Local Leads Digital is an Email Marketing company. Launched in 2015, the team focuses on Email Marketing and Search Engine Optimization. The agency is in Paignton, England.
Read more -
UndisclosedUndisclosed2 - 9Nottingham, England
Services provided
Focus Areas
SEO services firm Local Search Media Ltd. Was launched in 2016. The agency focuses on Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Newton Aycliffe, England
Services provided
Focus Areas
May Green Marketing is a SEO company. Their team is based in Newton Aycliffe, England. The firm specializes in Search Engine Optimization and Pay Per Click.
Read more -
UndisclosedUndisclosed2 - 9Eastbourne, England
Services provided
Focus Areas
Pro Marketing Services is a small Content Marketing company founded in 2023. Their team provides Content Marketing and Search Engine Optimization.
Read more -
UndisclosedUndisclosed2 - 9London, England
Services provided
Focus Areas
TDM-Advertising, an Advertising company, was founded in 2020. They provides Advertising and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Earley, England
Services provided
Focus Areas
Total Surf Limited is a Content Marketing company located in Earley, England. Their services include Content Marketing and Search Engine Optimization.
Read more -
$1,000+Undisclosed10 - 49Hackney, London, England
Services provided
Focus Areas
Opticomm Media is a branding firm. Their team is located in Hackney, London, England and offers Branding and Media Planning & Buying.
Read more -
UndisclosedUndisclosed10 - 49Stretford, England
Services provided
Focus Areas
My Team Limited is a Stretford, England-based Ecommerce Marketing company. They specialize in Ecommerce Marketing and Search Engine Optimization.
Read more -
$5,000+$50 - $99 / hr10 - 49Barnet, England
Services provided
Focus Areas
Milktub Agency is a Barnet, England-based Conversion Optimization company. They provide Conversion Optimization and Search Engine Optimization.
Read more -
$10,000+Undisclosed10 - 49London, England
Services provided
Focus Areas
Lunar Hub is a social media marketing firm. Established in 2014, the company focuses on Social Media Marketing and Email Marketing.
Read more -
$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Focus Areas
See all 1 projectsTechneKaizen is a web design and SEO company that delivers custom website solutions and search optimization services. They are praised for their excellent technical performance, achieving a perfect Google Lighthouse score and ranking for 97+ keywords. With a strong emphasis on customer engagement and timely delivery, 100% of reviews highlight their personal touch and responsiveness, though some note delays with Google My Business setup.
-
$10,000+$100 - $149 / hr50 - 249London, England
Services provided
Focus Areas
See all 1 projectsUn.titled is a branding and e-commerce solution company specializing in creating brand identities and developing e-commerce strategies, particularly for Shopify websites. Overall feedback is highly positive, with clients praising their ability to interpret visions accurately and deliver quality designs within established timeframes. A minor issue mentioned was image cropping, but it was resolved satisfactorily.
-
$1,000+$100 - $149 / hrFreelancerHove, England
Services provided
Focus Areas
See all 1 projectsThe Remote Marketer is a digital marketing agency specializing in enhancing online presence and social media strategies. Feedback from their clients indicates a strong performance, with 100% of reviewers highlighting their effective project execution and impactful marketing transformations. Clients appreciate their data-driven approach and seamless workflow, with no areas for improvement mentioned.
-
UndisclosedUndisclosed10 - 49Oadby, England
Services provided
Focus Areas
Founded in 1995, Reach Marketing Communications is a branding firm. The small team provides Branding and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Leicester, England
Services provided
Focus Areas
Insight Consultancy, a branding company, was founded in 2009. The small team focuses on Branding and Email Marketing.
Read more -
UndisclosedUndisclosed10 - 49Norwich, England
Services provided
Focus Areas
Candour is a branding agency. In Norwich, England, the firm was founded in 2013. Their team provides Branding and Search Engine Optimization.
Read more -
$10,000+$50 - $99 / hr2 - 9London, England
Services provided
Focus Areas
TrapPlan, an Event Marketing company, was established in 2024. The company specializes in Event Marketing and Social Media Marketing, and is small.
Read more -
$5,000+Undisclosed2 - 9Essex, England
Services provided
Focus Areas
Advertising company Dzynin Ltd was launched in 2019. The team focuses on Advertising and Search Engine Optimization and is in Essex, England.
Read more -
$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Focus Areas
AFOM Solutions PVT LTD is a web design company based in Hyderabad, India and London, England. They focus on Web Design and Pay Per Click.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 England Adwords PPC Management Companies
-
$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click85% Google Adwords70% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Google Adwords50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Pay Per Click70% Google Adwords80% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
35.4/40.016.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
34.2/40.015.8/20 Reviews8.8/10 Clients & Experience9.5/10 Market PresenceService focus
70% Pay Per Click75% Google Adwords30% Other -
$5,000+$100 - $149 / hr10 - 49Lancaster, England
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
35% Pay Per Click50% Google Adwords65% Other -
$5,000+$100 - $149 / hr10 - 49Bristol, England
Ability to deliver
36.7/40.018.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
35% Pay Per Click55% Google Adwords65% Other -
$1,000+$100 - $149 / hr50 - 249Birmingham, England
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.6/40.019.2/20 Reviews9.4/10 Clients & Experience10/10 Market PresenceService focus
10% Pay Per Click75% Google Adwords90% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Pay Per Click60% Google Adwords80% Other -
$1,000+$100 - $149 / hr10 - 49Nottingham, England
Ability to deliver
34.2/40.016.8/20 Reviews8.7/10 Clients & Experience8.7/10 Market PresenceService focus
40% Pay Per Click70% Google Adwords60% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
25% Pay Per Click75% Google Adwords75% Other -
$5,000+$50 - $99 / hr10 - 49Birmingham, England
Ability to deliver
36/40.018.8/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
20% Pay Per Click75% Google Adwords80% Other -
$1,000+$100 - $149 / hr10 - 49Sheffield, England
Ability to deliver
37.3/40.018.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
15% Pay Per Click50% Google Adwords85% Other -
$5,000+$100 - $149 / hr10 - 49Warrington, England
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
15% Pay Per Click55% Google Adwords85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Pay Per Click100% Google Adwords80% Other -
$5,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
35.5/40.017.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
20% Pay Per Click60% Google Adwords80% Other -
$1,000+Undisclosed2 - 9Battlesbridge , England
Ability to deliver
31/40.016/20 Reviews9.6/10 Clients & Experience5.4/10 Market PresenceService focus
100% Pay Per Click80% Google Adwords -
$1,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
35.6/40.016/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Pay Per Click45% Google Adwords80% Other -
$1,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
35.5/40.015.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Pay Per Click75% Google Adwords80% Other -
$1,000+$100 - $149 / hr10 - 49Birmingham , England
Ability to deliver
34.4/40.017.6/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$1,000+$50 - $99 / hr10 - 49Blackburn, England
Ability to deliver
34.7/40.016.4/20 Reviews9.6/10 Clients & Experience8.7/10 Market PresenceService focus
20% Pay Per Click100% Google Adwords80% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Pay Per Click80% Google Adwords90% Other -
$5,000+< $25 / hr10 - 49Manchester, England
Ability to deliver
35.7/40.018.4/20 Reviews9.6/10 Clients & Experience7.7/10 Market PresenceService focus
10% Pay Per Click100% Google Adwords90% Other -
$1,000+$25 - $49 / hr2 - 9Twickenham, England
Ability to deliver
35.8/40.016.6/20 Reviews9.3/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click100% Google Adwords90% Other -
$5,000+$150 - $199 / hr50 - 249Nottingham, England
Ability to deliver
34.5/40.015.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
15% Pay Per Click70% Google Adwords85% Other -
$1,000+$100 - $149 / hr10 - 49Sandbach, England
Ability to deliver
32.6/40.016.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
35% Pay Per Click65% Google Adwords65% Other -
$1,000+$100 - $149 / hr10 - 49Manchester, England
Ability to deliver
39.1/40.019.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Pay Per Click20% Google Adwords85% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other
Google Ads PPC Agencies in England FAQs
Working with an England-based Google Ads PPC team offers three big advantages:
- On-the-ground market insight — agencies understand regional dialect, seasonal trends (e.g., January sales), and UK consumer behavior.
- Time-zone alignment — real-time optimization during UK business hours can reduce wasted ad spend.
- Access to British Google support — many Premier Partners in England have dedicated reps, speeding up policy appeals or beta feature access.
Budgets vary based on key factors such as campaign complexity, timeline, and industry competitiveness, but most agencies charge one of two ways:
- Percentage of ad spend (10%–20% is common for accounts over £10,000/month).
- Flat retainers that start around £1,500–£3,000 per month for SMEs.
Enterprise engagements, especially those covering multiple EU markets, can exceed £10,000 monthly in management fees. Always confirm whether creative, landing-page development, or tracking setup are included.
Because England hosts diverse economic hubs, experienced Google Ads PPC agencies often specialise in crucial industries and niches, such as:
- London: fintech, SaaS, fashion retail
- Manchester: e-commerce, sports, media
- Birmingham: manufacturing, automotive supply chain
- Cambridge and Oxford corridor: biotech, edtech
Nationwide, healthcare, hospitality, and professional services also see strong PPC representation.
Start by defining your project’s key success metrics such as CPA or ROAS. After that, prepare a list of criteria and deal breakers to guide your search. Once you're done with that, proceed with the following steps:
- Review each agency’s Clutch profile for similar case studies.
- Ask about Google Partner status and certifications.
- Request transparency on fee structure and reporting cadence.
- Evaluate communication fit—weekly calls or Slack?
Shortlisting two or three firms for a discovery call will reveal who best understands your market and budget constraints. As always, it’s better to be certain with your choice; if there’s something not adding up, continue your search.
Red flags, if left unchecked, can cause huge headaches and setbacks for your project. Be cautious of agencies that check any of these traits:
- Guarantee first-position rankings—bids fluctuate.
- Refuse to grant you access to the Google Ads account.
- Provide only vanity metrics (impressions, clicks) without tying spend to revenue.
- Rely heavily on automated “set-and-forget” tools with no human optimisation.
Transparency, data ownership, and clear KPIs are non-negotiable. Investing in PPC is no small feat, so don’t worry about being too meticulous when searching for the right partner.