Gripped

BACKGROUND

Please describe your company and position.

I am the CTO of Scoutbee

Describe what your company does in a single sentence.

We help Brilliant customers find the incredible suppliers they need to drive change

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• Restructure our marketing strategy and approach to drive meaningful activity in our sales pipeline

SOLUTION

How did you find Gripped?

• Online Search
• Referral

Why did you select Gripped over others?

• Great culture fit
• Good value for cost

How many teammates from Gripped were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gripped really helped us to make our Marketing strategy Digital and outcome driven. the work incldued

• Conducted a very valuable Growth Audit, which helped guide our stratgeic thinking
• Many updates and improvements on our website. This included improving analytics and SEO, as well as implementing features such as "Book a Demo", Use Cases and improved product pages
• Develop targeted Social and Search campaigns to support new product initiatives and online events

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Overall increase in website trafic
2. lead generation through the webiste driven by the campaigns run
3. Engagements with net-new customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Meetings were held regularly with notes shared amongst all involved promptly. Gripped showed great flexibility into adjusting to our needs and concerns. There wwas also a great spirit of problem solving, especially dealing with our legacy website. Gripped also provided excellent guidance for us as we tweaked our product strategy 

What was your primary form of communication with Gripped?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Overall their friendliness and supportive nature of the team at Gripped. They were clearly able to deliver high quality work, and were incredibly supportive to us, as we worked on delivering the assets they needed to do their work properly

Are there any areas for improvement or something Gripped could have done differently?

We were very happy

BACKGROUND

Please describe your company and position.

I am the Channel Marketing Manager of an IT company 

Describe what your company does in a single sentence.

Our company provides reliable, scalable, and easy-to-deploy load balancing solutions that ensure high availability, optimized performance, and seamless distribution of traffic across servers for businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• Support with paid campaigns
• Launch a new product

SOLUTION

How did you find Gripped?

Online Search

Why did you select Gripped over others?

Great culture fit

How many teammates from Gripped were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Gripped to support us with a product launch into a new market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversions from Google Ads on landing pages Gripped have worked on. 

More awareness of the new product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gripped managed and are managing the project well, everything is emailed through straight after meetings, including actions and slides. These are also hosted on a platform so easily accessible for both companies.

What was your primary form of communication with Gripped?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the very beginning, their team impressed us with their expertise, knowledge, hands-on approach and fast implementation. They helped us set up and optimize paid advertising campaigns, reviewed and improved our existing landing pages, and created various content. Their insights are always incredibly in-depth, and they have gone above and beyond by providing educational feedback and suggestions throughout the process, ensuring we understood the "why" behind their recommendations. They are happy to have honest and open conversations, even if opinions differ! We look forward to continue working with them.

Are there any areas for improvement or something Gripped could have done differently?

No!

BACKGROUND

Please describe your company and position.

 I am the Founder's Associate of a software company 

Describe what your company does in a single sentence.

We will help your organization deliver on climate objectives, build credibility, free up resources, and streamline compliance. Our solution uses generative AI to completely automate data processing, meaning you achieve instant, accurate, and traceable emissions results. Reimagine your carbon accounting with us.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• investigating our market
• driving forward our GTM strategy

SOLUTION

How did you find Gripped?

Referral

Why did you select Gripped over others?

Referred to me

How many teammates from Gripped were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After our strategic partnership with Ideagen, it was clear we needed a marketing team to help us start our marketing activities for our new GTM activity. The project was achieved through search marketing plans, a CRO audit, paid campaign strategizing, and a series of detailed sessions with ourselves and the Gripped team to best distinguish our business goals and how Gripped might assist. Once finalized, the team presented a full GTM plan which has been adapted over time to meet the fast-paced change across our business and its needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

To date, the Gripped team has supported and led us through investigating our market, driving our GTM strategy forward, and assisting in re-branding our website and content in line with the new partnership. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During the onboarding process, Gripped guided us every step of the way, consolidating our market and ICP knowledge to date and tying it together with their own research/investigation.

What was your primary form of communication with Gripped?

Virtual Meeting

What did you find most impressive or unique about this company?

Their collaborative and flexible approach has allowed us to be guided every step of the way, as we start this exciting journey. 

Are there any areas for improvement or something Gripped could have done differently?

no improvements needed.

BACKGROUND

Please describe your company and position.

I am the CEO of Flusso

Describe what your company does in a single sentence.

We make sensors that make our world work better

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• Marketing campaign targeting an end-of-life product line
• MVP website

SOLUTION

How did you find Gripped?

Referral

Why did you select Gripped over others?

Referred to me

How many teammates from Gripped were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Gripped to help us with an end-of-life campaign for our company, aiming to capitalise on this crucial period. Gripped proved to be incredibly dynamic and fast-acting, quickly assembling a campaign tailored to our objectives across search and social paid media. We were impressed with the depth of knowledge and the approach that Gripped brought to the table, ensuring our campaigns were live within a month, complete with a new and unique landing page. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results speak for themselves: Our ads were seen over 58,000 times by highly relevant companies. This increased visibility translated into 400 new website visitors and ad engagers, and we established a lead flow with two quality leads within the first month.

Beyond the initial campaign, Gripped's strategic expertise in go-to-market planning has been invaluable. They guided us in launching an MVP website, and in the first month of being live, we saw significant improvements: average engagement per session increased by 70%, engaged sessions per user increased by 96%, events per session increased by 68%, average engagement time increased by 149%, and our engagement rate increased by 34%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spot on!

What was your primary form of communication with Gripped?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by Gripped's strategic insights and ability to deliver high-quality results swiftly.

Are there any areas for improvement or something Gripped could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the VP of Growth and Initiatives of Redstor

Describe what your company does in a single sentence.

Redstor is a leading vendor in Data Recovery and Protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• Demand Gen Marketing
• Lead Gen
• Messaging

SOLUTION

How did you find Gripped?

Referral

Why did you select Gripped over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Gripped were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are working together to re-establish and solidify our ICP, they were able to create a partner acquisition strategy focused on generating awareness and landing new logo's for us to partner with. Alongside this, Gripped have been pivotal in helping us shape new messaging, create paid content, and design fantastic ads to go to market with – we've also just kicked off a website project, too.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have redefined our ICP which is recognised at board level.
• We have redefined our messaging aligning to our strategy.
• We have acquired leads and more engagement from the activities we are running.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gripped are great on project management. They provided comprehensive upfront time lines and have kept on track and in regular communication.

They have been a pleasure to work with and very efficient! 

What was your primary form of communication with Gripped?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The standard of account managment and resource assigned to our account has been brilliant. They have spent numours days getting to know us and onboarding us as a partner. We trust their judgments. strategy and tatics, and we're impressed with the standard of their communication and the outputs they've produced for us!

Are there any areas for improvement or something Gripped could have done differently?

Nothing to mention.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Boundless

Describe what your company does in a single sentence.

Global Employer of Record employing people internationally on behalf of other companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• Move upmarket and start selling to mid-market customer

SOLUTION

How did you find Gripped?

Referral

Why did you select Gripped over others?

They offered exactly what we needed in terms of strategy and thinking about our challenge

How many teammates from Gripped were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Gripped to help us move upmarket as up until this point, we had been servicing and selling to predominantly SMB customers. We started with an initial three-month project, So far, during our time working with Gripped, they have led us through the process of expanding our existing target market and identifying new opportunities for Boundless as our business grows and evolves.

To date, Gripped has taken our ICP’s and built a GTM strategy to go and test those hypothesise. Their approach is data-led, agile, and experimental - allowing us to really put the theories to the test. Some of the deliverables included:

• Marketing Account, Planning Reporting, and Management
• Paid Social Campaign Setup and management
• Martech, Form, Reporting Setup
• Mid-Market Target
• Account Strategy Development
• Mid-Market Video Interview Planning
• Video Interviews
• Content Execution

The collaborative approach has allowed us to be guided every step of the way, integrating our in-house marketing and sales teams with our Gripped team. We are looking forward to continuing our work with the Gripped team in this exciting journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We receive a weekly sales intelligence presentation that tells us exactly who the companies that are interested in our message are, which helps guide our mid-market outbound business development manager's activity. We already have a healthy pipeline of of leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They project management is the best I have experienced from a vendor and I have worked with a lot. Our Account Manager is excellent in keeping us updated on everything and making sure we do our work of approvals. Deliverables always come on time and if there is ever a delay (which is often down to us) is clearly communicated.

What was your primary form of communication with Gripped?

Virtual Meeting

What did you find most impressive or unique about this company?

Everything - they are extremely strategic and have guided us on this journey expertly. More than marketing, they get the business challenge we are trying to solve and are constantly adapting to what makes sense for us rather than a cookie cutter solution

Are there any areas for improvement or something Gripped could have done differently?

More clearly communicated that the first initial meetings could have been done in person rather than Zoom. When doing it over Zoom, everyone dials individually rather than from a meeting room

BACKGROUND

Please describe your company and position.

I am a Director at a legal company

Describe what your company does in a single sentence.

We offer a cloud-based legal project management platform built for law firms and legal professionals. Manage and collaborate on matters more effectively from one simple, secure platform. Our platform requires no training to get going. Stay on track. Stay in touch. Stay secure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gripped to accomplish?

• SEO Optimization
• Website redesign
• Improve analytics monitoring and user journey tracking

SOLUTION

How did you find Gripped?

Referral

Why did you select Gripped over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Gripped were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've been working with the Gripped team for the last year to improve SEO optimization on our website, deliver a website redesign, improve analytics tracking across our multiple platforms and generally assist with our digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've seen an improved bounce rate on our site, higher search results for specific keywords, and in qualified leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Gripped was timely in responding to our needs and accommodating with creative solutions as our needs changed.

What was your primary form of communication with Gripped?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The staff. Fabulous and friendly!

Are there any areas for improvement or something Gripped could have done differently?

Honestly, I thought Gripped team did a great job with flexibility and managing our evolving ideas. Perhaps they could have pushed back harder on some of our more creative ideas - we were still finding our own voice when we started working together, so if I had to choose one area of improvement it would be that.

BACKGROUND

Please describe your company and your position there.

Data Interchange is an Epicor solution which offers B2B Integration solutions and services to supply chain businesses across the globe, specialising in EDI (Electronic Data Interchange). I head up the Marketing function for Data Interchange Limited and work closely with Gripped to deliver on our business goals and targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gripped, and what were your goals?

We originally hired Gripped to support us in getting our website completely revamped to ensure we could achieve in the future. OuSince then we have expanded our relationship as the companies marketing function grew in line with business goals. This now covers; website management, SEO, content creation, social media, paid digital advertising and most importantly collaboration. Our goals were to build brand awareness and a pipeline of leads for our sales team via both a balanced paid and non-paid approach.

SOLUTION

How did you select this vendor and what were the deciding factors?

As a B2B business, we were really looking for an agency that understood our landscape. We also knew that finding an agency heavily experienced in digital was a must-have. Once we met with Gripped we knew instantly that they were the right fit for us both in capability and personality.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As we onboarded Gripped into the business we were going through a rebrand. We tasked them with bringing that brand to life via the new website project. They created us a website that we could all easily edit and update via Word Press and Beaver Builder. After the website was up and running the next key deliverable was getting coversions on the site to begin to build our pipeline. This involved creating new content such as blogs and webpages but also paid advertising on LinkedIn and Google. In addition to this, they have supported us on our Marketing Automation journey within Salesforce Marketing Cloud (Pardot) to keep our existing customer up to date with regular communications as well as setting up lead nurture flows, scoring and grading within the platform. This has supported our evolving internal process and involved being insync with our commercial team and goals to enable us to achieve together.

How many resources from the vendor's team worked with you, and what were their positions?

Over the last few years we've had various Account Managers and Executives supporting us from Gripped (Charlotte and Ed) as well as their wonderful wider team of experts such as content writers, creative designers, and strategic positions, even the owners have met us face to face for key planning sessions and to support business changes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There has been many achievements, however, this last month we reach a new goal of 4000 sessions of organic traffic to our site within 28 days!

How effective was the workflow between your team and theirs?

At Gripped we've been able to work very closely, almost as one team with the same goals. The workflow between us has been very fluid and easy with great communication. Gripped are always keen to dig into our requests and requirements to ensure we are all on the same page.

What did you find most impressive or unique about this company?

With Gripped, we work as one team, collaborating, planning, bringing ideas to the table, and forming those. This is different to other agencies i've worked with who seem to push their strengths and ideas whilst not hearing our own. Gripped really take the time to listen to our ideas and feedback and look into each to size up the opportunity available to us. They advise based on their experience with similar companies they work for which is invaluable.

Are there any areas for improvement or something they could have done differently?

It would be great to have a shared 'working' board between us that we can all update to keep on top of the many items we have.

BACKGROUND

Please describe your company and your position there.

I'm an executive at Video Arts, where we set out to make the most entertaining, memorable and effective workplace learning content in the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gripped?

We initially hired Gripped to review our existing content and develop persona determined themes. Jointly we then defined marketing qualified leads and set this up in our marketing automation systems so the right leads were automatically classified upon conversion. From there we have worked on various content creation and lead generation projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

We developed a shortlist and found Gripped through a personal recommendation from a former colleague who had worked with them. The culture and size of the business was a good fit for us as well as the flexibility they offered on the range of deliverables we could select.

Describe the project in detail and walk through the stages of the project.

After the initial phase of discovery and discussion on strategy and approach had been approved, Gripped took the content and moved to layout and design in line with our brand and visual identity. To support the delivery and lead capture they created forms, landing pages, thank you pages, and CTAs for each content piece, including revisions. We created a lead hand-off process and jointly decided on lead scoring criteria as well as lead handoff details. The Gripped team scheduled update calls and meetings with Video Arts key team members every two weeks for status updates. Equally, they were available for questions/training/support as needed.

How many resources from the vendor's team worked with you, and what were their positions?

They have assigned an Account Manager to work directly with us through the whole period, as well as period input from senior management or specialists at key points.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic to our website has improved in lead quality as we developed Video Arts’ organic presence with a view to begin seeing steady increases in organic (and thus, total) traffic numbers. We have seen growth in form fills (both new and known) due to the variety of offers in the learning trends campaign.

How effective was the workflow between your team and theirs?

Regular meetings and communication have helped to keep an effective channel between both teams despite the limitations of the pandemic and changes in personnel on both sides.

What did you find most impressive or unique about this company?

The team has always displayed a commitment to understanding our business and brand and are particularly helpful with our recent migration to HubSpot, offering advice and support to integrate effectively with the new service.

Are there any areas for improvement or something they could have done differently?

We are still working to improve the process for the development of copy to avoid too many revisions.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager at a data and analytics consultancy. We help businesses derive actionable insights from their data.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gripped, and what were your goals?

We were ready to really start growing our company, and so hired Gripped to help us kickstart our marketing activity through a multi-channel approach to drive demand and lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not part of the selection process.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Gripped have been supporting us with website development (including migration and design work), content creation, creative asset development, paid media activity and the overarching growth strategy to help drive demand and lead generation.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with an account manager, growth strategist, account executive, SEO specialist, content writer and indirectly the design team and dev team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen over 100% year-over-year (YoY) increase in website traffic, mainly driven by paid activity. This has gradually increased since we launched paid activity. Our website page views, average session duration and no. of pages viewed per session are up by around 30% MoM, indicating that the website work and blog creation conducted by Gripped has helped us to increase the quality of our traffic as well as encouraging that traffic to spend more time on our site and visit more of our pages. Lead generation has been somewhat slower but we're hopeful this will improve based on the great website work Gripped have been doing for us.

How effective was the workflow between your team and theirs?

We meet with Gripped virtually every other week, and then in-person once a month for a more in-depth strategy / reporting discussing where we look at the previous months performance and deliverables for the upcoming months. We liaise via email almost every day.

What did you find most impressive or unique about this company?

The team at Gripped is very attentive, responsive, and results-driven. Our account manager, Charlie, has great communication and ensures that we're aware of top priorities and deliverables on a week-by-week basis. I'm also very impressed with their design work - once we'd nailed the new look and feel of our assets, all design work since then have been very consistent, engaging and fresh.

Are there any areas for improvement or something they could have done differently?

On the whole Gripped have really grasped who we are and what our service offering is - it feels like they understand our business and as a result are creating content that works well for us. As an area of improvement, some of the blog content feels a little 'light' and we're keen to add as much value and thought-provoking content for our readers as possible and so challenge them to dig deeper on some topics.