Pixated

Please describe your company and your position there.

Marketing Head at a global advertising agency headquartered in Rochester, New York.

For what projects/services did your company hire Pixated, and what were your goals?

We were looking for a company that can redesign an eCommerce website (for one of our clients) and adds a few additional features to it - integrations with third-party tools, etc.

How did you select this vendor and what were the deciding factors?

We found them on Clutch and conducted an introductory call. We liked their approach and detailed explanation of everything. We also liked their previous work - which was one of the primary deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Once they took our project, they immediately set to work. They scratched off the old design and created a fresh one that resonated with the brand. Our client immediately liked it. Their team simultaneously worked on adding other features - they integrated payment gateway, CMS system, and a few other security features to ensure the customer data remained safe. They also uploaded all the products with appropriate descriptions. Finally, they optimized the website so it performs optimally round the clock - throughout all the seasons.

How many people from the vendor's team worked with you, and what were their positions?

We had 6 people working on the project, out of which the account manager was the one who was constantly communicating with us. Jira was used for project management.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our eCommerce website was completed earlier than the proposed deadline which we were delighted about! From third-party integrations to UX, everything works perfectly. They even helped us track sales of our products.

Describe their project management style, including communication tools and timeliness.

Their project management was well coordinated and their team members were well informed and cooperative. They kept us informed at each stage and made sure comms were clear and to the point. They gave us valuable suggestions and made sure to complete the project on time.

What did you find most impressive or unique about this company?

Their timely completion of the project and attention to detail was very impressive to us. Even at times when we forgot to give them some information they made sure to follow-up. Working with them was a delightful experience. They treated us as partners and not just mere one-off clients.

Are there any areas for improvement or something they could have done differently?

They were very good at what they do and we had nothing to complain about.

Please describe your company and your position there.

Team Lead of a popular health and wellness company having over 100,000+ active users from across the globe.

For what projects/services did your company hire Pixated, and what were your goals?

Our website was not getting enough traffic and our marketing efforts weren’t producing satisfactory results. We needed a reliable lead generation agency that could help us increase our user base and traction.

How did you select this vendor and what were the deciding factors?

We found them via a Google search. We got in touch with them to see if they could help us. Fortunately, they had worked with several similar companies and had enough experience in our industry so we collaborated with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They met with our sales team to understand the kind of users that we wanted to attract. They carefully designed email outreach and paid media campaigns to increase our userbase. In addition to that, they designed a landing page to attract more users from paid media campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

The team comprised 7-8 members. The project manager was the one who was constantly in touch with us. Apart from him, we also were in touch with a lead generation expert and paid media specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our traffic had plateaued before we started working with Pixated. Once we hired them it was an upward journey. Our leads CVR increased by 30% within the first month and things have continued to improve MoM. Overall we would say they did a great job. Talking about the numbers, our average volume of leads if up by 70% and site traffic is up by 133%%. These numbers are really good for us, especially after the pandemic.

How effective was the workflow between your team and theirs?

They mostly communicated via email and Slack. Once a week we would have Zoom meetings where we discussed the developments and brainstormed ideas to increase lead generation.

What did you find most impressive or unique about this company?

They have top-notch lead gen experience and the ability to execute their game plans perfectly. They always delivered results promptly.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

Technical Lead at MIGPL. I take care of our company's technical requirements.

For what projects/services did your company hire Pixated, and what were your goals?

We are a startup and new to the market as well as unfamiliar with consumer patterns in that geographical area. We wanted the help of experts to increase the amount of inbound leads. We also wanted them to qualify these leads and help us bring in quality customers and achieve good conversion rates.

How did you select this vendor and what were the deciding factors?

They were highly recommended by our Sales Director. Their portfolio was impressive and they had sound industry experience so we started working together.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They conducted market research and helped us develop our buyer’s persona - which contributed significantly to our marketing campaigns. Their team helped us identify the best channels for marketing and set up strategic campaigns for each of them. They also introduced a few new channels we hadn’t focused on previously.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one of their lead gen specialists and an account manager. They were easy to talk to and always happy to help.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of their campaigns, we managed to increase our sales by 45%. Overall, we’re very happy with their working methodology and the results we got. The best part is that they never gave any false commitments. They kept us grounded all the time while doing their best to get optimum results from our investment.

How effective was the workflow between your team and theirs?

Their project management style was very detailed and well planned out which led to prompt completion of the project and reached milestones rather quickly. They conducted weekly meetings and made sure to keep us in the loop. They sent us reports with detailed explanations on project updates.

What did you find most impressive or unique about this company?

Their communication and professionalism impressed us most. They are easy to talk to and always try to go above and beyond their promise to ensure we get the desired results. They aren’t afraid of breaking a few rules if that means better results.

Are there any areas for improvement or something they could have done differently?

We were very happy with their working style and had no complaints.

Please describe your company and your position there.

Project manager at a large e-learning platform where users can ask/discuss educational topics.

For what projects/services did your company hire Pixated, and what were your goals?

Digital marketing across various social media platforms was exhaustive for us. In addition, we did not have the bandwidth/manpower to expend on marketing. Paid media was a brand new ball game for us as well. We needed the expertise of professionals to increase our users through paid ads and digital marketing.

How did you select this vendor and what were the deciding factors?

Pixated were recommended through a business associate as we were looking for a reliable agency. We scheduled a short discovery call and found they had extensive experience within the sector. After ironing out a few details, we decided to engage their services. The deciding factors were their experience and proven strategies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They did a detailed background analysis of our platform and the advertising campaigns we had in place already. They also took the time to understand our objectives and goals. Their team helped us identify the best channels for marketing and deploy strategic campaigns for each medium.

The focussed performance marketing campaign created by Pixated had a huge impact in boosting our conversion rates, and we saw a spike in the traffic we receive. Their meticulous maintenance of our campaigns has led to a steady increase in our ROAS.

How many resources from the vendor's team worked with you, and what were their positions?

We were constantly in touch with a project manner who kept us in the loop. We had contact with other strategists and specialists, where we discussed the minute details of our project. They made sure that their strategies aligned with our objectives.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ROAS continues to improve ever since we signed up with Pixated. They have exceeded our expectations at every turn. We are currently working on new strategies and looking forward to expanding into new markets.

How effective was the workflow between your team and theirs?

The whole project was carried out with utmost professionalism. They did a great job of keeping us in the loop and coming up with creative ideas that will work. They have meticulously worked towards agreed goals, and we trust their expertise.

What did you find most impressive or unique about this company?

Their impeccable attention to detail is a delight. Whenever they form a strategy they keep in mind our brand image. Even after they achieve beyond our expectations, their dedication and ability to deliver even better results has amazed us.

Are there any areas for improvement or something they could have done differently?

There weren’t any. They are amazing at what they do.

Please describe your company and your position there.

I am the CTO of a digital agency.

For what projects/services did your company hire Pixated, and what were your goals?

We had a fashion brand who wanted to gain more exposure via paid marketing campaigns. With those campaigns, their primary goal was to generate more sales. While we offer digital marketing services, paid ads is not our forte so we decided to collaborate with an agency that specialises in paid ads and we chose Pixated.

How did you select this vendor and what were the deciding factors?

We found Pixated through a referral from a friend and initiated a conversation to explore their offerings. They were experienced and specialised in paid marketing which was really important for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Pixated team began by creating an in-depth strategy to ensure budget would be spent on the most effective channels. After this, they started on the campaign creation across Facebook, Google and Bing. Once the campaigns went live, they continuously monitored and optimised the campaigns regularly to ensure the ads delivered the highest possible ROAS.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with the account manager who handled the communication between our company and the project team. A team of advertising and strategy specialists were also involved in the project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The monthly revenue has increased by 106% since we started working with Pixated. Traffic and brand awareness has also increased substantially and CPA has been reduced by over 50%.

Describe their project management style, including communication tools and timeliness.

The account manager is highly experienced and is able to explain technical concepts and strategies in simple terms, which is very helpful. She managed the team extremely well and deadlines are always met. In the first meeting we discussed our expectations from the campaign and created a weekly schedule of activities. The meeting initially took place once a week on Google Meet, then we changed it to twice a week as the campaigns scaled up. The account manager was always available to answer any questions via Slack, email or phone.

What did you find most impressive or unique about this company?

The most impressive fact about the team of Pixated is that they are highly skilled and results-driven. Since paid marketing is all about data and insights, they are very considerate and analytical. The whole team is extremely adept with keyword/audience analysis, website assessment, targeting the right audiences etc.

Are there any areas for improvement or something they could have done differently?

No, we can’t fault Pixated for anything.

Please describe your company and your position there.

Project manager at a software development company.

For what projects/services did your company hire Pixated, and what were your goals?

We hired Pixated for digital advertising on Facebook and other social media platforms. We wanted an agency who could work specifically on paid campaigns and improve our ROAS. Our previous campaigns were not very successful due to the lack of expertise so after doing a market survey, we realised our competitors were getting more traction due to their advertising efforts. We were looking for a company to provide in-depth knowledge and expertise.

How did you select this vendor and what were the deciding factors?

We found Pixated along with other companies listed under performance marketing services. The companies we shortlisted were reviewed by our in-house team. We compared the services of each company and aligned them with our needs. We found a lot of similarities between the services of Pixated and our needs. After a brief call with a few shortlisted companies we decided to work with Pixated for their prompt approach and meticulous approach to performance marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the start of the project, we had a discussion about goals and objectives. We worked together to define the target audiences and Pixated started analyzing competitor campaigns to understand what works well in the market. The next step was to optimize the existing campaigns, as well as introduce new campaigns that were missing from the previous setup.

How many people from the vendor's team worked with you, and what were their positions?

The client relationship was all managed by the account manager and the actual campaign setup and management was delivered by Pixated’s ad specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within weeks of the Pixated taking over, our CPA dropped by 25% and the ROAS increased from 2 to 4.5. After 3 months, that ROAS was up to 6.75 and it’s still rising! The results have exceeded our expectations and we’re already working on introducing new campaigns to capitalise on the amazing performance.

Describe their project management style, including communication tools and timeliness.

All communication was done through Slack, email or Google Meet calls. Pixated also set up reporting dashboards for us so we could see how the campaigns were performing on a day to day basis. We also have weekly meetings. Deadlines are always met and all information is delivered in a detailed manner. The account manager made sure we were informed about any major development or success in the campaign. Any poor performance is also highlighted and resolved swiftly to ensure we’re making the best use of the budget.

What did you find most impressive or unique about this company?

The team is well versed in performance marketing and their knowledge of the platforms is second to none. They also give a lot of attention to the project to make sure performance is going in the right direction.

Are there any areas for improvement or something they could have done differently?

Pixated delivered excellent results, we are happy with their work.

Please describe your company and your position there.

I head the marketing department of a digital agency based in New York.

For what projects/services did your company hire Pixated, and what were your goals?

One of our clients wanted to create a shopify store. It was a fashion brand. Because we were out of bandwidth, we decided to outsource it to Pixated. The goal was to create a store that was simple, interactive, easy to navigate, and secure.

How did you select this vendor and what were the deciding factors?

We had a list of vendors that offered Shopify web development services but we selected Pixated because of their impressive portfolio. They were experienced in the kind of work that happened to be our requirement and their services were priced within our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

As we got started, Pixated audited our client’s existing website and made recommendations on the best approach, as well as which Shopify setup would be ideal for the client. Next, they created wireframes and flat designs that were exactly on brand and just what the client asked for. The team ensured the user experience was seamless by adding intuitive UI/UX elements. Once approved, the Shopify Plus site was developed and the team carried out rigorous testing to ensure it functioned as intended before going live.

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with the project manager from the beginning and they were the point of contact between our team and the development team. We also had regular catch-ups with the design and development teams to ensure everyone was aligned.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The store looks amazine. It’s aesthetically pleasing and easy to navigate. They managed to add a Shopify Plus store that looks elegant and consistent with the brand. It’s easy to use and very intuitive. Conversion rate has increased by 44% as a result of the improved user journey.

Describe their project management style, including communication tools and timeliness.

The project was managed in a professional manner by the project manager assigned to our project. He ensured that whatever changes were made or additions were included, they were all informed to us. Communication was simple as we had regular meetings regarding the targets achieved and the communication either took place over Google Meet or Slack.

What did you find most impressive or unique about this company?

The most impressive thing about Pixated was they were highly enthusiastic about the project and were eager to provide us with the right set of solutions and services. Their expertise and knowledge enabled them to solve even the most intricate challenges that we faced along the way. They are the perfect team and we will continue to work with them in the future.

Are there any areas for improvement or something they could have done differently?

We had a smooth experience with Pixated so, we believe there are no areas for improvement.

Please describe your company and your position there.

I am the CEO of a popular fitness brand helping individuals take control of their diet and nutrition.

For what projects/services did your company hire Pixated, and what were your goals?

We sell nutrient-rich products that have several benefits - from increasing immunity to optimising an individual’s health and fitness. We were looking for an agency to help us increase sales through paid media campaigns.

How did you select this vendor and what were the deciding factors?

We were in touch with quite a few agencies that we had discovered on Google, Clutch, and various other platforms. I had introductory calls with each one of them to understand their offerings and exposure to paid marketing. We selected Pixated as they specialise in performance marketing on Facebook and Google and they had worked with several health and fitness companies previously. Plus, they had a sizable team and were capable of delivering results at scale.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They initially conducted thorough market research to understand who we should be targeting and our audience demographics. Their team then analysed our product catalogue and understood our objectives. They learnt about our high selling and profitable products. Based on their observations, they set up paid campaigns across Facebook, Instagram and Google.

They monitored them to ensure they were fully optimised and were delivering results we were seeking. Within a few weeks, we saw big spikes in traffic and conversions from the new campaigns that Pixated had set up. As of now, they continue to work on our campaigns - they monitor, and optimise the campaigns to ensure we’re getting the highest possible ROAS.

How many people from the vendor's team worked with you, and what were their positions?

We are in constant contact with our account manager. He manages all aspects of the client relationship and relays any information to the ad specialists. From time to time, we also talk to their digital marketing strategists and ad specialists to get deeper insights and ideas that can help us get the most out of our marketing initiatives.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, within the first month of launching our campaigns, our conversions increased by 55% and our web traffic increased by 72%. One of the main objectives of the campaign was to sell some of our highest margin products - and we have been able to achieve it successfully. Our overall revenue has increased by 120%, which is a huge feat for us.

Describe their project management style, including communication tools and timeliness.

We use Slack and email for day to day communication. Apart from that, the project is efficiently managed by the account manager who was assigned to us. He sends us daily, weekly, and monthly reports about our campaigns.

What did you find most impressive or unique about this company?

Unlike other agencies, Pixated took the time to get a deeper understanding of our business, target audience and tailored their services to our needs. They are extremely knowledgeable and switched on when it comes to performance marketing. Their team not only helped us get the results we were seeking but also guided our marketing initiatives such that they yield maximum ROI. We really enjoy working with them and would recommend them for paid media marketing.

Are there any areas for improvement or something they could have done differently?

The results have far exceeded our expectations, so there’s nothing we would change.

Please describe your company and your position there.

I head a digital agency and we help our clients scale e-commerce businesses.

For what projects/services did your company hire Pixated, and what were your goals?

We recently developed an eCommerce store for a large fashion brand and they needed help with setting up paid media campaigns across Facebook, Instagram and Google Because we didn’t have enough social media expertise, we decided to partner up with Pixated.

Our client’s primary goals were to:

• Boost their traffic and engagement
• Drive conversions
• Increase brand awareness

How did you select this vendor and what were the deciding factors?

We wanted to collaborate with an agency that had enough expertise and experience in performance marketing. After thorough research, my team had filtered out a couple of agencies from which we chose Pixated for their previous experience and ability to deliver results at scale within the fashion ecommerce space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took care of everything from optimising the social media profiles to setting up campaigns, managing spend, and creating a campaign structure that delivers the highest possible ROAS. Their team is very prompt and responsive. They are always on analysing and monitoring performance to ensure campaigns are delivering the best possible results.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was our account manager, Anna who managed the team of ad specialists and kept us up to date via regular calls and instant messaging via Slack. We also had calls with their ad specialists and strategists to ensure we were all on the same page.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ad campaigns they set up has delivered a much better ROAS than we expected. The conversion rate increased by 6% and the traffic increased by more than 114% all of it coming through the ads they were running. Overall, we’re very delighted with Pixated’s performance. Their team is very knowledgeable and efficient. They know what they are doing - amazing and friendly people. We’re already planning more campaigns with these guys.

Describe their project management style, including communication tools and timeliness.

We scheduled regular meetings over Google Meetwhere they shared campaign results - the traffic we acquired, purchase data, and the optimisations they would be working on. Overall, they have been pretty thorough with communication. Even with the small changes they made were being shared with us regularly via Slack. Their workflow was flawless.

What did you find most impressive or unique about this company?

It’s hard to pick one thing about them. They are really amazing people who know paid marketing well. Within the first few weeks of working with them, we felt extremely comfortable with their strategy and trusted their advice. They don't mind going above and beyond their responsibilities whenever needed. They are very flexible with their approach and delivered much better results than any of the larger agencies we’ve worked with in the past. Working with them has been a great experience.

Are there any areas for improvement or something they could have done differently?

Everything has been perfect from start to finish. There isn’t anything we would change.

Please describe your company and your position there.

CEO of a book shop.

For what projects/services did your company hire Pixated?

We wanted an advertising agency who specializes in setting up Facebook ad campaigns that can generate a significant amount of traffic and purchases. That’s when we turned to Pixated.

How did you select this vendor and what were the deciding factors?

While we already had a social media partner, they weren’t competent enough when it came to running paid ads. Thus, we needed someone who specialises in creating campaigns that are tailored to our target audience and generated sales for our business. We got in touch with several social media agencies and partnered with Pixated as they had brought good results for their previous clients.

Describe the project in detail and walk through the stages of the project.

In the first discovery call, we shared with them our expectations from the campaigns. They then analysed our target audience, competitors and created a campaign structure that tailored to our needs.

How many resources from the vendor's team worked with you, and what were their positions?

Three people in total: a social media strategist, PPC specialist, and creative head.

Can you share any outcomes from the project that demonstrate progress or success?

The Facebook campaign brought in a good number of conversions - more than we’d expected. Our conversion rate increased by 35% and our spending decreased by a massive 50% which was a huge feat. Working with Pixated was certainly a great experience. They are exceptional at what they do and have turned Facebook ads into our best performing channel.

How effective was the workflow between your team and theirs?

We have weekly calls. Additionally, they send us regular campaign reports. The way they present the data is amazing. With just a glimpse, we can grasp the full picture about the campaign. For communication, we used Slack and emails. They are very responsive.

What did you find most impressive or unique about this company?

They adhered to their commitment and were always ready to go beyond their responsibilities when needed. Their team proactively took the charge of the project and executed things efficiently. They are data-driven, analytical, and not at all salesy. They invested hours understanding our objectives even before we got started. The results they brought in for us were simply mind blowing.

Are there any areas for improvement or something they could have done differently?

N/A - they’re great to work with all-round