Top Adwords PPC Agencies in England
Whether you’re targeting London’s competitive fintech scene, Manchester’s thriving e-commerce companies, or Bristol’s creative startups, paid search remains one of the fastest ways to capture qualified leads in England.
Clutch makes the search for a trusted Google Ads PPC partner simple. Our platform ranks agencies based on detailed client reviews, industry experience, and proven campaign results, so you can quickly narrow options that match your goals. Each profile highlights verified feedback, case studies, and key metrics, while our filters let you sort by budget, hourly rate, location, and industry focus. From Google Premier Partners in Shoreditch to performance boutiques in Leeds, start exploring and find the right PPC team for your English business today.
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1,162 Companies
List of the Top England Adwords PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Serves EnglandServices provided
50% Pay Per Click25% Social Media Marketing20% Search Engine Optimization +15% CRM Consulting and SIFocus Areas
80% Google Adwords10% Bing Advertising10% YouTube AdvertisingSee all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
3 of 3 reviews are 5 stars3 new reviews for Pay Per Click services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews of Black Propeller highlight their exceptional communication and project management skills, with clients noting timely delivery and responsiveness. One client praised their ability to decrease spending while optimizing ad focus, while another emphasized successful lead generation through refreshed campaigns. Overall sentiment remains highly positive, with clients expressing satisfaction and no significant areas for improvement identified in their services.Was this helpful?
21 of 26 Google Adwords reviews are 5 stars4 new reviews for Google Adwords in past 6 months$50,000 – $199,999 avg. project costGoogle Adwords Experience
Overall, Black Propeller has received positive feedback for their Google AdWords services, with approximately 85% of reviews highlighting effective communication and expertise. Clients noted significant improvements in lead generation, cost per acquisition (CPA), and return on ad spend (ROAS). Specific strengths include proactive management and tailored strategies that align closely with client goals. However, a minority of reviews (around 15%) expressed concerns over inconsistent communication and project management shortcomings, particularly regarding accountability in performance outcomes.
Read Most Recent ReviewWas this helpful?
Industry Experience
Black Propeller has demonstrated expertise across various industries, notably in eCommerce, Healthcare, Transportation, and Manufacturing. Clients praised their ability to increase leads and optimize ad spend efficiently, with significant improvements in conversion rates and ROI. Positive sentiments were prevalent, particularly in sectors like Chemicals & Biotechnology and Arts, Entertainment & Music, highlighting their strong communication and creative strategies. However, some reviews pointed out challenges in project management and inconsistent results, suggesting a potential need for further refinement in service delivery.
Read All ReviewsSelect Industry to see insights
eCommerce Transportation Healthcare Automotive Other industries Food & Beverage Other Industry Retail Beauty & Cosmetics Medical Construction Design Real estate Manufacturing Legal Wellness & Fitness Consulting Fitness Sports Arts, entertainment & music Advertising & marketing Software Education Nonprofit IT Services Information technology Utilities Hospitality & leisure Financial services Chemicals & Biotechnology Recreation Consumer ProductsWas this helpful?
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$1,000+$100 - $149 / hr2 - 9Serves EnglandServices provided
40% Pay Per Click25% Conversion Optimization25% Ecommerce Marketing +25% Marketing Strategy5% Social Media MarketingFocus Areas
50% Google Adwords20% YouTube Advertising10% Bing Advertising +210% Display Advertising10% Retargeting AdvertisingSee all 23 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
Reviews mention Transparent
Clients have praised Keepers Digital for their clear and transparent communication throughout the project. One client highlighted their 'remarkable attention to detail' and the ability to provide 'nuanced insights' that facilitated informed decision-making. The company maintained organized communication, consistently met deadlines, and promptly addressed client inquiries, contributing to a smooth collaboration. Overall, the sentiment regarding transparency is highly positive, reflecting confidence in their management capabilities.-
PPC & Conversion Optimization for Resume Template Platform
5.0 Aug 27, 2024Keepers Digital are highly organized and maintained clear communication from the outset, providing a detailed timeline for each phase of our ongoing collaboration. All deliverables were consistently provided on time, and they are diligent in updating us on the progress of our campaigns. What impressed us most about Keepers Digital is their remarkable attention to detail and clear, transparent communication.
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19 of 20 Pay Per Click reviews are 5 stars5 new reviews for Pay Per Click in past 6 months$10,000 – $49,000 avg. project costRead 20 ReviewsPay Per Click PROJECT HIGHLIGHT
Google Ads Management for Branding & Design Agency
5.0 — Keepers Digital has been hired by a branding and design agency to provide Google Ads management services. The team is tasked with increasing the client's traffic. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchKeepers Digital is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves EnglandServices provided
10% Pay Per Click20% Media Planning & Buying10% Advertising +610% Demand Generation Marketing10% Digital Strategy10% Ecommerce Marketing10% Performance Marketing10% Search Engine Optimization10% Social Media MarketingFocus Areas
60% Google Adwords10% Amazon Advertising10% Bing Advertising +210% Spotify Advertising10% YouTube AdvertisingSee all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
Reviews mention High-quality work
Clients consistently commend Accelerated Digital Media for delivering high-quality work that exceeds expectations. For instance, a CEO noted their 'exceptional expertise in search engine marketing,' highlighting their tailored approach that yielded significant increases in click-through and conversion rates. Similarly, a VP praised their 'boutique feel' combined with high performance, emphasizing their thorough reporting and quick turnaround times. Overall, the sentiment reflects strong satisfaction with ADM's commitment to quality and effective collaboration.-
Digital Marketing for Marketing Agency
5.0 Jun 26, 2024What impressed us most about ADM was not only their exceptional expertise in search engine marketing but also their strong ethos of valuing relationships. Their proactive and responsive approach to client needs demonstrated a genuine commitment to our success. ADM consistently delivered high-quality results on time, seamlessly integrating with our marketing strategies.
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Digital Strategy & Social Media Management for Mattress Co
5.0 Oct 13, 2020The quality of their work is exceptional and their service comes out as more of a friend you can come to with a problem and offers extremely specialized knowledge. Accelerated Digital Media is a huge asset to our team and everybody says it every day. Their team is really great at synthesizing the important digital marketing information to a team and helping us get our marketing strategy in a way that is sensible.
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Social Media Marketing for Luxury Goods & Jewelry
5.0 Aug 28, 2020Additionally, one of their references was a client who felt so strongly about the quality of the firm’s work that they brought the firm with them when they started a position at a new company. Their metrics reporting format is better than any other agency I’ve dealt with, and they’ve maintained super quick turnaround times. They’ve got a boutique feel but maintain a high level of performance.
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PPC for Outfit Subscription Service
5.0 Feb 26, 2020ADM helped us revamped our Google ads efforts, and right now we're also trying our hands on Microsoft ads. The most solid outcome in this case is having ADM run our marketing efforts with minimal supervision, and the results we're getting are as expected. They offer professional services all along the way.
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4 of 7 Google Adwords reviews are 5 stars2 new reviews for Google Adwords in past 6 months$200,000 – $999,999 avg. project costGoogle Adwords Experience
Accelerated Digital Media has received overwhelmingly positive feedback for their Google Adwords services, with 85% of reviews highlighting their expertise in performance marketing and campaign management. Clients commend their responsiveness, strategic insights, and ability to reduce customer acquisition costs. Specific strengths include technical proficiency in optimizing Google Ads campaigns and maintaining strong ROI. While some reviewers suggested improvements in document management and resource allocation, the overall sentiment reflects high satisfaction with their partnership and impact on business growth.
Read Most Recent ReviewWas this helpful?
Industry Experience
Accelerated Digital Media has demonstrated strong expertise across various industries including Healthcare, Consumer Products, Automotive, and eCommerce. Clients commend their effective performance marketing strategies, seamless project management, and responsiveness. Overall sentiment is highly positive, particularly in Healthcare, where their understanding of sensitive topics is appreciated. Their ability to drive customer acquisition and optimize marketing budgets has proven impactful across industries, making them a versatile partner for potential clients.
Read All ReviewsSelect Industry to see insights
Consumer Products Nonprofit Legal eCommerce Advertising & marketing Food & Beverage Information technology Automotive Retail Transportation Business services Gaming HealthcareWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback regarding Accelerated Digital Media's cost and value for money is predominantly positive. Clients frequently highlight the agency's ability to deliver strong results at competitive pricing, with comments such as 'good value for cost' and 'pricing fit our budget.' Many reviews indicate significant reductions in customer acquisition costs and improved return on ad spend, demonstrating effective budget utilization. Overall, clients express satisfaction with the agency's services relative to their investment, underscoring the value provided.Was this helpful?
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UndisclosedUndisclosed2 - 9London , England
Services provided
25% Pay Per Click25% Search Engine Optimization25% Web Design +215% Business Consulting10% Financial ConsultingFocus Areas
10% Google Adwords20% Amazon Advertising20% Baidu Advertising +320% Bing Advertising20% YouTube Advertising10% Yahoo AdvertisingWebsite Consultants Ltd is a pay per click agency. Their small team is located in London , England. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Manchester , England
Services provided
25% Pay Per Click25% Digital Strategy25% Search Engine Optimization +125% Web DesignFocus Areas
10% Google Adwords20% Amazon Advertising20% Baidu Advertising +320% Bing Advertising20% YouTube Advertising10% Yahoo AdvertisingE-Geeks Ltd is a Digital Strategy company founded in 2012. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
Services provided
20% Pay Per Click20% Graphic Design20% Marketing Strategy +220% Social Media Marketing20% Web DesignFocus Areas
10% Google Adwords20% Amazon Advertising20% Baidu Advertising +320% Yahoo Advertising20% YouTube Advertising10% Bing Advertising3B Digital Ltd. Is a graphic design agency in London, England. The team provides Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Liverpool , England
Services provided
20% Pay Per Click20% Advertising20% Branding +220% Search Engine Optimization20% Web DesignFocus Areas
10% Google Adwords20% Amazon Advertising20% Baidu Advertising +320% Bing Advertising20% YouTube Advertising10% Yahoo AdvertisingThe Online Marketing Co is an Advertising company. Established in 2014, the firm offers Advertising and Branding.
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UndisclosedUndisclosedFreelancerSheffield, England
Services provided
20% Pay Per Click20% IT Managed Services20% Search Engine Optimization +220% Social Media Marketing20% Web DesignFocus Areas
20% Google Adwords20% Bing Advertising20% Display Advertising +220% Retargeting Advertising20% YouTube AdvertisingConor Bradley - Sheffield Digital Agency is a Sheffield, England-based social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Goodlettsville, TN
Services provided
10% Pay Per Click20% Custom Software Development10% Advertising +1210% Branding10% Search Engine Optimization10% Web Development5% Application Management & Support5% Digital Strategy5% E-Commerce Development5% Enterprise App Modernization5% Mobile App Development2% Social Media Marketing1% Content Marketing1% Conversion Optimization1% Email MarketingFocus Areas
40% Google Adwords30% Bing Advertising10% Yahoo Advertising +310% YouTube Advertising5% Amazon Advertising5% Baidu AdvertisingSee all 2 projectsTechsaga Corporations offers services including project development, social media marketing, lead generation, and website management. Reviews highlight their effective project management, timely delivery, and strong communication. Clients appreciate their user-centric approach, efficient team coordination, and alignment with company values, which have led to significant progress and success in their projects.
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UndisclosedUndisclosed10 - 49Liverpool, England
Services provided
25% Pay Per Click25% Mobile App Development25% Search Engine Optimization +125% Social Media MarketingFocus Areas
50% Google Adwords50% Bing AdvertisingLocated in Faisalabad, Pakistan and Liverpool, England, DGSOL is a social media marketing firm. The team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Milton, England
Services provided
20% Pay Per Click25% Advertising15% Digital Strategy +315% Social Media Marketing15% Web Design10% Search Engine OptimizationFocus Areas
30% Google Adwords30% YouTube Advertising10% Amazon Advertising +310% Baidu Advertising10% Bing Advertising10% Yahoo AdvertisingFounded in 2015, Eyula Marketing House is a small Istanbul, Türkiye-based Advertising company. Their team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosedFreelancerGreat Warley, England
Services provided
10% Pay Per Click10% Content Marketing10% Conversion Optimization +710% Email Marketing10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web Design10% Web DevelopmentFocus Areas
20% Google Adwords20% Bing Advertising20% Display Advertising +220% Retargeting Advertising20% YouTube AdvertisingIn Great Warley, England, Online Business Solutions is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr50 - 249Soho, England
Services provided
10% Pay Per Click20% Custom Software Development20% Digital Strategy +515% AI Consulting10% Branding10% Low/No Code Development10% Web Design5% Social Media MarketingFocus Areas
60% Google Adwords20% Retargeting Advertising15% Display Advertising +15% Bing AdvertisingMCD Partners is a Digital Strategy company. Located in New York, New York and Chicago, Illinois, their team provides Digital Strategy and Custom Software Development.
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UndisclosedUndisclosed50 - 249Wimbledon Park, England
Services provided
10% Pay Per Click10% Branding10% Content Marketing +710% Ecommerce Marketing10% Email Marketing10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentFocus Areas
100% Google AdwordsVinam Solutions Pvt Ltd is a Kozhikode, India-based branding firm. They specialize in Branding and Social Media Marketing and were founded in 2013.
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UndisclosedUndisclosed250 - 999Clifton upon Dunsmore, England
Services provided
20% Pay Per Click20% CRM Consulting and SI20% Custom Software Development +320% Search Engine Optimization10% Mobile App Development10% Web DesignFocus Areas
100% Google AdwordsSEO agency WHY Global Services was established in 2009. Headquartered in Dublin, Ireland and Clifton upon Dunsmore, England, the team offers Search Engine Optimization and Pay Per Click.
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Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
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List of the Top 15 England Adwords PPC Management Companies
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$1,000+$25 - $49 / hr250 - 999Lincoln, England
Ability to deliver
37.4/40.018/20 Reviews9.8/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click85% Google Adwords70% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Google Adwords50% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Pay Per Click70% Google Adwords80% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
35.4/40.016.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
34.2/40.015.8/20 Reviews8.8/10 Clients & Experience9.5/10 Market PresenceService focus
70% Pay Per Click75% Google Adwords30% Other -
$5,000+$100 - $149 / hr10 - 49Lancaster, England
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
35% Pay Per Click50% Google Adwords65% Other -
$5,000+$100 - $149 / hr10 - 49Bristol, England
Ability to deliver
36.7/40.018.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
35% Pay Per Click55% Google Adwords65% Other -
$1,000+$100 - $149 / hr50 - 249Birmingham, England
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.6/40.019.2/20 Reviews9.4/10 Clients & Experience10/10 Market PresenceService focus
10% Pay Per Click75% Google Adwords90% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Pay Per Click60% Google Adwords80% Other -
$1,000+$100 - $149 / hr10 - 49Nottingham, England
Ability to deliver
34.2/40.016.8/20 Reviews8.7/10 Clients & Experience8.7/10 Market PresenceService focus
40% Pay Per Click70% Google Adwords60% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
25% Pay Per Click75% Google Adwords75% Other -
$5,000+$50 - $99 / hr10 - 49Birmingham, England
Ability to deliver
36/40.018.8/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
20% Pay Per Click75% Google Adwords80% Other -
$1,000+$100 - $149 / hr10 - 49Sheffield, England
Ability to deliver
37.3/40.018.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
15% Pay Per Click50% Google Adwords85% Other -
$5,000+$100 - $149 / hr10 - 49Warrington, England
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
15% Pay Per Click55% Google Adwords85% Other -
$1,000+$50 - $99 / hr10 - 49Ipswich, England
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Pay Per Click100% Google Adwords80% Other -
$5,000+$50 - $99 / hr10 - 49London, England
Ability to deliver
35.5/40.017.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
20% Pay Per Click60% Google Adwords80% Other -
$1,000+Undisclosed2 - 9Battlesbridge , England
Ability to deliver
31/40.016/20 Reviews9.6/10 Clients & Experience5.4/10 Market PresenceService focus
100% Pay Per Click80% Google Adwords -
$1,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
35.6/40.016/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Pay Per Click45% Google Adwords80% Other -
$1,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
35.5/40.015.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Pay Per Click75% Google Adwords80% Other -
$1,000+$100 - $149 / hr10 - 49Birmingham , England
Ability to deliver
34.4/40.017.6/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
25% Pay Per Click80% Google Adwords75% Other -
$1,000+$50 - $99 / hr10 - 49Blackburn, England
Ability to deliver
34.7/40.016.4/20 Reviews9.6/10 Clients & Experience8.7/10 Market PresenceService focus
20% Pay Per Click100% Google Adwords80% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Pay Per Click80% Google Adwords90% Other -
$5,000+< $25 / hr10 - 49Manchester, England
Ability to deliver
35.7/40.018.4/20 Reviews9.6/10 Clients & Experience7.7/10 Market PresenceService focus
10% Pay Per Click100% Google Adwords90% Other -
$1,000+$25 - $49 / hr2 - 9Twickenham, England
Ability to deliver
35.8/40.016.6/20 Reviews9.3/10 Clients & Experience9.8/10 Market PresenceService focus
10% Pay Per Click100% Google Adwords90% Other -
$5,000+$150 - $199 / hr50 - 249Nottingham, England
Ability to deliver
34.5/40.015.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
15% Pay Per Click70% Google Adwords85% Other -
$1,000+$100 - $149 / hr10 - 49Sandbach, England
Ability to deliver
32.6/40.016.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
35% Pay Per Click65% Google Adwords65% Other -
$1,000+$100 - $149 / hr10 - 49Manchester, England
Ability to deliver
39.1/40.019.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
15% Pay Per Click20% Google Adwords85% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other
Google Ads PPC Agencies in England FAQs
Working with an England-based Google Ads PPC team offers three big advantages:
- On-the-ground market insight — agencies understand regional dialect, seasonal trends (e.g., January sales), and UK consumer behavior.
- Time-zone alignment — real-time optimization during UK business hours can reduce wasted ad spend.
- Access to British Google support — many Premier Partners in England have dedicated reps, speeding up policy appeals or beta feature access.
Budgets vary based on key factors such as campaign complexity, timeline, and industry competitiveness, but most agencies charge one of two ways:
- Percentage of ad spend (10%–20% is common for accounts over £10,000/month).
- Flat retainers that start around £1,500–£3,000 per month for SMEs.
Enterprise engagements, especially those covering multiple EU markets, can exceed £10,000 monthly in management fees. Always confirm whether creative, landing-page development, or tracking setup are included.
Because England hosts diverse economic hubs, experienced Google Ads PPC agencies often specialise in crucial industries and niches, such as:
- London: fintech, SaaS, fashion retail
- Manchester: e-commerce, sports, media
- Birmingham: manufacturing, automotive supply chain
- Cambridge and Oxford corridor: biotech, edtech
Nationwide, healthcare, hospitality, and professional services also see strong PPC representation.
Start by defining your project’s key success metrics such as CPA or ROAS. After that, prepare a list of criteria and deal breakers to guide your search. Once you're done with that, proceed with the following steps:
- Review each agency’s Clutch profile for similar case studies.
- Ask about Google Partner status and certifications.
- Request transparency on fee structure and reporting cadence.
- Evaluate communication fit—weekly calls or Slack?
Shortlisting two or three firms for a discovery call will reveal who best understands your market and budget constraints. As always, it’s better to be certain with your choice; if there’s something not adding up, continue your search.
Red flags, if left unchecked, can cause huge headaches and setbacks for your project. Be cautious of agencies that check any of these traits:
- Guarantee first-position rankings—bids fluctuate.
- Refuse to grant you access to the Google Ads account.
- Provide only vanity metrics (impressions, clicks) without tying spend to revenue.
- Rely heavily on automated “set-and-forget” tools with no human optimisation.
Transparency, data ownership, and clear KPIs are non-negotiable. Investing in PPC is no small feat, so don’t worry about being too meticulous when searching for the right partner.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.