Top Media Buying & Planning Agencies
The biggest challenge for businesses nowadays is reaching their audiences at the right time. Media buying can help brands expand their reach and connect with their target audience effectively, ensuring maximum return.
Essentially, media buying is a form of advertising that involves procuring advertising space on relevant media channels such as television, radio, print, and digital. It aims to secure those slots at the optimal time and cost for optimal exposure. The process requires extensive planning and strategic negotiations, requiring in-depth data on demographics and competition.
Media buying agencies are dedicated service providers that specialize in purchasing, managing, and optimizing ad placements for brands. They can handle everything from market research and audience targeting to negotiating ad placements and performance analysis. These agencies are also committed to building strong relationships with media providers, allowing them to secure premium ad spaces for competitive prices.
Before enlisting the services of a professional media buying agency, it’s important to understand price models and costs to avoid financial strain. Most media buying agencies follow one of five common structures — Cost Per Mille (CPM), Cost Per Click (CPC), Cost Per Acquisition (CPA), flat-rate pricing, and retainer model. Each of these has its advantages and disadvantages and which is the best will ultimately depend on the client’s goals and financial resources.
Media buying is a powerful solution when executed correctly. However, success ultimately depends on finding the right agency that understands your goals, offers the best package for your investment, and can guide you through the process.
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6,011 Companies
List of the Top Media Buying & Planning Firms
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$5,000+$150 - $199 / hr50 - 249Miami, FLServices provided
10% Media Planning & Buying10% Advertising10% E-Commerce Development +7 services10% Market Research10% Marketing Strategy10% Pay Per Click10% Public Relations10% Video Production10% Web Design10% Web DevelopmentSee all 23 projectsAnderson Collaborative™ is a comprehensive media planning and buying agency known for its strategic media planning, ad purchasing, and media buying outsourcing services. The company has received overwhelmingly positive feedback, with clients praising their organization, strategic expertise, and impressive results, such as exceeding a 10-times ROAS. Approximately 100% of reviews highlight their effective communication and responsiveness, making them a reliable partner in advertising strategy and media audience segmentation.
Reviews mention Innovative
The reviews for Anderson Collaborative™ highlight a strong sentiment of innovation. Clients commend their ability to deliver cutting-edge marketing solutions, with one noting the 'innovative ideas for ad creatives' that led to improved returns on ad spend. Another client praised their 'extensive network' and 'unique four-step process' that emphasizes strategic planning and creativity. Overall, clients express high satisfaction with Anderson Collaborative's commitment to innovative strategies that drive measurable results and enhance client engagement.-
Digital Mktg & Paid Media Mgmt for Entertainment Company
5.0 Mar 27, 2024Anderson Collaborative has been instrumental in helping us develop a more effective digital marketing strategy. Their innovative ideas for ad creatives have significantly improved our strategy, leading to a much stronger return on ad spend compared to our previous agency. Their innovative team is always up to date with the latest trends, ensuring our strategies are cutting-edge.
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SMM, PPC Management & Marketing Strategy for Museum
5.0 Oct 23, 2024Anderson Collaborative's commitment to building strong partnerships with clients, ensuring transparency and mutual success, is noteworthy. Their extensive network with industry leaders in social media, technology, and analytics enables them to deliver innovative and tailored marketing solutions. Additionally, their unique four-step process emphasizes strategic planning, creative solutions, and data-driven results, which has proven effective in significantly increasing visibility and engagement for their clients.
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3 of 3 Media Planning & Buying reviews are 5 stars$200,000 – $999,999 avg. project costRead 3 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Lead Gen Marketing Strategy for Coworking Spaces Provider
5.0 — Anderson Collaborative has developed a marketing strategy focused on lead generation for a coworking spaces provider. Their work has included media buying, data analytics, web management, and CRM Read moreWas this helpful?
Industry Experience
Anderson Collaborative™ has demonstrated expertise across diverse industries, including financial services, arts and entertainment, advertising and marketing, real estate, and more. Clients commend their strong project management, effective communication, and ability to significantly increase leads and engagement through targeted digital strategies. Overall, the sentiment is highly positive, particularly in arts and entertainment, where measurable outcomes include substantial increases in audience reach and ticket sales. They are recognized for their innovative solutions, making them a solid choice for businesses seeking impactful marketing support.
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Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services Arts, entertainment & musicWas this helpful?
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$25,000+$150 - $199 / hr2 - 9Incline Village, NVServices provided
50% Media Planning & Buying15% Marketing Strategy10% Conversion Optimization +3 services10% Pay Per Click10% Social Media Marketing5% Market ResearchSee all 18 projectsEXL Media is a Media Planning and Buying firm offering services such as ad buying, audience segmentation, and advertising strategy. Clients commend their professionalism and strategic approach, with 100% of reviews highlighting their excellent project management and dedication to client goals. Approximately 25% of reviews specifically praise their deep industry knowledge and media company relationships.
Reviews mention Exceeds expectations
Clients have expressed high satisfaction with EXL Media, highlighting that their engagement has resulted in a remarkable 311% increase in website sessions, which exceeded expectations. The team is praised for their excellent project management and deep understanding of the industry. One client noted, "EXL Media has exceeded our expectations," and emphasized their pragmatic approach and effective communication, indicating a strong alignment with client needs.-
Media Planning & Buying Services for Real Estate Group
5.0 Jan 22, 2025Our website sessions have grown by 311% since we started working with EXL Media. The team has exceeded our expectations.
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3 of 4 Media Planning & Buying reviews are 5 stars2 new reviews for Media Planning & Buying in past 6 months$200,000 – $999,999 avg. project costRead 4 ReviewsMedia Planning & Buying PROJECT HIGHLIGHT
Media Planning & Buying Services for Real Estate Group
5.0 — EXL Media provides media planning and buying services for a real estate company. The team supports the client's media strategy, manages paid media accounts, optimizes campaigns, and offers Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently note EXL Media's strong value for money, highlighting their effective media buying strategies and impressive ROI. One client mentioned an 11x return on ad spend, while another praised their ability to negotiate favorable contracts, ensuring maximum budget utilization. Feedback reflects a sentiment of trust, with many clients feeling that EXL Media acts as an extension of their teams, enhancing overall project outcomes. Overall, the agency is viewed as a cost-effective partner delivering high-quality results.Was this helpful?
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$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
50% Media Planning & Buying20% Pay Per Click15% Social Media Marketing +2 services10% Advertising5% Marketing StrategySee all 16 projectsHotspex Media is a prominent firm specializing in Media Planning and Buying, renowned for its expertise in advertising strategy and ad space purchasing. Across reviews, 100% of clients praised their exceptional customer service and performance results, highlighting their responsiveness and insightful recommendations. Clients noted their punctuality and effective communication, with no reported areas for improvement.
Reviews mention Proactive
Client feedback regarding Hotspex Media's proactive approach is overwhelmingly positive. Clients frequently commend their readiness to address issues and maintain communication. One client noted Hotspex flagged a financial issue during a campaign on a Saturday night, showcasing their attentiveness. Another client highlighted their proactive adjustments throughout campaigns, ensuring optimal performance. Overall, clients appreciate Hotspex Media's dedication to service and their ability to anticipate client needs, fostering a collaborative and supportive partnership.-
Paid Digital Media for Marketing & Advertising Company
5.0 Sep 18, 2020The Hotspex Media team was always met timelines and was proactive in flagging any concerns or issues with the campaign. After initial kick-off calls, most communication took place over email and Slack and was very streamlined and purpose driven. The Hotspex Media team was always accessible and eager to connect to discuss the campaign whenever necessary.
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Centennial Recruitment Campaign for Advertising Agency
5.0 Apr 17, 2020Hotspex has been very proactive in addressing any concerns that the client might have, and they ensure that any and all issues are immediately corrected and resolved. At this point, I don't feel that there are any current areas that require improvement and I am confident should we discover issues moving forward, they will be very proactive and supportive in providing corrective measures.
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Industry Experience
Hotspex Media has demonstrated expertise across various industries, including Food & Beverage, Manufacturing, Telecommunications, and Consumer Products. Reviews highlight their strengths in enhancing brand awareness through effective digital marketing strategies, leveraging data analytics, and optimizing campaign performance. Clients commend their project management, responsiveness, and collaborative approach. Overall sentiment is highly positive, particularly in the Food & Beverage and Telecommunications sectors, making them a suitable partner for businesses seeking impactful digital media solutions.
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Construction Advertising & marketing Manufacturing Beauty & Cosmetics Consumer Products Business services Other Industry Retail Healthcare Telecommunications Food & BeverageWas this helpful?
More responsive than most other service providers
Get in TouchHotspex Media is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosedFreelancerFairfax Station, VA
Services provided
10% Media Planning & Buying20% Search Engine Optimization20% Web Design +5 services10% Marketing Strategy10% Pay Per Click10% Sales Outsourcing10% Social Media Marketing10% Web DevelopmentSEO agency Bold Vision Marketing was established in 2023. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerLegionowo, Poland
Services provided
10% Media Planning & Buying30% Content Writing Services20% Branding +3 services20% Content Marketing10% Event Management10% SMS MarketingTomek Banasik is a Content Writing Services company headquartered in Legionowo, Poland. They offer Content Writing Services and Branding and were established in 2007.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying15% Content Marketing15% Public Relations +6 services10% Advertising10% Branding10% Corporate Photography10% Search Engine Optimization10% Social Media Marketing10% Video ProductionKrueger Marketing & Communications, a small public relations company, is in Lawrence, Kansas. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosedFreelancerSaint Paul, MN
Services provided
10% Media Planning & Buying60% Content Writing Services10% Advertising +2 services10% Content Marketing10% Video ProductionContent Writing Services company Conk Creative LLC was founded in 2008. Headquartered in Saint Paul, Minnesota, the team specializes in Content Writing Services and Advertising.
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UndisclosedUndisclosedFreelancerFargo, ND
Services provided
10% Media Planning & Buying20% Content Marketing10% Branding +6 services10% Content Writing Services10% Corporate Training & Coaching10% Email Marketing10% Marketing Strategy10% Pay Per Click10% Search Engine OptimizationContent Marketing company lonna.co was established in 2015. The team specializes in Content Marketing and Branding.
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UndisclosedUndisclosedFreelancerBari, Italy
Services provided
10% Media Planning & Buying20% CRM Consulting and SI20% Fractional CMO Services +4 services20% Social Media Marketing10% E-Commerce Development10% Market Research10% Web DevelopmentEmanuele Veneziani is a social media marketing firm. The firm is headquartered in Bari, Italy. Their team focuses on Social Media Marketing and CRM consulting and SI.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying10% Commercial Financing10% Commercial Property Management +7 services10% Event Management10% Executive Search10% Fractional CMO Services10% Market Research10% Public Relations10% Sales Outsourcing10% Social Media MarketingMitchell Brown Consulting is a small Lutherville, Maryland-based PR company. The team provides Public Relations and Market Research.
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UndisclosedUndisclosedFreelancerSyracuse, NY
Services provided
10% Media Planning & Buying10% Branding10% CRM Consulting and SI +7 services10% Content Marketing10% Email Marketing10% Market Research10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentElite Venture Media is a branding agency. Their team is based in Syracuse, New York. The firm specializes in Branding and Market Research.
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UndisclosedUndisclosedFreelancer
Services provided
10% Media Planning & Buying20% Fractional CMO Services10% Branding +6 services10% CRM Consulting and SI10% Content Marketing10% Direct Marketing10% SMS Marketing10% Search Engine Optimization10% Social Media MarketingLocated in San Francisco Bay Area, California, CHIEF ROI is a Fractional CMO Services company. They focus on Fractional CMO Services and Branding.
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UndisclosedUndisclosedFreelancerSan Antonio, TX
Services provided
10% Media Planning & Buying10% Advertising10% Business Consulting +7 services10% Content Marketing10% Market Research10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionGURUPRESARIO is a San Antonio, Texas-based Advertising company. The team specializes in Advertising and Market Research.
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UndisclosedUndisclosedFreelancerRuislip, England
Services provided
10% Media Planning & Buying20% Content Marketing20% Corporate Photography +4 services20% Video Production10% Branding10% Public Relations10% Social Media MarketingGCC Treasures is a Content Marketing company. The team is in Ruislip, England, and their services include Content Marketing and Video Production.
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Ability to Deliver considers three criteria:
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List of the Top 15 Media Buying & Planning Firms
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UndisclosedUndisclosed50 - 249San Francisco, CA
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$25,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.7/40.017.4/20 Reviews9.7/10 Clients & Experience9.6/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
32.3/40.017.4/20 Reviews5/10 Clients & Experience9.8/10 Market PresenceService focus
70% Media Planning & Buying30% Other -
$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
UndisclosedUndisclosed10 - 49Toronto, Canada
Ability to deliver
29.7/40.016.2/20 Reviews7.9/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$5,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
38/40.019.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$1,000+< $25 / hr50 - 249New Delhi, India
Ability to deliver
39.8/40.020/20 Reviews9.9/10 Clients & Experience9.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$25,000+$150 - $199 / hr2 - 9Incline Village, NV
Ability to deliver
32.7/40.017.6/20 Reviews8.5/10 Clients & Experience6.5/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$50,000+$150 - $199 / hr10 - 49Thousand Oaks, CA
Ability to deliver
30.5/40.016.2/20 Reviews9.3/10 Clients & Experience4.9/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Media Planning & Buying75% Other -
$50,000+$150 - $199 / hr50 - 249Toronto, Canada
Ability to deliver
38.4/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Media Planning & Buying90% Other -
$5,000+$100 - $149 / hr50 - 249Toronto, Canada
Ability to deliver
27.6/40.016.2/20 Reviews6/10 Clients & Experience5.3/10 Market PresenceService focus
60% Media Planning & Buying40% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
32/40.016.2/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
40% Media Planning & Buying60% Other -
$1,000+$100 - $149 / hr1,000 - 9,999Las Vegas, NV
Ability to deliver
27.4/40.016.2/20 Reviews3.3/10 Clients & Experience7.9/10 Market PresenceService focus
35% Media Planning & Buying65% Other -
UndisclosedUndisclosed250 - 999Pittsburgh, PA
Ability to deliver
32.4/40.017/20 Reviews8.6/10 Clients & Experience6.8/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
UndisclosedUndisclosed50 - 249New York, NY
Ability to deliver
35/40.017/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+$100 - $149 / hr50 - 249Burlington, Canada
Ability to deliver
34.8/40.016.4/20 Reviews9.5/10 Clients & Experience8.9/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
26.6/40.017/20 Reviews4/10 Clients & Experience5.6/10 Market PresenceService focus
100% Media Planning & Buying -
$25,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
35.8/40.016.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
33.1/40.018.6/20 Reviews6/10 Clients & Experience8.5/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$5,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
34/40.016/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
30% Media Planning & Buying70% Other -
$25,000+$200 - $300 / hr50 - 249Berlin, Germany
Ability to deliver
35.7/40.016.4/20 Reviews9.9/10 Clients & Experience9.4/10 Market PresenceService focus
15% Media Planning & Buying85% Other -
$50,000+Undisclosed10 - 49St. Charles, IL
Ability to deliver
28.6/40.016.2/20 Reviews7.2/10 Clients & Experience5.2/10 Market PresenceService focus
50% Media Planning & Buying50% Other -
$25,000+Undisclosed250 - 999
Ability to deliver
31.4/40.015.8/20 Reviews7.9/10 Clients & Experience7.7/10 Market PresenceService focus
20% Media Planning & Buying80% Other -
$5,000+Undisclosed10 - 49Costa Mesa, CA
Ability to deliver
34/40.015.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
25% Media Planning & Buying75% Other
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