seoBusiness

BACKGROUND

Introduce your business and what you do there.

I'm the director of global marketing at a company that provides software solutions for architects, engineers, contractors, and owners. We create add-ins and plug-ins for Autodesk Revit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

We needed their SEO and PPC expertise. We’re a small team, but we’re a global company. Getting an expert that does SEO and PPC is very difficult because our business is very niche. We’d worked with some companies before that tended to be unresponsive after the initial setup.

SOLUTION

What was the scope of their involvement?

eBusiness UK is responsible for SEO and PPC services. Initially, they learned about our business. 

They’ve put together a list of recommended keywords and a recommended campaign. For the keyword research, they did a comparative analysis with our competitors and put together a list of recommended keywords. We reviewed the list with them to determine where it’d be most beneficial to spend our time and money. Then, eBusiness UK executed the campaign. The team has also worked with us to put together technical articles.

We’ve expanded the scope to include additional keywords and PPC advertisements.

What is the team composition?

We mainly work with three teammates, but there are sometimes more.

How much have you invested with them?

We spend about £1,000 (approximately $1,300 USD) monthly.

What is the status of this engagement?

We began working with them at the beginning of 2021, and we’re still working with them.

How did you come to work with eBusiness UK?

We have a partner in the UK, and the marketing director there recommended Latif (Operations Director) and the team. We got on a call with eBusiness UK and decided to move forward.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

eBusiness UK helped us show up in the first, second, and third positions on Google search results. They set expectations that it usually takes three months to meet our initial goals; our initial goal was for 30 of our keywords to show up on page one of Google’s search results, right next to our competitors.

How did the company perform from a project management standpoint?

I’m located on the West Coast of the US, and eBusiness UK is in the UK, so they adapt to our schedule, which is very nice.

They’re reasonably priced, and all of the requested work is delivered on time and on budget. They’ve been patient with us in getting the technical articles out; they’ve been able to complete them on time even with all of the roadblocks that come up, so that’s been really positive.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

All three of them do really great. The team is very responsive when we want to change direction or if we have SEO or PPC questions. Latif has always been great at putting together and explaining the campaigns. We’ve worked with other SEO companies that charge a lot of money and don’t maintain the relationship after the initial setup. Latif is very patient with our teammates who are not on board with certain choices; they explain why we’re making certain choices in the campaign and what’s changing in the SEO and PPC field.

What did you find most impressive about them?

eBusiness UK knows what they’re doing and does it quickly. It’s remarkable they’ve gotten us into the first, second, and third positions so quickly. We had been trying to do that with previous SEO companies and on our own and had never achieved that before.

I’ve recommended eBusiness UK to our sister company, who is very nervous about spending money on marketing. I told them that if they spend any marketing money, it should be with eBusiness UK.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for future clients of theirs?

It’s important to follow up and complete the homework eBusiness UK assigns. It’s also important to educate the team on keywords that do or don’t work, especially if your services are niche like ours.

BACKGROUND

Introduce your business and what you do there.

I’m the deputy director of a drainage company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK? 

 Our goal was to grab our market share of traffic from SEO. We’d previously focused heavily on paid ads and wanted to diversity what we were doing.

SOLUTION

What was the scope of their involvement?

After reaching out to them they prepared a high-level SEO report that documented where were rankings and what kind of measures we needed to consider taking. From there, they dove into specific keywords.

In the beginning, we provided them with specific keyword areas to target based on what paid ads were successful for us in the past. This formed the basis of their work.

What is the team composition? 

Generally, I work with three people: Latif (Director), who acts as our relationship manager, an onboarding resource, and another manager.

How did you come to work with eBusiness UK? 

I reached out to them initially after finding them on Clutch.

What is the status of this engagement?

We’ve been working together since October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen massive traffic increases from organic search. I’ve tracked the keyword performance independently out of my own interest, and they’re excellent at reporting rankings increases as well.

How did eBusiness UK perform from a project management standpoint?

They’re very easy to engage with, and we have a good relationship with Latif. eBusiness is very honest, whereas a lot of the vendors I’ve worked with are flaky. They manage a lot of the work independently, now, as well.

What did you find most impressive about them?

Their honesty is very hard to find elsewhere in the industry. I’ve built a lot of trust and a very positive relationship with them, and I’ve always been impressed with it. They’re also very realistic, giving answers to all my difficult questions in a very objective way.

Are there any areas they could improve?

There’s nothing specific I can put my finger on.

Do you have any advice for potential customers?

Have honest conversations with them and don’t be afraid to ask difficult questions. To engage with them properly, give them what they need and fulfill their requests.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Vape&Go, an e-commerce vaping store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

We had never done any SEO before, so we needed help getting higher on our Google ranking.

SOLUTION

What was the scope of their involvement?

eBusiness UK helps us with our SEO, and we continuously work closely with their team on keyword research.

Initially, they analyzed our website and 10 of our competitors to see what they had done before. Then, we came up with a strategy and defined what keywords we would go with. Later, eBusiness UK analyzed how many times those words were getting searched on Google; that’s how we narrowed them down. Up until now, we’ve chosen about 70 keywords.

What is the team composition?

I’ve worked directly with three individuals on our SEO process. However, I don’t know how many more people are working in the background.

How did you come to work with eBusiness UK?

I found eBusiness UK on Clutch. I also contacted 3–4 other companies from Clutch, and they all gave me a quote and did an SEO analysis. eBusiness UK’s analysis was much more complete than others.

What is the status of this engagement?

We started working together in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last two months, our website’s traffic has increased by around 30%, and at least 5–6 of the keywords are now ranking number one on Google.

How did eBusiness UK perform from a project management standpoint?

eBusiness UK keeps us up to date. They gave us monthly reviews about what they’re doing and what they’d like to do for the next month. Additionally, I have a direct line to the account manager. If I call them, they get back to me within an hour.

What did you find most impressive about them?

eBusiness UK is very good and helpful. They’re always available, and everything that we talk about is simplified for us to understand.

Are there any areas they could improve?

I’m very happy with everything that we’ve received, so I wouldn’t make any changes.

Do you have any advice for potential customers?

Answer each question that they ask you in depth, and give them all the information that you have. Don’t leave any points out.

BACKGROUND

Introduce your business and what you do there.

I am the director of Toro Blanco Personal Training. It’s a health & fitness company, primarily for personal training. We generally have a 1:1 client-trainer ratio, working with clients who have health difficulties to improve their health through exercise and nutrition changes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

We needed to improve our website as well as our visibility online.

SOLUTION

What was the scope of their involvement?

eBusiness UK began by performing a business analysis on our market area. From there, they took on a mentorship role, helping me understand the problems we needed to address to increase visibility.

Their team redeveloped and redesigned our website, updating the old version to be more user-friendly. Their team helps with keyword research and content writing. They also provide SEO services and web support on an ongoing basis. 

What is the team composition?

We have worked directly with three people, including Latif (Operations Director) and Martin (Website Designer). There is also a dedicated team working on SEO.

How did you come to work with eBusiness UK?

I found them on Clutch. I spoke to some of the companies who had given reviews to ask about their experience. This plus their reasonable pricing led me to chose them. 

How much have you invested with them?

We have invested between £5,000 - £6,000 (approximately $7,000 - $8,000 USD).

What is the status of this engagement?

We began working together in October 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In 2020, we saw 102% increase in SEO traffic, 15 1st page rankings, 10 2nd page rankings, several #1 GMB rankings, improvements in all 41 keyword rankings, and our non-SEO traffic increased from 159 to 276. I have found their work to be exactly what was needed. It is specified to us, targeting our audience for long-term one on one training.

How did eBusiness UK perform from a project management standpoint?

They are communicative and responsive. We have access to their internal system to communicate any problems that arise, and someone from their team will always respond.  For example, our website was hacked, and my email was being flooded. They resolved it within 30 minutes of us notifying them of the problem.

Our teams communicate via Zoom, email, text, and phone. There were more meetings in the beginning, but now we generally meet via video call twice per month.

What did you find most impressive about them?

Their professionalism sets them apart from the competition. The quality of service is quite good and specifically tailored to meet our needs. They bring in specialists as needed to ensure the needs of the client are met.

Are there any areas they could improve?

We would have preferred to have more face-to-face meetings, but the COVID-19 pandemic got in the way.

Do you have any advice for potential customers?

Communication is key; lack of communication brings problems. Communicate frequently to ensure they understand your brand.

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager for FloControl Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

We wanted to improve our ranking and traffic to the website.

SOLUTION

What was the scope of their involvement?

We didn’t even know which keywords to measure, so they guided us in the process. Step by step, they showed us their methodology and approach. They took me by the hand and led us through each phase. Together we established the right keywords and started tracking our performance using Google Analytics. 

They analyzed our competitors. In the contract, they said they would analyze three, but they analyzed eight in total. They continue to analyze site performance and give us new information on our competitors. Each report shows what keywords our competitors target, how they rank, how we rank, and what we can do to knock them out of their seats.

What is the team composition?

I work with two people from their company.

How did you come to work with eBusiness UK?

I was actually in the process of looking for an SEO company when, out of the blue, their commercial manager approached us through LinkedIn.

I included them in my shortlist and gave them the brief that I had given to other agencies. They came back with the best proposal. They had really put work into their research and already had preliminary ideas of how to improve our online presence. They didn't charge us for their advice, which I really appreciated. I chose them on merit. 

They weren't the cheapest, but their prices were mid-range. They clearly brought value to the project, which is why we chose to work with them.

What is the status of this engagement?

I gave them the contract in December 2019, and the contract is ongoing until the end of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We consistently saw an improvement month after month. We started ranking higher for those keywords and moved from the second page to the first page of Google.   We've also increased traffic to our website despite COVID-19.

I am thankful that they took the time to show us their process, it's really an added value they have given me. The whole process was very transparent. We discussed the keywords in great detail, and nothing was too much for them.

It has been a very good collaboration. We also suspect that these activities have led to a big job that we acquired that we otherwise would not have gotten at the height of COVID-19. We've definitely seen a return on our investment.

How did eBusiness UK perform from a project management standpoint?

It was excellent. The operations manager looks after us and we have a monthly meeting. In each meeting, we discuss all the results and what could be done to take it to the next level. Obviously, SEO is something that fluctuates because competitors are also making an effort, so every month we have different agenda topics that we need to cover. We also go through what I have to work on, including the text I write so we have new content for the website.

It is an excellent process. They're totally transparent, and I don’t feel like they're holding back. They are very collaborative which makes me feel secure and I feel that are looking after our account very well.

What did you find most impressive about them?

I was impressed with the competitor analysis that they did for us even though it wasn’t in our original scope. It helped make me aware of certain things that were going on in the market. They are also very knowledgeable.

Recently, the company hosting our site created a glitch, but eBusiness UK made it right for us. They never charged us for it or spoke about money; all they were worried about was how they could help us to make it right as soon as possible and they did it over a weekend. I couldn’t ask for any better service.

Are there any areas they could improve?

No. They are really, really good and I am happy with their work. 

Do you have any advice for potential customers?

They are so good. I could only encourage potential parties who are interested in doing SEO to ask them for a quote. Their process demonstrates their skills, capacity, and approach.

They offshore some of the work to India, but don’t be deterred by that because they're effective and you'll actually get a better value for your money. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of NSKin, a skin and beauty clinic. Recently, I’ve ventured out into offering training courses in the beauty industry, and I’m also launching my own skincare range.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

I needed eBusiness UK to create a new website for my training courses and skincare products.

SOLUTION

What was the scope of their involvement?

Before the web development started, I had a few briefings with eBusiness UK and sent them a couple of website examples I liked the look of. They did a lot of research into what others in my industry are doing and came back with a design for me.

They handled the website’s design and development as well as created content based on the guidelines I gave them. Their team is going to do some SEO work for me too.

What is the team composition?

I’ve dealt with three people from eBusiness UK and have one main point of contact.

How did you come to work with eBusiness UK?

I found them through a family friend. During my search, I looked at other companies, but eBusiness UK stood out the most. I looked at the work they had done for other companies.

How much have you invested with them?

I’ve invested about £3,000 (approximately $3,700 USD) so far.

What is the status of this engagement?

I started working with eBusiness UK in March 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve had a few people tell me the website looks professional and well-done. It’s nicely designed, contemporary, and user-friendly.

How did eBusiness UK perform from a project management standpoint?

I can’t fault them. They’ve kept me in the loop on everything, stage-by-stage. We’ve had many conversations, and the correspondence has been very good. Usually, we communicate by email, however, I met with them in person before the lockdown. We’ve used GoToMeeting since then, which has been quite useful.

What did you find most impressive about them?

They’re very professional, and they deliver. I got what I asked for.

Are there any areas they could improve?

I can’t fault them in any way.

Do you have any advice for future clients of theirs?

If the client is prepared to invest in their business, eBusiness UK is definitely the company to go to. They’re professional and can accomplish what the client needs in order to have a successful business.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for a security systems seller. When I came on board, my job was to grow the brand and revenue through a web platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

At the time, we didn’t have a web presence. We wanted a trustworthy person to develop an e-commerce website. We needed expertise in terms of the best platform to use. We also wanted a partner who would help us after development in terms of organic reach as well as paid search.

SOLUTION

What was the scope of their involvement?

All we had was a domain name registered, so eBusiness UK started from scratch. They built our Magento-based website. We provided direction but their team built the wireframes. Under the guidance of eBusiness UK, our website has undergone at least two full revamps since it first launched to cater to our new product range and branding. Their team maintains and hosts the platform as well as provides ongoing technical support. At least half a day a week, we spend doing website maintenance and updates. We’ve got a good contract with them.

eBusiness UK also directs SEO and paid search campaigns. Their team creates three blog posts per month to enable cross-linking. They’re also doing link building off the website as well. Their team uses tools to provide us with reports. They create analytic reports every 14 days for our SEO efforts and once a month for our paid search efforts.

What is the team composition?

Normally, I have contact with two people: a web developer and a project manager. I don’t speak to anyone else, which I prefer. Normally my first point of call is the project manager. After that, if required, I’ll have direct dialogue with the web developer.

How did you come to work with eBusiness UK?

A colleague recommended eBusiness UK. I’d heard of them, but they were recommended by someone who said they had a good reputation. We thought they’d be a good partner for us.

How much have you invested with them?

We’ve spent up to £100,000 (approximately $130,800 USD) for their development and digital marketing work.

What is the status of this engagement?

We started working with eBusiness UK in June 2016 and the site launched in September that year. eBusiness UK still provides all our website maintenance, SEO initiatives, and help paid search efforts.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We look at the number of visitors and year over year growth to measure their success. When we started in 2015, our website was generating zero sales. This year, we’re on target to make just over £350,000 (approximately 457,700 USD) in sales, so growth has gone really well. The website has taken over all other channels in terms of sales. This year the site has performed way above other channels. For us, that is the essential end target.

How did eBusiness UK perform from a project management standpoint?

In my previous roles, I dealt with a number of people. I personally prefer eBusiness UK’s one on one approach. We can pick up the phone or drop an e-mail whenever needed. We feel valued.

They’ve never missed a deadline. In our business, we’re unfortunately quite late with our planning. A lot of times we panic last-minute and we’ll ask them to do the work. We’re told it will be done and that’s usually the case.

What did you find most impressive about them?

Their attention to detail sets them apart. They leave no stones left unturned. When you suggest what you need, they’ll always suggest improvements. For example, when I ask for a plugin, their team will provide a recommendation with an explanation. We work with one developer who quite regularly makes suggestions based on recently completed projects. We’ve built a strong relationship with them over the last three years.

Are there any areas they could improve?

No, they know us quite well now. A couple of years ago we had some issues with the hosting company and eBusiness UK helped us move to a new one last year. Since then, we’ve had no issues.   

Do you have any advice for potential customers?

Be clear about what you need from your own perspective. If there’s anything you’re unsure about, always ask about it. Trust them.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at Northcote Hotel Ltd., a small luxury hotel with a Michelin Star Restaurant that had been run by the same people for over 35 years. In the last year, we were bought out by another hospitality business, but the same managing director still runs the day-to-day management.

Before the buyout, we also had five pubs, a café, and the hospitality in Blackburn Rovers football club. Now, we only have the hotel and restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

We hired eBusiness UK to develop multiple websites for our business.

SOLUTION

What was the scope of their involvement?

The team at eBusiness UK has been a part of the journey to get our business online. They built websites for the hotel, pubs, and the café from scratch. Their team assisted with the design and development of the WordPress platforms.

Before I joined, their team also built a gift voucher website where we could sell vouchers for the hotel and restaurant. They also assisted with organic SEO for a period of time.

What is the team composition?

We’ve probably worked with about four people regularly. The management was involved in various parts of the engagement, and we mainly worked with one developer.

How did you come to work with eBusiness UK?

I’m not entirely sure of the process since it was before I came on board. But, we’ve always used local businesses in an effort to help the economy. eBusiness UK is a local business. It’s also nice to see people face to face.

How much have you invested with them?

We invested £400,000 (approximately 523,000 USD).

What is the status of this engagement?

Our work started with eBusiness UK in 2003, and it concluded in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we were sold, the head office wants to move onto the same platform as the rest of their business. Unfortunately, we had to say goodbye to eBusiness UK, but it’s certainly not something we would’ve chosen to do otherwise.

We started with them in 2003, where not many of us in-house could manage a website. They moved us through the process efficiently. Their team has created lots of different functionalities where we’ve had cookery schools, calendars online, and various classes. It’s made everything more accessible for our customers to find information and select different categories.  Our business has gone from not being online to about 25% of business is through online sales.

How did eBusiness UK perform from a project management standpoint?

From a project management standpoint, they’re great. They’re friendly and helpful, never finding anything too much of an issue. Their team always has a solution. We never had to wait too long for anything because their team sticks to their timescales.

We used phone calls or a support portal for communication. The portal allows us to log any issues and whether they are low or high priority. We also had a support contract with them that covered so many hours in a year. It was very flexible.

What did you find most impressive about them?

The team at eBusiness UK is easy to work with. Along with being knowledgeable and friendly, their team produces great websites.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Try to communicate what you want. Make sure you’re clear in what you’re asking for.

BACKGROUND

Introduce your business and what you do there.

I'm currently the owner of a graphic design company. I use third-party suppliers quite often for web development backend production for websites I design. I also design graphics for literature, brand identity, and packaging.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

Our client needed to host a series of about 13 websites, and they asked that we meet eBusiness business to discuss using them to host and service these websites, which would include maintaining them and updating them as required over a twelve-month period that could extend to a 2–3-year period, depending on the requirements of the trust that ran the websites.

SOLUTION

What was the scope of their involvement?

We met with eBusiness, and they put together a solution for us based on the requirements of the website and the maintenance and upkeep of the website over that time period.

We designed the UI and the structure of the websites in collaboration with our client, and we sent the final designs over to eBusiness, who produced all the backend, technology, and finished products, along with a suitable hosting solution as well to ensure that the websites performed adequately and in a timely manner, so they weren't slow. Because they were in the education sector, they had to be very hard on security as well. They delivered on that and continued to deliver on that for several years.

All the websites were built on a WordPress platform. They would search and use any third-party plugins that were needed to deliver our solution. If they needed to edit those in terms of the HTML and CSS, they were able to go into all the code for any of the plugins, as well as the actual site itself. It became a bespoke solution. Nothing about it was a standard, off-the-shelf product. They were able to edit the whole thing to give us pixel-perfect quality. The solution we gave them in Photoshop was designed for mobile and tablet as well as desktop, and they carried that through to the actual product.

It started with the 13 websites, but that grew to about 20 at one point, and then we also used them on other projects as well. Because we knew how capable they were, and particularly on WordPress and hosting solutions, we used them for pretty much any website or client of ours that required WordPress. We knew they could give us whatever we wanted within a WordPress platform.

What is the team composition?

I primarily speak with Nasir (Managing Director, eBusiness UK) and Latif (Operations Director, eBusiness UK).

How did you come to work with eBusiness UK?

I first met them through a client who introduced them to us as someone they had met previously.

How much have you invested with them?

I’ve spent £30,000– £40,000 ($39,000–$52,000 USD) so far.

What is the status of this engagement?

We’ve been working together since 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It performed a lot better in terms of speed and delivery. That was a comment that we heard back from quite a few people when the website was hosted with eBusiness. They said the overall performance of the website had improved quite, quite dramatically.

How did eBusiness UK perform from a project management standpoint?

Latif is the nuts and bolts of all the projects we've worked on. Whatever schedule we came up with, Latif would work with us to make sure that everything could be delivered in a timely fashion. We wouldn't just go back to the client and say we can do something for them in two weeks. We would always consult Latif first to see what we would need from the client before we could proceed, to understand if it might take 3–4 weeks instead. He was very good at helping us understand and communicate to our clients the expectations of delivering a website on time. I primarily talk with Latif on a daily basis.

They also set up a ticketing system online that I have access to. I can put up any request changes, amends, updates, or tasks that I needed done on the website. Someone would respond to that within 24 hours, give me an update on whether the tasks had been done or whether it was scheduled to be completed. This lets me monitor things and tell my client exactly what was happening.

What did you find most impressive about them?

They advise us very well on choosing the right technology for delivering a website. We've worked with other people in the past who have given us the quickest solution, but not always the best solution. Working with eBusiness, they would stop me in the middle of a process and ask if I'd thought about A, B, or C as an alternative? It might be a quicker exchange between the user and the website or more effective at capturing data. They're just very good at choosing the right technology for each project. They've been key to decision-making on the design of a website because I design the interface based on the technical delivery of the website.

Are there any areas they could improve?

I was going to say pricing, but the pricing is very good, and that's why we've used them for so long. That's probably what attracted us to them in the first place as well. For what they do, they offer extremely good value. They've always delivered above and beyond everything I've asked of them. Because of that, I keep using them today and beyond. They have all bases covered.

Do you have any advice for potential customers?

Definitely consider them. Take the time to sit down with Nasir or Latif. They will explain anything and everything you need. That would be my advice.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for GGM Group. We’re a regional dealership of grounds care and landscaping equipment across Yorkshire and the northwest of the country.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eBusiness UK?

We’ve worked with them going back 17 years, when they did our first website.

SOLUTION

What was the scope of their involvement?

Three years ago, they redesigned the site they originally built. The current website is on Magento, and they made sure it was easy for someone with only a basic knowledge would be able to update. It took a year to implement the new site.

We’ve been doing detailed online marketing for the past 2–3 years, with SEO running for the past six months as well. We worked together to develop a targeted term list, and we’re about to implement PPC, too. Finally, they monitor our Google My Business page.

What is the team composition?

I deal with 4–5 people, but there could be more. There are specific teams for SEO and PPC, along with Latif (Operations Director, eBusiness UK) and Nasir (Managing Director, eBusiness UK).

How did you come to work with eBusiness UK?

We always put out projects to other suppliers but keep going back to them.

How much have you invested with them?

We’ve spent £300,000–£400,000 ($394,000–$525,000 USD).

What is the status of this engagement?

We’ve been working with them since 2004.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

eBusiness UK took our brief and advised us on new methods to maximize results and produce a greater ROI. Our machines are of high value, so we don’t expect customers to buy one on the site. We have seen an increase in inquiries, as well as how long people stay on the site. We’ve only been doing SEO for six months and 18 of our keywords are in the first position on UK Google. We also have 20 top five keywords and 38 top ten keywords. They’ve also set up a new phone number for people to call from the website so we can track where our leads are coming from.

How did eBusiness UK perform from a project management standpoint?

They’re faultless. The website was a year in making and they were always approachable; we could always get a hold of them. We wouldn’t have worked with someone for so long if they weren’t doing a good job. We’re not planning on going to another vendor.

We get a monthly report on our SEO and do a conference call 2–3 days later to see what’s performed well and what hasn’t. We take on recommendations on changes or stay with what we’re doing. The communication is very good.

What did you find most impressive about them?

We’ve wanted to try and do certain things and they’ve told us no and offered a better option. They won’t do something just because we tell them to.

Are there any areas they could improve?

Honestly, no. They just carry on as they are and we carry on as we are.

Do you have any advice for potential customers?

Give them a good brief and listen to what they come back with. You have to have the trust that they’re telling you the right thing. Any potential client should trust them and the results will come.