Paid Search that Pays Off...

Helping Agency Clients Profit From Agile PPC Marketing | Paid Search That Gets You More Sales | Conversion Rate Optimisation Specialists | Winning You More Business Digitally.

Digital marketing & conversion rate optimisation specialists - Ever wondered "how can I get more business leads from the Internet?" Or "how can I make more money from my website?" - then you definitely need to talk to us.

We help businesses of all shapes and sizes get MORE business from the Internet using proven digital content marketing techniques.

With decades of experience in the online marketing world working with UK businesses creating successful and profitable online marketing strategies.

We started Flycast Media as I noticed a hole in the digital marketing industry.

Although the demand for quality providers was at an all - time high, a knowledgeable results driven agency was almost impossible to find.

That's when we thought to ourselves we could help a lot of entrepreneurs, small business owners and marketing departments by offering digital marketing packages and websites that really deliver high quality business leads and sales.
 

 

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2009
Flycast Media
The Old Free School, George Street,
Watford, HRT WD18 0BX
United Kingdom
Flycast Media
Orchard House, Mutton Lane,
Potters Bar,, HRT EN6 3AX
United Kingdom

Portfolio

Key clients: 

Iomart, ServerSpace, Ecowater, Umbee Ltd, Waterjel, IMS of Smithfield, Melbourne hosting.

CONTENT MARKETING CASE STUDY

We implemented in-depth demographic research and content creation sourcing along with a daily regimented plan of social engagement.

The Solution

Our team began by fixing several on-site issues and introducing a regularly updated blog with high quality content to gain traction in the search engines. We then built a strong and engaging social media presence on all the major social networks. To do this we implemented in-depth demographic research along with detailed audience gathering, content creation and used relevant content sources.

The Result

Through careful on-site and off-site management including consistent daily interactions with potential clients on the different social networks and regularly updated streams with fresh content, Betteridge’s website and social media traffic increased significantly. They were delighted with the results and we were informed that we had also provided them with a...

DRAMATIC INCREASE IN SALES

A complete PPC revamp. Every ad was rewritten, site links were implemented boosting their quality score and dramatically lowering cost per click.

The Problem

From a falsely inflated cost per click, to an eye-wateringly high cost per conversion, Prestige’s Google Ads account was becoming a burden not an asset. Incorrectly implemented Google Ad site links, a low quality score, poorly written ads and a huge array of unprofitable terms – Prestige were paying far too much for PPC and seeing nothing in return. It was time for an overhaul.

The Solution

Our PPC management team zeroed in on the most profitable terms, implementing a granular approach to the company’s PPC. Every ad was rewritten with best practice at the forefront, while site links were all properly implemented. Ultimately, we gave Prestige’s PPC a complete revamp, dramatically lowering cost per click, boosting quality scores, increasing search...

HIGHER CONVERSIONS USING VIDEO MARKETING

We used video testimonials and examples of the client’s work to boost SEO, build reputation and convert more customers.

Challenges

Accredited construction suffered from a high over dependence on ‘branded’ keywords and poorly performing highly competitive general’ keywords. This was driven by a lack of detail in the campaign setup with poor performing keywords/adgroups affecting overall campaign performance and losing the client money.

Solutions

Implementation of very granulated campaigns, keywords and match types with a heavy bias on search volume and relevancy improved overall quality scores. Ad performance was boosted and better conversions were achieved with specific landing pages for each campaign. This resulted in client revenue rising by 290% and cost per lead was halved.”

https://www.flycastmedia.co.uk/...

MORE CLIENTS FOR LESS MONEY

We gave Imagine Group’s PPC a complete revamp. Every ad was rewritten, site links were implemented boosting their quality score and dramatically lowering cost per click.

The Problem

The overall emphasis in their Google Ads account was on their traditional geography and not enough focus was placed on the new target areas. Poorly written ads with some unprofitable keywords meant that Imagine were overspending for no reason. On top of this they weren’t taking full advantage of Google Ad site links meaning it was time for a complete rethink of their account.

The Solution

Implementing a granular approach our Google Ads management team focused on the most profitable keywords in the newer areas. Having given the whole account a complete overhaul we drastically improved their quality score and lowered the cost per conversion ultimately increasing their overall instructions in a short period of time.

...

21 ENQUIRIES IN A WEEK

We undertook in depth keyword research to achieve hyper-relevant local
‘on-site’ optimisation while revolutionising Wright Choice’s PPC campaigns.

The problem

Seasonality, localisation and responsivity were crucial to this client. With a limited budget, limited time and limited digital expertise, it was tough for the Wright Choice team to keep on top of SEO and PPC. With badly performing keywords left to stagnate and a poorly optimised website with barely any localisation, it was clear Wright Choice needed to rethink their digital strategy.

The Solution

By optimising the website with  hyper-relevant local keywords and revolutionising Wright Choice’s PPC campaigns we won the gardening company 21 enquiries in our very first week.
We help Wright Choice react to seasonal developments by advertising for fencing and fence repairs after bad weather, and come springtime, for lawn installations to...

WEBSITE FOR THE FORMULAE SAFETY TEAM

We created a website which was designed specifically for their target market and portrayed them as a modern, dynamic team of professionals within the medical and sporting world.

The Problem

The problem was that their old website simply wasn’t presenting them well, nobody was getting to see how multi-talented and skilled they were across the motorsport world. It was evident that a better platform was required, one that not only represented their valuable work throughout their industry but was easy to use and helped them reach key audiences, such as racing teams, participants and racing organisations.

The Solution

We set about creating the perfect platform to represent their skills and talent. Starting by wire framing prototypes, focusing on improved user experience and much more-intuitive navigation. We were then able to create a finished product which increased traffic, page views and overall time on...

B2B WORDPRESS SITE

We achieved 27% more. conversions by producing a cleaner and sharper design using more obvious CTAs resulting in more traffic and better conversions.

The Problem

We realised that although the website we’d originally created for AFTT was good, it wasn’t really working anymore, it wasn’t responsive and had been built before the touch screen revolution. It was no longer user friendly, and not conducive to mobile or laptop use. Because of its lack of adaptability and responsiveness –  SEO optimisation was problematic. We felt the website needed to change so it could retain Google rankings, attract more traffic and convert more of it into sales.

 

The Solution

We produced a web design fully functional on all screen sizes. We implemented simpler navigation, making it easier for clients to engage with AFTT. The aim was to make it cleaner, sharper and clearer, using more obvious calls to action...

NEW MULTILINGUAL WORDPRESS SITE

With an innovative international product we gave the client access to multiple currencies and multiple international markets using a specialist WordPress build.

The Problem

They needed to reach different countries speaking different languages. Meaning what was needed was a multilingual e-commerce website which showcased their products in four of the most widely spoken languages in the world as well as selling in three different currencies. Lastly it needed to integrate with existing client stock control in multiple markets allowing for the quickest delivery possible wherever the user lived.

The Solution

We utilised a WordPress multilingual, multicurrency platform for Waterjel, creating a clean, responsive mobile friendly site. A website which straddled borders and currencies, helping to produce a significant lift in sales reaching more people and more countries. We helped Waterjel to reach out to a...

MORE SALES FOR LESS

We helped Melbourne server hosting turn an expensive PPC campaigns into winning performers lower CPC costs highly optimised landing pages for better conversions.

Melbourne Server Hosting were experiencing a much higher than acceptable cost per click (CPC) throughout their search marketing campaigns, with very disappointing conversion results. They were struggling to keep the cost down and obtain the quality client conversions they were seeking. It was clear that their overall Google account needed some optimisation.

We undertook a complete review of their PPC strategy, restructured their Google Ad accounts and built new PPC optimised landing pages across a range of brands. The aim was to create intelligently targeted campaigns that would meet conversion rate optimisation (CRO) requirements. We continue to work with this client to provide additional advice and support and are always looking at how we can further improve results.

Melbourne...

UPSCALE ESTATE AGENT DESIGN & DEVELOPMENT

The existing Arlington residential website was not performing to the standard suggested by it's impressive high street present and existing client list.

THE PROBLEM

Its previous low-tech design meant it was non-responsive on all platforms and difficult to access on mobile devices. The site was also sadly lacking in comprehensive search facilities such as in-depth filtering and results sorting. Whilst Arlington were seeking high-end private clients, their digital strategy was leaving them behind. In short, when prospective clients did find the Arlington website, they were turned off by its slow performance and lack of usability.

THE SOLUTION

Great design and sophisticated development skills have resulted in a website that holds its own amongst high-end property competitors. Its sleeker, with better-quality imaging and standardised information presentation. Response time is vastly improved and the site...

BEST INVESTMENT EVER

By undertaking in-depth local keyword research and intelligently optimising all the pages we increased organic traffic by 200% and doubled user time on site.

THE PROBLEM

A lack of on site organic SEO was one of the key issues holding Indigo Flooring back on the web. Minimal SEO had been completed to help the site show up in search engine results, which meant the website was virtually invisible online. With no metadata, no geo-targeted keywords, no indexing, low link popularity and no Analytics, the site needed a lot of help to start showing up.

THE SOLUTION

Our search engine optimisation experts overhauled Indigo’s entire site, using best practice techniques to ensure all SEO work has true longevity. From undertaking in-depth local keyword research, to sensitively and intelligently optimising pages across the site, we were able to boost overall site traffic by 65%, increasing organic search traffic...

Reviews

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Web Dev, Branding & SEO for Accounting Firm

“Their significant knowledge of the B2B marketplace translates into their SEO approach.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Flycast Media developed a website and branding strategy for a new business. They created a logo and implemented a social media marketing plan, which they continue to provide support for.

The Reviewer
 
1-10 Employees
 
United Kingdom
Owner, Accounting Firm
 
Verified
The Review
Feedback summary: 

The materials have made the initial customer acquisition phase more successful. The branding services have significantly improved company appeal. The Flycast Media team has been knowledgeable, attentive, and needs little oversight to achieve success.

BACKGROUND

Please describe your company and your position there.

I’m the business owner of an accounting firm. We recently split from our previous company and have a modern approach to the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flycast Media?

We needed Flycast Media to develop our website, a branding strategy, and provide digital marketing assistance.

What were your goals for this project?

We wanted to immediately develop a profile for our new company, and generate awareness for our services in the new area. We needed corporate branding and a straightforward website to hit the ground running.

SOLUTION

How did you select this vendor?

We had previously established a business relationship and had already built trust with them.

Describe the scope of their work in detail.

They created our logo design and other branding materials. They developed a straightforward website and now provide ongoing SEO support for our digital marketing efforts.

What was the team composition?

My primary contact is the managing director provided by Flycast Media.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The branding services they provided have allowed us to gain our first clients quickly. The work they’ve done is making a difference in appealing to customers.

How effective was the workflow between your team and theirs?

Though they are attentive when I ask questions, they handle the entire project.

What did you find most impressive about this company?

Their extensive knowledge of the B2B marketplace translates into their SEO approach.

5.0
Overall Score I’ve gotten exactly what I want, and I’m still using them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve always been available when we need them.
  • 5.0 Cost
    Value / within estimates
    They’ve provided good value within our limited budget.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They know what they’re doing.

Website Dev & Optimization for Construction Company

"Their positivity, knowledge, and enthusiasm for our project translated into high quality, effective work." 

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Aug. 2018
Project summary: 

Flycast Media updated and optimized an existing platform to improve a broad range of metrics.

The Reviewer
 
11-50 Employees
 
Oxford, UK
Helen Cooke
Director, Monocouche Render Systems Ltd
 
Verified
The Review
Feedback summary: 

Despite relaunching only recently, the website is already generating higher rates of traffic and client acquisition. Flycast’s in-depth, intuitive approach capitalized on extant resources and has reduced reliance on alternative marketing methods. The team was communicative, engaged, and adaptable.

BACKGROUND

Please describe your company and your position there.

I work for Monocouche Render Systems, a high performance manufacturer of through-color cement and limestone that supports all construction and renovation methods throughout the UK, Europe, and the world. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Flycast Media?

We engaged Flycast to update our website and optimize it for mobile devices. The site was very slow with a low conversion rate and poor search engine rankings. 

What were your goals for this project?

In addition to improving traffic, conversions, and rankings, we wanted to present a more modern image to potential clients and showcase our impressive portfolio of previous work. 

SOLUTION

How did you select this vendor?

We had begun to notice their increased social media activity around the same time a business contact recommended them. After some deliberation on pushing the project forward and preparing our initial brief, we reached out to them. They were not only competitive but also experienced in the skills we needed. 

Can you go into detail about the services they provided and the scope of the project?

They designed and developed a comprehensive WordPress solution that maximized our wealth of media, from photographs and technical documents to product user guides. They also spent a considerable amount of time analyzing and discussing the new user journey to ensure the conversion rate was prioritized. 

What was the team composition?

Though multiple staff members worked on this project, our primary contact from start to finish was an inbound manager who was experienced in UX design and traffic generation. 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We are in the early stages of the launch but have already seen improvements in traffic and client convergence. The dramatic increase in activity has allowed us to scale back other planned marketing efforts. 

How was project management arranged and how effective was it?

The team was flexible and met both the budget and most deadlines. They answered emails promptly, clearly communicated changes, and arranged meetings whenever necessary, sometimes with very short notice. 

What did you find most impressive about this company?

Their positivity, knowledge, and enthusiasm for our project translated into high quality, effective work. 

Are there any areas where they can improve?

They talked quickly because of their high energy and extensive experience, and we would occasionally have difficulty understanding them. 

4.5
Overall Score We would definitely use them again.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They were attentive and always answered emails and telephone calls promptly.
  • 4.5 Cost
    Value / within estimates
    Thanks to their competitive cost, we stayed very close to budget.
  • 5.0 Quality
    Service & deliverables
    The end product really suited our needs and portrays our company image in a way that resonates with our customers.
  • 5.0 NPS
    Willing to refer
    We are definitely willing to refer them. They are trustworthy and easy to deal with.

PPC, SEO, and Website Design for Hosting Business

“We had metrics showing that we were getting good value for the money.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2008 – 2014
Project summary: 

Flycast Media developed a website and managed the PPC and SEO to increase business. Their marketing efforts included writing content for other websites with backlinking to the website they designed.

The Reviewer
 
10-50 Employees
 
United Kingdom
Tim Dufficy
Former Managing Director, ServerSpace Limited
 
Verified
The Review
Feedback summary: 

Flycast Media successfully brought in more business, and their progress continued to grow each year. They diligently produced reporting showing the value their services delivered, resulting in continued work each year for six years.

BACKGROUND

Introduce your business and what you do there.

I’m the former managing director of ServerSpace Limited, a hosting business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flycast Media?

We needed to get more customers.

SOLUTION

What was the scope of their involvement?

They designed a website, managed our PPC with Google AdWords, and also ran our SEO activities. They came up with a keyword list and improved our rankings and search engine marketing.

They brainstormed to come up with ideas that would appeal to our target market. The content wasn’t about our industry but about the challenges that our target market was interested in reading about. They developed content through blog activity and got that content published on other websites with links to bring readers back to our website.

What is the team composition?

I dealt with their managing director.

How did you come to work with Flycast Media?

We met with a few agencies and gave them the business on the basis of their price and their ability to do the job.

How much have you invested with them?

We spent £40,000 pounds (approximately $52,500 USD) per year.

What is the status of this engagement?

We worked together from 2008–2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The average client acquisition costs from marketing spend to lead generated improved each year, which is why we continued working with them.

How did Flycast Media perform from a project management standpoint?

We had regular meetings to agree on the objectives. They reported back with a message showing how we were getting value for the money we were spending. We met in person about four times per year and also used email and phone.

What did you find most impressive about them?

We had metrics showing that we were getting good value for the money. The money we were spending was bringing business.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Advertising for Hosting Business

"They helped us with our strategy by focusing on the keywords that would be most effective."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - Mar. 2017
Project summary: 

Flycast Media provided a 360-degree PPC strategy, including bidding on keywords and managing campaigns.

The Reviewer
 
10-50 Employees
 
United Kingdom
Natalie Fayle
Former Marketing Manager, Melbourne Server Hosting
 
Verified
The Review
Feedback summary: 

PPC increased in effectiveness as a marketing channel since Flycast Media was first engaged. The expert team inspired confidence throughout the project by communicating clearly. Their understanding of marketing trends helped them meet deadlines and respond quickly to any concerns that arose.

BACKGROUND

Introduce your business and what you do there.

I previously served as the marketing manager for Melbourne Server Hosting. It’s a UK-based business providing dedicated server hosting and cloud servers for digital agencies and ecommerce brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Flycast Media?

We'd historically managed PPC in house. As the business changed, we needed somebody to help us optimize our digital advertising to ensure we were spending money effectively.

SOLUTION

What was the scope of their involvement?

Flycast Media came in and helped us with our PPC strategy, set up campaigns, and manage them for us. They started by doing a review of the account. They looked at all of our campaigns, specifically which keywords were and weren't doing well. They created a new strategy of what keywords to bid on, then optimized our website and landing pages. We'd had some internal issues with reporting to senior management and convincing them of the value of the project. Flycast Media initially sent us their standard reports every month, so we asked them to report on several extra metrics.

What is the team composition?

Their inbound marketing specialist served as our account lead.

How did you come to work with Flycast Media?

Another company within our parent company’s group used them and recommended them to us. We checked them out and asked people in the industry about them. They all said that they're really good at what they do, so it was quite an easy decision.

How much have you invested with them?

I don't remember the exact amount because this project was part of a bigger package. I’d estimate that we spent about £1,000 (approximately $1,300 USD) a month.

What is the status of this engagement?

The project began in 2016. The engagement was still going when I left the company in March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While I no longer have access to the specific metrics, I can say that it was a positive partnership. We saw positive impacts across the board. Before working with Flycast Media, we were bidding on a lot of keywords that weren't producing results. They helped us with our strategy by focusing on the keywords that would be most effective. Digital advertising became one of our more effective channels where it previously was a drain on the budget. They delivered good results.

How did Flycast Media perform from a project management standpoint?

The team was great. They always delivered when they said they would. If anything, they were chasing me for things. We never had any issues. They tried their best to deliver whatever we asked them to do.

What did you find most impressive about them?

A lot of marketing agencies say that they can deliver PPC results. With Flycast Media, they really specialize in that area. We really needed their expertise because the cloud market is so competitive. They really excelled at identifying the keywords that we needed to bid on, which prevented us from wasting our budget on things that weren't worth investing in.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We never had any scheduling issues.
  • 4.0 Cost
    Value / within estimates
    I can't remember how they compared to competitors on price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer