Gripped

BACKGROUND

Please describe your company and your position there.

We're a B2B SaaS company for the construction industry. I head up the Growth marketing and for all marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gripped, and what were your goals?

We worked with Gripped because we have a small team, and I was looking to accelerate our digital sales and marketing capability.

Gripped was engaged to work from strategy and delivery across all areas of our digital go-to-market.

SOLUTION

How did you select Gripped and what were the deciding factors?

I knew Gripped as I had read and used some of their content. But their expertise in B2B SaaS is strongly aligned with our requirements.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

During the sales process and the initial workshop Gripped made it a priority to learn and understand our product and key objectives in great detail. Now they run all of our digital strategy and channels across Organic and content, Google Search and LinkedIn, including any keyword research, bid adjustments, campaign expansion, remarketing, etc.

They also have built, structures to nurture leads and provide sales enablement services to ensure that leads are followed up properly and our sales people feel engaged in the marketing process.

How many resources from the Gripped team worked with you, and what were their positions?

I primarily work with our account manager but have access to a Content Strategist and Paid Media specialist, marketing exec, and strategists. Their founder has also been involved in conversations to help us get advice on bigger strategic direction topics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've gone from generating 3 to 4 leads a month to generate a minimum of 100 leads per month. Our pipeline is healthy and leads are translating into revenue. We have a happy sales team who are supportive of our agency relationship.

How effective was the workflow between your team and theirs?

Our account manager takes the lead in ensuring we all know where we are and what we are doing. She ensures that we are all aligned and organised and communicates extremely well. We have sessions together every other week and a monthly deep dive.

We communicate over slack and email, and we always get rapid valuable responses.

What did you find most impressive or unique about this company?

I've worked with lots of agencies, and they offer cookie-cutter solutions. Gripped truly acts as part of our team. They take the time to understand, challenge and debate.

The relationship has been exceptional; they're proactive and never rest on their laurels. We love them, and we know they value our relationship.

Are there any areas for improvement or something they could have done differently?

Nothing that springs to mind.

BACKGROUND

Please describe your company and your position there.

We are a video production comapny and i am head of marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gripped?

We were looking to grow inbound digital marketing leads. they help us with strategy, email campaigns, social, CRM work and premium content

SOLUTION

How did you select this vendor?

We shortlisted 5 companies and gripped shone through with their fantastic knowledge, experience and personality too

Describe the scope of their work in detail.

They have listened to our needs and offered us a bespoke retainer, which we can flex depending on our goals. this is rare in this market! they therefore help with many things, all to great impact: SEO, blogs, website build, email campaigns, nurture flows, events, webinars, you name it!

What was the team composition?

We have always had an excellent account manager and then access to their brilliant wider team right up to their CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Inbound leads have increased by 40% since working with them. our business profit has in turn doubled, with gripped helping us massively with that

How effective was the workflow between your team and theirs?

Really good. we have have weekly calls to run through goals and also face to face meetings monthly and quarterly to oversee bigger projects

What did you find most impressive about this company?

Knowledge and flexibility. they will work with you and they feel like an extension of your team, not an agency

Is there any area for improvement or anything that could have been done differently?

I would like their support if move marketing CRM as their insight would be really helpful